Chetana’s Institute of Management & Research

Bandra (East), Mumbai

Consumer Behaviour towards Ready-To-Eat Food

Products (ITC).

Industry Oriented Project

Submitted in partial fulfilment of the requirements for

Post Graduate Diploma in Management

Academic Year: 2020-2021

Submitted By

Name: Yash Soni

Roll No.: 55
PGDM Batch: 2019-2021

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 Declaration

I hereby declare that this project report titled ‘Consumer Behaviour towards Ready-To-
Eat Food Products (ITC).’ submitted in partial fulfilment of the requirement of Post
Graduate Diploma in Management to Chetana’s Institute of Management and Research, is
my original work and not submitted for award of any degree or diploma fellowship or for
similar title or prize. References of work and related sources of information have been duly
acknowledged in the report.

The project has been carried out under the guidance of Prof. Rashmi Jain

I further declare that I have no objection and grant the rights to Chetana’s Institute of
Management and Research to publish any chapter/project or use it for future reference if
they deem fit.

Place : Mumbai

Date : 30th April 2021

Name : Yash Soni

Division : M2

Roll No. : 55

Digital Signature : Yash Soni

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 Certificate

This is to certify that the project titled ‘Consumer Behaviour towards Ready-To-Eat
Food Products (ITC). ’ submitted by Yash Soni to Chetana’s Institute of Management
& Research in partial fulfillment of the requirement of Master of Management Studies,
has been done under the guidance of the undersigned during the period December 2020 to
April 2021.

Date: 30th April 2021

Place: Mumbai

Prof Rashmi Jain

Dr. Madhumita Patil Faculty Guide

I/C Director

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 ACKNOWLEDGEMENT

I would like to express my wholehearted gratitude to every individual who helped

me in different ways to make this project a success especially Chetana’s Institute of
Management and Research for giving the opportunity to do this project under the
guidance of their faculty.

I would like to thank Dr. Madhumita Patil, I/C Director of Chetana’s Institute of
Management and Research for always being there for helpful suggestions and
viewpoints for presenting better work and blessings for the project.

I take this opportunity to express my profound gratitude and deep regard to my guide
Prof Rashmi Jain for her exemplary guidance, monitoring, and constant
encouragement throughout the course of this thesis. The blessing, help and guidance
given by her time to time shall carry me a long way in the journey of life on which I
am about to embark.

I shall fail in my duty if I don’t express my gratitude towards the respondents without
whom this project would not have been successful.
Finally, no words of gratitude can express my indebtedness to my family and my friends
for encouraging me throughout my study.

Yash Soni
Signature of the Student

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 TABLE OF CONTENTS
Chapter Particulars Page
No. No.
Executive Summary 7

A General Management

Introduction to the Industry 8

Facts about the sector 8

Market share, Growth Drivers and 8

Contribution to GDP

Challenges and Opportunities 9

Government Initiatives 14

Emerging Trends 16

Roadmap ahead 17

About the Company

History 17

Milestones 22

SWOT Analysis 23

B Social Relevance

Corporate Governance 30

Code of conduct 33

Specific CSR initiatives 36

C Functional Perspective

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 Objectives of the project 42

Research Methodology 43

Secondary research 59

Conclusion and Recommendations 60

D Annexures 61

Bibliography 61

Turnitin report 62

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Executive Summary

The project was pursued as a part of PGDM (Post Graduation Diploma in Management)
curriculum at “Chetana’s Institute of Management and research”. The project is done
under the guidance and supervision of Prof Rashmi Jain. This report is about studying
the behaviour of the consumer when it comes to Ready-to-Eat food products. How a
consumer selects, buys, uses, disposes ideas, goods and services to satisfy his/her needs
and wants.

In this report I would be discussing about every major aspect of the company ITC when it
comes to Ready-to-Eat food, which I have discovered and perceived while doing this
project. At the same time you will find detailed information about the company right
from its incorporation to its current position in the market. Also you will understand the
company policies, procedures, working environment and process of the company in
detail.

We will be analysing the consumer behaviour towards ready-to-eat food products across
different states of India (predominantly Maharashtra). Total sample of 100 respondents
were selected for the study. A portion of the elements contribute this change are
Liberalization, Dual pay, family units, imaginative kitchen applications, changing food
propensities, and so forth Long working hours during the non-weekend days and ends of
the week that are constantly gone through with kids, ideally outside the house gives them
almost no an ideal opportunity to cook. These elements are a significant reason to prepare
to eat food items a fundamental segment in the day by day lives of individuals.
Extraordinarily changing food propensities and a more prominent interest for instant food
items have prompted the development of food preparing businesses. There is a more
prominent interest for ready-to-eat food items and the significant purposes behind the
equivalent are helpful utilization, simple accessibility, less time burned-through and
better taste. The current examination made an endeavour to break down the buyer
reaction towards ready-to-eat food items in India. Most of the consumer’s especially
younger generation and working class are more inclined towards RTE food products as
they are easy to use and they save time. Majority of the consumers are motivated by
themselves to buy ready-to-eat food products. If the quality and taste of the ready-to-eat
food product is good then consumers will buy more and more, which will eventually
increase the sale/revenue of the company. Majority of the respondents are aware about
ready-to-eat food products of the brand ITC, and Television is their main source of
information hence we can say that ITC is properly investing in advertisements and PR,
and is being successful in the ready-to-eat food segment.

A.) General Management:

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a.) Introduction to the Industry:

The food industry of India is booming as we (Indians) continue to celebrate different

festivals. The food business has seen a huge change in utilization propensities, especially
regarding food, powered by what can be characterized as the ideal element for any
industry: high dispensable earnings. The food area in India is arisen as high-benefit and
high-development area, because of its tremendous potential for esteem expansion
explicitly inside the food handling industry.

Ready-to-Eat Food:

This is a type of food that can be offered to the consumers derived from animal or plant
food after being washed, cooked, frozen and processed is known as Ready-to-eat or RTE
food products. RTE food items can only be consumed after heating/boiling and is a type
of food that is already prepared. Such products are advantageous for the shoppers since it
saves both time and energy.

In 1987, A Pune-based Company called Tasty Bites Eatables presented the possibility of
RTE food to India. The items that were at first presented didn't get fame by current Indian
buyers.

Because of occupied ways of life, expanded the travel industry, and changing food
inclinations across India, RTE items have acquired notoriety lately. RTE things
containing both ordinary and non-traditional items, are right now the biggest portion of
the general food industry.

Market Size, Growth Rate and Contribution to GDP:-

India's food and staple industry is the 6th biggest on the planet, with retail representing
70% of all out deals. Food is additionally perhaps the main fragments of India's retail
market, which was assessed at US$ 490 billion in 2013@. By 2020, India's food retail
market is assessed to have ascended to Rs.61 lakh crore (US$ 894.98 billion).

Regarding creation, utilization, trade, and anticipated development, the Indian food
handling industry represents 32% of the nation's all out food market. It is one of India's
most significant areas, representing around 14% of assembling GDP, 13% of fares, and
6% of all out modern venture. India's food administration industry is relied upon to be
valued at $78 billion by 2018. The Indian exquisite cuisine market is presently worth US$
1.3 billion and is required to extend at a CAGR of 20% throughout the following five
years (CAGR). India's natural food market is relied upon to significantly increase by
2020.

In 1987, Ready-to-eat food was introduced in India, but initially it was not that
successful. However it started gaining popularity in the recent years among the Indian

8
consumers. If we compare the domestic and global market, it is observed that the demand
for ready-to-eat food is more in global market because of which the players earn
significant share of revenues through exports. During the tenth five-year plan period, the
RTE sector is expected to grow at a rate of 9-12%, based on a projected GDP growth rate
of 6-8 percent. Before the end of 2025, the worth expansion of food items is projected to
develop from 8% to 35%. Fruit and vegetable manufacturing, which currently accounts
for around 2% of total production, is expected to rise to 10% by 2010 and 25% by 2025.

Following are some of the driving factors leading to growth rate:-

• Increase in growing per capita expenditure and disposable income

• Rise buying power of the consumer
• Rise in working women population
• Higher brand cognizance and acknowledgment
• Continuous change in consumer inclination or prefrences
• Rapid urbanization
• Convenience Factor
• Growing retail Market
• Increased awareness of online shopping/Marketing Campaigns.
Challenges and Opportunities in ready to eat food market in India amid COVID-
19:-

The lockdown has been a game changer in many aspects, apart from flattering curve of
COVID-19. The responsibility was shifted to cooking rather than choosing from a menu
on Zomato or Swiggy, specifically for millennials who had become used to paying for
convenience. While many people struggled, as shown by social media feeds, others
switched to comfort — with the ready-to-eat food category exploding and becoming a go-
to alternative for many young consumer. People are cooking more at home as a result of
restaurants restricting their services to takeout and the fear of an increase in Corona virus
cases, which has resulted in rise in the consumption of ready-to-eat foods. Demand for
curries/meals, batters, instant mixes, and sweets, as well as frozen snacks, has increased
in recent months, according to several companies in the ready-to-eat group.

In the last few months, sales of fresh packaged food brands have increased by 60%
compared to the previous quarter, while sales of ready-to-eat meat spreads have increased
by more than 300%, and sales of ready-to-cook kebabs, marinated meat, and seafood
have increased by twofold. Ready-to-eat and frozen food sales have increased by 60-70
percent, according to retailers. In urban areas, sales of frozen foods such as burgers,
patties, meat and fish products, as well as curries, batter, pastes, and sweets, increased as
people loaded up during the lockout. The majority of the demand is concentrated in metro
and tier-1 cities with new retail and high-end stores with refrigeration. Companies are
struggling to ensure reliable supply as demand for such goods rises; manpower and
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transportation are major bottlenecks in the supply chain. During the lockdown, demand
for ready-to-eat food has increased dramatically, and supply has been unable to keep up.

