Introduction to OPPO Mobile Phones

INTRODUCTION
Meaning of Market
A Market is a medium that allows buyers and sellers of a business
specific goods or service to interact in order to facilitate an exchange.
This type of market may either be a physical market place, where

people come together to exchange goods and services in person as in a bazaar
or shopping center or a virtual market. Where in buyers and sellers do not
interact as in an online market.
Meaning of Market survey:

1. Entrepreneurs specialize at creating innovative ideas for new products
and services. But idea that sound good on paper are not always good in
practice.
2. Determining what consumers want and designing products and services
that fulfill these wants is essential to the success of a business.
3. Business use market surveys to gather information that aids in market
research.
Market survey Basis:

Market research describes the gathering and analysis of market data.
Such as consumer preferences trends in market prices and the presence of
compenting products. A market survey can describe and study that gathers
information directly from consumers by asking those questions about their
preferences habits and experiences3. The Purpose of a market survey is to
provide business managers with insight about their target customers. Such as
how much money they spend on certain types of products. Whether they use
competing products and the interest level for new products.
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Marketing of Research
The search for knowledge through objectives and systematic methods of
finding a proper feasible solution to a problem is popularly known as
research4. Market research is the process of assessing the viability of a new
goods or service through research conducted directly with the consumer which
allows a company discover the target market and record opinions and other
input from ^ consumers regarding interest in the product. arket research may
be conducted by (he company itself or by a third party company that specialize
in the market research field. Test subjects are usually compensated with
product samples and or paid a small stipend for their time.
CONSUMER
Definition
An individual who buys products or services for personal use and not
for manufacture or resale, A consumer is someone who can make the decision
whether or not to purchase an item at the store, and someone who can be
influenced by marketing and advertisements. Any time someone goes to a
store and purchases a toy, shirt, beverage, or anything else, they are making
that decision as a consumer.
Meaning of Consumer
"Throughout the entire product life cycle it is important to keep the
consumer in mind, from product features all the way to the type of marketing"
"I was a consumer in the store and went around looking for new and
interesting things to buy for myself”
"Black Friday was sure to be a success due to increased consumer

demand for the latest inexpensive electronics being offered by the store"
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CUSTOMER
Customer
A customer is an individual or business that purchases the goods or
services produced by a business. Attracting customers is the primary goal of
most public-facing businesses, because it is the customer who creates demand
for goods and services. Businesses often compete through advertisements or
lowered prices to attract an ever-larger customer base.
Meaning of Customers
Customers are also likely to make purchases with their own money, or
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the money given to them by others who know them personally. Unlike a
purchasing agent, who may be buying goods wholesale for use in a
commercial or industrial setting, true customers are almost always individuals
who buy products with cash or credit that belongs to them, rather than to a
corporate entity employing them.
Uthamapalayam is a town and a taluk headquarters in Theni district in

the Indian state of Tamil Nadu.
Demographics
As of 2001 India census, Uthamapalayam had a population of 22,104.
10% of the population is under 6 years of age. Uthamapalayam has an average
literacy rate of 73%, higher than the national average of 59.5%: The literacy
rateof male and female is 80 and 66% respectively. Uthamapalayam is the
headquarters of Uthamapalayam Taluk and Uthamapalayam Panchayat Union.
There is Government Higher Secondary School and Mohamed Fathima

Girls' High School which are very famous in this taluk. A government aided
arts and sciences college named H.K.R.H has been there for over sixty years.
This is the first college in this part of the state after independence.
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The town has surrounding with small villages to moderate towns like
Kombai, Chinamanur, Cumbam, Royapanpatti, Ammapatti, Kurumbapatti
(Ambasamuthram), Ellapatti, Thevaram and Bodi.
Uthamapalayam is home for Thirukalatheeswarar temple (Ganambal

temple).
Mullaiperiyar river is one of the attraction for this town. The yearlong
pleasant climate is the treat for the residents and the visitors.
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INTRODUCTION TO OPPO MOBILE PHONE
OPPO's brand philosophy is summed up in the phrase "The art of

