A

Dissertation Report on

“A Study of Market Analysis & Marketing Strategy for

Trimurti Foodtech Pvt. Ltd.”
At

Dr D Y Patil School of Management

In the partial fulfilment of degree of MBA

From

Savitribai Phule Pune University

By Mr. Hitesh Bhasme

Under the Guidance of

Prof. Dr. Gautam Saha

At

Dr. D Y Patil School of Management,

Charholi (BK), Lohegaon

Pune – 412105

Mar 2018
 SELF DECLARATION

I hereby declare that the project report titled “A study of market analysis &
marketing strategy for trimurti foodtech pvt. Ltd.” Is genuine research work
undertaken by me under the guidance of Prof. dr. gautam saha. This information has
been collected from genuine authentic source. The report is being submitted in partial
fulfillment of the requirement of masters of business administration from savitribai
phule pune university, dr. d.y. patil school of management.

PLACE : PUNE HITESH BHASME

DATE : MBA (MARKETING)

 Acknowledgements

At the start, I would like to express my sincere gratitude to Prof. Dr. Gautam Saha,
my project guide from Dr. D.Y. Patil school of Management Pune for successful
completion of a project in partial fulfillment of Master of Business Administration
(M.B.A.) under his able guidance to allow me to work on such an interesting subject.
He provided me proper and correct direction for completion of project work. His
continuous guidance during the course of project helped me in channelizing my
efforts, quite appropriately.

I am also thankful to all the respondents and friends who have helped me to conclude
the contents of the project in decent and presentable manner.

Date: _________ Hitesh Bhasme

Place: Pune MBA Semester-

IV
 EXECUTIVE SUMMERY

The Indian Food and Beverage (F&B) service Industry is one of the most vibrant
industries that has seen unprecedented growth in the recent past and continues to
expand rapidly.
This can be attributed to the changing demographics, increase in disposable incomes,
urbanization and growth of organized retail.
The Gross Value Added (GVA) by hotels and restaurants has witnessed an annual
increase in both absolute and relative terms. It grew from INR1,084.2 billion in FY14
to INR1,211.7 billion in FY15, growing its contribution in country’s overall GVA
from 1 per cent in FY14 to 1.1 per cent in FY15. The restaurant industry is expected
to contribute about 2.1 per cent to the total GDP of India by 2021. The F&B sector
has evolved over the past decade, giving rise to exciting new concepts in food and
beverage offerings and new and innovative service elements.This report titled
‘’India’s food service industry: Growth recipe’’ highlights the overall potential of the
industry and captures the changing scenario in the sector. While the report would
enlighten the readers on the latest trends and growth strategies of the food service
retail industry, in order to achieve the desired growth, it is very important to address
the regulatory bottlenecks. The ease of doing business scenario for the food service
industry needs to be refurbished; the current laws mandate new businesses to obtain
about thirty permits to become operational. Hence the report deep dives into the
policy reforms required to create an ‘ease of doing business’ ecosystem for the Food
service retail space. This report would also analyze various aspects that need policy
streamlining to stimulate the growth of this sector.I am confident that the
deliberations of the conference and the recommendations of the report would provide
a roadmap for the Industry to grow and achieve its true potential. I am hopeful that the
study would give us some critical insights along with pertinent answers and would
establish itself as a work pioneered for the sector. Enjoy reading and we look forward
to receiving your suggestions!

We do not yet know what Our Food Future will bring. However, it is unlikely that
we’ll simply be able to continue as we are; the difficulties facing us are too great to
ignore. Current consumption patterns demand too much from finite resources;
environmental pressures increasingly introduce instability and unpredictability into
global supply chains; the global population is set to rise to over 9.5 billion by 2050.

Can customers influence how decision-makers respond to these challenges?

This research was commissioned to add to a growing evidence baseon UK customers’
views of the world we live in, where we are headed, and what we want to see from
Our Food Future. Co-funded by the Food Standards Agency, Food Standards Scotland
and Sciencewisethis work focuses onunderstanding public hopes, fears and aspirations
about what the future could look like; exploring people’s priorities and needs; and
their initial expectations aboutwhat should be done, and by whom.
In doing so, we have not asked our participants to solve the world’s challenges for us,
or even to offer views on all of the issues we face; our approach has been targeted and
selective. By focusing on customers’ needs and core values, we hope that this
research provides an early roadmap for where the UK public would like to go, and
how they would prefer to get there.
It is a next step in an ongoing journey – part of a crucial and ongoing effort to ensure
public views count in decision making.
 Table of content

Sr. no Chapter Page no.

1 Introduction – 1
Regarding Industry /
Company profile /
product profile/
Technical term
elaboration etc
2 Literature review / 15
conceptual background
3 Significance of the 17
study/ scope of the
study / objectives
4 Research Methodology 19
5 Data Analysis and 23
Interpretation
6 Observations and 29
findings
7 Suggestions 31
8 Conclusions 33
9 Appendices 35