English For Design

NAMA : Gatot Budi Santoso

NIM : 41917310003
PRODI : Desain Produk
FAKULTAS : FDSK

Change of Company Logo

Old logo

Cisco Systems, Inc. is an American multinational technology conglomerate headquartered in

San Jose, California, in the center of Silicon Valley, that develops, manufactures and sells
networking hardware, telecommunications equipment and other high-technology services and
products. Through its many acquired subsidiaries, such as OpenDNS, WebEx, Jabber and Jasper,
Cisco specializes into specific tech markets, such as the Internet of Things (IoT), the domain of
security and energy management.

The name "Cisco" was derived from the city name San Francisco, which is why the company's
engineers insisted on using the lower case "cisco" in its early years. The logo is intended to
depict the two towers of the Golden Gate Bridge
 New Logo

Cisco's new logo has a more modern shape, rich in color with circles forming the world.
This new logo is a reflection of the new "brand value" which came to be called "Life in Touch".

In detail, the meaning of this Cisco logo is:

- The circle shape of the logo symbolizes the integrity of Cisco's international space movement.

- Dark blue and light blue and greenish gradations symbolize high-tech and advanced
networking technologies that continue to grow in a glorious future.

- Thick and curved lines that impress the regular meeting motion depict the nature of
continuous and dynamic communication and co-operation.

- The CISCO writing uses the letters Neuzeit S LT, which describes the company's network
position and technology communication as the Flag Guide of the Cisco System (Cisco)