1

Djangos
Anirudhan
Priya
Saumya
Tarang
Vikram
Back in 2014...

Urban Foodie Restaurant owner

(Rahul & Anjali) (Tina)

● Working professional from ● Owns a fine dine restaurant

Bangalore ● Pays high rent and salaries to staff
● Busy life ● People love his food
● Loves food ● Footfall is high only during weekends
● Hates cooking ● Tried starting a delivery service for the
● Wants to spend quality time with restaurant but the delivery guy was very
friends and family after coming irregular
back from work every day ● Wishes to get more access to customers

2
3

About Swiggy
4

3-way
Market place

Restaurants Delivery Executive

Customer
(Urban foodie)
5
★ Swiggy Access - Bringing restaurants closer to customer
Strategic ○ Private brands + Restaurant partners

moves and
○ Sharing kitchen spaces

★ Swiggy Pop - Customer retention & acquisition

offerings ○ Making ordering a meal for 1 a quick and affordable experience

★ Swiggy Scheduled - Customer delight & Subscription model

○ Plan and order upto 2 - 48 hours in advance
○ No delivery charges

★ Swiggy SUPER - Customer delight & Subscription model

○ Free delivery and protection from surge pricing
○ Across wider range of restaurants
○ Special offers

★ Swiggy Express - Customer delight

○ Delivery within 15-20 mins
○ Money back beyond 30 minute delivery for some cases
Key Differentiators that made “Swiggy” a verb

6
 Swiggy journey so far...
55k+ Restaurants
Food delivery Avg delivery time
operations of 32 mins
Acquires $210M funding Acquires
6 Delivery Execs $80M 1lakh+ Delivery
48East 24 cities Scootsy
1 City - B’lore funding Execs
Naspers $8M Women DEs
onboarded

Nov 2015 Nov 2017 Feb 2018 Jul 2018 Oct 2018

Aug 2014 May 2017 Dec 2017 Jun 2018 Aug 2018 Nov 2018

Expands to 7 Swiggy
Scheduled 45+ Cities
metro cities
Swiggy Access $100M funding Swiggy SUPER
Swiggy Pop 14 cities 32 cities
10 Cities

7
 Food delivery
45+ Swiggy
Swiggy POP
Cities
Swiggy Scheduled
55k + 1 lakh+
Restaurant partners Delivery Executives
Swiggy SUPER
Swiggy Access

INR 1.5B $1.3B $465.6M (INR 2.1B)

Revenue* Market Valuation* Funding* Net Income*
(FY 2017) (June 2018) (FY 2017)

*source : https://www.craft.co/swiggy
8
9
Swiggy - Novelty
Specialized & Personalised Menu for You

Append
10
 HMW Statement

How might we solve a need to consume nutritious /

healthy / delicious / apt calorific valued; customisable
food anytime, anywhere for a
1.Fitness/ Sport enthusiasts
2.Kids
3.Patients with chronic medical condition like diabetes
Who are eating unhealthy / bland food without regard to
nutrition / protien in their food servings.

11
12

Customer Personas

Anitha Mrs. Sharma & Nathan Mr. Mehta

(Fitness / Sport Enthusiast) (Mom and Son) (Diabetic)
13
Tasty yet healthy &
interesting dishes
Personalized Calorie
Counted, Healthy OR Protein Food meeting patient’s
rich dish nutritional goal
Profiling Customer
Munch on unhealthy
food

Constantly search healthier

food alternatives Constant need to cook
healthy dish

Kids relish on tasty food

(No regard to health)

Monotonous and boring Lack of nutritional value in

everyday food options food as per chronic
condition
 Healthy
14 food
delivered

Ideation, Pick Food Order

Prototyping and serving Personalized
food from
Benefits restaurants

Order
Location healthy
based food
delivery from
kitchens

Quality Fitness
assured, highly enthusiast /
customized mom / diabetic
food patient
Swiggy - Relish
Healthy and Hygiene Home Cooked Food

Append
15
Append Problem Statement:

How might we deliver healthy and hygienic home

cooked food to young working professionals,bachelors
and migrants who are unable to cook due to lack of
time and are currently dependent on restaurants or
fast food eating joints.