technology". It conveys our business principles of honesty integrity and ethics.
OPPO is consistent in its determination to not only do things right, but also to
do the right thing in any given situation.
OPPO is wholeheartedly inspired by its customers. OPPO co-develops

products with customers based on their feedback on both the hard ware and
software user experience. OPPO has adopted a strategy of rapid release for
Smartphone developments releasing firmware updates as well as expanding its
teach and service across the globe.
OPPO Is continually striving to impress and capture young hearts with

elegant trend setting design, excellent user experience, customer-centered
product development, quality service, and most importantly an attitude of the
relentless pars nil for perfection.
R & D Manufacturing
With a uniquely independent R&D capacity, OPPO designs, develops,
manufactures, markets and sells its products with full control over the entitle
supply chain. This ranges from the factories to the hands of customers and
while only using the highest quality components available. This ensures OPPO
can design with the end product in mind and ensure that only the best possible
quality products reach the customers.
The company operates to the highest quality assurance standards from

rigorous design reviews through to scientific solution verification.
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A key part of OPPO Vs strategy is to establish long term alliances with
the most influential and wide reaching international partners, such as
Qualcomm to ensure the OPPO has the latest and best hardware available.
OPPO Global Business

OPPO is relentless in the pursuit of the latest technology, the highest
hardware quality standards and in delivering the best user experience possible.
We design, manufacture, and promote our own products to ass ore customers
of reliable and the highest end products possible from beginning to end.
Since its founding in 2004, OPPO has consistently strived to deliver users this
ideology across the globe.
Having successfully entered into the mobile phone market in 2008,

OPPO began looking at expansion into international markets in 2010 and
opened its first overseas business in April of 2010 in Thailand .Today, OPPO
is present in 21 markets worldwide.
From the start, OPPO's products have pushed boundaries. As OPPO

continues to expand into new markets, the goal of making our products more
accessible around the globe without compromising product service and quality
has never been c barer.
Culture and philosophy: -

At OPPO, we believe that true innovation is all about changing,
renewing or creating more effective products that make life simpler. A core
part of OPPO's company culture lies in its commitment to working with its
fans to develop and deliver the best products possible, through openness to
customer feedback.
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COMPANY PROFILE
OPPO is a global electronics and technology service provider. It

delivers the latest and the most delicate mobile electronic devices for their
user. OPPO is here for those that expect more from their smart phone than a
run-of-the-mill experience.
OPPO is relentless in the pursuit of the latest technology and the highest
standards of hardware quality. OPPO is try to deliver the best experience to
user as possible. The beautiful products-inside and out, everything is
considered just created for the user. From the tactile qualities to the aesthetic
aspects of each device – every angle, every color, every piece is meticulously
crafted product for their user .
From the start, OPPO’s products have pushed boundaries.Since its

founding in 2004, OPPO has consistently strived to deliver users this ideology
across the globe. Having successfully entered into the mobile phone market in
2008. OPPO began looking at expansion into international markets in 2010
and opened its first overseas business in April of 2010 in Thailand.Today,
OPPO is presenting in 21 markets worldwide.
OPPO is wholeheartedly inspired by its customers. Based on the

customers’ feedback on both the hardware and software user experience,
OPPO has adopted a strategy of rapid release for smartphone development,
firmware updates as well as expand to reach and service their customers
across the world.
OPPO designs, develops, manufactures, markets and sells its products is

full control over with the entire supply chain. From the factories to the hands
of customers, all is only using the highest quality components. This ensures
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OPPO can design in mind and ensure that only the best possible quality
products to the customers. OPPO is the first choice for every user.
Consumer awareness
Consumer awareness, which refers to a buyer's knowledge of a
particular product or company, allows the buyer to get the most from what he
buys. Consumers know more about their choices when they have product
information and benefit from knowing their rights, hearing about alerts and
warnings and finding out about safety Issues.
Need and importance of consumer awareness

To achieve maximum satisfaction
The income of every individual is limited. He wants to buy maximum
goods and services with his income. He gets full satisfaction only by this
limited adjustment. Therefore it is necessary that he should get the goods
which are measured appropriately and he should not be cheated in any way.
For this he should be made aware.
Production against exploitation

Producers and sellers exploit the consumers in many ways as under-
weighting, taking more price than the market price, selling duplicate goods
etc. Big companies through their advertisement also mislead the consumers.
Consumer awareness shields them from the exploitation by producers and
sellers.
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PRODUCT PROFILE
Oppo is a consumer electronics and mobile communication company. It

produces mobile electronic devices including smartphones, USB cables, car
chargers, headsets, protective cases, and power banks. The Company is also
engaged in the development of mobile photography technology.
Oppo phones are smartphones produced by the Chinese company Oppo.

