Glittering generalities is one of the propaganda techniques to use

vague words or statements that have an emotional appeal on people

without giving them a concrete reason. ... We fear that theglittering
generalities of the speaker have left an impression more delightful than
permanent.
 The name-calling technique links a person, or idea, to a
negative symbol. The propagandist who uses this technique
hopes that the audience will reject the person or the idea on the
basis of the negative symbol, instead of looking at the available
evidence.