16
 CUSTOMER SEGMENT

Content here

YOUNG WORKING
IMMIGRANTS BACHELORS
PROFESSIONALS

17
 CUSTOMER SEGMENT

HOMEMAKER HOME MESS

18
As of 2018:

Swiggy Platform

40+ Home Mess 1 Lakh +

Home Messes in south east Bangalore* Young working professionals in south
east Bangalore*

19
Key Drivers for Growth:

➢ Effective marketing through social media and society programs to

create awareness and target customer segments.
➢ Leverage the existing 55k+ swiggy delivery Fleet.
➢ Expert guidance from Swiggy for home chefs on Quality and Quantity
Standards.
➢ Strong operations management.
➢ Huge Target segment of working professionals/Bachelors/Migrants.

20
Swiggy - Fork
Diversify to deliver groceries and medicines

Anew
21
Anew Problem Statement :-

How may Swiggy leverage its existing logistics

platform to diversify into additional offerings centered
around ‘on-demand-delivery’ for Groceries ?

22
Why should Swiggy diversify?

The way to increase revenues in the current model is by

increasing the number of deliveries.

But this would mean hiring and managing more delivery

personnel which means

- higher costs and overheads to manage

- more vehicles on the road !

- a linear growth model !

23
What else can Swiggy do?

55,000 strong fleet Order Volumes

10-15 orders / day 10 % increase in deliveries

24
But do the delivery boys have the bandwidth?

Can I use the lean periods to

improve utilization of the delivery
fleet?

25
On Demand & Scheduled Delivery

Tie up with leading grocery chains to fulfil orders.

1. On Demand
Partner with local groceries

1. Scheduled Deliveries
In-house inventory for scheduled deliveries.

- tie ups with FMCG manufacturers

I want choco-chip cookies - Optimize deliveries using route & schedule
and I want it now! planning algorithms

26
Swiggy - Oodles
Bulk Order Delivery

Anew
27
 User Scenario
★ I my daughter

★ I Swiggy’s reliable and

delightful experience right from
Food selection through delivery
service

★ How wonderful it would have

been if Swiggy had bulk food
order and delivery feature !!!

28
Five Step User Journey:

★ Search and find catering services / restaurants

★ Finalize menu / Food Spread
★ Make a booking - Advance payment / COD
★ Track progress before the event
★ On Time Delivery

★ Food arranged and served

29
Game Changer

★Hassle free, reliable Bulk delivery is assured

★Provision to make advance payment or COD
★A bonus Food serving assistance is in the card
★Becomes De-facto name for any bulk food delivery
★Increases repeatability for the same user – potential gold mine
★Game changer considering the potential to penetrate entire middle
class spectrum

30
Summary

31
Appendix

32
Audit artefacts

33
 Business Model Canvas - Audit
KA VP CR CS
Key
1. App development
Partner and support 1. Feedback and
Providing a complete
s 2. Delivery food ordering and review
3. Partnering with 2. Express & reliable 1. Urban foodie
1. Restaurants delivering solution (corporate
restaurants delivery
2. Third party from the best 3. Customer support professionals,
communication KR neighborhood 4. Variety of mode of bachelors, crowd living
channels 1. Tech & Infra restaurants payments away from hometown)
3. Dabbawala in 2.Operations
Mumbai 3. Marketing CH 2. Restaurants
4. Google local guides 4. Fleet management 1. Market place -
5. Customer support Mobile app
6. Analytics and market 2. Exclusive fleet of
research delivery personnel

CS RS
1. Delivery executives 1. Commission from restaurants - 15-25%
2. Info tech 2. Delivery charges - customers
3. Customer support 3. Surge charges - customers
4. Marketing 4. Whitelabelling restaurants - higher visibility
5. Real estate - cloud kitchen 5. Loyaly programme (SUPER) - Rs 2999
http://www.businessmodelgeneration.com
Designed by: Business Model Foundry AG
The makers of Business Model Generation and Strategy
35
Urban foodie - Working professional (ordering from home)
Jobs to be done :
1. Make breakfast and lunch before getting ready for work
2. Get ready and leave for work, work till approximately 8 pm
3. Attend late evening calls most of the days and cant afford to cook dinner at home.
4. Get back home, make dinner.
5. Guests at home and plan to arrange lunch or dinner at home.
6. Dont want to miss the IPL match or favourite movie and lazy to cook food at home Gains