Spending on ready-to-eat food by Indian’s outside their home has been doubled in the last
few years. Positives for the segment include large-scale transformation, increased
promotional investment, and the distribution of free samples, with an emphasis on
developing the distribution network in order to create a strong presence in the Indian
market. However, the RTE industry has a limited share of the foodtech market, which is
dominated by food distribution, dining SaaS, and cloud kitchens. Until now, the RTE
industry has largely struggled to expand in the right direction in the face of larger
competitors. Yumlane, for example, began selling frozen pizzas in 2016 before pivoting
to the cloud kitchen model, which is currently the hottest bet in foodtech.

However, the Covid-19 lockdown, which has devastated many companies, has also
opened up new opportunities for a select few players. DIY meal kits were introduced by
foodtech giants which lets users to order ingredients of specific dishes from restaurants
using Swiggy to be able to cook by themselves. It was only launched in selected cities
which included Bangalore and Gurgaon. The increment in deals of these merchandise can
likewise be credited to the improvement of new dissemination channels. For instance, a
couple of brands that recently offered their prepared-to-eat food items on Amazon and
Flipkart have now collaborated with Swiggy and Zomato to sell their merchandise. In
addition to spices, organic food products, and Indian ready-to-eat dishes, Indian exports
are receiving inquiries. In the midst of the Covid-19 crisis, the Indian food sector has a
tremendous opportunity. The next few months are critical for maximising India's export
advantages. There are also certain challenges for exporters like lack of containers, vessels
being delayed due to fumigation and compliance with different countries' norms, delays
in clearances, advisories for not entering a specific port, and payment delays.

In the RTE market, product quality is a greater challenge because, while there are many
brands, only a few of them are able to meet consumer standards. Retailers are offering
lucrative deals in the form of combo packs, day-specific discounts, seasonal offers, flat
discounts, and voucher discounts to boost the sales volume of ready-to-eat items. Rapid
urbanisation and increasingly hectic lifestyles, as well as the aggressive global expansion
of ready-to-eat retailers, are all driving the segment forward.

Growth drivers of ready-to-eat food sector in India

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Critical Success Factors:-

Innovation

Differentiation

Brand Equity

Pricing Power

Operating Effeciency

Market Share

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Competitive Landscape:-

A portion of the significant and significant players working in Indian ready-to-eat food
market are:-

MTR Foods

MTR Foods is an Indian food organization settled in Bengaluru. The organization

produces items like: - Breakfast blends, prepared to-eat dinners, masalas and flavors,
bites, and drinks and so on

MTR Foods Pvt. Ltd. is a unit of Orkla, a Norwegian conglomerate. Mavalli Tiffin
Rooms is abbreviated as MTR.

CEO: Sanjay Sharma

Products: Breakfast blends, prepared to-eat suppers, masalas and flavors, bites, and drinks

Revenue: 800 Crore + (2016)

No of employees: 1001 - 1500

McCain Foods India Pvt Ltd

McCain Foods Limited is a worldwide frozen food organization situated in Florenceville,

New Brunswick, Canada. It was established in 1957. In the world it is one of the largest
producer of frozen potato products.

Founders: Harrison McCain, Wallace McCain

Products: French Fries, starters, vegetables, deserts, dishes and broiler feast

Income: $ 6.8 billion USD (2017)

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No of representatives: 22000

Gits Food Products Pvt Ltd

Gits Food has a long history in the Indian convenience packaged food industry. Gits was
the first company in India to introduce the idea of Instant Mixes in 1963, making it a
leader in the packaged food market. Gits were not just the first in Quite a while to
dispatch pre-bundled food varieties, yet they were additionally among the primary food
item producing organizations to accomplish ISO 9001:2008 certificate (Quality Standard)
ISO 22000 (Food Safety).

Founder: HZ Gilani

Products: Instant Mix. Halwa, Basundi, Jilebi, Gulab Jamun Other Products. Pure Ghee.
Bombay Max.

Revenue: $ 40.8 Million USD (Annually)

No of employees: 201 - 500

Godrej Tyson Foods Limited

Godrej Tyson Foods is an association between Godrej Agrovet Limited in India and
Tyson Foods in the United States of America. With brands like Real Good Chicken and
Yummiez, we are one of India's leading poultry and ready-to-cook frozen food
manufacturers.

CEO: Prashant Vatkar

Products: Grouping of chunks, burger patties, vadas, tikkis, popcorn, salami, hotdogs,
kebabs, parathas, French fries, sweet corn and green peas.

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Revenue: Rs.500 Crore+ (2020)

No of employees: 501 - 1000

Bikanervala Foods Pvt. Ltd

The business started 115 years prior as Lalji, a desserts and namkeen shop in Bikaner,
Rajasthan. It was set up almost seventy years prior in Delhi.

CEO: Sunil Agarwal

Products: Sweets, food, bakery, packed food.

Revenue: Rs.1100 Crore+

No of employees: 501 - 1000

Haldiram Snacks Pvt Ltd

Government Initiatives:

To advance food preparing businesses, increment handling levels, and adventure the limit
of the home-grown and global market for prepared food items, the Ministry of Food
Processing Industries made Vision Document-2015. The record plans to significantly
increase interest in the handled food area by 2015, expanding perishables preparing from
6% to 20%, esteem expansion from 20% to 35%, and portion of worldwide food
exchange from 1.5 to 3%. The Ministry appraises that accomplishing these targets would
require a speculation of Rs.100000 crore (US$ 14.67 billion) in 2015. The Indian
government has additionally made unfamiliar direct speculation (FDI) laws simpler for

14
the area, empowering up to 100% FDI in food item online business through a
computerized way.

The Indian government has taken the following major steps to boost the food processing
sector:

• The Indian government has apportioned Rs.1500 crore (US$ 225.7 million) to the
Merchandise Exports from India Scheme (MEIS) and declared a scope of
activities, remembering the foundation of hydroponics and fisheries offices for
beach front states and fare motivations for marine items.
• Via the FIPB, the Union Budget 2016-17 proposes 100% FDI in the showcasing
of food items created and fabricated in India (Foreign Investment Promotion
Board).
• All proportion cards in India have been digitized, with 42% of those that have
been digitized being connected to Unique Identification (UID) or Aadhaar cards.
• After accepting endorsement for their items from Russian assessment authority
two Indian dairy firms, Parag Milk Foods and Schreiber Dynamix Dairies, the
Indian government intends to permit them to send out milk items to Russia for a
half year.
• Ms Harsimrat Kaur Badal, Union Minister for Food Processing Industries,
Government of India, introduced the first-of-its-sort Rs.136 crore (US$ 20
million) super worldwide food park in Dabwala Kalan, Punjab. She additionally
communicated believe that the choice to permit 100% FDI in multi-brand retail
with an arrangement of 100% neighbourhood sourcing would go about as an
impetus for the food handling area, bringing down swelling, improving rancher
conditions, and making more positions around there.
• The Food Safety and Standards Authority of India (FSSAI) has given new
principles for bringing in merchandise to address worries about unsatisfactory
items entering the country and to smooth out the interaction by characterizing
time span of usability standards and relaxing naming rules.
• The Food Safety and Standards Authority of India (FSSAI), which is under the
Ministry of Health and Family Welfare, has given the Food Safety and Standards
(Food Product Standards and Food Additives) Regulations, 2011 and the Food
Safety and Standards (Contaminants, Toxins, and Residues) Regulations, 2011,
which give quality and security guidelines to food items, separately.
• The Ministry of Food Processing Industries has dispatched a progression of new
activities pointed toward growing the food preparing area, which will, in addition
to other things, help to support rancher salaries and agro-handled food sends out.
• Spice trades are relied upon to arrive at US$ 3 billion by 2017, as indicated by the
Spices Board, which was set up by the Ministry of Commerce to develop and
advance Indian flavors all throughout the planet.
• The Indian government has affirmed the foundation of five Mega Food Parks in
Bihar, Maharashtra, Himachal Pradesh, and Chhattisgarh. In the following three

15
 to four years, the public authority plans to build 42 mega food stops the nation
over.
• Human Resource Development (HRD) in the food handling area has been
reported by the Ministry of Food Processing Industries. The National Mission on
Food Processing is carrying out the HRD conspire through state governments.
The plan has the accompanying four segments:
I. Creation of foundation offices for degree/certificate courses in food
handling area
II. Entrepreneurship Development Programme (EDP)
III. Food Processing Training Centres (FPTC)
IV. Training at perceived establishments at State/National level
Emerging Trends:-

Focus on nutritious packaged foods

Owing to a lack of confidence in RTE foods, many families still force their children to eat
home-cooked meals. As a result, many RTE companies in India are emphasising the
nutritional value of their products. McCain Foods, for example, while being relatively
new to the Indian market, offers a variety of delectable frozen foods to its customers,
including French fries, aloo tikki, and cheesy bites.

Breakfast for school going children’s

Parents of teens and children who attend afternoon schools are very concerned about their
children eating a nutritious meal. Mixing cereals with milk is thought to be highly
nutritious in a country where milk is thought to have wholesome nutritive value.

Events and Exhibition

As companies are looking forward to increase the revenue in ready-to-eat food market,
they take part in various exhibitions. Companies initiate different events to reach out to
maximum customers and educate them more and more about ready-to-eat food.

Competition

Due to tight competition taking place between companies in the market, companies
provide very attractive and lucrative offers to the customers, to sustain in the market.

