MARKET SURVEY REPORT ON

SUBMITTED TO:
AXIS INSTITUTE OF HIGHER EDUCATION

Prepared by: SUKHBIR KAUR [0101393 BBA IV]

Mentor: MR. ANURAG PANDEY

1. WHAT IS RESEARCH AND TYPES OF RESEARCH
2. WHAT IS AMWAY AND AMWAY BRANDS
3. AMWAY INDIA
4. OBJECTIVES AND SCOPE
5. RESEARCH METHODOLOGY
6. QUESTIONNAIRE
7. ANALYSIS AND INTERPRETATION
8. CONCLUSION AND SUGGESTIONS
9. BIBLIOGRAPHY

1
WHAT IS RESEARCH?

 Research is a process of systematic inquiry that entails

collection of data; documentation of critical
information; and analysis and interpretation of that
data/information, in accordance with suitable
methodologies set by specific professional fields and
academic disciplines.

 Research is conducted to evaluate the validity of a

hypothesis or an interpretive framework; to assemble
a body of substantive knowledge and findings for
sharing them in appropriate manners; and to generate
questions for further inquiries.

TYPES OF RESEARCH

 QUANTITATIVE AND QUALITATIVE RESEARCH

 DESCRIPTIVE AND ANALYTICAL RESEARCH
 APPLIED AND FUNDAMENTAL RESEARCH
 EXPLORATORY AND CONCLUSIVE RESEARCH

2
WHAT IS AMWAY?
 The word AMWAY is abbreviation for American way
and it was coined in 1959 by the company founder JAY
VAN ANDEL and RICHARD DEVOS.
 For easy remembrance the name of the company was
made short it into Amway and it has been registered
as a corporate name and also as their trademark.
 Amway is a direct selling company that uses NETWORK
MARKETING to sell variety of products.
 Mostly, the products are based on HEALTH, BEAUTY
AND HOME CARE products.

Amway Brands

 Amway's product line grew from LOC, with the laundry

detergent SA8 added in 1960, and later the hair care
product Satinique (1965) and the cosmetics line
Artistry (1968).
 Today Amway manufactures over 450 products, with
manufacturing facilities in China, India and the United
States, as well as Nutrilite organic farms in Brazil,
Mexico and the United States (California and
Washington State).
 Amway brands include:

1. Artistry,
2. Atmosphere,
3. Body Blends,
4. Bodykey,
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5. Body Works,
6. Clear Now,
7. eSpring,
8. Glister,
9. iCook,
10. Legacy of Clean,
11. Nutrilite,
12. Peter Island,
13. Perfect Empowered Drinking Water,
14. Personal Accents,
15. Ribbon,
16. Satinique,
17. Artistry Men and
18. XS

4
Amway India
 Amway India, a wholly owned subsidiary of Amway
Corporation, was established in August 1995 after
approval by India’s Foreign Investment Promotion
Board (FIPB). Amway India commenced commercial
operations on May 5,1998 and is now the largest Direct
Selling FMCG Company. The company is headquartered
at the National Capital Region of India- New Delhi.
 Amway has invested in excess of US $35 million in
India of this; US $6 million is in the form of direct
foreign investment. Amway India has 400 full time
employees and has generated indirect employment for
1650 persons at all the contract manufacturer
locations.
 Amway India provides free and unlimited training to
all distributors to help them grow their business.
Amway India conducted over 34000 training sessions
during in the past 12 months with an attendance of
over 1.5 million Amway Business Owners and
Prospects.
 Amway India is a member of the Indian direct selling
association (IDSA). The IDSA is an industry regulatory
body, with several reputed international and Indian
direct selling companies as members. A Mumbai-based
consumer right activist, Asha Kidnani, is IDSA’S
Ombudsman and Code administrator. Amway India is
also a member of the Confederation of Indian
Industries (CII) and Federation of Indian Chambers of
Commerce (FICCI).
5
OBJECTIVES

 New products are often successful if they provide

better solutions to the consumers problems and needs.
 To optimize consumer convenience and value through
enhanced product differentiation.
 To study the Consumer’s Behavior towards the Amway
products.’

SCOPE
 The scope of the project is limited only to the Amway
Products.
 It would continue with the consumer’s behavior
regarding these products.

