Research On Oppo

A
Research
ON
“CONSUMER AWARENESS OF OPPO SMARTPHONES”
Submitted in partial fulfillment for the

Award of degree of
Master of Business Administration (2018-2020)
Faculty of Commerce & Management Studies

Lachoo Memorial College of Science and Technology
(AUTONOMOUS)
Submitted to – Submitted by-

DR. VANDANA GUPTA Pankaj Dadhich
Roll No.- 184301042
Semester 2nd
DECLARATION
I hereby declare that the project entitled Marketing Strategies of Oppo mobile is my original
research work conducted under the supervision of Dr. Akhil Mathur (HOD-Management) &
Dr. Vandana Gupta & (Faculty – LMC).
2
EXECUTIVE SUMMARY
I did my research report on Oppo Mobiles to know the marketing strategies of oppo mobile
india Pvt. Ltd. under the guidance of Dr. Akhil Mathur (HOD-Management) & Dr. Vandana
Gupta & (Faculty – LMC) my project guide gave me a project that involves a survey of
mobile market at the dealer of Jodhpur region. During these days I traveled extensively to try
& cover maximum dealers of market of Jodhpur. The main objective of the survey was to
know the position of oppo mobile in market and present scenario of mobile in the market.
3
PREFACE
Consumer behaviour is the key factor affecting the today's marketing environment.
After the liberaliation and the globalization there has been a sea change in the Indian market
scenario. The MNC's have entered the fray, which forced the Indian giants to change their
strategies. There is a cutthroat competition and in order to survive and to have an edge over
competitors, marketers have realized the value of consumers. Consumers orientation is the
key word in present times.
I feel it my pleasure to work on this topic and present this study in form of research project
report a that is essential for every MBA student. The purpose of this project is to provide the
students with the practical exposure of the market in today's changing scenario. It helps in the
development of practical skills and analytical thinking process. It provides with basic skills
required to perform the survey; and statistical tools required analyzing the data. Also it makes
more aware about the perceptions and tastes of consumers. Thus it helps in molding the
students according to the requirements of market.
Consumers buying preferences tastes choices have changed and they have
become more conscious. Change in consumers perception has lead to a situation
of unsatisfaction among consumers. There has been a lot of change in the rural consumers.
Their living standard has got uplifted and they are ready to spend more to have qualify
products.
The present study is based on the behaviour of the consumers in urban area (Hisar) while
purchasing cosmetics. It gives the information about the attitude, perception and effect of
social, cultural, economic, demographic and psychographics factors on purchase of the
consumers.
4
ACKNOWLEDGEMENT
This project has been an honest and dedicated attempt to make the analysis on marketing
material as authentic as it could. And I earnestly hope that it provides useful and workable
information and knowledge to any person reading it.
During this period, I had the pleasure of working closely with accomplished organization
people who shared with me their experience and helped me in completion of my research.
I express my sincere thanks to my project guides and my institute faculty for guiding me.
Lastly I am grateful to my parents who have been my mentors and motivators. I am also
thankful to all my batch mate who have been directly or indirectly involved in successful
completion of this project.
PANKAJ DADHICH
5
CONTENTS
Section I 7-8
Introduction
Section II 9-23
Company Profile
Innovation
Recent Achievements
Products profile
Chapter III 24-37

Research Methodology
Explanation of research
Types of research
-Primary
- Secondary
Data Presentation ,
Analysis
and Interpretation
Chapter IV 37-39
Findings
Suggestions
Conclusion
Questionnaire/Annexure 40-42
6
Introduction :
Consumer awareness
Consumer awareness, which refers to a buyer's knowledge of a particular product or

company, allows the buyer to get the most from what he buys. Consumers know more about
their choices when they have product information and benefit from knowing their rights,
hearing about alerts and warnings and finding out about safety issues.
Need and importance of consumer awareness
1. To achieve maximum satisfaction

The income of every individual is limited. He wants to buy maximum goods and
services with his income. He gets full satisfaction only by this limited adjustment.
Therefore it is necessary that he should get the goods which are measured
appropriately and he should not be cheated in any way. For this he should be made
aware.
2. Protection against exploitation :