Road map ahead:-

The Indian ready-to-eat market is becoming because of a developing dispersion

organization, an expansion in the quantity of present day store chains, forceful
advertising efforts by significant ready-to-eat food makers, and an assortment of item

16
advancements. Apart from the rapid development of fast food chains, the Indian ready-to-
eat food market is expected to expand due to rising urbanisation, easy availability of
frozen food items, and longer shelf lives. It will keep on ruling the market because of its
high infiltration rate and simple accessibility of a wide assortment of ready-to-eat food
things in different bundling structures at different retail focuses.

Food handling and quality confirmation frameworks like Total Quality Management
(TQM) including ISO 9000, ISO 22000, Hazard Analysis and Critical Control Points
(HACCP), Good Manufacturing Practices (GMP), and Good Hygienic Practices (GHP)
will help the food preparing industry later on. It will take into account exacting adherence
to quality and cleanliness norms, just as shielding client wellbeing, setting up the business
for worldwide rivalry, expanding item acknowledgment by unfamiliar clients, and
keeping the business innovatively current with global accepted procedures.

The Indian ready-to-eat food industry is growing and will continue to expand as the
number of consumers who prefer convenient, fast, and quick food items like Ready-to-
Eat (RTE) food products increases. Manufacturers' large investments in marketing
campaigns and the introduction of new product packaging would continue to drive the
ready-to-eat food market in India for the next five years.

b.) Introduction to the Company:

History and Evolution

"Imperial Tobacco" was the original name until it was renamed "Imperial Tobacco
Company of India Limited" on August 24, 1910, when it succeeded W.D. & H.O. Wills
as one of the British-owned company registered in Calcutta. Since the company relied
heavily on agricultural resources, it formed alliances with farmers in the southern part of
India to source leaf tobacco in 1911. In 1912, the "Indian Leaf Tobacco Development
Company Limited" was formed under the company's umbrella in the Guntur which is one
of the district of Andhra Pradesh. In 1919, the company's first cigarette factory was
founded in Bangalore. ITC's printing and printing business at Munger was established in
1925 as a key in reverse incorporation for ITC's cigarettes business, in spite of the way

17
that the initial sixty years of the organization's business were generally dedicated to the
development and rebuilding of the cigarette and leaf-tobacco organizations. It is presently
India's most progressive printing firm. In the years that followed, more cigarette plants
jumped up all over India. Construction on the company's headquarters, the 'Virginia
House,' in Calcutta, started in 1928. In 1935, ITC purchased the Kidderpore factory of
Carreras Tobacco Company in order to extend its presence. In 1946 ITC assisted in the
establishment of an indigenous cigarette tissue-paper-making plant, which greatly
lowered import costs, and a printing and packaging factory in Madras in 1949. In 1953,
the company purchased Tobacco Manufacturers (India) Limited's manufacturing business
as well as Printers (India) Limited's complementary lithographic printing business.

On October 27, 1954, the company became a public limited company. In the same year,
the company took the first step toward Indianization, with 6 percent of its shares owned
by Indians. ITC was likewise the primary Indian organization to wander into statistical
surveying as of now. Determined to accomplish cigarette independence during the 1960s,
more spotlight was put on the production of cigarette apparatus and channel pole
fabricating offices. In 1969, Ajit Narain Haskar turned into the organization's first Indian
executive, which was exceptionally basic in building up the organization's Indian
administration. Under the leadership of Haskar, the company's name was changed from
"Imperial Tobacco Company of India Limited" to "India Tobacco Company Limited" in
1970, as the company's ownership was gradually Indianized. ITC established an
integrated research centre in Bangalore in 1973 with the aim of diversifying and
venturing into newer industries through research and development. In 1974, the
company’s name was changed to 'I.T.C. Limited' to reflect the company's diversification
plans. During this time, India's stake in the organization expanded to 40%. In 1975, ITC
entered the inn business with the buy and renaming of the ITC Hotel Chola in Madras
which was the welcome gathering. The accommodation business was picked by ITC due
to its capacity to procure a lot of unfamiliar trade, fabricate the travel industry foundation,
and create a lot of immediate and roundabout positions.

In 1976, the shareholding of the company reached to 60%, and it went on to open more
hotels in the years since. In 1977, Calcutta's ITC Sangeet Research Academy was
established. ITC’s Bhadrachalam Paperboards Limited was promoted to help ITC to enter
into the paperboards business in 1979. J N Sapru turned into the organization's
administrator, and the organization began to develop worldwide with the procurement of
Surya Nepal Priva. With the dispatch of an Indian eatery in New York, the securing and
renaming of Vishvarama Hotels to ITC Hotels Limited, and the foundation of two new
pursuits under its umbrella, ITC Classic Finance Limited and ITC Agro business Limited,
the organization gained huge headway in 1986. With the dispatch of the Sundrop brand of
cooking oils in 1988, ITC entered the consumable oil market. Tribeni Tissues Limited
was bought in 1990. K L Chugh became administrator in 1991, and ITC Global Holding

18
Private Limited was set up as a worldwide exchanging organization Singapore in 1992. In
1994, the organization's lodgings were totally moved to ITC Hotels Limited, a traded on
an open market auxiliary. The 1996 Cricket World Cup was financed by ITC through the
Wills brand. In 1998, ITC offered ITC Classic Finance Limited to ICICI Limited and
managed the Sundrop business to ConAgra Foods Limited, leaving the attractive oils and
financial organizations business. In the year 2000, Madhya Pradesh dispatched an
aggressive venture for ranchers called "e-Choupal." ITC's Wills Sport easy-going wear
retail outlet appeared in New Delhi around the same time, as did ITC's passageway into
the writing material and gifting market with the presentation of the 'Articulations'
arrangement of hello cards and Classmate note pads. ITC InfoTech India Limited, an
entirely claimed data innovation auxiliary, was framed in 2000, and ITC Bhadrachalam
Paperboards Limited was incorporated into ITC Limited. In 2001, the name of the
organization was changed to "ITC Limited," without the specks, and the technique "No
stops for ITC" was embraced.

In 2001, with the brand ‘Kitchens of India’ (ready-to-eat food) ITC entered into the food
industry. The brand offers ready-to-eat items based on the experience of its hotel chain's
iconic Bukhara and Dum Pukht restaurants. This kind of class represents under 1% of
ITC Foods, the organization's food division. Kitchens of India sells multiple times more
in the United States as it does in India, addressing an example seen across the business
and handily clarified: Consumers (counting Indians) in the United States or in different
nations don't have a similar advantageous admittance to Indian food as clients in India.

On July 27, 2020, ITC bought 100% of Sunrise Foods' value share capital in an exchange
worth Rs.2150 crore. As indicated by the gathering, Sunrise and its two auxiliaries,
Sunrise Sheetgrah Private Ltd and Hobbits International Foods Pvt Ltd, have now
become completely possessed auxiliaries of ITC. Dawn is the business chief in eastern
India's quickly developing flavors section, with a 70-year brand history.

Vision and Mission

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Core Values

Core principles of ITC are geared toward creating a customer-centric, high-performing

company that benefits all of its stakeholders:

TRUSTEESHIP

As competent managers, we are aware that all of our stakeholders have placed their faith
in us with ITC. In a long-term, sustainable basis, we can actualize stakeholder value and
interest.

CUSTOMER FOCUS

We are still centred on the consumer and will provide what they need in terms of value,
efficiency, and satisfaction.

RESPECT FOR PEOPLE

We're all goal-oriented, and we hold ourselves and our teams to high performance levels.

We will respect and support people while also upholding their humanity and integrity.

We recognise that each team member brings a different perspective and unique set of
skills to the table, and that a good team is built on a diversity of viewpoints.

Individuals should be able to dream, respect differences, build and experiment in search
of opportunities, and lead by collaboration.

EXCELLENCE

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We do the right thing, do it well, and win. In anything we do, we will aspire for
excellence.

INNOVATION

We will continue to seek out new and improved processes, products, programmes, and
management methods.

NATION ORIENTATION

We understand our role in creating economic value for the nation. We will not
compromise our compliance with relevant laws and regulations at any stage in order to
achieve our objectives.

Milestones across years:

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 • ITC started with their Tobacco Business
1910

• Printing & Packaging :Backword Integration

1925

• Entrance into the Hospitality Industry

1975

• Paperboards & Speciality Papers

1979

• Nepal Subsidary - Beyond national borders their first step

1985

• Agri Businees - Strengthining Farmer Linkage

1990

• Lifestyle Retailing - One of the Premium Offering

2000 • IT - Business Friendly Solution

• Food that has been branded and packaged

2001

• Education Products & Stationery Product

2002 • Agarbattis & Safety matches

• Products for Peronal Care

2005

• Tobacco Portfolio Expansion

2010

• ITC food business crosses sales of 10000 in a year

2020

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SWOT Analysis

SWOT Analysis of ITC Limited will focus on Strengths, Weakness, Opportunities and
Threats.

It is and Indian conglomerate that operates in different diversified business like FMCG,
IT, Hotels, Packaging etc.

Strengths:
Innovation- The Company has a strong R&D facilities. They often bring up new food
concepts for its FMCG business. E.g. ITC was the first in India to bring 2 minutes pasta.

Management- The company has excellent and experienced management, strong reach
globally and amazing brand presence.

Weakness:

It is still recognized as a tobacco company (80% of the revenue comes from tobacco).

Its hotel industry is not able to generate huge share from the market.

Unrelated diversification

Opportunities:

There is a huge opportunity to get into untapped market (Rural Market).

Merger and Acquisitions, Increasing demands, rising buying power of consumer.

Investing more in publicity for hotel chains to increase the market Share.

Threats:

The company faces stiff competition from competitors both globally as well as domestic
competition.

