Final File Ok

A PROJECT REPORT
ON
“OPPO SMARTPHONE”
Submitted To:
IK GUJRAL PUNJAB TECHNICAL UNIVERSITY

KAPURTHALA
In partial fulfillment of the requirement award of degree of

Master of Business Administration (MBA)
SUBMITTED BY:- SUBMITTED TO:-
RISHAB MEHRA Dr. Isha Mehra
DEPARTMENT OF MANAGEMENT
SWAMI SATYANAND COLLEGE OF MANAGEMENT & TECHNOLOGY
AMRITSAR
(2021 Batch)
i
DECLARATION
I hereby declare that the project entitled Marketing Strategies of Oppo mobile is my
original research work conducted under the supervision of Dr. Isha Mehra
marketing coordinator at Oppo mobile India PVT. LTD.
Date:
Place Student signature
ii
ACKNOWLEDGEMENT
This project has been an honest and dedicated attempt to make the analysis on
marketing material as authentic as it could. And I earnestly hope that it provides
useful and workable information and knowledge to any person reading it.
During this period, I had the pleasure of working closely with accomplished
organization people who shared with me their experience and helped me in
completion of my research.
I express my sincere thanks to my project guides and my institute faculty for guiding
me.
Lastly I am grateful to my parents who have been my mentors and motivators. I am

also thankful to all my batch mate who have been directly or indirectly involved in
successful completion of this project.
iii
INDEX
Sr.No Contents Page No
1. Introduction 1-2
2. Company Profile 3-11
3. Objective 12-13
4. Awards And Achievements 14
5. Color Os Features 15
6. Product Profile 16-22
7. Event Management 23-26
8. Research Methodology 27-38
9. Comparing Perception Of Chinese 39-40

Smartphones With Other Brands.
10. Limitation Of The Report 41-43
11. Conclusion 44
12. Questionnaire 45-48
13. References 49
iv
EXECUTIVE SUMMARY
I did my summer internship training at oppo mobile India Pvt Ltd., Amritsar in
Marketing research to know the marketing strategies of oppo mobile India Pvt.Ltd.
under the guidance of Dr. Isha Mehra (marketing coordinator at oppo mobile india
Pvt Ltd) my project guide gave me a project that involves a survey of mobile market
at the dealer of Amritsar region.
The duration of my project was 60 days. During the 60 days I traveled extensively to
try & cover maximum dealers of market of Amritsar.
The main objective of the survey was to know the position of oppo mobile in market
and present scenario of mobile in the market. I have organized an event for customer
awareness and done the auditting in shops and helped dealer to open new shop for
increase in sales.
v
INTRODUCTION
Consumer awareness
Consumer awareness, which refers to a buyer's knowledge of a particular

product or company, allows the buyer to get the most from what he buys.
Consumers know more about their choices when they have product
information and benefit from knowing their rights, hearing about alerts
and warnings and finding out about safety issues.
Need and importance of consumer awareness
1. To achieve maximum satisfaction

The income of every individual is limited. He wants to buy
maximum goods and services with his income. He gets full
satisfaction only by this limited adjustment. Therefore it is
necessary that he should get the goods which are measured
appropriately and he should not be cheated in any way. For this he
should be made aware.
2. Protection against exploitation :

Producers and sellers exploit the consumers in many ways
as underweighting, taking more price than the market price,
selling duplicate goods etc. Big companies through their
advertisement also mislead the consumers. Consumer awareness
shields them from the exploitation by producers and sellers.
3.Control over consumption of harmful goods :

There are several such goods available in market which cause
harm to some consumers. For example we can take goods like
cigarette, tobacco, liquor etc. The consumer education and
1
awareness motivate people not to purchase such goods which are
very harmful for them.
4. Motivation for saving :