They produce phones in their A series, Find series, F Series, N series and R
series. Oppo also produces headphones and Blu-ray players under its Oppo
Digital brand.
The Oppo K-Series is the newest addition of smartphones under the

brand, consisting of the Oppo K1 which was launched in October 2018.
For the last 10 years, OPPO has been focusing on manufacturing

camera phones, while innovating mobile photography technology
breakthroughs.
OPPO started the era of selfie beautification, and was the first brand to
launch smartphones with 5MP and 16MP front cameras.
OPPO was also the first brand to introduce the motorized rotating
camera, the Ultra HD feature and the 5x Dual Camera Zoom technology.
In 2017, OPPO was ranked as the number 4 smartphone brand globally,
according to IDC. And today, OPPO provides excellent smartphone
photography experiences to over 200 million young people around the world.
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OPPO F11 Pro
Product Features:
 Dual Sim, 3G, 4G, VoLTE, Wi-Fi
 Octa Core, 2.1 GHz Processor
 6 GB RAM, 64 GB inbuilt
 4000 mAh Battery with Fast Charging
 6.5 inches, 1080 x 2340 px Display
 48 MP + 5 MP Dual Rear + 16 MP Front Camera
 Memory Card Supported, upto 256 GB
 Android, 9.0
OPPO A3s (3GB RAM +32GB)
Product Features:
 4230 mAh Battery
 Android, v8.1
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OPPO K1
Product Features:
 6.4 inches, 2340 x 1080 px Display,
 Water Drop Notch
 Android, v8.1
OPPO F9 Pro
Product Features:
 Octa Core, 2 GHz Processor
 Android, v8.1 (Oreo)
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OPPO F9
Product Features:
 Android, v8.1
Oppo A5
Product Features:
 Android, 8.1 (Oreo)
OPPO F11
Product Features:
 Octa Core, 2.1 GHz Processor, 4 GB RAM,
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 Android, 9.0
OPPO Reno
Product Features:
 Dual Sim, 3G, 4G, VoLTE, Wi-Fi, NFC
 48 MP + 20 MP Triple Rear + 16 MP Front Camera
 Memory Card Not Supported
 Android, V9.0 (Pie)
OPPO R19
Product Features:
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 Android, v8.1
OPPO R17
Product Features:
 6.4 inches, 1080 x 2280 px Display, with Water Drop Notch
 Memory Card (Hybrid), upto 256 GB
 Android, v8.1 (Oreo)
OPPO Find X
Product Features:
 Dual Sim, 3G, 4G, VoLTE, Wi-Fi, NFC
 Memory Card Not Supported
 Android, 8.1
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OBJECTIVES OF THE STUDY
 To study the market condition of Oppo mobile phone in Uthampalayam
town.
 To find out the customer satisfaction level of the Oppo mobile phone.
 To find out the reason for preference of Oppo mobile by the consumer.
 To find out our influence factors for purchasing the consumer to use
Oppo mobile phone.
 To find out while the consumer preference the Oppo mobile phone.
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RESEARCH METHODOLOGY
A Plan of proposed study prepared by a researcher stating the research

activities to be performed in his proposed study before he undertaken his
research work is called a research design.
"A research design is the arrangement of conditions for collections and

analysis of data in a manner that aims to combine relevance to the research
purpose with economy in procedure".
Methods of Data Collection:

Data refer to the facts, figures or information collected for a specific
purpose.
There are two types of data namely:

1) Primary Data
2) Secondary Data
1) Primary Data:
 Primary Data are those which are new and original in nature.
 These data are the first hand information generated to achieve the
purpose of the research
Primary data can be collected 3 methods.