FDI allowing international brands.

Strict restrictions, policies and regulations by government on cigarettes.

Leadership:

Board of Directors

23
Sanjiv Puri - Chairman & MD

Nakul Anand - Executive Director

Sumant Bhargavan - Executive Director

Rajiv Tandon - Executive Director

Hemanth Bhargava - Non Executive Director

Atul Jerath - Non Executive Director

Shilbhadra Banerjee - Independent Director

Arun Duggal - Independent Director

Sunil Behari Mathur - Independent Director

Anand Nayak - Independent Director

Nirupama Rao - Independent Director

Ajit kumar Seth - Independent Director

Meera Shankar - Independent Director

David Robert Simpson - Non Executive Director

24
Management Team ITC – Food Division

Hemant Malik - Divisional CEO

Sanjay Singal - COO (Dairy & Beverages)

S Ganesh Kumar - COO

Paritosh Wali - Chief Operating Officer

Anuj Rustagi - COO (Choclates, Coffee,

Confectionery & New Category
Development)

Facilities:

• Registered Office
VIRGINIA HOUSE
37 JL Nehru Road, Kolkata 700 071
Epabx Number : + 91 (0)3322 889371

• Corporate Affair Office

25
 THAPAR HOUSE
124 Janpath, New Delhi 110001

• Investor Service Centre

ITC CENTRE (1st Floor)
37 JL Nehru Road, Kolkata 700 071
ISD CODE – 91 (0) 33
Telephone – 22880034, 22886426
Ext Number - 3505/3506
Fax – 22882358

• ITC Food Division

Headquarter –
Pulikeshinagar PO Bengaluru 560 005
ISD Code – 91 (0) 80
Telephone – 22981100/22981200
Fax – 25493677/78

Branch office
New Delhi
ITC Limited, Foods Division, D3/7/D, Ashoka Cresent, Deodar Marg, DLF Qutub
Exclave, Phase – 1, Gurgaon 122002
ISD Code 91-(0)124
Tel 5051690

Global Reach:

“Kitchens of India” opening doors in US, UK back in 2002-03

With the help of ready-to-eat food brand "Kitchens of India," ITC aims to expand into
Canada, United Kingdom, and United States of America. The company plans to employ a
major distribution company in the United States to sell the "Kitchens of India" brand to
the West's Indian population. "These three countries are major market segments for our
premium product. We are in discussions with companies which can provide access to
these markets, as well as promote our brand," ITC Limited's EVP of Foods and NBD,
said by Mr Ravi Naware. He said that the organization's Kitchens of India brand and
candy store items had gigantic fare potential. In India, the prepared to-eat market is
projected to be worth Rs.60 crores. "Two or three thousand jars of Indian Kitchens have
effectively been conveyed to the United States. Singular stores endure the worst part of
the fault. We'd prefer to work together with an organization with a more extensive market
impression "Mr Naware's actual character was uncovered. Mr Naware was addressing
correspondents at the dispatch of "Aashirvaad," a marked atta, at the Southern Market.
Indeed, atta is the organization's initial introduction to the marked staple food market,

26
with plans to stretch out into iodized salt and basmati rice sooner rather than later. The
marked atta market in India is assessed to be worth about Rs.700 crore, with a couple of
public players representing Rs.220 crore. "We'd be fulfilled on the off chance that we
could get 8% of the general piece of the pie of Rs.700 crores," he said.

Research and Development (ITC):

ITC's DNA has always included innovation, which has served as the basis for the
company's distinctive and differentiated value propositions over many years. ITC’s
Research and Development Centre which is in Bengaluru has been instrumental in
establishing this capability by developing products and services that helps the company
maintain its competitive edge since 1973. This fresh start, presently known as the ITC
Life Sciences and Technology Centre, accentuates its basic part in staying with the
future-prepared and directing the game-changing organizations of things to come. It
likewise addresses the Centre's present command, which is to go past advancing and
improving ITC's current services and products to imagining new ones that meet as well as
expect customer needs. ITC's forceful plan of honing its cutthroat edge in a massively
requesting climate requires better merchandise that decidedly affect clients' lives,
arrangements that effectively give care and prosperity to customers, and top notch items
and administrations. The Center will assume a part here, endeavouring to make
momentous arrangements that join science, testing, and innovation to improve item
insight as well as in general personal satisfaction. The troublesome assignment of driving
science-drove item advancement has been painstakingly tended to by characterizing the
essential assortment of centre competency zones in science, like Plant Breeding and
Genetics, Agronomy, Microbiology, Cell Biology, Genomics, Proteomics, Silviculture,
and various science disciplines.

Research and Development Agriscience

The R&D group of Agriscience is proceeding to assess and present various germplasm
lines of referred to crops, like Eucalyptus and Casuarina, to build hereditary and attribute
variety in these plants to develop new assortments with more significant returns, better
quality, and different characteristics that are basic to ITC's organizations. This top of the
line lab research is enhanced by field research at ITC's R&D Centre in Bhadrachalam,
which is at the centre of the Company's fiber technique for its Paperboards and Specialty
Papers business. This forefront research office is continually attempting to expand the
efficiency of an assortment of tree animal groups to furnish regular ranchers and
landowners with seriously engaging area use choices. Up until now, in excess of 100
high-yielding, quickly developing, sickness safe 'Bhadrachalam' clones have been
industrially evolved, including 23 site-explicit clones adjusted to dangerous soils. These
saplings produce 6-9 fold the amount of as ordinary seedlings.

Comprehensive Research & Development of ITC’s facilities at Rajahmundry

All parts of tobacco crop creation are covered by broad R&D offices of ITC in
Rajahmundry, situated in Andhra Pradesh. ITC spearheaded in India for creation of FCV

27
tobacco, presenting the Burley and HDBRG assortments as a team with the Tobacco
Board and Central Tobacco Research Institute. In Andhra Pradesh and Karnataka, ITC's
proceeded with accentuation on crop creation has brought about new assortments of seeds
and half and halves that have enormously expanded ranch yields and aided satisfy the
needs of a serious worldwide market.

Bioscience Research & Development

Biosciences R&D group is set up by ITC’s Life Science and Technology Centre, to plan
and fabricate some drawn out research stages for the Foods and Personal Care ventures,
including multi-age item thoughts and related articulations that are totally upheld by
logical proof. An assembly of R&D capacities is being utilized to convey potential
products focused on nourishment, wellbeing, and prosperity, understanding the
interesting develop of ITC as far as its solid presence in farming, food, and individual
consideration organizations. Besides, the ITC Life Sciences and Technology Center has
built up an arrangement for building up another worth chain called "Nourishment," with a
specific accentuation on "Indianness" and "wellbeing and prosperity," in light of Value
Added Agriculture (VAA). The primary VAA-related exercises have effectively started,
with an accentuation on soya.

Collaborations Globally:

To remain momentum and assist its excursion toward exhibiting many "confirmations of
idea," the ITC Life Sciences and Technology Center has started various exploration
associations with globally perceived Center's of Excellence. These joint efforts, which
cover known species, are intended to empower ITC to acquire major bits of knowledge
into an assortment of specialized parts of plant rearing and hereditary qualities, just as the
effect of agro-climatic conditions on the development of these species. Such activities
would hurry ITC's endeavours to develop people in the future of these harvests with more
prominent hereditary and attribute variety, bringing about considerable business benefits.
Moreover, these outcomes can possibly essentially improve the country's biological
assets.

Social Media Presence:

ITC on Social Media

28
29
Review of recent news articles:

ITC Foods ‘Kitchens of India’ launches Indian deserts

Ready-to-Eat (RTE) brand of ITC "Kitchens of India" announced the launch of three
Indian desserts and expanded its premium portfolio. This marks the brands foray into
the RTE desserts segment.

The article says that ITC's Ready-to-Eat (RTE) brand "Kitchens of India" announced the
launch of three Indian desserts and expanded its premium product portfolio. This is the
company's first foray into the RTE desserts business. Mr Ravi Naware, CEO of ITC
Foods, is trying to say that, "With a new generation of Indians developing a healthy
appetite for easy, gourmet food, open-heat-eat is being given a new dimension by ITC
Foods with the launch of this collection of traditional Indian delicacies." "Consumers,
according to our study, are searching for desserts to round out their meals. We're always
looking for new ways to appeal to the pan-Indian palate, which has been one of the key
drivers of our Ready to Eat line's success "he added.

B.) Social Relevance:

Corporate Governance

Throughout the long term, ITC has advanced from a solitary item organization to a multi-
business combination. The organization's different organizations incorporate quick
purchaser products, lodgings, paperboards, paper and bundling, and agribusiness. The
Company's interests in its different organizations are coordinated through in-house
branches, auxiliaries, joint endeavours, accomplice firms, and exchange acquisitions. The

30
 test of administering an organization of ITC's size and variety turned out to be
significantly more troublesome in post-advancement India, which started to feel the full
effect of globalization. In 1999, ITC built up a stand-out corporate administration model
to address its particular hierarchical setting and plan for the worldwide Indian market. It
had the option to 'depend' on its various organizations while expanding investor esteem
subsequently. This administration system has not just stood the trial of time since its
initiation, however it has additionally helped ITC's consistent development throughout
the most recent twenty years. ITC has responded to the development challenge in the
interceding a long time by fusing new inside constructions like shared administrations
and business verticals, planning expansive band jobs like Line CMC Members and Chief
Operating Officer of Business/Vertical, and inspiring hierarchical dynamic powers at
enabled levels.

The ITC characterizes corporate administration as an institutional interaction that guides

and directs organizations to expand their abundance creating limit. Since enormous
companies burn-through such a lot of cultural assets, the administration component, as
per ITC, ought to guarantee that these associations are overseen such that meets the
interests of partners and sticks to cultural guidelines.