Gains :
1. Not worry about cooking food when parents are at home
2. Spending more quality time with family and friends after work
3. Having the time to watch/read/learn something new outside of work Jobs to be done
4. Having the option to choose froma variety of restaurants/dishes without having to cook
or call.
5. Treat guests well and keep them happy.
6. Not missing my favourite Match or Program on TV.
7. Easy food, time saving
Pains
Pains :
1. Busy life
2. A lot of time spent in preparing meals
3. No time for self after work as it goes in cooking
4. Fallback to unhealthy snacks or depend on ordering from the restaurant close by which
may or may not be servicing home delivery at that time
4. Lazy to go outside and have food.
5. Need to call up restaurants individually for delivery, need to follow up with restaurant on
the delivery without any visibility
6. Delivery payment only by cash
7. There is always a minimum order for home delivery 36
Urban foodie - Working professional (ordering from office)

Jobs to be done :
1. Team has urgent delivarables and have to stay late and cant afford to go out for dinner.
2. Special occasions ie.. birthday parties , office get togethers , Guest lectures or other
team celebrations
3. Friday Lunch parties. Gains
4. Weekend support and Weekend Job interviews from office.
5. When Team gets bored of Cafteria food and want to try something different.

Gains :
1. Save time and carry on with my deliverables. Bill paid by the project cost center Jobs to be done
2. Good time to soclialize and have business connects.
3. Each team member can order their choice of food.
4. Wide Variety of food choices.
5. Want to complete weekend tasks(Support or Job interveiws) uninterrupted.

Pains : Pains
1. Office Canteen is closed early or not many choices available for dinnner. No time to go
out and have food.
2. Food in office Cafeteria is not of good quality for a Business get together.
3. Only few choices of food availble for Team celebrations.
4. Cafeteria is closed over the weekend.
5. Team members are disapppointed with the food options available in the cafeteria

37
Urban foodie - College student

Jobs to be done :
1. Make breakfast and lunch before getting ready for college or eat from the college/hostel
canteen
2. Get ready and leave for college
3. Prepare for exams and complete assignments on time Gains
4. Get back home/hostel, make dinner or eat from the hostel mess

Gains :
1. Able to complete assignments on time
2. Don't need to cook Jobs to be done
3. Spend more time with friends without having to spend too much money going out

Pains :
1. Hostel mess food is too repetitive and boring
2. No time to cook, too busy with assignments and exam preparations
3. If no food or ingredients at home, need to fallback to unhealthy snacks or depend on
Pains
ordering from the restaurant close by which may or may not be servicing home delivery at
that time
4. Need to call up restaurants individually for delivery, need to follow up with restaurant on
the delivery without any visibility

38
Restaurant owner - Fine dine
Jobs to be done :
1. Rent space in a prime location
2. Hire management, waiters, chef to run the restaurant.
3. Maintain the Infrastructure and the resources.
4. Serve customers. Gains
5. Keep Track of the orders received via Swiggy App.
6. Prepartion of food as ordered on the menu.
6. Delivery of Take away items to Swiggy Delivery Boys.
7. Receive the payment and share the price with swiggy for each delivery
Jobs to be done
Gains :
1. Happy customers.
2. Good Dining experience for customers
3. Good feedback on the food
4. Increased footfall in the restaurant
5. Ability to serve all customers entering the restaurant. Pains
6. Wider reach of Customers in their Area

Pains :
1. To open a restaurant in a prime location costs a lot of money
2. Customer reach is limited to the area
3. Low profits due to high expenditure
4. Customers footfall mainly during weekends

39
Restaurant owner - Small restaurants
Jobs to be done :
1. Rent space, buy/rent furniture and cooking equipments and ingredients
2. Hire management, waiters, chef to run the restaurant
3. Serve customers
4. Hire a delivery boy to deliver food to customers for home delivery Gains
Gains :
1. Happy customers
2. Good feedback on the food
3. Increased footfall in the restaurant Jobs to be done
4. Ability to serve all customers entering the restaurant.
5. Wider reach of Customers in their Area

Pains :
1. Not enouch funds to open and run a restaurant
2. Customer reach is limited to the area Pains
3. Difficult to expand to other locations due to cost - profits go down
4. Too much dependency on delivery boy, not able to service all home deliveries at once

40
Restaurant owner - Big chain franchise
Jobs to be done :
1. Buy franchise.
2. Rent space, buy/rent furniture and cooking equipments and ingredients
3. Hire management, waiters, chef to run the restaurant
4. Serve customers Gains
5. Hire a delivery boy to deliver food to customers for home delivery. Track delivery and
provide customer support.

