A MAJOR PROJECT REPORT

ON
STUDYING THE PURCHASE BEHAVIOR OF CUSTOMERS
TOWARDS LIFE INSURANCE PRODUCTS

BachelorofBusinessAdministration
(Batch:2016-2019)

Guided By: Submitted by:

Dr. Neha Yadav Kanika Kapoor
Assistant Professor Roll No: 05015901716
BBA VI Semester, Morning

RUKMINI DEVI INSTITUTE OF ADVANCED STUDIES

NAAC ACCREDITED ‘A+’ Grade
Category ‘A+’ Institute
High grading 83% by joint assessment
An ISO Certified Institute
(Approved by AICTE, HRD Ministry, Govt. of India) Affiliated
to Guru Gobind Singh Indraprastha University, Delhi
2A & 2B, Madhuban Chowk, Outer Ring Road, Phase –I, Delhi – 110085
 TABLE OF CONTENT

Student Declaration I
Certificate from guide II
Acknowledgment II

S.NO. TOPIC PAGE

NO.

1. CHAPTER 1- INTRODUCTION
1-3

2. CHAPTER 2-RESEARCH METHODOLOGY 4-7

CHAPTER 3- DATA ANALYSIS AND

3.
INTERPRETATION 8-24

CHAPTER4 -
FINDINGS,CONCLUSION,SUGGESTIONS&
4. 25-27
RECOMMENDATIONS

28
BIBLIOGRAPHY

ANNEXURE 29-31