1) Observation method.
2) Experimentation method.
3) Survey method
The primary data for the report is through method with proper
questionnaire.
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ii) Secondary Data:
Secondary data those data which are collected from the earlier research
work are in printed nature booklets statistically information etc.
The Secondary data for this survey is collected from internet, printed
booklets.
Sampling:
Sampling means where only a few units of population under study are
considered for analysis is called sampling.
a) Sample technique use:

Convenient sampling was used to collect the data.
b) Sample Size:
The Sample size taken for the survey is 70 respondents.
c) Sampling Techniques:
The sampling techniques used in the survey were the random sampling.
d) Field Method:
The survey was conducted in the Uthamapalayam town with reference
to mobile phone especially with Oppo mobile phone.
Sampling Unit
I choose my sampling area at Uthamapalayam town for my market
survey.
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DATA ANALYSIS AND INTERPRETATION
These are an attempt to organize and summarize data in order to

increase results, usefulness in such a manner that enables the researcher to
relate critical points with the study objectives. Sometimes these organizing
and summarizing of data require the use of summary statistically measures
such as percentage averages and dispersions. Since most marketing data are
collected through the use of sample, the reliability of the summary estimates is
required to be determined.
In this survey to collected data are analyses and interpreted by the

percentage analysis method.
a) Percentage analysis method

Percentage method to a special kind of ratio percentage is used in
making comparison between two or more series of data percentage are used to
describe relationship.
No. Of Respondents
Percentage = ———————————— x 100
Total respondents
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TABLE-1
CLASSIFICATION ON THE BASIS OF GENDER
S.No Particulars No. Of Respondents Percentage
1. Male 54 78
2. Female 16 22
Total 70 100
Source: Primary Data
The table shows that from among 70 respondents,

 78 percent of male respondents.
 22 percent of female respondents.
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CHART-1
CLASSIFICATION ON THE BASIS OF GENDER
90
80 78
70
60
50
40
30
22
20
10
0
Yes No
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TABLE-2
CLASSIFICATION ON THE BASIS AGE
1. 15-25 30 43
2. 25-35 20 28
3. 35-45 15 22
4. 45-55 5 7
Total 70 100
The table shows that from among 60 respondents

 43 percent respondents age of 15-25.
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CHART-2
CLASSIFICATION ON THE BASIS AGE
50
45 43
40
35
30 28
25
22
20
15
10
7
5
0
15-25 25-35 35-45 45-55
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TABLE-3
RESPONDENTS OPINION ABOUT THE USE OF MOBILE PHONE
1. Yes 64 92
2. No 6 8
Total 70 100

 92 percent respondents are used to mobile phone.
 8 percent respondents are not used to mobile phone.
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CHART-3
RESPONDENTS OPINION ABOUT THE USE OF MOBILE PHONE
100
92
90
80
70
60
50
40
30
20
10 8
0
Yes No
24
TABLE-4
RESPONDENTS PREFER THE BRAND OF MOBILE PHONE
1. Oppo 60 85
2. Samsung 7 10
3. LG 2 3
4. Micromax 1 2
Total 70 100

 85 percent respondents are using the Oppo mobile phone.
 10 percent respondents are using the Samsung mobile phone.
 3 percent respondents are using the LG mobile phone.
 2 percent respondents are using the Micromax mobile phone.
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CHART-4
RESPONDENTS PREFER THE BRAND OF MOBILE PHONE
90 85
80
70
60
50
40
30
20
10
10
3 2
0
Oppo Samsung LG Micromax
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TABLE-5
RESPONDENTS USE OF MODELS IN OPPO MOBILE PHONE
1. FIS 24 40
2. Neo7 20 33
3. Neo 5 10 17
4. A 37 6 10
Total 60 100

 40 percent of respondents are using the FIS model of Oppo mobile
phone.
 33 percent of respondents are using the Neo 7 model of Oppo mobile
phone.
 17 percent of respondents are using Neo 5 model of Oppo mobile
phone.
 10 percent of respondents are using A37 model of oppo mobile phone.
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CHART-5
RESPONDENTS USE OF MODELS IN OPPO MOBILE PHONE
45
40
40
35 33
30
25
20
17
15
10
10
0
FIS Neo7 Neo 5 A 37
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TABLE-6
RESPONDENTS USE OF COLOURS IN OPPO MOBILE PHONE
1. Black 40 67
2. White 20 33
Total 60 100
The table shows that from among 60respondents