6
RESEARCH METHODOLOGY
 RESEARCH PROBLEMS: To study the CONSUMER
BEHAVIOUR on Amway Products.
 DATA SOURCE: Primary Data and Secondary Data
 RESEARCH APPROACH: Survey approach
 RESEARCH INSTRUMENT: Questionnaire

7
 QUESTIONNAIRE
1) Name of the product you using from Amway:
2) Your Name:
3) Address:
4) Occupation:
5) Gender:
6) Age:
7) Education:
8) Contact Number:
9) Email ID:
10) Income level annually:
(a) less than 50000 (b) 50000-100000 (c) 100000-150000 (d) 150000-
200000 (e) 200000-250000 (f)more than 250000
11) What is your monthly budget for this particular product?

(a) 5000 – 10000 (b) 10000-25000 (c) 25000-50000 (d) 50000above

12) How did you come to know about the product Amway?
(a) Newspapers (b) Magazines (c) Television (d) Internet (e) Others
13) Are you happy about the features associated with the product
Amway?
(a) Excellent (b) Good (c) Average (d) Poor (e) Very poor
14) From where did you bought the product Amway?
(a) Showroom (b) Shopping Mall (c) Shopping Web-site (d) Marketing
agents

8
15) What is your opinion about the discount offers which we present
from time to time?
(a) Excellent (b) Good (c) Average (d) Poor (e) Very poor
16) What was your experience about the after-sales-service?
(a) Excellent (b) Good (c) Average (d) Poor (e) Very poor
17) What is your opinion concerning the price of product Amway?

(a)Cheap (b) Affordable (c) Expensive (d) Very expensive

18) Is the packaging and display of Amway product attractive?

(a)Excellent (b) Good (c) Average (d) Poor (e) Very poor

19) How would you rate your experience of using Amway?

(a)Excellent (b) Good (c) Average (d) Poor (e) Very poor

20) Is Amway product easily available and accessible?

(a) Yes (b) No

21) How often do you feel the need to use this product Amway?

(a)Everyday(b) Once in a week (c) Once in a month (d) Once in three

months (e) Once in six months (f) Once in a year

22) What is the best thing that you like about Amway products?

(a)Price (b) Packaging (c) Quality (d) Easy availability (e) All of the
above (f)If anything else please specify

9
23) If you are not likely to use Amway product, why not?

(a) Do not want a product like this

(b) Satisfied with competing products currently available

(c) Cannot pay for a product like this

(d) Not willing to pay for a product like this

24) How important is convenience when choosing this type of product?

(a) Extremely important (b) Very important (c) Moderately important

(d) Slightly important (e) Not at all important

25) Compared to Amway competitors, is Amway product quality better,

worse, or about the same?

(a) Much better (b) Somewhat better (c) Slightly better (d) About the
same(e) Slightly worse (f) Somewhat worse (g) Much worse
26) Apart from our products, what other products do you purchase to
serve the same purposes as ours? __________

(a) Why do you purchase such? _________________________________

27) Which of our products does you like and use most?

(a) The shampoo (b) The bar soap (c) The utensil cleaning gel
(d) Other (please specify) _____________

28) List any other features that you would like to see in our services or
products

(a) _______________________________________

10
 (b) _______________________________________

29) Would you suggest Amway product to your friends and relatives?

(a) Yes (b) No

30) Final comments (If any):

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 ANALYSIS AND
INTERPRETATION

