Background of the Case

 Brunt Hotels, PLC is a hotel chain in the United Kingdom

 They currently owns more than 60 hotels throughout the UK
 The headquarter in situated in France
 Half of the new hotels in France would be retained and rebranded as a part of the Brunt
Hotels Group and left will be sold, which will help to achieve the Brunt Hotel’s strategic
objective
 The hotels are typically situated in the downtown
 In the location many local attractions are situated, which will help the tourist spending
much time outside of hotel rooms
 The organization has decided to implement an ethnocentric approach
 The organization would like to own 150 hotels in the next five years
 Their ten year plan is to own 300 hotels across Europe

Key Priorities
 Proper and attractive advertisement

 For business client-providing / offering discussion or meeting room

 For leisure travelers offer guide road map, necessary books regarding history of that place

 Arranging local cultural program for attracting the client

 Ensuring the standard of service

 To recruit the employees who can speak French fluently and have general idea about
French culture, tradition, location and have well knowledge about hotel management

 To recruit the employee in a combination of UK and French

 Make a pre-plan so that it will possible to open the new hotel on time and on budget

Arguments on Hiring Candidates

Arguments for hiring only PCNs
 Obtaining better knowledge of the corporation culture
 Being familiar with the company’s management techniques
 Selecting people with proven loyalty who are influential at the home headquarters
 Their qualifications are easier to access
 Already have a relationship with the organization
Arguments for hiring only HCNs
 Familiar with the host country culture, customs, language, environment
 Cost less than expatriates
 Competitive capabilities in international market
 Eliminate language problem
 Familiar with the local business situation
 They may enhance the company’s image ‘goodwill’ if they are in higher management
positions

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 A combination of both PCNs and HCNs should be hired.

Arguments against PCNs

 Expensive orientation programs to orient the persons to the foreign country’s culture
 Employee will be unfamiliar with the foreign environment
 They may not be able to adapt well to a foreign country
 They may not be very productive before they adapt
Arguments against HCNs
 Limited familiarity with firm’s own operation
 Large expense involved
 Spouse or children may not want to stay
 Loyalty may be to the country rather than the company
 It’s difficult to find more qualified people at the local level
 Gap between PCNs and HCNs at headquarters

Recruitment Advertisement
Hotel Manages
To work with re-opened star rated hotel in France
Qualification: Hotel Management Degree With 1 year experience in International Hotels.

Job Description: Capable of handling domestic and international staff and customers,
handle accounts, sales, HRD and overall administration of organization.

Job Specification: Excellent skills of communication in French & English with people.

Designing a Compensation Package

A compensation package is the combination of benefits that an employer offers to employees. This
may include wages, insurance, vacation days, guaranteed raises, and other perks. From an
employer's perspective, designing a good compensation package is often the key to attracting
talented employees and keeping them for a long time.

The compensation can be as following:

CEO=70000 Euro; Asst. Chef=20000 Euro

GM =50000 Euro; Security Staff= 12000 Euro and

Managers=38000 Euro; Workers=5000 Euro.

Chef=25000 Euro;

Financial facilities Non-financial facilities

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 25% Accommodation allowance on BS Flexible Working Schedules
50% Medical allowance quarterly in a year Education facilities for child
on BS 30% commission for family members in
10% Marketing commission Brunt hotel
5% Travel allowance on BS Car for official & personal use
100% one annual bonus on BS Lunch offered for every employee
100% one feasible bonus on BS
2% commission on Target revenue
Commission on performance
Selection Process
Selection Factors:

 Cultural Adjustment (Diversity Acceptance, Global Experience)

 Organization requirements (Organization Knowledge, Job Related Skills)
 Personal characteristics (EQ, Stress Coping)
 Communication skills (Language, Listening, Conflict Resolution)
 Personal concerns (Career Growth, Personal Life Demands, Family Considerations)

Selection Procedure:
 Fix up a date for interview of the candidate

 Preparing the interview board

 Selection of the primary candidate by condition of recruitment

 Preparing interview question & call the candidate for interview

 Justify the educational quality of the candidate for the job

 Justify their speaking quality in English also in French

 Ask all candidates the same core questions

 Evaluating their attitude & interaction quality

 Justify their thinking & presentation quality

 Ensuring their self-motivation and ability to work autonomously in the new country

 Justify the confidence level & checking up their experience

 Evaluating their knowledge about the culture of the France

 Prepare a little workshop for evaluating the candidates & look up the motivation level in
case of existing

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Training Program Proposals
They can be trained in two ways:

Managers
Training

General Professional
Training training

Manager A, C & E Manager B, D & F

Pre-departure Language Education: Business Language Education: Business
Training French French
(10 Days) Lecture Focus:
 Management of International Lecture Focus:
Hotel  Management of International
 French hotel standards, Hotel
marketing and consumers  French hotel standards,
 Motivation marketing and consumers
 Laws & regulations  Information technology
 French policies & procedures support
 Laws & regulations
Job Rotation:  French policies & procedures
 Recognition of whole hotel
 Different case analysis
On-the-job Language Education: Business Language Education: Business
Training French French

In the New Action Learning Action Learning

Country  Hotel Operation in France  Hotel Operation in France
(At least 2 week)  Team Project  Team Project
 Corporate Strategy  Corporate Strategy
 Organization Culture  Organization Culture

Programmed Learning Programmed Learning

 Problem solving and planning  Problem solving and planning
 Special cases analysis  Special cases analysis

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Expatriate Support Services
 Website (in French) with information on crèches and other forms of infant care in France

 English Sky and Free sat TV suppliers and installers throughout France for homes and
businesses. French Digital TNT supplied and installed

 Offers a house sitting service in France for absentee owners.

 British computer and IT consultant based near Carcassonne

 Financial Services

 Healthcare & Medical treatment in France

 Leisure, entertainment & sports

 Franco-British property solicitor based in the south of France works nationwide.

 French culture & speaking language.

 Social security in France

 Business culture