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Vivienne Westwood Anglomania + Melissa Lady Dragon IV winter 2010
Galeria melissa by zaha hadid (2008) / photo Rômuo Fialdini
Melissa is...
A CELEBRATION OF DESIGN.
IT IS NOT JUST A SHOE.
ITS SMELL
REMINDS US
OF OUR BEST
CHILDHOOD
MEMORIES.
MELISSA’S CLASSIC STYLE IT TAKES ONE MINUTE
IS CALLED SPIDER. TO BE PRODUCED.
PLASTIC HAS
ALLOWED MELISSA
TO TRANSLATE
TEXTURE AND
TOUCH INTO
THEIR MOST
SENSUAL AND
SCULPTURAL
FORMS.
DISTRIBUTION OF THE
PRODUCT, EACH STEP IS
CAREFULLY PLANNED IN
ORDER TO CAUSE THE
LOWEST POSSIBLE IMPACT
ON THE ENVIRONMENT.
MELFLEX
MELISSA’S COMMITMENT TO THE IMPROVED ELASTICITY, IMPERMEABILITY
ENVIRONMENT, AND DESIRE TO IMPROVE THE AND RESISTANCE. IT IS HYPOALLERGENIC,
QUALITY AND FLEXIBILITY OF PVC, HAS RESULTED ODORLESS, NEUTRAL AND NATURAL.
IN THE CREATION OF A GROUNDBREAKING 100% RECYCLABLE, IT MAINTAINS ITS
MATERIAL CALLED MELFLEX. MELFLEX IS CORE PROPERTIES THROUGHOUT
A FORM OF PVC THAT PROVIDES THE PRODUCTION PROCESS.
A CONTINUOUS CHALLENGE
THAT IS WHY,
SINCE THE 80’S IT HAS
PARTNERED WITH SOME
OF THE BEST KNOWN
PROFESSIONALS WORKING
Melissa Campana Bag summer 2004
AROUND THE GLOBE.
MOVING EXPERIENCES “THE FLUIDITY
OF OUR
DESIGN WAS
“MELISSA “WE LIVE IN AN ‘ELASTIC’ PERIOD OF A PERFECT FIT
KNOWS HOW TIME AND MUST USE MATERIALS FOR MELISSA’S
TO INTERPRET THAT ARE EQUALLY FLEXIBLE.” PLASTIC
OUR DESIRES TECHNOLOGY,
VERY WELL WITH Gaetano Pesce
INJECTING
PROFESSIONALISM, SEAMLESS
QUALITY AND PIECES.”
BOLDNESS. “IT’S A PLEASURE TO WORK WITH
YOU’VE GOT TO PLASTIC IN AN INNOVATIVE Zaha Hadid
HAVE A LOT OF WAY, EXPLORING DIFFERENT
EXPERIENCE TO POSSIBILITIES WITH A COMPANY
MAKE OUR CRAZY THAT HAS THE MOST EXPERTISE
IDEAS COME TRUE.” IN THE SUBJECT.”
Fernando Campana Jason Wu
“Working with
Melissa has
been a coup de
pied À la mode!
“I HAD NO IDEA THERE WAS A COMPANY THAT I’ve enjoyed
WORKED WITH INJECTED MALLEABLE PLASTIC the challenge
“IT HAS BEEN A GREAT CAPABLE OF PRODUCING SUCH EXPERIENCES FOR of creating
OPPORTUNITY TO CREATE THE FEET. I HAVE HAD THE PLEASURE AND THE a high heeled
SOMETHING WHICH CAN BE OPPORTUNITY TO CREATE DELICATE ARTISTIC plastic shoe
WORN DAILY BY A VARIETY EXPRESSIONS WITH MELISSA WHICH WILL with all the “IT’S QUITE SPECIAL WHAT MELISSA CAN
OF YOUNGSTERS AND CONTRIBUTE WITH THEIR JELLY SHOES LINES, ALL values of my DO WITH PLASTIC. EACH SHOE HAS A
WOMEN.” SO SUCCESSFUL AND EQUALLY HIGH-SPIRITED.” design ethos.” CHARACTER AND TELLS A STORY.”