Producers and sellers exploit the consumers in many ways
as underweighting, taking more price than the market price, selling duplicate
goods etc. Big companies through their advertisement also mislead the consumers.
Consumer awareness shields them from the exploitation by producers and sellers.
3.Control over consumption of harmful goods :

There are several such goods available in market which cause harm to some
consumers. For example we can take goods like cigarette, tobacco, liquor etc. The
consumer education and awareness motivate people not to purchase such goods which
are very harmful for them.
7
4. Motivation for saving :
The awareness controls people from wastage of money and extravagancy and inspire
them to take right decision. Such consumers are not attracted by sale, concession, free
gifts, attractive packing etc due to which people can use their income in a right way
and can save money.
5. Knowledge regarding solution of problems :
The consumers are cheated due to illiteracy, innocence and lack of information.
Therefore it becomes necessary that the information about their rights should be
provided to them so that they cannot be cheated by producers and sellers. Through
consumer awareness they are also made known to the proceedings of laws so that they
can solve their problems.
6. Construction of healthy society :
Every member of the society is a consumer. So, if the consumer is aware and
rationale, then complete society becomes healthy and alert towards their rights.
8
Company Profile :
OPPO is a global electronics and technology service provider that delivers the latest and most
exquisite mobile electronic devices in over 20 countries, including the United States, China,
Australia and many countries throughout Europe, Southeast Asia, South Asia, the Middle
East and Africa. OPPO is dedicated to delivering customers with the most extraordinary
mobile experience through meticulous designs and smart technology.
The History of OPPO :-
2001
OPPO is Globally Registered
2004
OPPO Launched in China
2005
OPPO's First MP3 Player
9
2006
First MP4 Player
Feature Phone
2008
OPPO Enters Mobile Phone Market
Smartphone
2011
First Smartphone: Find Me
2012
Finder, Find 3
10
2013
Find 5, N1, Color OS
2014
R1, Find 7, N1mini
Full Transition to 4G
2014
N3, R5
Still Pushing Forward
11
OPPO Global Business
OPPO is relentless in the pursuit of the latest technology, the highest hardware quality
standards and in delivering the best user experience possible. We design, manufacture, and
promote our own products to assure customers of reliable and the highest end products
possible from beginning to end.
Since its founding in 2004, OPPO has consistently strived to deliver users this ideology
across the globe. Having successfully entered into the mobile phone market in 2008, OPPO
began looking at expansion into international markets in 2010 and opened its first overseas
business in April of 2010 in Thailand.Today, OPPO is present in 21 markets worldwide.
From the start, OPPO‟s products have pushed boundaries. As OPPO continues to expand into
new markets, the goal of making our products more accessible around the globe without
compromising product service and quality has never been clearer.
Culture and philosophy: -
At OPPO, we believe that true innovation is all about changing, renewing or creating more
effective products that make life simpler. A core part of OPPO‟s company culture lies in its
commitment to working with its fans to develop and deliver the best products possible,
through openness to customer feedback.
12
OPPO's brand philosophy is summed up in the phrase “The art of technology”. It conveys our
business principles of honesty, integrity and ethics. OPPO is consistent in its determination to
not only do things right, but also to do the right thing in any given situation.
OPPO is wholeheartedly inspired by its customers. OPPO co-develops products with

customers based on their feedback on both the hardware and software user experience. OPPO
has adopted a strategy of rapid release for smartphone development, releasing firmware
updates as well as expanding its reach and service across the globe.
OPPO is continually striving to impress and capture young hearts with elegant trendsetting
design, excellent user experience, customer-centered product development, quality service,
and most importantly an attitude of the relentless pursuit for perfection.
R&D and Manufacturing:-
With a uniquely independent R&D capacity, OPPO designs, develops, manufactures, markets
and sells its products with full control over the entire supply chain. This ranges from the
factories to the hands of customers and while only using the highest quality components
available. This ensures OPPO can design with the end product in mind and ensure that only
the best possible quality products reach the customers. The company operates to the highest
quality assurance standards from rigorous design reviews through to scientific solution
verification.
A key part of OPPO‟s strategy is to establish long term alliances with the most influential and
wide reaching international partners, such as Qualcomm to ensure that OPPO has the latest
and best hardware available.
13
The History of OPPO innovation
Oppo Finder world’s slimmest phone just 6.65 mm
Oppo find5 world first Smartphone with a 1080p IPS screen and a staggerina 441
14
OPPO N1
Camera:
World‟s first rotating camera
with flash light o-touch panel,
world‟s first Smartphone with rear
touch back panel o-click, a
Bluetooth remote camera trigger and
a device locator
OPPO FIND 7
Remarkable 5.5”quad HD screen
World‟s first Smartphone that can
take 50 megapixel photos Vooc rapid
charge:
The world‟s fastest and safest
mobile device charging technology
15
Live Weather
Gesture panel
Off-screen gesture
16
Awards and Achievements
„find5 design impressed our Jury N1 is the best Smartphone