The awareness controls people from wastage of money and
extravagancy and inspire them to take right decision. Such
consumers are not attracted by sale, concession, free gifts,
attractive packing etc due to which people can use their income in
a right way and can save money.
5. Knowledge regarding solution of problems :
The consumers are cheated due to illiteracy, innocence and lack of
information. Therefore it becomes necessary that the information
about their rights should be provided to them so that they cannot be
cheated by producers and sellers. Through consumer awareness
they are also made known to the proceedings of laws so that they
can solve their problems.
6. Construction of healthy society :
Every member of the society is a consumer. So, if the consumer is
aware and rationale, then complete society becomes healthy and
alert towards their rights.
2
Company Profile
OPPO is a global electronics and technology service provider that

delivers the latest and most exquisite mobile electronic devices in over 20
countries, including the United States, China, Australia and many
countries throughout Europe, Southeast Asia, South Asia, the Middle East
and Africa. OPPO is dedicated to delivering customers with the most
extraordinary mobile experience through meticulous designs and smart
technology.
The History of OPPO :-
2001
OPPO is Globally Registered
2004
OPPO Launched in China
2005
OPPO's First MP3 Player
3
2006
First MP4 Player
Feature Phone
2008
OPPO Enters Mobile Phone
Market
Smartphone
2011
First Smartphone: Find Me
2012
4
Finder, Find 3
2013
Find 5, N1, Color OS
2014
R1, Find 7, N1mini
Full Transition to 4G
2014
N3, R5
Still Pushing Forward
OPPO Global Business
5
OPPO Global Business
OPPO is relentless in the pursuit of the latest technology, the highest

hardware quality standards and in delivering the best user experience
possible. We design, manufacture, and promote our own products to
assure customers of reliable and the highest end products possible from
beginning to end.
Since its founding in 2004, OPPO has consistently strived to deliver users
this ideology across the globe. Having successfully entered into the
mobile phone market in 2008, OPPO began looking at expansion into
international markets in 2010 and opened its first overseas business in
April of 2010 in Thailand.Today, OPPO is present in 21 markets
worldwide.
From the start, OPPO‟s products have pushed boundaries. As OPPO

continues to expand into new markets, the goal of making our products
more accessible around the globe without compromising product service
and quality has never been clearer.
Culture and philosophy: -
6
At OPPO, we believe that true innovation is all about changing, renewing
or creating more effective products that make life simpler. A core part of
OPPO‟s company culture lies in its commitment to working with its fans
to develop and deliver the best products possible, through openness to
customer feedback. OPPO's brand philosophy is summed up in the phrase
“The art of technology”. It conveys our business principles of honesty,
integrity and ethics. OPPO is consistent in its determination to not only
do things right, but also to do the right thing in any given situation.
OPPO is wholeheartedly inspired by its customers. OPPO co-develops

products with customers based on their feedback on both the hardware
and software user experience. OPPO has adopted a strategy of rapid
release for smartphone development, releasing firmware updates as well
as expanding its reach and service across the globe.
OPPO is continually striving to impress and capture young hearts with

elegant trendsetting design, excellent user experience, customer-centered
product development, quality service, and most importantly an attitude of
the relentless pursuit for perfection.
R&D and Manufacturing:-
With a uniquely independent R&D capacity, OPPO designs, develops,

manufactures, markets and sells its products with full control over the
entire supply chain. This ranges from the factories to the hands of
customers and while only using the highest quality components available.
This ensures OPPO can design with the end product in mind and ensure
that only the best possible quality products reach the customers. The
company operates to the highest quality assurance standards from
rigorous design reviews through to scientific solution verification.
7
A key part of OPPO‟s strategy is to establish long term alliances with the
most influential and wide reaching international partners, such as
Qualcomm to ensure that OPPO has the latest and best hardware
available.
The History of OPPO innovation
Oppo Finder world’s slimmest phone just 6.65 mm
8
Oppo find5 world first Smartphone with a 1080p IPS screen
and a staggerina 441
OPPO N1
Camera:
World‟s first rotating
camera with flash light o-
touch panel, world‟s first
Smartphone with rear
touch back panel o-click,
a Bluetooth remote
camera
trigger and a device locator
9
OPPO FIND 7
Remarkable 5.5”quad
HD screen
World‟s first Smartphone
that can take 50
megapixel photos
Vooc rapid charge:
The world‟s fastest and
safest mobile device
charging technology
Live Weather
10
Gesture panel
Off-screen gesture
11
OBJECTIVES
Objective of the Study:
Study on Consumer Awareness and Sales of Oppo Smartphone
Project on consumer awareness of Oppo Smartphone was carried out by