The ITC’s Governance policy is based on two main principles:

• Management must have the executive freedom to move the company forward without
unnecessary restraints; and
• The executive freedom must be exercised within the context of successful
accountability.

ITC believes that any successful Corporate Governance approach must empower the
Company's executive management while also ensuring that the executive management's
decision-making powers are not only not misused, but also used with care and dedication
to meet stakeholder aspirations and community standards.

The above definition and core concepts of Corporate Governance are the foundations of
ITC's governance philosophy, which include trusteeship, transparency, empowerment and
responsibility, control, and ethical corporate citizenship. According to ITC, putting both
of these into practise helps to create the correct corporate culture, under which the
company is managed in a way that achieves the goals of Corporate Governance.

ITC argues that large companies such as its own serve a social as well as an economic
function. They serve a community of stakeholders, including shareholders, other capital
providers, business partners, and employees. As a result, the Company's Board of
Directors bears the burden of trusteeship. They will go about as gatekeepers to protect
and amplify investor esteem while likewise guaranteeing that the Company satisfies its
commitments and obligations to its different partners. Natural in the idea of trusteeship is
the obligation to guarantee value, i.e., the security of every one of investors' privileges,
huge and little.

31
 Straightforwardness, as indicated by ITC, implies imparting the Company's practices and
choices to the individuals who have authority over it. As a result, openness must result in
the most meaningful disclosures possible while not jeopardising the Company's strategic
goals. Internally, accountability applies to the company's openness to its staff as well as
its openness to scrutiny of its corporate behaviour. Transparency, according to ITC,
improves accountability.

ITC's first focal idea of administration, that administration should reserve the privilege to
convey the business forward, requires strengthening. Strengthening, as per ITC, is a
strategy for understanding the limit of its workers. By truly vesting dynamic powers at
the most suitable levels of the corporate order, strengthening releases resourcefulness and
development in the association. The Board of Directors, as indicated by ITC, is capable to
the proprietors, while the executives is mindful to the Board of Directors. The
organization asserts that offsetting strengthening with straightforwardness upgrades
productivity and builds adequacy, bringing about higher investor esteem.

Control, according to ITC, is an essential corollary of its second core governance

concept, which states that management independence should be exercised within a
system of appropriate checks and balances. Control can avoid abuse of power, make it
easier for management to respond to change in a timely manner, and ensure that business
challenges are detected and handled before they become an issue.

ITC claims that businesses like its own have a responsibility to lead by example, both
internally and in their external partnerships. According to the company, unethical
behaviour degrades organisational culture and lowers stakeholder value.

The Governance Structure

ITC’s Corporate Governance shall take place in three interlinked levels following from
the principles and philosophy of Governance.

• The Board of Director is in charge of strategic oversight.

• The Corporate Strategy Committee is in charge of strategic planning.
• Executive management by the Chief Executives / Chief Operating Officers of Divisions,
SBUs, Business Verticals and Shared Services, with their respective Management /
Executive Committees assisting them.

It is ITC's conviction that the correct harmony between opportunity of the board and
responsibility to investors can be accomplished by isolating key oversight from vital and
chief administration. The Board of Directors (Board) as trustees of the investors will
practice key oversight through essential heading and control, and look for responsibility
for viable vital administration from the Corporate Management Committee (CMC).
Inside the course and structure set up by the Board, the CMC will be allowed to
concentrate and energies on the Company's essential administration. The Chief
Executives/Chief Operating Officers of Divisions, SBUs, Business Verticals, and Shared

32
Services, with the help of their particular Management/Executive Committees, will
actually want to focus on the leader the board of their individual administrations.

Code of Conduct

APPLICABLE TO THE COMPANY'S DIRECTORS, SENIOR MANAGEMENT,

AND EMPLOYEES

PREAMBLE

The ITC Code of Conduct is established on three crucial standards: great corporate
administration, corporate citizenship, and excellent individual conduct.

PHILOSOPHY

The focal standard basic our corporate way of thinking is "trusteeship," and ITC is an
expertly run association. We concur that the different partners have "trust" this
association to us, and that we, as specialists, are their "trustees." therefore, it is our
obligation to guarantee that the association is run in a manner that secures and progresses
our partners' advantages. We comprehend that society is a significant partner in this area,
and that great corporate citizenship is important for our obligation. We additionally
accept that to address our partners' advantages over the long haul, we should change ITC
into an association whose dynamism and essentialness are established in its guiding
principle.

CORPORATE GOVERNANCE POLICY

The Corporate Governance Policy is the most elevated level instrument controlling the
direct of the Company's issues, and it explicitly characterizes the jobs, obligations, and
specialists of the critical foundations in the administration structure. This Code is a vital
segment of the Company's Governance Policy. The Corporate Governance Policy of the
organization should be trailed by the top managerial staff, senior administration, and
representatives.

GOOD CORPORATE CITIZENSHIP

Good corporate citizenship is a pre-requisite in the conduct of a company's business, and

it encompasses the following:

Dealing with people in the organization

Chiefs, senior administration, and staff should keep up the rules that are at the core of our
HR Philosophy: trust, participation, commonality, and organization, meritocracy,
objectivity, self-esteem, and human nobility in their associations with each other. To be
sure, our HR the executives structures and cycles are based on these standards. While
meritocracy will be an essential rule in determination and enlistment, supervisors will

33
cautiously consider all factors that add to the Company's security. In all individuals
measures, including execution the executives frameworks, evaluations, compensation,
and prizes, ITC will underline meritocracy, value, and maintaining Company esteems.

A Gender friendly work place

ITC is focused on a sexual orientation adjusted work environment as a capable corporate

resident. It expects to improve equivalent freedoms for people in the working
environment, forestall/stop/change lewd behaviour, and carry out great business
rehearses. Unwanted explicitly decided conduct incorporates unwanted actual contact, an
interest or solicitation for sexual courtesies, explicitly shaded comments, showing erotic
entertainment, and some other unwanted explicitly decided physical, verbal, or nonverbal
direct.

ITC saves an open entryway strategy for reportees, welcomes staff to meet any
maltreatment issues, and reacts to worker complaints about badgering and other improper
or hostile conduct. A panel has been framed to explore grievances and, where
conceivable, suggest remedial activity. Proficient direct and reasonable treatment of all
workers are required, illustrated, and empowered by ITC.

Relationship with Suppliers and Customers

Both executives, senior managers, and staff must ensure that the Company's interests are
never jeopardised in their relations with customers as well as with suppliers. Accepting
presents and gifts of more than a nominal amount, as well as gratuities and other fees
from vendors or consumers, would be considered a severe violation of discipline, as it
can jeopardise the Company's interests.

Legal Compliance

The Company's technique is to submit to every single applicable law and guidelines
exactly. The Chief Executives of the Businesses and the Divisional Management
Committees are liable for guaranteeing lawful and administrative implementation. The
Company won't endure rehearses that are unlawful or could hurt its standing. Divisional
Management Committees should guarantee that they have set up sound and proper
courses of action to guarantee that they follow the lawful and administrative prerequisites
that influence every area, just as to perceive and react to changes in the administrative
climate in which they work. In the event that the understanding of a law is equivocal, the
Company's Legal Department ought to be reached for direction.

Health and Safety

A healthy work environment and a secure one is extremely essential to the business. ITC
is dedicated to providing healthy physical working conditions as well as encouraging
high hygiene and housekeeping standards. Employee preparation should be prioritised in

34
order to raise safety awareness and the implementation of safe working procedures,
which are specifically designed to avoid serious or fatal injuries.

Environment Policy

Maintainable improvement is a basic segment of dependable corporate citizenship, as per

the Company, and it should be given first concern. Subsequently, the Organization is
committed to Best Practices in ecological issue coming about because of its business
tasks, and every business is relied upon to completely show this devotion. Organizations
should create measures for assessing the natural effect of their current and expected
activities as well as consenting to important laws and guidelines. Great Practices ought to
be incorporated into their natural strategies and techniques.

PERSONAL CONDUCT

All the directors, senior management, and employees have a duty to act in the company's
best interests at all times and to conduct themselves honestly and ethically. They are
required to exhibit exemplary personal behaviour by adhering to the following guidelines:

Transparency and auditability

Avoidance and conflict of interest

Protection of confidential information

Dealing in securities of companies by employees

Company facilities

Leading by example

WAIVERS

Any waiver of any arrangement of this Code of Conduct by a chief, senior administration,
or representative should be submitted to the Company's Board of Directors/Corporate
Management Committee for endorsement.

NON ADHERENCE

Disobedience with the Company's game plans relating to overseeing in its insurances by
employees and their nearby relatives, as referred to above, should be brought to the
thought of the Company's Corporate Management Committee and Board of Directors.
Some other encroachment of the Code of Conduct should be brought to the fast itemizing
authority's notice, with copies sent off the appropriate Divisional Chief Executive/Head
of Corporate Department and the Head of Corporate Human Resources. Any such case

35
including senior organization should be brought to the Chairman of the Audit
Committee's thought, with a copy to the Company Chairman.