Gareth Pugh Karim Rashid Jean Paul Gaultier Vivienne Westwood
VIVIENNE
WESTWOOD
BOTH
HIS PRODUCTS
WITH MELISSA HAVE
THE SIGNATURE EMOTIVE,
MUTATING AND TACTILE
QUALITIES. SIMILAR TO HIS GREATEST
MELISSA + GAETANO PESCE summer 2011
CONSTRUCTED CREATIONS.
MELISSA ALERON + GARETH PUGH summer 2012
EXTRAVAGANT HIGH-HEELED
MELISSA. SHE HAS ALSO COLLABORATED WITH SHAPED MODEL AND ANOTHER WHICH
THE BRAZILIAN FASHION DESIGNER WHO HAS THE CELEBRATED ART DIRECTOR AND
EXPORTED HIS FASHION STYLE AROUND THE JEWELRY DESIGNER, FAMOUS FOR CREATING
WORLD, HERCHCOVITCH HAS CREATED OVER TIMELESS IMAGES FOR “I-D” AND STYLING
FASHION WEEK.
LOVEFOXXX ISABELA CAPETO
INTO PRODUCTION.
A SELECTION OF LICENSED
NAMES SEASONALLY
APPEAR IN MELISSA’S
COLLECTIONS, SUCH AS
THE SMURFS, BARBIE,
HELLO KITTY,
THE LITTLE PRINCE
AND VARIOUS DISNEY
CHARACTERS.
MELISSA’S FIRST
CONCEPT STORE OPENED
IN SAO PAULO’S FASHION
DISTRICT IN 2005, BLENDING
AN EXCITING ARTISTIC AND
SHOPPING EXPERIENCE.
2.
4.
US
TO
NS
T
Dolce &
Marc Jacobs
Spri
ng
t
nS
St
iva
Barneys
Sull
Louis Vuitton
nS
C
AY
ey
AD
om
Y
Prada St
O
Th
BR
CM
MY
CY
Burberry Bape
t S
CMY
er
ost
DESIGN AND PLASTIC WITH THE MORE PLEASURABLE AND INTROSPECTIVE SHOPPING
K
American Apparel
Wo
St
ene
Gre
E ST
WATT
S ST
St
r
YETT
rce
Me
GOAL OF BRINGING RELEVANT EXPERIENCE. GALERIA MELISSA NEW YORK WILL ALSO
LAFA
SoHo
BR
OO
St
ME
sby
ST
Cro
summer 2010
winter 2009
winter 2010
A BRAND WITH UNIQUE CONTENT THAT HAS FOUND SINCE 2009, MELISSA PRESENTS ITSELF TO THE WORLD
A PERSONAL WAY OF SHARING ITS MESSAGE. THROUGH PLASTIC DREAMS MAGAZINE.
summer 2012
summer 2011
winter 2011
winter 2011
600.000 COPIES
PER YEAR (BRAZIL).
200.000 COPIES
TWO ANNUAL EDITIONS FEATURE EXCLUSIVE CONTENT EXPANDING ON THE COLLECTION’S THEMES: “AFRICA”,
PRODUCED BY RENOWNED COLLABORATORS, “CIRCUS”, “PIRATES”, “AMAZON”, “TIME” AND “LOVE”.
*approximately
MELISSA LIKES TO GIVE BACK
TO THE COMMUNITIES WHERE
THE INDUSTRIAL PLANTS ARE
LOCATED. A GREAT DEAL
OF CONSIDERATION, BASED
UPON FEEDBACK FROM
REPUTABLE CONSULTING
COMPANIES, HELP
DETERMINE THE CRITERIA
AND MEASUREMENTS FOR
THE COMPANY’S EFFORTS
IN SOBRAL, FORTALEZA
AND CRATO, IN CEARÁ
(NORTHEAST BRAZIL) AND IN
FARROUPILHA AND CARLOS
BARBOSA IN RIO GRANDE DO
1. Melissa Academy
workshop at Head
Genève, 2010
2. Gaetano Pesce
launch at 10 Corso
Como, Milan, 2010
3. Melissa presents a
30 year retrospective
at Milk Studios, New
York, in partnership
with Bergdorf
Goodman, 2009
1. 3.
3. 5.
3. Melissa at Selfridges Shoe Galleries
4. London Design Museum publishes
Melissa as one of the 50 shoes that
changed the world
5. Melissa by Zaha Hadid sculpture
at Die Neue Sammlung Museum
6. Book by Charlotte & Peter Fiell
1. 4. with cover by Melissa
export_melissa@grendene.com.br