me through organizing and taking part in lot of events. The objectives for
studying consumer behaviour towards Oppo smartphones were -
 To test the effectiveness of the communication of the offers to the

consumers
 To test the awareness level among public with respect to offers of
Oppo
 To assess the attractiveness of the offers to customers at Oppo
 To sell Oppo Products when crowd was huge in the store
Key challenges for OPPO:

 Lack of local advertising and application-oriented promotion makes
for product-illiteracy among local mark.
 Brand awareness is there, but still lacks motivation for purchase
consideration on much level.
 Lack of distributive expansion to all areas of the country.
Function of the job:

 The main taskgiven to me was to increase sales.
 Regular communication with shop owners of different markets and
also with the potential customers.
 Visiting shops and emerging markets.
 Sales inspection of different stores under mine.
12
 Promote OPPO by spreading positive word of mouth
communication.
 Collecting the market information from the market.
 Reporting the information to the manager.
 Planning the new strategy for communicating with the clients.
 Task’s assigned to me:
13
Awards and Achievements
„find5 design impressed our N1 is the best Smartphone

Jury consisting of experts you‟ve almost certainly
And renowned designers from never heard of‟
All over the world
IF design Award 2014,knows as

The world biggest-selling gadget
the ‘designer oscar ‘
magazine
Supporting a touch-enabled rear oppo, another Chinese

Surface, a rotatable 13-megapixel Smartphone maker, its oppo
Camera and a 5.9-inch full-HD finder is so thin . it‟s thinner
Display ,the oppo N1 is clearly than the iphone5
One of the most innovative
Smartphone‟s released this year
one of the most influential global

The world’s larder in tech product reviews
News agency
14
Color OS Features :-
App encrypt global gesture panel ON screen gesture
Permission monitor Guest mode convenient mode
Ringtone editor Easy volume

control
Multi window Live weather
Easy screen shot Hand writing note
Call recorder gloves mode
Call Blocker offscreen gestures customize themes
Data saving kingsoft office holiday mode
15
PRODUCT PROFILE
Oppo Joy Plus
Product Features:
 Dual Sim, 3G, Wi-Fi
 Dual Core, 1.3 GHz Processor
 1 GB RAM, 4 GB inbuilt
 1700 mAH Battery
 4 inches, 480 x 800 px display
 3.15 MP Camera with flash
 Memory Card Supported, upto 32 GB
 Android, v4.4
 Price 6990
OPPO Neo 3
Product Features:
Dual Sim, 3G, Wi-Fi
 Dual Core, 1.3 GHz Processor
 4.5 inches, 854 x 480 px display
 5 MP Camera with flash
 Android, v4.2
16
OPPO Neo 5 (2015)
Product Features:
Dual Sim, 3G, Wi-Fi
 Quad Core, 1.3 GHz Processor
OPPO Yoyo
Product Features:
 Android, v4.2
Price 10990
OPPO Find 5 Mini R827
17
Product Features:
 4.7 inches display
 Android, v4.2
 Price 14990
Oppo Mirror 3
Product Features:
 4.7 inches, 720 x 1280 px
display
 Memory Card Supported, upto
128 GB
 Android, v4.4
 Price 16990
18
OPPO R1829
Product Features:
 Memory Card Not Supported
 Android, v4.2.1
Oppo N1 Mini
Product Features:
 3G, Wi-Fi
 2 GB RAM
 13 MP Camera
 Android, v4.3
19
Oppo Find 7a
Product Features:
 3G, Wi-Fi
 Android, v4.3
Oppo R5
Product Features:
 3G, Wi-Fi
 Android, v4.4.4
20
Oppo Find 7
Product Features:
 3G, Wi-Fi
 Android, v4.3
OPPO N1
Product Features:
 3G, Wi-Fi, NFC
 Android, v4.2
21
Oppo N3
Product Features:
1. Dual Sim, 3G, Wi-Fi, NFC
2. Quad Core, 2.3 GHz Processor
3. 2 GB RAM, 32 GB inbuilt
4. 3000 mAH Battery
 Memory Card Supported, upto 128
GB
 Android, v4.4.4
22
Event Management
 In the concept of marketing event is the important tool of sales