Gains :
1. Happy customers Jobs to be done
2. Good feedback on the food
3. Increased footfall in the restaurant
4. Ability to serve all customers entering the restaurant..
5. Wider reach of Customers in their Area

Pains : Pains
1. Customer reach is limited to the area
2. Too much dependency on delivery boy, not able to service all home deliveries at once

41
Value Map - Urban foodies
Gain creators
Products and Services
1.Swiggy app to order food and get delivered reliably at doorstep.
2. Swiggy POP
3. Swiggy Scheduled
4. Swiggy Super

Gain Creators :
1. Single window for ordering from a wide rande of restaurants
2. Hassle free ordering of food any time any where
Products and 3. Save time on cooking
Services 4. Free app service - nominal delivery charges
5. No minimum order
6. Offer referral money
7. Swiggy pop - quick order for one person
8. Swiggy super - loyalty based rewards and better options
Pain killers
Pain Killers ::
1. Track order status and delivery boy location directly from app
2. Responsive 24*7 customer support
3. Variety of payment options available (e-wallets, cod, netbanking, credit/debit etc)
4. Quick delivery due to 1-1 delivery.

42
Value Map - Restaurant owners
Products and Services
1. Swiggy delivery
2. Swiggy access
3. Whitelabelling
Gain creators
Gain Creators :
1. Wider access to customers
2. Incentives for preparing food on time
3. Swiggy access - Cheaper real estate available to serve via swiggy in wider
Products and locations
Services 4. Whitelabelling

Pain Killers ::
1. Save on cost of serving customer in restaurant, carries, labour costs, real estate,
electricity, water etc.
Pain killers
2. Dont need to worry about delivery - Exclusive fleet of delivery personel to pickup
up and deliver from restaurants to customers

43
 Competitor Analysis - WIP

Founded 2014 2008 2012

Valuation $1.3B $1.0B

Revenue Rs 1.5B $ 100m

Order rate 90k daily 13m monthly

orders orders

Funding $465.5m $653.8m $21.5m

44
Artefacts - Append 1
Swiggy Novelty

45
46
FIT

47
48
Artefacts - Append 2
Swiggy Relish

49
 Business Model Canvas - Append - Swiggy Relish

KA VP CR CS
Key 1.Partnering with home
Partner chefs.
s 2.Effective strategizing Providing healthy and 1. Feedback and
of go to market plans. hygienic home cooked review
1. Home messes 3. Training and
1. Young working
and delivering at door 2. . Customer support professionals,
2. HomeMaker monitoring of home step through swiggy 3. Variety of mode of
Network chefs bachelors, Immigrants.
app. payments
3.
KR
1. Tech & Infra 2. Home Makers and
2.Operations CH1. Go to Market Home messes
Swiggy Diversify Delivery - Anew
3. Marketing
4. Fleet management
Strategies - Social
Media and Society
5. Customer support Programs
professionals 2. Exclusive fleet of
delivery personnel
CS RS
1. Go to Market Strategies. 1. Operate at. a gross margin of 50% that includes packaging and tax.
2. Delivery executives 2. Delivery charges from customers.
3. Customer support 24*7. 3. Commission from home makers - 10%
4. Training for home chefs.
5. Operational costs..
http://www.businessmodelgeneration.com
Designed by: Business Model Foundry AG
The makers of Business Model Generation and Strategy
Customer Profile - Young Working professionals
Jobs to be done :
1. Need Healthy and Hygiene food delivered at my doorstep.
2. Get ready and leave for work, work till approximately 8 pm
3. Attend late evening calls most of the days and can’t afford to cook dinner at home.
4. Get back home, make dinner.
5. Don’t want to miss the IPL match or favourite movie and lazy to cook food at home
Gains
Gains :
1. Maintain good health.
2. Home cooked food at economical prices. Saves money.
3. Having the time to watch/read/learn something new outside of work
4. Having the option to choose from a variety of home chefs and messes without having to Jobs to be done
cook.
5. Not missing my favourite Match or Program on TV.
6. Easy food, time saving.
7. There is no minimum order value for home delivery