 67 percent of respondents are using the black color Oppo mobile phone,
 33 percent of respondents are using the White colour Oppo mobile
phone.
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CHART-6
RESPONDENTS USE OF COLOURS IN OPPO MOBILE PHONE
80
70 67
60
50
40
33
30
20
10
0
Black White
30
TABLE-7
RESPONDENTS OPINION ABOUT THE PREFER OF OPPO MOBILE
PHONE
1. Users Friendly 25 41
2. Colors 15 25
3. Battery back up 10 17
4. Affordability 10 17
Total 60 100

 41 percent of respondents are saying that Oppo mobile phones are users
friendly.
 25 percent of respondents are saying that Oppo mobile phone colors are
attractive
 17 percent of respondents are saying that Oppo mobile phones battery
backup are quality.
 17 percent of respondents are saying that Oppo mobile phones are
affordability.
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CHART-7
RESPONDENTS OPINION ABOUT THE PREFER OF OPPO MOBILE
PHONE
45
41
40
35
30
25
25
20
17 17
15
10
0
Users Friendly Colors Battery back up Affordability
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TABLE-8
RESPONDENTS AVERAGE SPENDING TIME FOR OPPO MOBILE
PHONE
1. 1 -2 Hours 14 23
2. 2-3 Hours 16 27
3. More than 3 Hours 30 50
Total 60 100

 23 percent of respondents are time spending for Oppo mobile phone in
more than 1 -2 hours.
more than 2-3 hours.
more than more than 3 hours.
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CHART-8
RESPONDENTS AVERAGE SPENDING TIME FOR OPPO MOBILE
PHONE
60
50
50
40
30 27
23
20
10
0
1 -2 Hours 2-3 Hours More than 3 Hours
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TABLE-9
RESPONDENTS FAVORITE FEATURE IN OPPO MOBILE PHONE
1. Camera 25 47
2. Internet 13 22
3. Games 12 20
4. Text Messaging 10 11
Total 60 100

 47 percent of respondents favorite feature are camera in Oppo mobile
phone.
 22 percent of respondents favorite feature are Internet in Oppo mobile
phone.
 20 percent of respondents favorite features are games in Oppo mobile
phone.
 11 percent of respondents favorite features text messaging in Oppo
mobile phone
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CHART-9
RESPONDENTS FAVORITE FEATURE IN OPPO MOBILE PHONE
50
47
45
40
35
30
25
22
20
20
15
11
10
0
Camera Internet Games Text Messaging
36
TABLE-10
RESPONDENTS OPINION ABOUT THE AVAILABILITY OF OPPO
MOBILE PHONE
1. Easily Available 40 67
2. On Demand 20 33
Total 60 100

 74 percent of respondents say that Oppo mobile phones are easily
available in our area.
 26 percent of respondents say that Oppo mobile phones are on demand
in our area.
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CHART-10
RESPONDENTS OPINION ABOUT THE AVAILABILITY OF OPPO
MOBILE PHONE
80
70 67
60
50
40
33
30
20
10
0
Easily Available On Demand
38
TABLE-11
RESPONDENTS OPINION ABOUT THE PURCHASING PLACE OF
THE OPPO MOBILE PHONE
1. Retailer 20 33
2. Wholesaler 14 23
3. Online Shopping 18 30
4. Dealer 8 14
Total 60 100

 33 percent of respondents purchase the Oppo mobile phone in retailer
 23 percent of respondents purchase the Oppo mobile phone in
wholesaler
 30 percent of respondents purchase the Oppo mobile phone in online
shopping.
 14 percent of respondents purchase the Oppo mobile phone in dealer.
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CHART-11
RESPONDENTS OPINION ABOUT THE PURCHASING PLACE OF
THE OPPO MOBILE PHONE
35 33
30
30
25 23
20
15 14
10
0
Retailer Wholesaler Online Shopping Dealer
40
TABLE-12
RESPONDENTS PREFER OTHER BRAND MOBILE PHONE
1. Yes 58 97
2. No 02 03
Total 60 100