promotion. Events organized by the company to make awareness
about the brand and products. And it helps to increase the sales in
short term period.
 In event management, information (features, price, and history of
the company) was provided by me to the customers and
leafletswere distributed among the consumers and anchoring was
also done by me.
 Learning: I have learnt many things about event management and
sales promotion. I have learnt the way how to organize event. I
have learnt how event attracts customers towards the product and
how events are helpful for sales and promote a brand. Events
mainly increase the footfalls of customers to a particular store and
makes brand awareness in the customer‟s mind.
 Company provide the event were event required or shop owner
demand.
 I did events in these locations -
 1. Wishrantvadi
 2. J M Road
 3. F C Road
 4. Viman Nagar
 5. Koregoan Park
 6. Kothrud
 For the event company allot the area and send the event material on
that location, when the stock materials reach the allotted place then
we put all the materials (like- Ollie, gate, tent, leaflets, plastic
23
counter). Company provide the event on every Saturday and
Sunday.
 Auditing
 I have done Price auditand Stock audit in the market (Amritsar city
and PCMC market) I had learnt the technique and the process of
auditing and also the
importance of auditing.
I was asked to do price auditing in the allotted shops. The main agenda of
price auditing is to check which shop breaks the company MOP policy. If
any shop breaks company‟s MOP policy then they are fined. If the shop
sells the mobile below the range then company fine that shop of Rs.
20000. As well as they stop producing bill of that shop and take away all
the stock of that company.
Open the new outlet
In this part where the oppo smartphone not present in any shop my work
is that to convert the shop owner for keep our product. I was converted
8shops in Amritsar during my SIP.
Outlets which is opened by me.
1. Baba InfoTech ( Tilak Road Amritsar)

2. Amit Communication ( Bhawanipeth)
3. Raj Lakshmi Electronics (Kothrud Stand)
4. Good Luck ( J M Road )
5. A M Mobile (Kothrud Stand )
6. Joshi Enterprises ( Camp, Amritsar)
7. Rajendra Mobile Shoppee ( Camp )
24
8. Amna Mobile ( Camp )
Sales
I had learnt the sales process, consumer buying behavior and

understanding customers need. In Oppo the selling part basically depends
on the company promoters. Company also focuses on selling part like
through the event in which Company gives some offers.
The selling which could not be done by the promoters in some shops the
retailers themselves promoted the product as they were provided with
schemes and incentives.
The retailers who didn‟t had any promoters were given schemes such as if
they could sell 25 cellphones of the company they became eligible to a
get a company promoter for their shop.
In the events if the number of customers were increased to a level that

could not be entertained by the promoter then the company executive also
helped the promoter in the selling of the product. He only attempt one or
two customer at the time, company people also attempt the customer and
tell him or her all the features of Oppo smart phone and generates sale for
the company.
Company also provide the skims to the retailers or Osr (promoters) to