consisting of experts And you‟ve almost certainly never
renowned designers from All over heard of‟
the world
IF design Award
2014,knows as the „designer The world biggest-selling
oscar „ gadget
magazine
Supporting a touch-enabled rear

oppo, another Chinese
Surface, a rotatable 13-megapixel
Smartphone maker, its oppo
Camera and a 5.9-inch full-HD
finder is so thin . it‟s thinner
Display ,the oppo N1 is clearly One of
than the iphone5
the most innovative Smartphone‟s
released this year
The world’s larder in tech product one of the most influential

reviews global
News agency
17
Color OS Features :-
App encrypt global gesture panel ON screen gesture
Permission monitor Guest mode convenient mode
Ringtone editor Easy volume control
Multi window Live weather
Easy screen shot Hand writing note
Call recorder gloves mode
Call Blocker offscreen gestures customize themes
Data saving kingsoft office holiday mode
18
Product profile
Oppo Joy Plus
Product Features:
Dual Sim, 3G, Wi-Fi
Dual Core, 1.3 GHz Processor
1 GB RAM, 4 GB inbuilt
1700 mAH Battery
4 inches, 480 x 800 px display
3.15 MP Camera with flash
Memory Card Supported, upto 32 GB
Android, v4.4
Price 6990
OPPO Neo 3
Product Features:
Dual Sim, 3G, Wi-Fi

Dual Core, 1.3 GHz Processor 1
GB RAM, 4 GB inbuilt 1900 mAH
Battery
4.5 inches, 854 x 480 px display
5 MP Camera with flash
Android, v4.2.
OPPO Neo 5 (2015)
Product Features:
Dual Sim, 3G, Wi-Fi

Quad Core, 1.3 GHz Processor 1
Battery
19
OPPO Yoyo
Product Features:
Dual Sim, 3G, Wi-Fi
Quad Core, 1.3 GHz Processor
1900 mAH Battery
Android, v4.2
Price 10990
OPPO Find 5 Mini R827
Product Features:
Dual Sim, 3G, Wi-Fi
Battery
4.7 inches display
Android, v4.2
Price 14990
Oppo Mirror 3
Product Features:
Dual Sim, 3G, Wi-Fi
Battery
Android, v4.4
Price 16990
20
OPPO R1829
Product Features:
Dual Sim, 3G, Wi-Fi
Quad Core, 1.3 GHz Processor 1 GB
RAM, 16 GB inbuilt 2410 mAH
Battery
8 MP Camera with flash Memory
Card Not Supported Android,
v4.2.1
Oppo N1 Mini
Product Features:
3G, Wi-Fi
2 GB RAM
2140 mAH Battery
13 MP Camera
Memory Card Not Supported
Android, v4.3
Oppo Find 7a
Product Features:
3G, Wi-Fi
2800 mAH Battery
Android, v4.3
21
Oppo R5
Product Features:
3G, Wi-Fi
2000 mAH Battery
Android, v4.4.4
Oppo Find 7
Product Features:
3G, Wi-Fi
3000 mAH Battery
Android, v4.3
OPPO N1
Product Features:
3G, Wi-Fi, NFC
3610 mAH Battery
Android, v4.2
22
Oppo N3
Product Features:
1. Dual Sim, 3G, Wi-Fi, NFC
2. Quad Core, 2.3 GHz Processor
3. 2 GB RAM, 32 GB inbuilt
4. 3000 mAH Battery
Android, v4.4.4
23
OBJECTIVES
Objective of the Study:
Study on Consumer Awareness and Sales of Oppo Smartphone
Project on consumer awareness of Oppo Smartphone was carried out by me through

organizing and taking part in lot of events. The objectives for studying consumer behaviour
towards Oppo smartphones were -
To test the effectiveness of the communication of the offers to the consumers