WHISTLE BLOWER POLICY

Philosophy

Purpose and Scope

Objective

Reporting Mechanism

Investigation

No retaliation

Grievances to be made in accordance with some basic honesty

Applicability

Specific CSR Initiatives:

Philosophy and policy

Perceiving that organizations are financial organs of society that draw on cultural assets,
ITC accepts that an organization's prosperity ought to be determined by its Triple Bottom
Line commitment to improving cultural supportability by building monetary, social, and
natural capital.
e-Choupal Ecosystem
Empowering more than 4 million farmers across 10 different states and making
agriculture more and more profitable is the main aim of ITC’s e-Choupal Ecosystem.
The Indian Context: Farmers in India, especially small and marginal farmers, face
multiple challenges. With regards to developing harvests, awful soil, an absence of water
system, and inconsistent climate are consistent hindrances, which are escalated by
environmental change. Current horticultural strategies and procedures, just as credit and
excellent agri-inputs, are hard to get. Farmers can't harvests on time to get the best of the
prices because of unreliable market and weather discovery mechanisms. The
infrastructure for marketing, transportation, and logistics is woefully inadequate. They are
unable to match their crops with rapidly changing customer tastes due to their significant
disconnect from the market.

36
ITC’s Contribution: On a pivotal advance, ITC as organization established e-Choupals,
town web booths that gave constant, state-of-the-art, applicable data on climate, value
revelation, agri skill and best practices, and different points. The stands are staffed via
prepared neighborhood ranchers who assist the farming local area with getting data in
their own language. By making sufficient data and administrations accessible carefully at
the homestead entryway, ranchers have had the option to build creation, improve quality,
oversee hazard, and acquire better costs. e-Choupal brings down exchange expenses and
helps ranchers in calibrating crop types and characteristics to advancing examples by
giving a more compelling showcasing stage. e-Choupal, India's biggest web based
country mediation, has developed into an environment of administrations that oblige a
wide scope of provincial necessities, from agri-expansion and other ranch related
administrations to retail outlets, protection, and medical services.

Primary Education

More than 80500 children benefited from ITC’s primary education programme.
The Indian Context: Poor children's ability to progress to a better future is hampered by
their inability to obtain a decent education, which begins in primary school.
ITC’s Contribution: ITC's program hopes to improve learning results so more abused
children stay in school and complete their tutoring, similarly as to improve learning
results with the objective that they have improved capacities and limits. The Program
offers infrastructural help to government grade schools, similar to work regions and
tables, lighting and fans, study lobbies and other fundamental upgrades, course readings
and diaries, sports equipment, and so on to set up a learning environment. Separate
lavatories for young fellows and young women, drinking water and hand washing
stations, and other sanitization workplaces are supported by a broad method to manage
developing clean inclinations among adolescents. To make adapting truly enamouring,
the Program collaborates with educational foundations to intertwine bleeding edge
teaching and appraisal advances toward that help youths with achieving higher learning
levels and better outcomes. Examine India Plus, for example, works with Pratham, one of
India's driving NGOs in the field of tutoring, to make scrutinizing and math capacities
among young people developed 6 to 14. Worthwhile Learning Centres in towns offer
coaching to help fighting understudies stay in school and dropouts remerge the structure.

37
Women Empowerment

ITC's Women Economic Empowerment programs helps in making in excess of 77300

reasonable occupation for ladies.
The Indian Context: Ladies keep on being the undetectable spine of their families and
networks, particularly helpless ladies in rustic territories. Low-paying work is regularly their
simply decision because of their different disadvantages, like an absence of instruction, confined
freedoms for abilities preparing, restricted property rights, and prohibitive accepted practices.
Practically the entirety of the assets they gather are utilized to improve the personal satisfaction
for their families
ITC’s Contribution: Women's Economic Empowerment Program of ITC focuses on
furnishing these ladies with freedoms to acquire independent earnings, consequently
fortifying their status as chiefs in their families and networks. Ladies who are living in
serious neediness, are the essential providers in their families, and have no resources or
every day wages are given unique consideration. Ladies may partake in independent work
exercises, start private companies, or structure self-improvement gatherings or miniature
endeavours with preparing and monetary help. Their income and reserve funds give better
training, nourishment, and wellbeing for their kids, which is a fundamental interest in
their networks' future. Besides, the trust they gain en route adds to the decrease of sex
variations and the formation of a more equivalent society.

Health and Sanitation

ITC's wellbeing and sterilization program helps in building almost 40000 individual
family latrines.
The Indian Context: Finishing open defecation and guaranteeing that everyone
approaches adequate latrine offices is a main concern on India's public plan. Building
latrines, then again, should be joined by methodologies to urge individuals to end old
propensities and use latrines on a normal and clean premise, particularly in provincial
India.
ITC’s Contribution: ITC's Health and Sanitation Program intends to bring issues to light
about the indispensable association among sterilization and wellbeing to urge families to
make latrines for themselves. Campaigns are tailored to various audiences - men, women,
teenagers, community leaders, and so on - for optimal effect. Most of the errands are
completed by local area associations, which are frequently ladies' self-improvement
gatherings: perceiving likely families, giving data and bringing issues to light, overseeing
38
reserves, regulating advancement, and circling back to utilize. Families get a credit from
the Group to construct the latrine, however they should contribute a part of the bill. Their
monetary speculation imparts a profound feeling of proprietorship and advances normal
utilization.

Skilling and Vocational Training

ITC's Skilling and professional preparing helped in preparing more than 89000 youth.

The Indian Context: Consistently, around 15 million little young fellow and ladies join
the work force in India, addressing a conceivably tremendous pool of employable gifted
ability, however the nation keeps on confronting a significant abilities hole. A main
consideration has been an absence of admittance to and centre around quality preparing in
market-applicable abilities. Youthful occupation searchers from monetarily burdened
families in provincial and semi-metropolitan zones, who make up the lion's share, are
particularly influenced.

ITC’s Contribution: ITC's Skilling and Vocational Training Program, which works in its
creation line and agribusiness catchments, outfits them with much-expected opportunities
to get to unrivalled evaluation yet sensible market-associated capacities closer to their
homes. Zeroing in on the most monetarily and socially powerless, it gives them a bushel
of market-pertinent abilities in the assembling and administration areas, just as
occupation associations. The Program improves these youthful residents' employability in
the present unique business world by giving them industry-prepared abilities, permitting
them to understand their fantasies for a superior future.

Solid Waste Management

ITC’s Solid Waste management initiative has served over 338100 households across 11
states.

The Indian Context: I Due to three factors, waste generation in India has increased
dramatically: a large and growing population, rapid and unplanned urbanisation, and,
perhaps most importantly, increasingly rising consumption levels. However, the system
for waste collection and management has degraded dramatically, posing a serious
problem. Waste heaps are a common sight in cities, and the vast majority of it is
discarded in landfills untreated, posing a significant public health risk, an environmental
hazard, and wasting a significant amount of money.

ITC’s Contribution: The ITC's Well-being Out of Waste (WOW) activity brings issues to
light of the worth of source division and reusing, just as setting up instruments to
guarantee that it is done effectively. It works with neighbourhood governments to prepare

39
squander staff and cloth pickers in these standards and to give a powerful assortment
framework that covers practically all portions: homes, work environments, schools,
clinics, business foundations and so forth Isolation diminishes the measure of waste that
winds up in landfills, while dry waste gathered gives a savvy crude material for various
businesses, including glass, paper, and plastic. Cloth pickers and waste staff regularly
permit more reliable and more lucrative wages. Alongside WOW, ITC is presenting
various other waste administration programs that are like WOW however are altered to
explicit nearby conditions, for example advancing home fertilizing the soil or including
ladies' self-improvement gatherings.

Afforestation Programme

ITC’s Afforestation programme is greening 846200 acres

The Indian Context: Many Indian farmers own contaminated land that cannot be used to
grow crops. This puts small farmers in a difficult position, as they are barely able to make
ends meet, let alone make the necessary investments to grow crops successfully, and
therefore remain poor and in debt.

ITC’s Contribution: Utilizing clonal saplings extraordinarily developed by ITC R&D to

fill in cruel conditions, ITC's Afforestation Program assists ranchers with transforming
their ineffective land resources into productive pulpwood estates. Ruined ranchers are
urged to join Forestry Groups, which furnish them with advances, financed clonal stock,
and specialized help and preparing. There is an uncommon accentuation on families
having a place with the Scheduled Tribes and Scheduled Castes, who are among India's
most financially and socially hindered classes. Ranch ranger service is for ranchers who
have the monetary way to put resources into pulpwood estates. The program gives
numerous advantages to an assortment of partners. Ranch pay is extensively higher,
which benefits helpless ranchers by permitting them to get away from neediness and
hardship. Ranches give a nearby, supportable, and capable crude material inventory for
Indian paper makers. They likewise help to expand the nation's green cover, which takes
into consideration huge scope carbon sequestration, soil enhancement, and groundwater
renewal.

Watershed Development Programme

ITC's Watershed Development Program is engaged towards improving water asset the
board more than 1186500 sections of land.

The Indian Context: Water resource the heads is perhaps the most serious issues standing
up to the world, particularly in countries like India, where cultivating gives an enormous
portion of the general population's compensation. The larger part are little ranchers who
rely upon the yearly storm to develop their harvests. Awful soils, absence of admittance

40
to data and innovation, deficient framework, and powerlessness to get credit through
proper channels keep these ranchers stuck in destitution, and they are among India's
generally defenceless and least fortunate networks.

ITC’s Contribution: ITC's Watershed Development Program centres around such

ranchers, activating them to make water client gatherings and helping them in arranging
and carrying out activities, for example, building miniature water collecting frameworks
to store water, and making different soil disintegration decrease strides, in addition to
other things. With more water for water system and expanded soil ripeness, cultivating is
less defenceless against climate dangers, and ranchers can develop more than one harvest
in a year, expanding their wages altogether. Ranchers will settle on more taught choices
about the fate of farming on the off chance that they are set up with mastery and
preparing and cooperate collectively.

