UNIVERSITY OF MUMBAI

PROJECT REPORT
ON
PARLE PRODCUTS AND MANAGEMENT

SUBMITTED
BY
MS. AROCKIAMARY JAGANATHAN
ROLL. NO.: - 195

MASTER OF COMMERCE (M.COM), PART-II

SEMESTER IV

ACADEMIC YEAR 2018-2019

UNDER THE GUIDANCE OF

PROF. SUDESH SHETTY.

VIVEK EDUCATION SOCIETY

VIVEK COLLEGE OF COMMERCE
SIDDHARTH NAGAR, GOREGAON (WEST),
MUMBAI - 400 104.
 UNIVERSITY OF MUMBAI

PROJECT REPORT
ON
PARLE PRODCUTS AND MANAGEMENT

SUBMITTED
BY
MS. AROCKIAMARY JAGANATHAN
ROLL. NO.: - 195

MASTER OF COMMERCE (M.COM), PART-II

SEMESTER IV

ACADEMIC YEAR 2018-2019

UNDER THE GUIDANCE OF

PROF. SUDESH SHETTY.

VIVEK EDUCATION SOCIETY

VIVEK COLLEGE OF COMMERCE
SIDDHARTH NAGAR, GOREGAON/ (WEST),
MUMBAI - 400 104.
 CERTIFICATE

This is to certify that MS.AROCKIAMARY JAGANATHAN. Roll No: 195 has

worked and completed his project work for the degree of Master in Commerce under the Faculty
of Commerce in the subject of ADVERTISING AND SALES MANAGEMENT and his
project is entitled, "PARLE PRODUCTS AND MANAGEMENT” under my supervision. I
further certify that the entire work has been done by the learner under my guidance and that no
part of it has been submitted previously for any Degree of Mumbai University.
It is his own work and facts reported by his personal findings and investigations.

Internal Examiner. External Examiner.

PROF. SUDESH SHETTY.

Coordinator. Principal.
PROF. PRADEEP HATHI DR. VIJETHA SHETTY

College Seal.
 DECLARATION

I the undersigned MS.AROCKIAMARY JAGANATHAN, Roll No: 195 here by, declare
that the work embodied in the project work titled ““PARLE PRODUCTS AND
MANAGEMENT”, forms my own contribution to the research work carried out under the
guidance of PROF. SUDESH SHETTY is a result of my own research work and has not been
previously submitted to any other university for any other degree to this or any other university.
Wherever reference has been made to previous works of others, it has been clearly
indicated as such and included in the bibliography. I, here by further declare that all information
of this document has been obtained and presented in accordance with academic rules and ethical
conduct.

Place: Mumbai Signature

Date: ( AROCKIAMARY JAGANATHAN)
 ACKNOWLEDGEMENT

To list who all have helped me is difficult because they are so numerous and the depth is
so enormous. I would like to acknowledgement the following as being idealistic channel and
fresh dimension in the completion of this project.

I take this opportunity to thank the University of Mumbai for giving me chance to do
this project.

I would like to thank my Principal, DR. VIJETHA SHETTY for providing the
necessary facilities required for completion of this project.

I take this opportunity to thank our Co-ordinator P.G. Course Prof. PRADEEP
HATHI, for her moral support and guidance.

I would like to express my sincere gratitude towards my project guide Prof. SUDESH
SHETTY whose guidance and care made the project successful.

I would like to the thanks My College Library, for having provided various reference
books and magazine related to my project

Lastly, I would like to thanks each and every person who directly or indirectly helped
me in the completion of the project especially My Parents and Peers who supported me
throughout my project.

Thank You,

With Regards,
MS. AROCKIAMARY JAGANATHAN.
 CONTENTS

PARTICULARS PAGE. NO

INTRODUCTION OF PARLE-G COMPANY 1

HISTORY OF PARLE-G COMPANY 2-4

5
HOW PARLE MADE BISCUITS AFFORDABLE TO ALL?

THE PROMOTERS 6-7

REGIONAL SALES OFFICE 8

GOALS and MISSION OF THE COMPANY 11

ORGANIZATIONSTRUCTURE 12-13

MAJOR PLAYER IN BISCUIT INDUSTRY 14

PRODUCTS MANAGEMENT 15-16

BASED ON THE PRODUCTION IN INDIA BISCUITS CAN

BE BROADLY

PROUCTS OF THE COMPANY 17-26

27-30
PRODUCTION PROCESS

PRODUCTIN CAPACITY 31-32

PLANT CAPACITY AND UTILIZATION 33

IMPORT AND EXPORT MARKET 34-36

MARKETING MANAGEMENT 37
ADVERTISMENT 38-39

40-41
PRODUCT DEMAND

H.R INFORMATION 42

RECRUITMENT AND SELECTION 43-46

THE SECRET BEHIND PARLE-G’S MASSIVE

SUCCESS STORY IN INDIA 47-48

SWOT ANALYSIS
49

50
CONCLUSION
51
BIBLIOGRAPHY