Pains : Pains
1. Non availability of healthy and hygiene home cooked food.
2. Health getting spoiled.
3. Tired and lazy in preparing meals everyday.
4. No time for self after work as it goes in cooking
5. Fallback to unhealthy foods depending on the order from the restaurant close by which
may or may not be servicing home delivery at that time.
6. Current food delivered over the app is expensive.
7. Need to call up restaurants individually for delivery, need to follow up with restaurant on
the delivery without any visibility
8. Delivery payment only by cash.
51
Customer Profile - Immigrants and Bachelors
Jobs to be done :
1. Need Regional Healthy and Hygiene food delivered at my doorstep.
2. Leave for college or work early and come back home late.
3. Have to spend long hours to complete the assignments.
4. Attend late evening calls most of the days and can’t afford to cook dinner at home.
5. Get back home, make dinner.
6.. Don’t want to miss the IPL match or favourite movie and lazy to cook food at home Gains

Gains :
1. Regional home cooked food with regional taste and good hygiene delivered at my
doorstep.
2. Maintain good health. Jobs to be done
3. Home cooked food at economical prices. Saves money.
4. Having the time to watch/read/learn something new outside of work
6. Having the option to choose from a variety of home chefs and messes without having to
cook.
7. Not missing my favourite Match or Program on TV.
8. There is no minimum order value for home delivery Pains

Pains :
1. PG and Hostel food is very boring and lacks good hygiene.
2. Health getting spoiled.
3. Tired and lazy in preparing meals everyday.
4. Fallback to unhealthy foods depending on the order from the restaurant close by which
may or may not be servicing home delivery at that time.
5.. Current food delivered over the app is expensive.

52
Customer Profile - Home Makers
Jobs to be done :
1. Buy/rent cooking equipments and ingredients
2. Food to be prepared before well before lunch and dinner timings before delivery fleet
arrives.
3. Maintain the Quality and Quantity standards. Gains
4. Attend Regular Training from Swiggy Experts on Cooking Preferences.

Gains :
1. Employment opportunities and Financial stability.
2. Using existing cooking skills. Jobs to be done
3. Wider reach of Customers in their Area

Pains :
1. Financial instability.
2. Not enough personnel at home to run this swiggy program.
3. Customer reach is limited to the area. Pains
4. Difficult to expand to other locations due to cost - profits go down
5. Too much dependency on delivery boy, not able to service all home deliveries at once

53
Customer Profile - Home Messes
Jobs to be done :
1. Buy/rent cooking equipments and ingredients
2. Food to be prepared before well before lunch and dinner timings before delivery fleet
arrives.
3. Maintain the Quality and Quantity standards of food and infrastructure. Gains
4. Partnering with Suppliers for Bulk raw material.
5.

Gains :
1. Employment opportunities and Financial stability. Jobs to be done
2. Using existing cooking skills.
3. Wider reach of Customers in their Area

Pains :
1. Maintenance cost of the place and equipment are high.
2. Need to pay higher commision fees to delivery platforms. Pains
3. Poor customer inflow.
4. Customer reach is limited to the area.
5. Difficult to expand to other locations due to cost - profits go down

54
Value Map
Products and Services
1.Swiggy app to order food and get delivered healthy and hygiene home cooked food
delivered at doorstep.
2. Swiggy POP
Gain creators
Gain Creators :
1. Single window for ordering from a wide range of restaurants
2. Hassle free ordering of food any time any where
3. Save time on cooking
Products and 4. Free app service - nominal delivery charges
Services 5. No minimum order
6. Offer referral money
7. Swiggy pop - quick order for one person

Pain killers
Pain Killers ::
1. Track order status and delivery boy location directly from app
2. Responsive 24*7 customer support
3. Variety of payment options available (e-wallets, cod, netbanking, credit/debit etc)
4. Quick delivery due to 1-1 delivery.

55
Artefacts - Anew 1
Swiggy Fork

56
 1. Upgrade the tech platform
to include route 1. Peer reviews
● Top grossing grocery optimization algorithms 1. On Demand & 1. Housewives
2. Chat support
stores 2. Train delivery fleet for Scheduled Grocery 2. Working couples
grocery
3. Hotline for
● FMCG companies / alcohol @ your 3. Busy
● Lease agreements with 1. Storefront app to accept expedited support professionals with
doorstep
warehouses orders and reconcile little time to buy
payments groceries

Product development for 1. Mobile app

routing algorithms (build 2. Website
vs buy)