 97 percent of respondents say the Oppo phone available prefer the other
brand mobile phone.
 3 percent of respondents say the Oppo phone not available prefer the
other brand mobile phone.
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CHART-12
RESPONDENTS PREFER OTHER BRAND MOBILE PHONE
120
100 97
80
60
40
20
3
0
Yes No
42
TABLE-13
RESPONDENTS PREFER OTHER COMPANY MOBILE
1. LG 20 33
2. SAMSUNG 30 50
3. SONY 10 17
Total 60 100

 33 percent of respondents prefer the LG mobile.
 50 percent of respondents prefer the Samsung mobile.
 17 percent of respondents prefer the Sony mobile.
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CHART-13
RESPONDENTS PREFER OTHER COMPANY MOBILE
60
50
50
40
33
30
20 17
10
0
LG SAMSUNG SONY
44
TABLE-14
RESPONDENTS OPINION ABOUT THE FACTORS INFLUENCING
TO BUY OPPO MOBILE PHONE
1. TV 25 41
2. Newspaper 10 17
3. Friends & Relatives 15 25
4. Internet 10 17
Total 60 100

 41 percent of respondents are influenced by the TV.
 17 percent of respondents are influenced by the friends & relatives.
 25 percent of respondents by newspaper.
 17 percent of respondents by radio.
45
CHART-14
RESPONDENTS OPINION ABOUT THE FACTORS INFLUENCING
TO BUY OPPO MOBILE PHONE
45
41
40
35
30
25
25
20
17 17
15
10
0
TV Newspaper Friends & Relatives Internet
46
TABLE-15
RESPONDENTS FEEL ABOUT THE PRICE OF OPPO MOBILE
PHONE
1. Reasonable 30 50
2. Affordable 10 17
3. Expensive 20 33
Total 60 100

 50 percent of respondents say that Oppo mobile phone price is
reasonable.
affordable.
expensive.
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CHART-15
RESPONDENTS FEEL ABOUT THE PRICE OF OPPO MOBILE
PHONE
60
50
50
40
33
30
20 17
10
0
Reasonable Affordable Expensive
48
TABLE-16
RESPONDENTS OPINION ABOUT THE BATTERY LIFE OF OPPO
MOBILE PHONE
1. Long Lasting 35 58
2. Manageable 15 25
3. Not Bad 10 17
Total 60 100

 58 percent of respondents say that battery life is long lasting.
 25 percent of respondents say that battery life is manageable.
 17 percent of respondents say that battery life is not bad.
49
CHART-16
RESPONDENTS OPINION ABOUT THE BATTERY LIFE OF OPPO
MOBILE PHONE
70
60 58
50
40
30
25
20 17
10
0
Long Lasting Manageable Not Bad
50
TABLE-17
RESPONDENTS USING PERIOD OF OPPO MOBILE PHONE
1. 6 Months 10 17
2. 1 Year 15 25
3. 2 Years 20 33
4. More than 2 years 15 25
Total 60 100

 17 percent of respondents are using Oppo mobile phone for the 6
Months
 25 percent of respondents are using Oppo mobile phone for the 1 year
 33 percent of respondents are using Oppo mobile phone for the 2 years.
 25 percent of respondents are using Oppo mobile phone for the more
than 2 years.
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CHART-17
RESPONDENTS USING PERIOD OF OPPO MOBILE PHONE
35 33
30
25 25
25
20
17
15
10
0
6 Months 1 Year 2 Years More than 2 years
52
TABLE-18
GUARANTEE OR WARRANTEE FOR OPPO MOBILE PHONE
1. 1 year 25 42
2. 2 years 20 33
3. 3 years 15 25
Total 60 100

 42 percent of respondents say 1 year guarantee or warrantee of Oppo
phone.
 33 percent of respondents say 2 years guarantee or warrantee of Oppo
phone.
 25 percent of respondents say 3 years guarantee or warrantee of Oppo
phone.
53
CHART-18
GUARANTEE OR WARRANTEE FOR OPPO MOBILE PHONE
45
42
40
35 33
30
25
25
20
15
10
0
1 year 2 years 3 years
54
TABLE-19
RESPONDENTS SATISFACTION LEVEL OF OPPO MOBILE
PHONE
1. Yes 50 83
2. No 10 17
Total 60 100

 83 percent of respondents are fully satisfaction in Oppo mobile phone.
55
TABLE-19
RESPONDENTS SATISFACTION LEVEL OF OPPO MOBILE
PHONE
90
83
80
70
60
50
40
30
20 17
10
0
Yes No
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FINDINGS
 78 percent of male respondents.