To test the awareness level among public with respect to offers of Oppo
To assess the attractiveness of the offers to customers at Oppo
To sell Oppo Products when crowd was huge in the store
Key challenges for OPPO:
Lack of local advertising and application-oriented promotion makes for product-illiteracy

among local mark.
Brand awareness is there, but still lacks motivation for purchase consideration on much
level.
Lack of distributive expansion to all areas of the country.
Function of the job:

The main taskgiven to me was to increase sales.
Regular communication with shop owners of different markets and also with the
potential customers.
Visiting shops and emerging markets.
Sales inspection of different stores under mine.

Promote OPPO by spreading positive word of mouth communication.
Collecting the market information from the market.
Reporting the information to the manager.
Planning the new strategy for communicating with the clients.
24
Sales
I had learnt the sales process, consumer buying behavior and understanding customers need.
In Oppo the selling part basically depends on the company promoters. Company also focuses
on selling part like through the event in which Company gives some offers.
The selling which could not be done by the promoters in some shops the retailers themselves
promoted the product as they were provided with schemes and incentives.
The retailers who didn‟t had any promoters were given schemes such as if they could sell 25
cellphones of the company they became eligible to a get a company promoter for their shop.
In the events if the number of customers were increased to a level that could not be
entertained by the promoter then the company executive also helped the promoter in the
selling of the product. He only attempt one or two customer at the time, company people also
attempt the customer and tell him or her all the features of Oppo smart phone and generates
sale for the company.
Company also provide the skims to the retailers or Osr (promoters) to make more sale.
The company has different incentive offers for both retailers and company sales person. I
have to do institutional sales for Oppo mobile. My task was -
I have to go to shops to check the stocks, if the stocks are not there I have to take order and
push the products.
1. I have to look after that the shop is breaking MOP policy or not.
2. The company was providing incentives for institutional sales, if the sales person is
selling <10000 rs ph. then he will get 50Rs/phone, 10000Rs - 20000Rs phone then
100Rs/ phone, if 20000Rs-30000Rs phone then 150Rs/phone.
3. I used to give updated news and information about the phones.
25
RESEARCH METHODOLOGY
Methods and procedures:
Every Research work should be conducted through a specific and predetermined
methodology to explore an effective research outcome. The nature of the study is a
qualitative research. It has been conducted with a methodology and the laments of
methodology are as following:
Primary sources
Secondary sources
Primary sources:
Primary data have been collected by direct interviews and conversations with the
Smartphone users in the Jodhpur sales region of OPPO INDIA Co. Ltd.
Secondary sources:
I collected the secondary data from following sources:
OPPO Sales Manual.
The website of OPPO (www.oppo.com.bd).
Brochure of OPPO.
Different journals and publications related with Smartphone branding strategy.
Other relative research papers.
Sampling:
The method I have used to collect data is random sampling method. For this I had choose
150 people.
As the desired result of this report was to be able to recommend solutions that will raise the
popularity for OPPO Smartphones as a brand in the local market, the primary sample
population were the competing brands to assess OPPO‟s market position regarding certain in-
focus products at the moment.The
26
secondary population in this instance was representatives of these brand organizations in the
local/regional market. In order to decide which brands are these key competitors, local retailers
and consumers along with local OPPO supervisors were taken as another set of sample
population. This done, the expertise of company employees and partners were sought to build
the overview of the current market possibilities in lieu of the current situation of the local
telecommunications industry.
Analysis and Findings