12
4. OCCUPATION

OCCUPATION

Frequency Percent Valid Percent Cumulative Percent

Valid TEACHER 13 13.5 13.5 13.5
BUSINESS 22 22.9 22.9 36.5
DOCTOR 2 2.1 2.1 38.5

HOUSEWIFE 21 21.9 21.9 60.4

STUDENT 25 26.0 26.0 86.5
SERVICE 13 13.5 13.5 100.0

Total 96 100.0 100.0

13
5. GENDER

GENDER

Frequency Percent Valid Percent Cumulative Percent

Valid MALE 43 44.8 44.8 44.8

FEMALE 53 55.2 55.2 100.0

Total 96 100.0 100.0

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6. AGE
AGE

Frequency Percent Valid Percent Cumulative Percent

Valid BELOW 20 8 8.3 8.3 8.3

21-30 45 46.9 46.9 55.2

31-40 14 14.6 14.6 69.8

41-50 14 14.6 14.6 84.4

51-60 12 12.5 12.5 96.9

ABOVE 60 3 3.1 3.1 100.0

Total 96 100.0 100.0

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7. EDUCATION
EDUCATION

Frequency Percent Valid Percent Cumulative Percent

Valid 10TH 2 2.1 2.1 2.1

12TH 4 4.2 4.2 6.3

GRADUATE 66 68.8 68.8 75.0

POST GRADUATE 24 25.0 25.0 100.0

Total 96 100.0 100.0

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10. INCOME LEVEL ANNUALLY
INCOME LEVEL ANNUALLY

Frequency Percent Valid Percent Cumulative Percent

Valid LESS THAN 50000 20 20.8 20.8 20.8

50001-100000 23 24.0 24.0 44.8

100001-150000 21 21.9 21.9 66.7

150001-200000 13 13.5 13.5 80.2

200001-250000 7 7.3 7.3 87.5

MORE THAN 250000 12 12.5 12.5 100.0

Total 96 100.0 100.0

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11.MONTHLY BUDGET
MONTHLY BUDGET

Frequency Percent Valid Percent Cumulative Percent

Valid 5000-10000 80 83.3 83.3 83.3

10001-25000 12 12.5 12.5 95.8

25001-50000 4 4.2 4.2 100.0

Total 96 100.0 100.0

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12. HOW DID YOU COME TO KNOW ABOUT THE
PRODUCT AMWAY?
KNOW ABT PRODUCT

Frequency Percent Valid Percent Cumulative Percent

Valid NEWSPAPER 2 2.1 2.1 2.1

MAGEGEEN 14 14.6 14.6 16.7

TELEVISION 38 39.6 39.6 56.3

INTERNET 21 21.9 21.9 78.1

OTHERS 21 21.9 21.9 100.0

Total 96 100.0 100.0

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13. ARE YOU HAPPY ABOUT THE FEATURES
ASSOCIATED WITH THE PRODUCT AMWAY?
FEATURES ASSOCIATED

Frequency Percent Valid Percent Cumulative Percent

Valid EXCELLENT 37 38.5 38.5 38.5

GOOD 40 41.7 41.7 80.2

AVERAGE 17 17.7 17.7 97.9

POOR 2 2.1 2.1 100.0

Total 96 100.0 100.0

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14. FROM WHERE DID YOU BOUGHT THE
PRODUCT AMWAY?
BOUGHT THE PRODUCT

Frequency Percent Valid Percent Cumulative Percent

Valid SHOWROOM 7 7.3 7.3 7.3

SHOPPIJNG MALL 7 7.3 7.3 14.6

SHOPPING WEBSITE 25 26.0 26.0 40.6

MARKETING AGENT 57 59.4 59.4 100.0

Total 96 100.0 100.0

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15. WHAT IS YOUR OPINION ABOUT THE
DISCOUNT OFFERS WHICH WE PRESENT
FROM TIME TO TIME?
OPINION ABT DISCOUNT OFFERS

Frequency Percent Valid Percent Cumulative Percent

Valid EXCELLENT 6 6.3 6.3 6.3

GOOD 37 38.5 38.5 44.8

AVERAGE 36 37.5 37.5 82.3

POOR 13 13.5 13.5 95.8

VERY POOR 4 4.2 4.2 100.0

Total 96 100.0 100.0

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16. WHAT WAS YOUR EXPERIENCE ABOUT
THE AFTER-SALES SERVICE?
AFTER SALES SERVICE EXPERIENCE

Frequency Percent Valid Percent Cumulative Percent

Valid EXCELLENT 18 18.8 18.8 18.8

GOOD 51 53.1 53.1 71.9

AVERAGE 25 26.0 26.0 97.9

VERY POOR 2 2.1 2.1 100.0

Total 96 100.0 100.0

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17. WHAT IS YOUR OPINION CONCERNING
THE PRICE OF PRODUCT AMWAY
OPINION ABT PRICE

Frequency Percent Valid Percent Cumulative Percent

Valid CHEAP 1 1.0 1.0 1.0

AFFORDABLE 41 42.7 42.7 43.8

EXPENSIVE 45 46.9 46.9 90.6

VERY EXPENSIVE 9 9.4 9.4 100.0

Total 96 100.0 100.0

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18. IS THE PACKAGING AND DISPLAY OF
AMWAY PRODUCT ATTRACTIVE?
PACKAGING AND DISPLAY

Frequency Percent Valid Percent Cumulative Percent

Valid EXCELLENT 37 38.5 38.5 38.5

GOOD 39 40.6 40.6 79.2

AVERAGE 18 18.8 18.8 97.9

POOR 2 2.1 2.1 100.0

Total 96 100.0 100.0

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19. HOW WOULD YOU RATE YOUR
EXPERIENCE OF USING AMWAY?
RATE UR EXPERIENCE

