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Learning Guide Unit 1

Discussion Assignment

How exposed is your country to globalization? What have been the political, economic,
technological, social, environmental, or other impacts of the globalization trend on your
country? They can be negative or positive impacts.

Written Assignment

The Promise and Perils of Globalization: the Case of Nike


In its 45 years of existence, Nike has developed from a small operation to a household name,
present on all continents. However, in the 1990s Nike came under scrutiny for various unethical
practices.
• Explain how Nike came to that situation through its expansion strategy
• Explain the positive and negative impacts of this strategy
• Explain how Nike responded to this situation
• In your opinion, how could the company have responded differently?
• What would the consequences have been then?

Write a four-page, double-spaced essay covering the five questions above. Use your own
words. Do not copy and paste from any website.

Learning Journal

Have you been in multinational situations before (management-related or not)? Were there any
difficulties? What were they? What did you observe about the situation? Did you learn anything
about yourself? How do you expect this course will help you deal with multinational situations in
the future?

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