make more sale.
The company has different incentive offers for both retailers and
company sales person. I have to do institutional sales for Oppo mobile.
My task was-
25
1. I have to go to shops to check the stocks, if the stocks are not there
I have to take order and push the products.
2. I have to look after that the shop is breaking MOP policy or not.
3. The company was providing incentives for institutional sales, if the
sales person is selling <10000 rs ph. then he will get 50Rs/phone,
10000Rs-20000Rs phone then 100Rs/ phone, if 20000Rs-30000Rs
phone then 150Rs/phone.
4. I used to give updated news and information about the phones.
RESEARCH METHODOLOGY
Methods and procedures:
26
Every Research work should be conducted through a specific and
predetermined methodology to explore an effective research outcome.
The nature of the study is a qualitative research. It has been conducted
with a methodology and the laments of methodology are as following:
 Primary sources
 Secondary sources
Primary sources:
 Primary data have been collected by direct interviews and
conversations with the Smartphone users in the Amritsar sales region
of OPPO INDIA Co. Ltd.
Secondary sources:
 I collected the secondary data from following sources:
 OPPO Sales Manual.
 The website of OPPO (www.oppo.com.bd).
 Brochure of OPPO.
 Different journals and publications related with Smartphone branding
strategy.
 Other relative research papers.
Sampling:
The method I have used to collect data is random sampling method. For
this I had choose 150 people.
As the desired result of this report was to be able to recommend solutions
that will raise the popularity for OPPO Smartphones as a brand in the
local market, the primary sample population were the competing brands
to assess OPPO‟s market position regarding certain in-focus products at
27
the moment.The secondary population in this instance was
representatives of these brand organizations in the local/regional market.
In order to decide which brands are these key competitors, local retailers
and consumers along with local OPPO supervisors were taken as another
set of sample population. This done, the expertise of company employees
and partners were sought to build the overview of the current market
possibilities in lieu of the current situation of the local
telecommunications industry.
28
Analysis and Findings
The sample size was of 150 people in Amritsar (Maharashtra)
1. how many male or female user of Smartphone
Male 60% 90
Female 40% 60
Male Female
40%
60%
Interpretation
From the above table it can be observed that 60% males and 40% females
have been taken in the survey
29
2. Age?
Less Than 18 18-22 22-26 26-30 More Than 30
10% 7%
17%
36%
30%
>18 18-22 22-26 26-30 <30
7% 36% 30% 17% 10%
10 54 45 25 15
30
Interpretation
From the above table it can be observed that the age respondent which is
Less than 18(7%), 18-22(36%), 22-26(30%), 26-30(17%), More than
30(10%)
3. Occupation
College Student Busines Man Service Others
17%
46%
20%
17%
College student Business man Service Other
46% 17% 20% 17%
31
69 25 30 25
Interpretation
From the above table, it can be observed that the occupation of the
respondent are college students (46%), Businessman (17%), Service
(20%), others (17%)
4. How long do you use your mobile phone?
Less Than 1 Year 1-2 Year 2-4 Year Above 4 Year
3%
7%
20%
70%
>1 year 1-2 year 2-4 year <4 year
70% 20% 7% 3%
32
105 30 10 5
Interpretation
From the above table it can be observed that the respondents are using
mobile phone. Less than one year (70%), 1-2years (20%), 2-4years (7%),
above 4 years (3%)
5. What is the image of Oppo in your mind?
Economical Durable Safe Product
13%
7%
80%
Economical Durable Safe product
80% 7% 13%
33
120 10 20
Interpretation
From the table it can be observed that the respondent consider Micromax
as a Economical (80%), Durable(7%), Safe Product(13%)
6. How much time do you spend on your mobile phone on average in

a day (calls only)?
Less than From 30 From 1 to 2 hours From 2 to 3 More than 3

30 minutes minutes to 1 hours hours
hour
Average spending time on mobile phone
34
Calling function is the main basic function of the mobile phone. From the
above chart it shows that maximum no. of respondents spend 1 to 2 hours
only for communicating from mobile phone. After that 2 to 3 hours then
30 minutes to 1 hour is heights time to talk over the phone.
7.Do you use any other features of your mobile phone? If so, how
much time do you spend on this feature?
Different features uses time.
From the above figure its shows that the most popular feature of the
Smartphone is internet browsing and application using. Then most
35
popular features are gaming and camera. Most of the respondents are
using these features for a long time in a day.
8.Which of these is your favorite feature?
Camera Internet Gaming Text messaging

browsing/applications
From the above chart it again shows that the most popular Smartphone
application is internet browsing and application using and which is 60%,
after that gaming is 20%, camera is 13% and text messaging is 7%
Camera Internet Gaming Text messaging