Sustainable Agriculture

Increasing farm productivity and farmers income across 567000 acres is the main focus
of ITC’s Sustainable Agriculture Programme

The Indian Context: The majority of Indian farmers cultivate small plots of land and
depend almost entirely on the annual monsoon for irrigation. They are unable to sow or
harvest due to a bad monsoon, which includes too little, too much, or untimely rain. Poor
soils, high cultivation costs, and inefficient farming methods exacerbate the problem,
resulting in low productivity and unpredictable income. Climate change's erratic weather
patterns are putting their fragile livelihoods in jeopardy.

ITC’s Contribution: The International Trade Centre’s Sustainable Agriculture Practices

Program is intended to help little ranchers manage these issues. Town showing plots and
farmer field schools outfit them with care and included direction on climate clever
developing practices and advancements, for instance, water-saving water framework
systems, characteristic pesticides and fertilizers, restricted degree mechanization, and so
on. The mediations help ranchers in preserving and keeping up soil and water assets,
improving harvest yields and lessening development costs, bringing about expanded pay
and less harvest disappointments, making cultivating not so much expensive but rather
more practical now and later on.

Livestock Development

The livestock production programme of the International Trade Center intends to provide
animal husbandry services in six states and 21 districts.

The Indian Context: Agriculture is India's rural economy's backbone, but livestock
rearing plays a significant role as well. Landless families may often own one or two cows

41
or buffaloes, which are almost universally owned by rural families. Livestock is also the
only stable source of income for the poorest of these families. However, as a result of
inadequate nutrition and genetic quality, milk yields are extremely low in general.

ITC’s Contribution: The ITC Livestock Development Program utilizes managed

impregnation to create calves with considerably higher milk yields, bringing about
sufficient excess to sell. Dairy cattle Production Centers in towns offer offices, for
example, veterinary help to guarantee appropriate wellbeing and nourishment directly at
the proprietor's doorstep. Having additional milk to sell acquires additional money, which
is especially helpful to low-pay families. Families will put more in their crowds with the
additional pay and experience, preparing for dairying to turn into a reasonable work
decision. Dairy cattle proprietors are urged to gather as one and structure milk promoting
social orders to bring down calculated expenses and connection to more extensive
business sectors to get greater costs. ITC likewise builds up current milk assortment
focuses in chosen regions, where logical testing guarantees more exorbitant costs for
better caliber, urging proprietors to spend more in cow’s wellbeing and sustenance.

C.) Functional Perspective:

Consumer behaviour towards Ready-to-Eat food products.

Problem Definition

There is a tremendous changes in last 10 years in our country of people consuming habit.
Most of the consumer prefer Ready-to-Eat Food products mainly because of time
constrain. The main purpose of this research is to determine buying behaviour of
consumer and purchasing pattern depending upon their age, income, lifestyle etc. And
impact of working class people towards this product. The study also focuses on lack of
consumer awareness (advertisement, PR, Event) about Ready to Eat Food products. Also
we will analyse how successful is the company ITC when it comes to Ready-to-eat food
product.

Objective of the Project

• To identify consumer attitude towards ready-to-eat food products

• To analyse factors which influences the purchase of ready-to-eat food
products
• To ascertain the awareness of consumer’s towards read y-to-eat food
products

Primary research

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Primary research is a type of research when individuals or organisations need to obtain
input directly from target audiences rather than relying on previously collected data,
primary research is commonly used. Primary research helps a company to have greater
influence over the research process and creates more objective research results.

Quantitative research:

In qualitative research the data produced are analysed using statistical and mathematical
methods and are always numerical in nature. If there are no numbers involved, then it will
not be termed as qualitative research.

Qualitative research:

Any research that does not include numbers or empirical data is classified as qualitative
research. It often uses words or language, but it may also include images, photos, or
observations. Qualitative analysis produces rich data that provides a detailed image, and
it is especially useful for determining how and why events occurred.

The research that we have done over here is a combination of both qualitative as well as
quantitative research. A questionnaire was circulated among the targeted audience to
understand the consumer behaviour towards ready-to-eat food products for brand ITC.
The data generated with the help of this survey gave us a numerical or statistical data also
the data generated was a rich data helped us to understand how and why consumer
behaves in a particular way, hence it’s a mixture of both qualitative and quantitative
research.

Research Methodology

Research Design: Exploratory

Type of Research: Primary and Secondary

Approach of Research: Mixed

Sampling frame: Pan India (Predominantly Maharashtra)

Proposed Sample Size: 100

Sampling: Non probability convenience sampling

Data collection Tool: Questionnaire

43
Findings and Analysis:

Instructions:-

Ready-to-eat (RTE) foods are pre-cleaned, pre-cooked, and often prepared foods
that are ready to eat without any prior planning or cooking.

1) What is your age range?

• 15-25 Years
• 26-35 Years
• 36-45 Years
• 46 Years and above

Age Group

46 Years and Above

9%
36 - 45 Years
11%

26 - 35 Years 15 - 25 Years
19% 61%

15 - 25 Years 26 - 35 Years 36 - 45 Years 46 Years and Above

2) Gender

• Male
• Female

44
 GENDER
Male Female

47%
53%

3) Educational Qualification

• SSC
• HSC
• Graduation
• Post – Graduation
• Any other

45
 EDUCATIONAL QUALIFICATION

Any Other

Post Graduation

Graduation

HSC

SSC

0% 10% 20% 30% 40% 50% 60%

Educational Qualification

4) Occupation

• Student
• Business
• Service
• House maker
• Other

OCCUPATION
Occupation

45%

27%

12%
8% 8%

Student Business Service House Maker Others

46
 5) Marital Status

• Married
• Unmarried

Marital Status

28%

72%

Married Unmarried

6) Number of Family Members

• 2-3 members
• 4-5 members
• Above 5 members

47
 FAMILY MEMBERS
Family Members

60%

50%

40%

30%

20%

10%

0%
2 - 3 Members 4 - 5 Members Ab o v e 5 M e m b e r s

7) Family monthly income

• Up to 20000
• 20001 – 40000
• 40001 – 60000
• 60001 – 80000
• 80001 and above

FAMILY MONTHLY INCOME

%

Rs 80001 and above 37%

Rs 60001 - 80000 32%

Rs 40001 - 60000 22%

Rs 20001 - 40000 6%

Up to Rs 20000 3%

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8) Location (Mention State)

_______________

STATES
Maharashtra Gujarat Rajasthan Others

Others
19%

Rajasthan
13% Maharashtra
58%
Gujarat
10%

9) Name of brand in your knowledge selling Ready to Eat Food Products?

_____________________

BRANDS
34%
35%
30%
30%

25%

20%

15% 13%
11%
10%
4% 5%
5% 3%

0%
MTR ITC McCain Gits Nestle Haldiram Godrej
Tyson

Brands

49
10) Do you consume Ready to Eat Food Product?

• Yes
• No

Ready-to-Eat Food Product

25%

Yes

75% No

11) If yes, how often you consume Ready to Eat Food product?

• Sometimes
• Rarely
• Often
• Very Often
• Never

50
 Frequency
43%
45% 39%
40%
35%
30%
25%
20%
15% 10%
10% 6%
2%
5%
0%
Sometimes Rarely Often Very Often Never

Frequency

12) Are you aware about Ready to Eat Food Products of ITC?

• Yes
• No
• Maybe

Awareness

100%
75%
50%

0% 18%
Yes 7% Awareness
No

MayBe

Awareness

51
13) Have you ever consumed any (RTE) food product of brand ITC?

• Yes
• No
• Maybe

Consumed RTE Food (ITC)

22%
Yes
49% No
MayBe
29%

14) Quality and Taste wise how you would rate the brand ITC (RTE) Food product?
(1being the lowest and 5 being the highest)

• 1
• 2
• 3
• 4
• 5

52
 Ratings for Quality & Taste of RTE (ITC)

5 5%

4 44%

3 39%

2 9%

1 3%

0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%

Ratings for Quality & Taste of RTE (ITC)

15) Reasons why would you prefer Ready to Eat Food products?

• They save time

• They are easy to use
• They are easy to use, they save time
• They are easy to use, they are cheap
• They are cheap, they save time
• They taste better than fresh food

Preference

70%
60%
50%
40%
65%
30%
20% 28%
10% 15% 14%
6% 3%
0%
They Save They are easy They are easy They are easy They are They taste
Time to use to use,They to use, They cheap, They better than
Save Time are cheap Save Time fresh food

Preference

53
16) Reasons why would you not prefer Ready to Eat Food Products?

• They are not as good as fresh food

• They can cause serious health issues
• They are costly
• They are not as good as fresh food, they can cause serious health issues
• They are not as good as fresh food, they are costly
• They are costly, they can cause serious health issues

Reasons for not prefering RTE food products

They are costly,they can cause serious health issues 5%

They are not as good as fresh food,They are costly 13%

They are not as good as fresh food,They can cause… 27%

They are costly 8%

They can cause serious health issues 9%

They are not as good as fresh food 38%

0% 5% 10% 15% 20% 25% 30% 35% 40%

Reasons for not prefering RTE food products

17) Your purchase decision is based on what?

• Planned Purchase
• Impulsive buying
• Forced/situational

54
 Purchase Decission

Forced/Situational Planned Purchase

30% 25%

Impulsive Buying
45%

Planned Purchase Impulsive Buying Forced/Situational

18) Who influences you to buy Ready to Eat Food products?

• Parents
• Spouse
• Children
• Friends
• Shopkeeper
• Self

Influncers

Self 6%

Shopkeeper 8%

Friends 25%

Children 6%

Spouse 5%

Parents 50%

0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%

Influncers

55
19) What are the sources from where you get the information about Ready to Eat Food
products?

