Swot Analysis Of Oppo

Strengths

Oppo is good in terms of market share in terms of mobiles, it captured Samsung, micromax

market share by superior innovation in Smart Phones’

Oppo is financially strong and stable company. The production process and process

of inventory management are consistent with industrial standards.

The brand value increased by 80% in last two years

The Company enjoys wide range of product portfolio which includes Mobiles, mp3

players, mp4 players, TV, Blu-ray-players

Oppo took advantage of growing economy of Asian market by setting up

manufacturing plant in India there by reducing logistics and supply chain

Weakness

Oppo needs improvement in defining the vision, mission and strategic

corporate objective. Marketing management needs improvement in all the

facts of marketing.

HRM also needs improvement in all the facets of human resource

management

Opportunity

oppo is reasonable equipped to take care of technological changes

oppo is maintaining good international relationship with countries and local

The population is growing so as the demand for mobile phone demand is also growing.

The financial position is strong and there is a scope of entering into unrelated

diversification.

Threats

 Regulatory issues and safeguarding of property rights was main threats in legislation
 The competitor like Nokia, Vivo, Xiaomi, Gionee etc. are focused only in one segment.