/application
36
13% 60% 20% 7%
19 90 30 11
9.Do you face battery charging backup problem?
Yes No
Battery charging backup problem faced by respondents.
From the figure it is very clear that most of the respondents are facing
battery charging backup problem. From the respondents 80% of the
respondents agreed that they are facing battery charging backup problem.
37
Yes No
80% 20%
120 30
10.Do you think Chinese brand mobile can compare with other
brands?
Yes No May be
38
COMPARING PERCEPTION OF CHINESE
SMARTPHONES WITH OTHER BRANDS.
Now days every branded Smartphone is assembled by China, that‟s why

the perception of customers are changed about Chinese branded
Smartphone. The impact shows in the figure also. 56% of the respondents
think that Chinese branded Smartphone may be can compare with the
other branded Smartphones. 27% respondents thought that Chinese
branded Smartphones can directly compared with other branded
Smartphones and only 17% of the respondents don‟t think so.
Yes No Maybe
27% 17% 56%
40 26 84
Data interpretation:
 Once the data were collected, regarding the interviews, my supervisor
at OPPO Amritsar Communication Equipment Co. Ltd. was consulted
to review which materials were relevant to the study and what actual
analysis can be derived from the gathered information. Tallying
methods was used mostly in order to process the data gathered through
the questionnaire surveys. The tallies were then converted to
percentage-wise statistics, whereby a finalized analysis of the survey
data put together.
Observation and findings:

 From my observation and practical survey on the branding strategy of
OPPO Amritsar,I come up with some findings and some key
challenges, which are given below:
39
Findings for OPPO:
 Increasing number of consumers using more than one handset at a

time increases sales possibility.
 Growing trend among mobile phone users to frequently purchase new
handsets to replace old models.
 Consumer base becoming more and more feature variety oriented.
 Increasing goodwill with local distributors/retailers.
 The new systematic pricing policy allows it to cut into all price
segments of the target market.
 Increasing consumer interest in high tech mobile phone accessories
such as USB-Bluetooth Device.
 Consumer base becoming more and more feature variety oriented.
Key challenges for OPPO:

 Lack of local advertising and application-oriented promotion makes
for product-illiteracy among local mark.
 Brand awareness is there, but still lacks motivation for purchase
consideration on much level.
 Lack of distributive expansion to all areas of the country.
40
LIMITATION OF THE REPORT
 In every study there have some limitations and in my report there are
some limitations. I did customers and visitors survey for my internship
report, but I also need to take a survey from the channel partner of
OPPO. Some information gaps and limitation which is given below:
 In my report I can‟t discuss some organizational data and information
for organizational policy.
 It was hard to find out branding strategy used by OPPO India
Co. Ltd. because they are not sharing information much and some
information I have to find my practical observation.
 Time limitation is another fact that‟s why my survey quantity is

limited.
I figure out some information with informal talk with employees or

officers which are every telecommunication company have some banding
policy and connection with markets so that I can‟t find out proper
outcome of my questionnaire.
Suggestion
 In order to make recommendation about developing brand strategy for