Frequency Percent Valid Percent Cumulative Percent

Valid EXCELLENT 28 29.2 29.2 29.2

GOOD 56 58.3 58.3 87.5

AVERAGE 10 10.4 10.4 97.9

POOR 1 1.0 1.0 99.0

VERY POOR 1 1.0 1.0 100.0

Total 96 100.0 100.0

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20. IS AMWAY PRODUCT EASILY AVAILABLE
AND ACCESSIBLE?
EASILY AVAILABLE

Frequency Percent Valid Percent Cumulative Percent

Valid YES 50 52.1 52.1 52.1

NO 46 47.9 47.9 100.0

Total 96 100.0 100.0

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21. HOW OFTEN DO YOU FEEL THE NEED TO
USE THIS PRODUCT AMWAY?
NEED TO USE

Frequency Percent Valid Percent Cumulative Percent

Valid EVERYDAY 40 41.7 41.7 41.7

ONCE IN A WEEK 27 28.1 28.1 69.8

ONCE IN A MONTH 14 14.6 14.6 84.4

ONCE IN 3 MONTH 10 10.4 10.4 94.8

ONCE IN 6 MONTH 1 1.0 1.0 95.8

ONCE IN A YEAR 4 4.2 4.2 100.0

Total 96 100.0 100.0

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22. WHAT IS THE BEST THING THAT YOU LIKE
ABOUT AMWAY PRODUCTS?
BEST THING

Frequency Percent Valid Percent Cumulative Percent

Valid PRICE 1 1.0 1.0 1.0

PACKAGING 26 27.1 27.1 28.1

QUALITY 56 58.3 58.3 86.5

EASILY AVAILABILITY 7 7.3 7.3 93.8

ALL THE ABOVE 5 5.2 5.2 99.0

6 1 1.0 1.0 100.0

Total 96 100.0 100.0

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23. IF YOU ARE NOT LIKELY TO USE AMWAY
PRODUCT, WHY NOT?
NOT LIKELY TO USE

Frequency Percent Valid Percent Cumulative Percent

Valid DO NOT WANT A PRODUCT

1 1.0 1.0 1.0
LIKE THIS

SATISFIED WITH COMPETING

PRODUCTS CURRENTLY 62 64.6 64.6 65.6
AVAILABLE

CAN NOT PAY FOR A PRODUCT

23 24.0 24.0 89.6
LIKE THIS

NOT WILLING TO PAY FOR A

10 10.4 10.4 100.0
PRODUCT LIKE THIS

Total 96 100.0 100.0

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24. HOW IMPORTANT IS CONVENIENCE WHEN
CHOOSING THIS TYPE OF PRODUCT?
HOW IMPORTANT

Frequency Percent Valid Percent Cumulative Percent

Valid EXTREMELY IMPORTANT 20 20.8 20.8 20.8

VERY IMPORTANT 28 29.2 29.2 50.0

MODERATELY IMPORTANT 35 36.5 36.5 86.5

SLIGHTLY IMPORTANT 8 8.3 8.3 94.8

NOT AT ALL IMPORTANT 5 5.2 5.2 100.0

Total 96 100.0 100.0

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25. COMPARED TO AMWAY COMPETITORS, IS
AMWAY PRODUCT QUALITY BETTER, WORSE,
OR ABOUT THE SAME?
COMPARISON TO COMPETITORS

Frequency Percent Valid Percent Cumulative Percent

Valid MUCH BETTER 34 35.4 35.4 35.4

SOME WHAT BETTER 34 35.4 35.4 70.8

SLIGHTLY BETTER 19 19.8 19.8 90.6

ABOUT THE SAME 7 7.3 7.3 97.9

SLIGHTLY WORSE 1 1.0 1.0 99.0

SOME WHAT WORSE 1 1.0 1.0 100.0

Total 96 100.0 100.0

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CONCLUSION

 Amway products have good quality.

 Their products are quite expensive as compared to
other brands.
 Amway products have excellent packaging.
 They are not easily available in stores.
 Their soaps and facewash are high in demand.
 Amway is also famous for providing good quality
health supplements.

SUGGESTIONS

 Launch of new advertisement campaign with the

brand ambassador
 By making the price of the products to be reasonable,
it can attract many customers and also retain its
present customers.
 Make it easily available in stores.
 Provide more discount offers.

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 BIBLIOGRAPHY
 www.amway.com
 www.amwayindia.com
 www.wikipedia.com

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