The sample size was of 20 people in Jodhpur (Rajasthan)
1. how many male or female user of Smartphone
Male 60% 90
Female 40% 60
Male Female
40%
60%
Interpretation
From the above table it can be observed that 60% males and 40% females have been taken in
the survey
27
2. Age?
Less Than 18 18-22 22-26 26-30 More Than 30
7%
10%
17%
36%
30%
>18 18-22 22-26 26-30 <30
7% 36% 30% 17% 10%
10 54 45 25 15
Interpretation
From the above table it can be observed that the age respondent which is Less than
18(7%), 18-22(36%), 22-26(30%), 26-30(17%), More than 30(10%)
28
3. Occupation
College Student Busines Man Service Others
17%
46%
20%
17%
College student Business man Service Other
46% 17% 20% 17%
69 25 30 25
Interpretation
From the above table, it can be observed that the occupation of the respondent are college
students (46%), Businessman (17%), Service (20%), others (17%)
29
4. How long do you use your mobile phone?
Less Than 1 Year 1-2 Year 2-4 Year Above 4 Year
3%
7%
20%
70%
>1 year 1-2 year 2-4 year <4 year
70% 20% 7% 3%
105 30 10 5
Interpretation
From the above table it can be observed that the respondents are using mobile phone. Less
than one year (70%), 1-2years (20%), 2-4years (7%), above 4 years (3%)
30
5. What is the image of Oppo in your mind?
Economical Durable Safe Product
13%
7%
80%
Economical Durable Safe product
80% 7% 13%
120 10 20
Interpretation
From the table it can be observed that the respondent consider Micromax as a Economical
(80%), Durable(7%), Safe Product(13%)
31
6. How much time do you spend on your mobile phone on average in a day (calls
only)?
Less than From 30 From 1 to 2 hours From 2 to 3 More than 3
30 minutes minutes to 1 hours hours
hour
Average spending time on mobile phone
Calling function is the main basic function of the mobile phone. From the above chart it
shows that maximum no. of respondents spend 1 to 2 hours only for communicating from
mobile phone. After that 2 to 3 hours then 30 minutes to 1 hour is heights time to talk over
the phone.
32
7.Do you use any other features of your mobile phone? If so, how much time do
you spend on this feature?
Different features uses time.
From the above figure its shows that the most popular feature of the Smartphone is
internet browsing and application using. Then most popular features are gaming and
camera. Most of the respondents are using these features for a long time in a day.
33
8.Which of these is your favorite feature?
Camera Internet Gaming Text messaging

browsing/applications
From the above chart it again shows that the most popular Smartphone application is
internet browsing and application using and which is 60%, after that gaming is 20%,
camera is 13% and text messaging is 7%
Camera Internet Gaming Text messaging

/application
13% 60% 20% 7%
19 90 30 11
34
9.Do you face battery charging backup problem?
Yes No
Battery charging backup problem faced by respondents.
From the figure it is very clear that most of the respondents are facing battery charging
backup problem. From the respondents 80% of the respondents agreed that they are facing
battery charging backup problem.
Yes No
80% 20%
120 30
35
10.Do you think Chinese brand mobile can compare with other brands?
Yes No May be
Comparing perception of Chinese Smartphones with other brands.

Now days every branded Smartphone is assembled by China, that‟s why the perception of
customers are changed about Chinese branded Smartphone. The impact shows in the figure
also. 56% of the respondents think that Chinese branded Smartphone may be can compare
with the other branded Smartphones. 27% respondents thought that Chinese branded
Smartphones can directly compared with other branded Smartphones and only 17% of the
respondents don‟t think so.
Yes No Maybe
27% 17% 56%
40 26 84
36
Data interpretation:
Once the data were collected, regarding the interviews, need to review which materials
were relevant to the study and what actual analysis can be derived from the gathered
information. Tallying methods was used mostly in order to process the data gathered
through the questionnaire surveys. The
tallies were then converted to percentage-wise statistics, whereby a finalized analysis of
the survey data put together.
Observation and findings:
From my observation and practical survey on the branding strategy of OPPO,I come up
with some findings and some key challenges, which are given below:
Findings for OPPO:
Increasing number of consumers using more than one handset at a time increases
sales possibility.
Growing trend among mobile phone users to frequently purchase new handsets
to replace old models.
Consumer base becoming more and more feature variety oriented.
Increasing goodwill with local distributors/retailers.
The new systematic pricing policy allows it to cut into all price segments of the target
market.
Increasing consumer interest in high tech mobile phone accessories such as USB-
Bluetooth Device.
Consumer base becoming more and more feature variety oriented.
Key challenges for OPPO:

Lack of local advertising and application-oriented promotion makes for product-
illiteracy among local mark.
Brand awareness is there, but still lacks motivation for purchase
consideration on much level.
Lack of distributive expansion to all areas of the country.
37
Conclusion:
Excellent product quality: This refers to the product ability to satisfy consumers or
customers need, both functionally and emotionally. This is the most important factor if a
brand is to be a winning brand. Users are getting smarter in their choice and will not make
purchase decision if they don‟t trust in the quality of the product presented to them.
Comprehensive and thorough communication: Hitting the right communication channel
and effectively delivering the message to potential buyers contributes to the success of a
brand. Even for a good product, if no one knows about it, talks about it or discuss about it,
then the chance of failure for that product is really high. Considering the case of iPhone for
example although there has been a lot of negative feedback about the product recently,
however, every time a new version of iPhone is launched, the world holds it breath and
eagerly waits to see the great invention of Apple. This is achieving through mastery in
communication. Despite that, the product must be strong, reliable and good all by itself in
order for consumers to test out and trust what being said in the communication channel.
With that being said, to be on top, OPPO must perform two critical tasks: design a great
product and build up a communication plan for it. Design of the product would come straight
from the need or expectation of the market. Consumers no longer want to buy what marketers
sell to them; instead they want to buy things to solve their need. Therefore OPPO must base
on the need in the market to come up with an idea or solution those consumers or customers
would buy. Next would be to build up a strategy, marketing strategy, communication
strategy, and so on. At the heart of all those activities is the brand positioning.
38
Suggestion
In order to make recommendation about developing brand strategy for OPPO India Co.
Ltd. toward the business community, the first thing must be done is to identify problems
that OPPO brand is currently facing. Base on the analysis and survey valuable
information and insights are extracted to point out weaknesses in the way OPPO manages
its brand.
Using the CBBE model as a guideline for analysis, weaknesses in each brand building
block are brought out for discussion in order to suggest solutions which is addressed
below-
Brand salience: From the findings it can be seen that business has very shallow
understanding about OPPO brand. Most of them only know about some general
information such as OPPO is giant Chinese brand making high tech Smartphones. The
reason for such low level of awareness in other functions is the lack of communication.
OPPO does not have any formal channels to communicate with the consumer
community other than its website. In addition to that, most marketing budget is used to
spend on branding.
Brand performance: OPPO brand performance is made up by the quality of its
Smartphones and its innovative features and functions. For the functions, although OPPO
has some valuable achievement already likes VOOC rapid charge, still they are not
widely recognized by the consumer community which is a huge waste for opportunities to
make good impression and build up the brand reputation for comprehensive performance
at all fronts.
Brand image: General comments about OPPO brand image as a Smartphone is good.
However, due to some negative impression about Chinese branded Smartphones, OPPO
is still far away from developing its image as a reliable brand. Moreover, business
perception about OPPO is that it is just a Chinese branded Smartphone. As for that, the
consumer has bad perception about OPPO ever since which largely affects the brand
image and the products, to build up relationship with the consumers and it would be
challenging for OPPO to apply for the company.
Brand judgment: Since the brand reputation is built up by the perception about quality
of OPPO Smartphone, OPPO mainly focus on those two things. The main problem is
that consumer is getting more option to choose their brand. Therefore their judgments
are mostly related about the product quality, product performance which can be linked
directly to consumer‟s mind satisfaction. Since the organization not only responsible for
this, but also the performance of the product, OPPO has not done a good job in building
a strong and appropriate communication channel for its products, which largely affects
the total OPPO brand reputation.
Brand feeling: As mentioned above, if the product quality is not satisfactory and the
product will not go with the image of the consumer then their feeling toward OPPO is
that this is not the right product to choose and also not a safe place to set up a long
term relationship. However, if OPPO able to fix that through designing andintegrating
market research and consulting with end users about the market trend then a huge
competitive advantage would be made which could set OPPO above all others.
Brand resonance: In short, OPPO India Co. Ltd. is having some problems with its
brand in term of product performance and effective communication.
First of all the high tech Smartphone‟s performance is better but the low range product
performance is not satisfactory that‟s why OPPO must have to be careful about this and
next the lack of communication makes OPPO less known to consumer, especially in term
of other functions and features that it provides. In addition to that, the confusing brand
name and lack of clear point of differentiation hinder OPPO‟s ability to make its brand
stand out of the crowd. Lastly, without an effective communication channel, OPPO has
not been able to project its image as a branded Smartphone.
39
QUSENTIONNAIRE
Study of mobile market for oppo Informatics with special reference to jodhpur
NAME: ______________________
1. Gender ?
 Male
 Female
2. Your Age?
 Less than 18
 18-22
 22-26
 26-30
 More than 30
3. Occupation ?
 College
 Business
 Service
4. How long do you use your mobile phone?
 Less than 1 year