• Newspaper
• Television
• Radio
• Magazines
• Friends/Relatives
• Shopkeeper/Retailers

Sources of Information
45%
40%
35%
30%
25%
20%
15%
10%
5%
0%

Sources of Information

20) Will you advice others for purchasing Ready to Eat Food Products of the brand ITC?

• Yes
• No
• Maybe

56
 Would Recommend to Purchase RTE (ITC)

40% 43%
Yes
No

17% MayBe

• 61% of the sample size is in the age group of 15 – 25 Years followed by 19% of
the population that belongs to the age group of 26 – 35 Years, 11% of the sample
size is in the age group of 36 – 45 Years, followed by 9% of the sample size is in
the age group of 46 Years and above.
• 53% of the sample size constitutes of females followed by 47% of the male
population.
• 51% of the sample size constitutes people who are post graduate, followed by
32% of the population that constitutes people who are graduate, and 17% of the
population in the sample size constitutes any other degree tan graduation or post-
graduation.
• 45% of the sample size constitutes of students, followed by 27% of the population
who are into service, followed by 12% of the population who are doing business,
8% house – makers and 8% others.
• 72% of the sample size are unmarried, while 28% of the sample size are married.
• 54% of the sample size have a family of 4 – 5 members, followed by 27% of the
sample size has a family of 2 – 3 members, 19% of the sample size has a family
where members are more than 5.
• Rs.80000 and above is the family income of 37% of the sample size which is
followed by 32% of the sample size has the family income of Rs.60001 – 80000,
22% of the sample size has the family income of 400001 – 60000, followed by
6% of the sample size has the family income of 20001 – 40000, and 3% of the
sample size has the family income which is below Rs.20000.
• 58% of the sample size resides in Maharashtra, followed by 19% of the sample
size that resides in other states than Maharashtra, Gujarat and Rajasthan, 13% of
the sample size resides in Rajasthan, followed by 10% of the sample size resides
in the state of Gujarat.

57
• When asked about awareness of brands selling ready to eat food products, 34% of
the sample size are aware about the brand ITC, followed by 30% of the sample
size are aware about the brand MTR, 13% of the population voted for McCain
followed by 11% who voted for Nestle, and 5% for Godrej Tyson Foods, 4% for
Gits and 3% for Haldiram.
• 75% of the sample size consume Ready-to-eat (RTE) food products, while 25% of
the sample size do not consume Ready-to-eat (RTE) food products.
• 43% of the sample size consumes ready-to-eat food sometimes, while 39% of the
population rarely consumes RTE, 10% of the sample size says that they have
never consumed RTE food product, followed by 6% of the sample size consumes
RTE often, and 2% of the population consumes RTE food very often.
• 75% of the sample size are aware about the ready-to-eat food products of the
brand ITC, followed by 18% who are not aware about it, 7% of the sample size
maybe or maybe not aware about the brand selling RTE food products.
• 49% of the sample size has consumed ready to eat food products of the brand
ITC, followed by 29% who has never consumed ready to eat food product of the
brand ITC and 22% of the sample size feels that they may or they may have not
consumed ready to eat food products of the brand ITC.
• When asked about rating for Quality and taste of RTE food product of ITC (1
being the lowest and 5 being the highest), 44% of the sample size gave 4 stars,
while 39% gave 3 stars, followed by 9% who gave 2 stars, 5% gave 5 stars and
3% of the sample size gave 1 star.
• When asked about the reason why you would consume ready-to-eat food, 65%
voted for they are easy to use and they save time, 28% of the sample size voted
for they save time, 15% voted for they are easy to use, 14% voted for they are
easy to use and they are cheap, while 6% voted for they are cheap and they save
time followed by 3% voted for they are better than fresh food.
• When asked about reasons why you would not prefer ready to eat food products,
38% of the sample size responded that they are not as good as fresh food, where
as 27% voted for they are not good as fresh food and can cause serious health
issues, 13% voted for they are not good as fresh food and they are costly, 9%
voted for they can cause serious health issues, 8% voted for they are costly and
5% voted for they are costly and can cause serious health issues.
• 45% of the sample size voted that their purchase decision is impulsive buying,
followed by 30% is forced or situational buying, followed by 25% of the sample
size says that it’s a planned purchase.
• 50% of the sample size says that they are influenced by themselves to buy ready
to eat food products, followed by 25% of the population is influenced by friends,
8% is influenced by the shopkeepers, 6% are influenced by their parents, and 6%
by their children and 5% are influenced by their spouse.
• 40% of the total sample size voted for television as their source of information
they receive, followed by 25% of the population received it from

58
 shopkeepers/retailers, 18% receive it from friends and relatives, followed by 14%
who receive it from newspapers, 3% receives it from magacines and 0% receive it
on radio.
• When asked about, will you advise others for purchasing ready to eat food
products of the brand ITC, 43% of the sample size voted that yes they will advise
followed by 40% they may or may not advise other, and 17% of the total
population voted that they will not advise others to buy RTE food products of the
brand ITC.

Secondary Research

Chaudhury, R. (2010). Determinants of consumer behavior in buying RTE

foods. Journal of Business and Retail Management Research, 05(1) Retrieved from
https://search-proquest-com-cimr.new.knimbus.com/scholarly-journals/determinants-
consumer-behavior-buying-rte-foods/docview/1700384494/se-2?accountid=185290

India ready-to-eat food market to grow at 22% during 2014-19, concludes TechSci
research study: Rising number of nuclear families and working women coupled with
busy lifestyle of working class population continues to drive ready-to-eat food market
in india. (2014, Sep 02). PR Newswire Retrieved from https://search-proquest-com-
cimr.new.knimbus.com/wire-feeds/india-ready-eat-food-market-grow-at-22-
during/docview/1558791776/se-2?accountid=185290

Pradeepa, V., & Kavitha, G. (2013). A study on consumer behaviour towards ready-
to-eat food products in coimbatore city. Journal of Commerce and Management
Thought, 4(3), 599-611. Retrieved from https://search-proquest-com-
cimr.new.knimbus.com/scholarly-journals/study-on-consumer-behaviour-towards-
ready-eat/docview/1523932455/se-2?accountid=185290

Munjal, N. (2019). CONSUMERS' EXPECTATIONS TOWARDS READY-TO-

COOK FOOD – AN EMPIRICAL STUDY OF DELHI/ NCR. BVIMSR’s Journal of
Management Research, 11(1), 40-49. Retrieved from https://search-proquest-com-
cimr.new.knimbus.com/scholarly-journals/consumers-expectations-towards-ready-
cook-food/docview/2226727377/se-2?accountid=185290

59
Conclusions and Recommendations

The findings of this report, combined with published data, allow us to

determine consumer behaviour in the ready-to-eat (RTE) industry, specifically for
ITC. The study's findings showed an optimistic outlook on the immediate future. The
demand for ready-to-eat foods has also increased. Companies should place a greater
emphasis on high-quality promotions. The participants were well-versed in the
product and had access to reliable information sources. Consumption of ready-to-eat
food has increased, owing to the relative value of convenience and time savings, as
well as a decrease in habitual food and eating habits.

Younger customers were more aware of this pattern. The majority of respondents had
impulsive decision in purchasing ready-to-eat food products, according to the report.
Television played a significant role in disseminating awareness about instant foods.
Majority of the respondents voted for television as the source of their information for
RTE food ITC as a company should invest more on advertising for RTE food to
capture more market share. We can also infer from the study that taste and quality,
nutrition and income level of the consumer are the criteria, he/she may take into
consideration before purchasing ready-to-eat food products.

In conclusion, consumers' satisfaction with ITC ready-to-eat items is high, and they
are willing to recommend the ITC RTE Foods brand to their family, friends and
others. In terms of taste and nutrition, the ready-to-eat foods offered meet consumer
standards. And hence now ready-to-eat food market is widely accepted by consumers
as it’s fairly priced and it is very much convenient.

As ITC’s Kitchens of India is one of the top brand in ready-to-eat food vertical,
therefore people from different states (majorly from Maharashtra) are aware about the
brand. 75% of the people are aware about the brand. When asked about the preference
majority of respondents responded that RTE food saves time, and it’s easy to use.
While majority of them responded they will not prefer as it is not good as fresh food.
So over here ITC will have to create awareness about its nutrition’s and create an
image in the minds of consumer that it is as safe and good as having fresh food.
Quality and taste are the key drivers for ones to make repeat purchase. ITC (kitchens
of India) should find alternative to increase and retain brands loyal customers.

60
D.) Annexures

• Age
• Gender
• Educational Qualification
• Occupation
• Marital Status
• Number of Family Members
• Family’s Monthly Income
• Location
• Knowledge of brands selling Ready-to-eat food products
• Do you consume ready to eat food products?
• If yes, how often you consume?
• Are you aware about (RTE) food product of the brand ITC?
• Have you ever consumed (RTE) food product of ITC?
• Rating for quality and taste of (RTE) food product for ITC
• Reasons why would you prefer (RTE) food products
• Reasons why would you not prefer (RTE) food products
• Your purchase decision
• Who influences you to buy (RTE) food?
• Sources of information
• Will you advise others to purchase Ready-to-eat food products
Bibliography

https://www.ibef.org/archives/detail/b3ZlcnZpZXcmMzcxNTImN
Dk0#:~:text=The%20Indian%20food%20retail%20market,consu
mption%2C%20export%20and%20expected%20growth.

https://www.ibef.org/pages/10626

http://www.fnbnews.com/Top-News/challenges--opportunities-in-
readytoeat-food-market-in-india-amid-covid19-60921

https://en.wikipedia.org/wiki/ITC_Limited

https://www.itcportal.com/

https://www.exchange4media.com/marketing-news/itc-foods'-
kitchens-of-india-launches-indian-desserts-19051.html

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