 92 percent respondents are used to mobile phone.
 85 percent respondents are using the Oppo mobile phone.
 40 percent of respondents are using the FIS model of Oppo mobile
 67 percent of respondents are using the black color Oppo mobile phone,
 41 percent of respondents are saying that Oppo mobile phones are users
friendly.
more than more than 3 hours.
 47 percent of respondents favorite feature are camera in Oppo phone.
 74 percent of respondents say that Oppo mobile phones are easily
available in our area.
 30 percent of respondents purchase the Oppo mobile phone in online
shopping.
 97 percent of respondents say the Oppo phone available prefer the other
brand mobile phone.
 50 percent of respondents prefer the Samsung mobile.
 25 percent of respondents by newspaper.
reasonable.
 58 percent of respondents say that battery life is long lasting.
 33 percent of respondents are using Oppo mobile phone for the 2 years.
 42 percent of respondents say 1 year guarantee or warrantee of Oppo
phone.
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SUGGESTIONS
 The company designs the advertisement in effectively to attract new

customers.
 The company awareness of all sub products.
 The company appoints the marketing assistant to control the price
variation different place.
 The company sold supply the product in remote areas to avoided the
non availability.
 The company can give more advertisement through newspapers and
magazines Radios to increase the sales to some extent.
 The company may reduce the price for increasing the sales.

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LIMITATIONS
 This study was in the geographical area of Uthamapalayam Town.
Therefore generalization of this project cannot be done to another area.
 The survey was conducted only among the limited size of the 50
samples.
 Some of the respondents are hot response is not satisfactory.
59
CONCLUSION
From the field survey, I came to know about the customer's preferences
and their needs to Oppo mobile phone. This survey method is the best method
for collecting information regarding the product and to know inner feelings of
the consumers.
Market survey is essential to short any business; Therefore, each
graduate should through knowledge about the market condition.
I have gained board knowledge during this survey. I hope this survey
will be a step ahead to build up my career in future.
60
BIBLIOGRAPHY
Marketing Management - Edward Flipo

Research Methodology - R.N.Sharma
Marketing Research - S.Kaleswari
 Andonova V; “Mobile phones, the Internet and the institutional

environment”
 Banumathy S, and Kalaivani S; “Customers’ Attitude Towards
Cellphone Services in Communication System”, Indian Journal of
Marketing, March, 2006, PP 33 -37.
Websites:
 www.wikipedia.com
 www.oppo.in
 www.oppo.in/smartphones
61
A MARKET SURVEY ON CONSUMER PREFERENCE
AND SATISFACTION REGARDING OF OPPO MOBILE PHONE IN
UTHAMAPALAYAM TOWN
QUESTIONNAIRE
Name : Age :
Gender : MALE/FEMALE Occupation :
Address : Mobile No :
1) Do you have a mobile Phone?