 1-2 Year
 2-4 Year
 More than 4 Year
40
5. What is the image of oppo in your mind?
 Economical
 Safe Product
 Durable
6. How much time do you spend on your mobile phone on average

in a day (calls only)?
 Less than 30 minutes

 From 30 minutes to 1 hour
 From 1 to 2 hour
 From 2 to 3 hour
 More than 3 hour
7. Do you use any other features of your mobile phone? If so, how
much time do you spend on this feature?
 Camera
 Internet browsing
 Gaming
 Text messaging
 Other utilities
8. Which of these is your favorite feature? Camera
 Gaming
 Internet browsing
 Text messaging
41
9. Do you face battery charging backup problem?
 Yes
 No
10.Do you think Chinese brand mobile can compare with other
brands ?
 Yes
 No
 Maybe
42

Research On Oppo

Uploaded by

Document Information

Original Description:

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Research On Oppo

Uploaded by

Copyright:

Available Formats

A

“CONSUMER AWARENESS OF OPPO SMARTPHONES”

Submitted in partial fulfillment for the

Master of Business Administration (2018-2020)

Faculty of Commerce & Management Studies

Submitted to – Submitted by-

Chapter III 24-37

Consumer awareness, which refers to a buyer's knowledge of a particular product or

Need and importance of consumer awareness

1. To achieve maximum satisfaction

2. Protection against exploitation :

3.Control over consumption of harmful goods :

The History of OPPO :-

Culture and philosophy: -

OPPO is wholeheartedly inspired by its customers. OPPO co-develops products with

R&D and Manufacturing:-

Oppo Finder world’s slimmest phone just 6.65 mm

„find5 design impressed our Jury N1 is the best Smartphone

Supporting a touch-enabled rear

The world’s larder in tech product one of the most influential

App encrypt global gesture panel ON screen gesture

Permission monitor Guest mode convenient mode

Ringtone editor Easy volume control

Multi window Live weather

Easy screen shot Hand writing note

Call recorder gloves mode

Call Blocker offscreen gestures customize themes

Data saving kingsoft office holiday mode

Dual Sim, 3G, Wi-Fi

OPPO Neo 5 (2015)

Dual Sim, 3G, Wi-Fi

Study on Consumer Awareness and Sales of Oppo Smartphone

Project on consumer awareness of Oppo Smartphone was carried out by me through

To test the effectiveness of the communication of the offers to the consumers

Key challenges for OPPO:

Lack of local advertising and application-oriented promotion makes for product-illiteracy

Function of the job:

Sales inspection of different stores under mine.

Analysis and Findings

1. how many male or female user of Smartphone

Less Than 18 18-22 22-26 26-30 More Than 30

>18 18-22 22-26 26-30 <30

7% 36% 30% 17% 10%

College Student Busines Man Service Others

College student Business man Service Other

46% 17% 20% 17%

Less Than 1 Year 1-2 Year 2-4 Year Above 4 Year

>1 year 1-2 year 2-4 year <4 year

Economical Durable Safe Product

Economical Durable Safe product

Average spending time on mobile phone

Different features uses time.

Camera Internet Gaming Text messaging

Camera Internet Gaming Text messaging

13% 60% 20% 7%

Battery charging backup problem faced by respondents.

Comparing perception of Chinese Smartphones with other brands.

27% 17% 56%

Findings for OPPO:

Key challenges for OPPO:

4. How long do you use your mobile phone?

 Less than 1 year