Chapter 7

Management Plan

Form of Ownership

A partnership is a form of business where two or more people share ownership,

as well as the responsibility for managing the company and the income or losses the

business generates. That income is paid to partners, who then claim it on their personal

tax returns – the business is not taxed separately, as corporations are, on its profits or

losses. It is also a business partnership is a specific kind of legal relationship formed by

the agreement between two or more individuals to carry on a business as co-owners. A

partnership is a business with multiple owners, each of whom has invested in the

business. Two heads are better than one.

Having a great partner can multiply the number of ideas, intelligence,

background, and experience your business can draw upon. We all need a good

wingman or -woman. You can double your resources and your ability to reach

customers. Together we could offer a much wider range of services to a much larger

number of clients. Bringing in a partner can give you access to a much richer pool of

financial resources and business networks.

Your partner has strengths that you lack and vice versa. Your strengths are

stronger and your weaknesses weaker than you realize. You need help. You are also

precisely the help someone else needs. There’s someone else to rely on when it comes

to bringing home the bacon. Most partners will tell you that having someone else to help

shoulder the workload or just take responsibility for different parts of the business can

increase your company’s income potential dramatically.

 It promotes greater creativity and can spur innovation. It’s hard to brainstorm

alone. Most people’s creative juices flow more freely if they can bounce ideas off others.

And things get really interesting when you have partners who bring their own ideas and

perspectives to the party—that’s often when the biggest leaps of innovation occur. I

know I’m far more creative in the kind of “give and take” atmosphere that my business

had at its best. It serves as a model for employees and fosters collaboration.

Nowadays smart businesses are looking to “partner” with employees and other

people at all levels to hear their ideas, get their input and even empower them to make

decisions that in the past might have been run up the corporate ladder. And

partnerships at the top of the business can serve as collaborative models for the rest of

the company. This is a benefit that can swing both ways.

A partner’s perspective can help you break free of your old way of doing things.

Sometimes it takes another person’s perspective to shake a successful business out of

complacency and see an old business in a new way. Partners can help you take greater

risks. A good partner can challenge you to take the kinds of risk that will help your

business grow. A good partner will tell you when an idea is full of crap and keep you

from taking on too much risk.

Working together for a common goal is a lot more fun than working

alone.business is a lot more fun when you can share it with someone else. There’s

something exciting and exhilarating in facing challenges together, and if you’re blessed

with a partner with a sense of humor that meshes with yours (and I was), work becomes

like play. It sucks to cry or celebrate alone when no one else there. Having someone to

share the highs and lows of business makes both better

Organizational Structure

Shergie Gwyneth N.
Ocampo
(Chief Executive Officer)

Rodjen Jae G. Magcayan

(Chief Operation Officer)

Alexis Dee B. Era

(Market Researcher)

Mark Andrew F. Salinga Gila Mae C. Alimboyong

Alaina Laye T. Biscocho (Chief Marketing Officer )
(Chief Technical Officer)
(Chief Financial Officer)

Jackielyn N. Subion Mark Ezekiel A. Echon Joshua Asuncion

(Product Designer) (Marketing Specialist)
(Management
Accountant)
Job Description and Functions

Shergie Gwyneth Ocampo (CEO), she is the highest-ranking executive in a

company, and her primary responsibilities include making major corporate decisions,

managing the overall operations and resources of a company, acting as the main point

of communication between the board of directors and corporate operations, and being

the public face of the company. In addition to the overall success of an organization or

company, she is responsible for leading the development and execution of long-term

strategies, with the goal of increasing shareholder value.

Rodjen Jae Magcayan (COO), also often known as the chief operations officer

or operations director – he is tasked with the day-to-day administration and operation of

the business. Typically, the COO reports directly to the Chief Executive Officer (CEO)

and is considered second in command. In some corporations, the COO is also known

as the Executive Vice President of Operations. The COO are responsible for designing

and implementing business operations, establishing policies that promote company

culture and vision and overseeing operations of the company and the work of

executives.

Alaina Laye Biscocho (CFO), of a company has primary responsibility for the

planning, implementation, managing and running of all the finance activities of a

company, including business planning, budgeting, forecasting and negotiations. The

CFO should also extend to obtaining and maintaining investor relations and partnership

compliance. As part of an executive management team, she will have interaction with

various members of a company, both senior and junior.

 The CFO are responsible for providing leadership, direction and management of

the finance and accounting team, providing strategic recommendations to the

CEO/president and members of the executive management team, managing the

processes for financial forecasting and budgets and overseeing the preparation of all

financial reporting, advising on long-term business and financial planning, establishing

and developing relations with senior management external partners and stakeholders

and reviewing all formal finance, HR and IT related procedures.

Mark Andrew Salinga (CTO), he oversees the current technology and creates

relevant policy. The CTO should have the business knowledge necessary to align

technology-related decisions with the organization's goals. He is responsible for

developing the company’s strategy for using technological resources, ensuring

technologies are used efficiently, profitably and securely and evaluating and

implementing new systems and infrastructure.

Gila Mae Alimboyong (CMO), she oversees the company’s marketing

campaigns both internally and externally and plays a key part in communicating the

organizations marketing message. The duties of the Chief Marketing Officer are

preparing, planning and project managing the publication of all publicity material to

maximize brand promotion, creating marketing campaigns and working with the

company's external PR agency to see them executed creating and developing new

innovative ways to communicate the company message to their existing customers,

contributing to the annual sales and marketing plan, planning and project managing

marketing events and evaluating their success, evaluating the effectiveness of all

marketing activity.
 Alexis Dee Era (Market Researcher), analysts study market conditions to

examine potential sales of a product or service. She help companies to understand

what products people want, who will buy them, and at what price. Market research

analysts typically do are to monitor and forecast marketing and sales trends, measure

the effectiveness of marketing programs and strategies, devise and evaluate methods

for collecting data, such as surveys, questionnaires, and opinion polls, gather data

about consumers, competitors, and market conditions, analyze data using statistical

software, convert complex data and findings into understandable tables, graphs, and

written reports and prepare reports and present results to clients and management.

Jackielyn Subion (Management Accountant), aid managerial planning and

commercial decision-making tasks by providing appropriate financial information and

undertaking related accounts administration. She is responsible for preparing reports,

budgets, commentaries and financial statements, undertaking financial administration

and internal audits, liaising with managerial staff and other colleagues, supervising a

team of accounting technicians, developing and managing financial systems/policies,

negotiating and obtaining finance for major projects, controlling and forecasting income

and expenditure and creating business strategies to generate shareholder value.

Mark Ezekiel Echon (Product Designer), he design most things we use in our

day-to-day lives, from chairs and cutlery to clocks and computers, as well as specialist

products like medical, electronics or telecommunications equipment. They aim to

improve the way that existing products work and look and/or produce them at a lower

cost. They may also be involved in designing entirely new products.

 A product designer is responsible for identifying opportunities for new products,

analyzing how a new product ties in with market needs and consumer preferences and

setting design requirements based on briefs from internal teams and external partners.

Joshua Asuncion (Marketing Specialist), business professional with the right

training and accreditation. Marketing Specialist have an academic background in sales,

marketing, advertising or general business. Also develop marketing programs and

deliver materials to reach customers through various communication methods. A

marketing specialist responsibilities are conducting market research to find answers

about consumer requirements, habits and trends, brainstorming and developing ideas

for creative marketing campaigns and assisting in outbound or inbound marketing

activities by demonstrating expertise in various areas (content development and

optimization, advertising, events planning etc.)