[ ] Yes [ ] No
2) If yes which company mobile do you use?
[ ] Oppo [ ] Samsung [ ] LG [ ] Micromax
3) What is the model of your Oppo mobile Phone?
[ ]FIS [ ] Neo5 [ ] Neo7 [ ] A37
4) What is the colour of your Oppo mobile phone?
[ ] Black [ ] White
5) Why do you prefer Oppo mobile phone?
[ ] Users friendly [ ] Affordability [ ] Camera quality
[ ] Battery back-up
6) How much time do you spend on your mobile phone on average in a day?
[ ] 1-2 Hours [ ] 2-3 Hours [ ] More than 3 hours
7) Which of these is your favourite feature in Oppo mobile phone?
[ ] Camera [ ] Internet [ ] Games [ ] Text messaging
8) What is your opinion about the availability of Oppo mobile phone?
[ ] Easily available [ ] Rare [ ] Not available
9) Where do you purchase your mobile Phone?
[ ] Retailer [ ] Wholesaler [ ] Online shopping [ ] Dealer
62
10) Incase Oppo mobile phone is not available will you go for any other
mobile?
[ ]Yes [ ] No
11) If yes which companies mobile do you prepared?
[ ] LG [ ] Samsung [ ] Sony
12) How did you come to know about the Oppo mobile Phone?
[ ] TV [ ] Newspaper [ ] Friends & Relatives [ ] Internet
13) What do you feel about the price of Oppo mobile Phone?
[ ] Reasonable [ ] affordable [ ] Expensive
14) What is your opinion about the battery back-up of your Oppo mobile
phone?
[ ] Long lasting [ ] Manageable [ ] Not bad
15) It's how many month/years since you are using Oppo mobile Phone?
[ ] 6 Months [ ] 1 Year [ ] 2 Years [ ] More than 2 years
16) How many years of guarantee or warrantee provided for your Oppo
mobile Phone?
[ ] 1 Year [ ] 2 Years [ ] 3 Years
17) Are you satisfied with overall performance of the Oppo mobile Phone?
[ ] Yes [ ] No
18) Give your suggestion for a better product of Oppo mobile Phone:
63

Introduction to OPPO Mobile Phones

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Introduction to OPPO Mobile Phones

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INTRODUCTION

This type of market may either be a physical market place, where

Meaning of Market survey:

Market survey Basis:

"Black Friday was sure to be a success due to increased consumer

Uthamapalayam is a town and a taluk headquarters in Theni district in

There is Government Higher Secondary School and Mohamed Fathima

Uthamapalayam is home for Thirukalatheeswarar temple (Ganambal

OPPO's brand philosophy is summed up in the phrase "The art of

OPPO is wholeheartedly inspired by its customers. OPPO co-develops

OPPO Is continually striving to impress and capture young hearts with

The company operates to the highest quality assurance standards from

OPPO Global Business

Having successfully entered into the mobile phone market in 2008,

From the start, OPPO's products have pushed boundaries. As OPPO

Culture and philosophy: -

OPPO is a global electronics and technology service provider. It

From the start, OPPO’s products have pushed boundaries.Since its

OPPO is wholeheartedly inspired by its customers. Based on the

OPPO designs, develops, manufactures, markets and sells its products is

Need and importance of consumer awareness

Production against exploitation

Oppo is a consumer electronics and mobile communication company. It

Oppo phones are smartphones produced by the Chinese company Oppo.

The Oppo K-Series is the newest addition of smartphones under the

For the last 10 years, OPPO has been focusing on manufacturing

OPPO A3s (3GB RAM +32GB)

 To study the market condition of Oppo mobile phone in Uthampalayam

Oppo mobile phone.

A Plan of proposed study prepared by a researcher stating the research

"A research design is the arrangement of conditions for collections and

Methods of Data Collection:

There are two types of data namely:

Primary data can be collected 3 methods.

a) Sample technique use:

These are an attempt to organize and summarize data in order to

In this survey to collected data are analyses and interpreted by the

a) Percentage analysis method

S.No Particulars No. Of Respondents Percentage

Source: Primary Data

The table shows that from among 70 respondents,

S.No Particulars No. Of Respondents Percentage

Source: Primary Data

The table shows that from among 60 respondents

S.No Particulars No. Of Respondents Percentage

Source: Primary Data

The table shows that from among 60 respondents

S.No Particulars No. Of Respondents Percentage

Source: Primary Data

The table shows that from among 60 respondents

S.No Particulars No. Of Respondents Percentage

Source: Primary Data

The table shows that from among 60 respondents

S.No Particulars No. Of Respondents Percentage

Source: Primary Data

The table shows that from among 60respondents

S.No Particulars No. Of Respondents Percentage

Source: Primary Data

The table shows that from among 60 respondents

S.No Particulars No. Of Respondents Percentage

3. More than 3 Hours 30 50

Source: Primary Data

The table shows that from among 60 respondents