28.11.

2017 SOCKBLOCKS ITK

SOCK-
BLOCKS
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WHAT DOES THE MARKET LOOK LIKE?

STATEBOARD
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WHAT IS OUR UNIQUE POSITION?

HIGH TECH - COSTLY POSITION-

BOARD
There is a lot of similar products on the market, but
we can’t see that anyone has lauched a sock with
integrated protection before. There is very high requ-
irements for the products quality to be able to succe-
ed- The product needs to have a protection that is as
good as g-form (the biggest competator as we see it)
and it also need to last for the same amount of time.
HARD/ COMPLEX SOFT / INTEGRATED The region under the foot is sensitive to tear, the
material need to be very durable, but also comforta-
ble and have a good fit on the leg. The price of the
product needs to be less then the G-form as well since
you would have to get at least two pairs of the socks
to have something to change between when the first
pair has been used ( I imagen that the sock only can
be used one match before needing to get washed for
hygienic reasons)

LOW TECH - CHEAP

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WHAT FEATURES DOES THE PRODUCT HAVE TO HAVE?

REQUIRE-
MENTS PRIORITY

MAIN FEATURE
FEATURE

To protect the leg from impact

DESCRIPTON

The product needs to protect the user from injuries from hard kicks on the
legs
NECESSARY FEATURES Improve the players mobility with soft protection and less units on the legs

NECESSARY FEATURES Give better grip in the shoe By using anti slip grips

NECESSARY FEATURES Good fit The sock has to fit the leg perfectly and stay in place during the whole
match
NECESSARY FEATURES High quality materials The product needs to last for at least a year without any tearing

NECESSARY FEATURES Affordable Below 50 euro unit price.

NECESSARY FEATURES Washable The product needs to be washable at 40 degrees in a regular washing
maschine.
NECESSARY FEATURES Non-allergic The materials needs to be proven to not create allergic reactions on the
user
NECESSARY FEATURES Invironmental friendly When the user dispose of the product- we have to be sure there is no
hazard materials that goes in the bin.
NECESSARY FEATURES Fit with standard football shoe There sock must fit well with a footballshoe.

NECESSARY FEATURES Breathing materials Very important that the material is breathable- especially under the foot.

DESIRED FEATURES Water resistance Good if the outside of the material is repelling water in bad weather

DESIRED FEATURES Improve blood circulation in the leg If we can improve blood circulation in the leg by compression, that would
be a good thing.
DESIRED FEATURES Sporty apperance The product should appeal the football crowd with a sporty and high
quality appearance.
UNWANTED FEATURES Friction injures by the material in the The foot part of the sock must be in a soft fabric that dosent create friction.
sock
UNWANTED FEATURES Slippy materials The sock needs to stay in place o the leg the intire use. Anti slip in the top?
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IDENTITYMAP
VISION

TAKING FOTBALL TO THE NEXT LEVEL

MISSION

IMPROVE THE GAMING EXPERIENCE BY PRODUCT DEVELOPEMENT

PROMISE POSITION VALUES PERSONALITY

PROTECTIVE & COMFORTABLE ENTHUSIASM OPTIMISTIC

MAKING PROTECTION
GEAR THAT CAN BE AFFORDED SOLUTION ORIENTED CURIOUS
COMFORTABLE.
BY THE MASSES. PROFESSIONAL INNOVATIVE

LASTING IMPRESSION

IMPROVING YOUR GAME.

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SHAPE & COLOUR

futuristic, armour, sporty, neutral tones

with a intensse accent.
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LOGO

SOCKBLOCKS
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LOGO VARIANTS

SOCKBLOCKS
SOCKBLOCKS
SOCKBLOCKS
SOCKBLOCKS
SOCKBLOCKS
SOCKBLOCKS
SOCKBLOCKS
SOCKBLOCKS
 28.11.2017 CONCEPT SKETCH
SOCKBLOCKS ITK

SOCKBLOCKS

SOCKBLOCKS
SOCKBLOCKS
SOCKBLOCKS
SOCKBLOCKS
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The top part of the sock is

gray
DESCRIPTION CONCEPT SKETCH
Tag with logotype

Compressing, breatable and

durable material in the sock.

Shin protector: soft but pro-

tetive material: see 3d.

Softer/ slimmer blockers on

the sides. see 3d.

Logo symbol embrodied or

printed on the ancle sheild

Anti-slip rubber on foot

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FRONT SHEILD PROTOTYPE

260 mm

180 mm 20 mm

Created in soft protective material that follows the legs

shape. See Attached 3d file.

Colour: White.
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SIDE SHEILD PROTOTYPE

93 x 210 mm 10 mm
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SCALE DRAWING OF SOCK WITH PROTECORS

(sock size must me considered by manifacturer)
See attached ai file with sock in scale 1:1

Shields: Not part of the sock, but will be

attached where the blue area is marking it.

Sock: All white accept for the top and the

logotag wich are light gray (15% black)

The top and the logotag

are light gray (15% black)
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SCALE DRAWING OF FLATTENED LEG OF SOCK

(sock size must me considered by manifacturer)
See attached ai file with sock in scale 1:1