OPPO India Co. Ltd. toward the business community, the first thing
must be done is to identify problems that OPPO brand is currently
facing. Base on the analysis and survey valuable information and
insights are extracted to point out weaknesses in the way OPPO
manages its brand.
41
 Using the CBBE model as a guideline for analysis, weaknesses in
each brand building block are brought out for discussion in order to
suggest solutions which is addressed below-
 Brand salience: From the findings it can be seen that business has
very shallow understanding about OPPO brand. Most of them only
know about some general information such as OPPO is giant Chinese
brand making high tech Smartphones. The reason for such low level of
awareness in other functions is the lack of communication. OPPO
does not have any formal channels to communicate with the consumer
community other than its website. In addition to that, most marketing
budget is used to spend on branding.
 Brand performance: OPPO brand performance is made up by the
quality of its Smartphones and its innovative features and functions.
For the functions, although OPPO has some valuable achievement
already likes VOOC rapid charge, still they are not widely recognized
by the consumer community which is a huge waste for opportunities
to make good impression and build up the brand reputation for
comprehensive performance at all fronts.
 Brand image: General comments about OPPO brand image as a
Smartphone is good. However, due to some negative impression about
Chinese branded Smartphones, OPPO is still far away from
developing its image as a reliable brand. Moreover, business
perception about OPPO is that it is just a Chinese branded
Smartphone. As for that, the consumer has bad perception about
OPPO ever since which largely affects the brand image and the
products, to build up relationship with the consumers and it would be
challenging for OPPO to apply for the company.
 Brand judgment: Since the brand reputation is built up by the
perception about quality of OPPO Smartphone, OPPO mainly focus
42
on those two things. The main problem is that consumer is getting
more option to choose their brand. Therefore their judgments are
mostly related about the product quality, product performance which
can be linked directly to consumer‟s mind satisfaction. Since the
organization not only responsible for this, but also the performance of
the product, OPPO has not done a good job in building a strong and
appropriate communication channel for its products, which largely
affects the total OPPO brand reputation.
 Brand feeling: As mentioned above, if the product quality is not
satisfactory and the product will not go with the image of the
consumer then their feeling toward OPPO is that this is not the right
product to choose and also not a safe place to set up a long term
relationship. However, if OPPO able to fix that through designing
andintegrating market research and consulting with end users about
the market trend then a huge competitive advantage would be made
which could set OPPO above all others.
 Brand resonance: In short, OPPO India Co. Ltd. is having some
problems with its brand in term of product performance and effective
communication. First of all the high tech Smartphone‟s performance is
better but the low range product performance is not satisfactory that‟s
why OPPO must have to be careful about this and next the lack of
communication makes OPPO less known to consumer, especially in
term of other functions and features that it provides. In addition to
that, the confusing brand name and lack of clear point of
differentiation hinder OPPO‟s ability to make its brand stand out of
the crowd. Lastly, without an effective communication channel, OPPO
has not been able to project its image as a branded Smartphone.
43
CONCLUSION
Excellent product quality: This refers to the product ability to satisfy

consumers or customers need, both functionally and emotionally. This is
the most important factor if a brand is to be a winning brand. Users are
getting smarter in their choice and will not make purchase decision if they
don‟t trust in the quality of the product presented to them.
Comprehensive and thorough communication: Hitting the right

communication channel and effectively delivering the message to
potential buyers contributes to the success of a brand. Even for a good
product, if no one knows about it, talks about it or discuss about it, then
the chance of failure for that product is really high. Considering the case
of iPhone for example although there has been a lot of negative feedback
about the product recently, however, every time a new version of iPhone
is launched, the world holds it breath and eagerly waits to see the great
invention of Apple. This is achieving through mastery in communication.
Despite that, the product must be strong, reliable and good all by itself in
order for consumers to test out and trust what being said in the
communication channel.
With that being said, to be on top, OPPO must perform two critical tasks:
design a great product and build up a communication plan for it. Design
of the product would come straight from the need or expectation of the
market. Consumers no longer want to buy what marketers sell to them;
instead they want to buy things to solve their need. Therefore OPPO must
base on the need in the market to come up with an idea or solution those
consumers or customers would buy. Next would be to build up a strategy,
marketing strategy, communication strategy, and so on. At the heart of all
those activities is the brand positioning.
44
QUSENTIONNAIRE
Study of mobile market for oppo Informatics with special
reference to Amritsar
NAME: ______________________
1. Gender
Male
Female
2. Your Age
Less than 18
18-22
22-26
26-30
More than 30
3. Occupation
College
45
Business
Service
4. How long do you use your mobile phone?
Less than 1 year
1-2 Year
2-4 Year
More than 4 Year
5. What is the image of oppo in your mind?
Economical
Safe Product
Durable
46
6. How much time do you spend on your mobile phone on average in a
day (calls only)?
Less than 30 minutes
From 30 minutes to 1 hour
From 1 to 2 hour
From 2 to 3 hour
More than 3 hour
7. Do you use any other features of your mobile phone? If so, how much
time do you spend on this feature?
Camera
Internet browsing
Gaming
Text messaging
Other utilities
8. Which of these is your favorite feature?
Camera
Gaming
Internet browsing
Text messaging
47
9. Do you face battery charging backup problem?
Yes
No
10. Do you think Chinese brand mobile can compare with other brands
Yes
No
May be
48
REFERENCES
 1. 18/06/2012 The Peoples Government of Chang‟an Town , [online]