Build/buy product 1. Price arbitrage - partner special price (cost) vs customer

Commissions to delivery agents price(selling price)
2. Delivery charges from End user
Urban individual
Jobs to be done :
1. Need a regular supply of groceries from a reliable source
2. Ability to choose from a variety of brands
3. Good value for money
4. Should be in the neighborhood so its easy to replenish
5. Standard list of groceries - bi-weekly or monthly Gains
6. Fresh and reliable stock - need an assured grocer

Gains :
1. Accepts cash only
Jobs to be done
2. Some of them charge a surcharge for digital payments
3. Some do not accept meal vouchers
4. Preferred brand is sometimes Out Of Stock
5. All grocers do not sell my preferred brand. Some of them have their own
alliances with FMCGs
6. Certain products are sold only in specialty stores(puffed rice/roasted Pains
groundnuts)
7. During middle of cooking, i realize im out of salt
8. Shop is open only at certain times (10am to 8pm)
9. Have to ask that irritating neighbor for a cup of sugar though i hate her

Pains :
1. Never run out of groceries again
2. Access to an endless aisle of products
3. Always get your preferred brand even if its not in the neighborhood
4. No hassling with cash - go digital 58
Value Map - Urban individual
Products and Services
1. Rain or shine, one tap and your groceries arrive on time

Gain creators Gain Creators :

1. 24*7 supply
2. scheduled delivery based on my convenience
3. Cash is also accepted
4. Access to certain specialty foods that is not in my neighborhood
Products and
Pains Killers :
Services 1. Never have to worry about going OOS
2. Do not have to depend on husband or wait till the weekend visit to the
hypermarket
3. Goods delivered at my doorstep
Pain killers

59
Artefacts - Anew 2
Swiggy Oodles

60
 1. Build Bulk food
1. Mini Truck/omni order and delivery 1. Review, Ratings &
1. Ability to place 1. Corporations with
Agencies & autos/ mechanisms Feedback system
auto union and deliver Bulk 2. 24*7 voice & chat limited/no in-
technologically and
2. Restaurants food orders (viz bot customer house food outlets
logistically.
/Catering agents 25 - 300) anytime support (B2B)
2. Source restaurants.
undertaking bulk (advance/ 3. Loyalty benefits 2. Swiggy customers
3. Marketing & Sales/
orders/Cloud hosting parties
create go-to market immediate) from
kitchens and events
strategy anywhere in the
3. Food serving 3. Event organizers
City; with
personnel agency
4. Utilize Swiggy’s optional facility to
existing hire professionals
1. Mini Truck/Auto 1. Mobile & web apps
partnerships Logistics & Delivery to serve food. 2. In person door
5. Swiggy Super personnel. delivery of food.
Customers 2. Scalable Tech & 3. Marketing via
operational infra. online and offline
campaigns

1.Mobile and website feature development & maintenance costs 1. Commission from restaurants & catering agents
2.Early adoption via Piloting, marketing and promos 2. Subscription charges from B2B Customers
3.Logistics partnership costs, Own fleet management costs, 3. Delivery charges from End user
Employee Compensation etc
 Swiggy – Oodles
Service Value Map
Profile
1. Easy and efficient bulk
Gain Creators order placement and
delivery from anywhere
1. Ease to order and at anytime in
obtain bulk food advance/immediate
delivery 2. Convenience and ease
1. Ensure food
Ability to place 2. Bulk order tracking of serving food to many
facilitation for
and deliver Bulk mechanism guests at the event
guests in any
food orders (viz party/events/cor
25 - 300) porate lunches
anytime Product 2. Undertake food
FIT serving task to all
(advance & & Service
immediate guests on your
1. Leverage existing
1. Missing One stop solution own
bookings) from Swiggy food
for bulk order fulfilments for 3. Lookout reliable
anywhere in the exploration option
corporate lunches/parties/ catering agents.
City;with to cater bulk
Pain events with a variety of food 4. Finalize the menu
optional facility booking
Relievers choices
to hire 2. Leverage existing 2. Menu finalization
professionals to tracking and 3. Lack of tracking
serve food. update mechanisms and often calls
mechanism for follow-ups form
customer
4. Serving guests at
events/parties
USER
PERSONA

• Looks for specific, on- • Corporate

demand needs such as admin/employee
personal looking for
events/occasions, subscription model and
celebrations standard delivery of
• Looks to achieve food for stipulated
hassle free cuisine period.
exploration, tracking • Looking for a trusted,
and promised delivery quality, food delivery
Background work done
for Analysis

64