Available at:
http://www.dg.gov.cn/gjhycs/s33353/201206/514125.htm
 2. Apr 4, 2013, [online] Available at:


 http://www.assignmentpoint.com/business/internship-report-on-
marketing-strategies-of-berger-paints-bangladesh-limited.html
 3. Dec 25, 2012, [online] Available at:

 http://global.oppo.com/about/
 4. Keller, D. P., 2008. Pearson education, Inc and Dorling Kindersley
publishing, Inc.
 5. 15/12/2003, [online] Available at:

 http://csc.hcmiu.edu.vn:8080/dspace/bitstream/handle/123456789/101
5/022001074%20-%20Phuc,%20Tran%20Nguyen.pdf?sequence=1
49

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A PROJECT REPORT

IK GUJRAL PUNJAB TECHNICAL UNIVERSITY

In partial fulfillment of the requirement award of degree of

SUBMITTED BY:- SUBMITTED TO:-

RISHAB MEHRA Dr. Isha Mehra

Place Student signature

Lastly I am grateful to my parents who have been my mentors and motivators. I am

Sr.No Contents Page No

2. Company Profile 3-11

4. Awards And Achievements 14

6. Product Profile 16-22

7. Event Management 23-26

8. Research Methodology 27-38

9. Comparing Perception Of Chinese 39-40

10. Limitation Of The Report 41-43

12. Questionnaire 45-48

Consumer awareness, which refers to a buyer's knowledge of a particular

Need and importance of consumer awareness

1. To achieve maximum satisfaction

2. Protection against exploitation :

3.Control over consumption of harmful goods :

4. Motivation for saving :

OPPO is a global electronics and technology service provider that

OPPO Global Business

OPPO is relentless in the pursuit of the latest technology, the highest

From the start, OPPO‟s products have pushed boundaries. As OPPO

Culture and philosophy: -

OPPO is wholeheartedly inspired by its customers. OPPO co-develops

OPPO is continually striving to impress and capture young hearts with

R&D and Manufacturing:-

With a uniquely independent R&D capacity, OPPO designs, develops,

The History of OPPO innovation

Oppo Finder world’s slimmest phone just 6.65 mm

Study on Consumer Awareness and Sales of Oppo Smartphone

Project on consumer awareness of Oppo Smartphone was carried out by

 To test the effectiveness of the communication of the offers to the

Key challenges for OPPO:

Function of the job:

„find5 design impressed our N1 is the best Smartphone

IF design Award 2014,knows as

Supporting a touch-enabled rear oppo, another Chinese

one of the most influential global

App encrypt global gesture panel ON screen gesture

Permission monitor Guest mode convenient mode

Ringtone editor Easy volume

Multi window Live weather

Easy screen shot Hand writing note

Call recorder gloves mode

Call Blocker offscreen gestures customize themes

Data saving kingsoft office holiday mode

 In the concept of marketing event is the important tool of sales

Open the new outlet

Outlets which is opened by me.

1. Baba InfoTech ( Tilak Road Amritsar)

I had learnt the sales process, consumer buying behavior and

In the events if the number of customers were increased to a level that

Company also provide the skims to the retailers or Osr (promoters) to

1. how many male or female user of Smartphone

Less Than 18 18-22 22-26 26-30 More Than 30

>18 18-22 22-26 26-30 <30

7% 36% 30% 17% 10%

College Student Busines Man Service Others

College student Business man Service Other