CASE STUDY ON BRUNT

HOTELS, PLC

PRESENTED BY: GROUP 11

ABHISHEK CHANDRA GUPTA(18DM011)
ABHISHEK SINGH(18DM010)
ACHINT PAL SINGH(18DM012)
ABHISHEK BHUYAN(18DM008)
SHIVIN SHARMA(18DM254)
Qs 1.(i) Key Priorities
 Select the hotels that Brunt Hotels will rebrand and create a project schedule for
the rebranding
process
 Create a strategic hiring plan to replace the employees that left and consider the
30 % of the
employee that stayed, determine what their future with Brunt Hotels looks like.
 Great expectations for managers that would like to work abroad, it was
mentioned they will
require their managers to be flexible and move between countries if problems
arise;
 Create a training program for the managers that will be moving to France.
 Language course is needed as none of their existing managers speak French
fluently.
 Create a cross-culture program for French and English employees

Qs 1(II) Arguments on Hiring Candidates

 Arguments for hiring only PCNs
 Being familiar with the parent company’s management strategies.
 Selecting trained professionals from the parent company having proven track
records.
 Well versed with the culture of the parent company.
 Their qualifications and capabilities are easier to assess and measure.
 Already possess a well-established loyal relationship with the organization
 Arguments for hiring only HCNs
 Familiar with the host country’s local culture, customs, language and the
environment at large.
 Cost less than expatriates.
 Possess competitive capabilities to function at ease in the host country.
 Eliminate language related problem.
 Familiar with the local business scenarios.
 It may enhance the company’s brand image if they are in higher management
positions.
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 A well balanced human resources that consists of both PCNs and HCNs should be
considered.
 Arguments against PCNs
 Employee will be unfamiliar with the foreign environment
 Expensive orientation programs to orient the persons to the foreign country’s
culture.
 There may be problem of adaptation in the host country.
 They may not be very productive before they adapt.

 Arguments against HCNs

 Limited familiarity with parent company’s operations
 The net employee strength might be higher than necessary.
 Loyalty may be to the country rather than the company
 Gap between PCNs and HCNs at the headquarters might lead to problems.

Qs 2. Recruitment Advertisement
Hotel Managers
To work with the newly acquired star rated hotel in France
Qualification: Hotel Management Degree With 1 year experience in the hotel industry
dealing with international clients.
(For existing employees minimum 3 years relevant experience is required.)
Job Description: Capable of handling domestic and international staff and
customers, handle accounts, sales, HRD and overall administration of
organization.
Skillset Required: Excellent communication skill in French & English. Knowledge of
other language will be a plus.
 Customer relations
Develops close relationships with customers, while optimising revenue
Ensures a high standard of service for customers for the meetings and events offer
Welcomes customers and helps foster loyalty Remains with the customer throughout
the whole event, ensuring that it runs smoothly

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 Professional techniques / Production

Has a thorough knowledge of the hotel's seminars and meetings offer, and the
pricing terms and conditions.
Draws up instructions for the event and sends them to every department involved
Maintains good relations with the other hotel departments (rooms, food &
beverage, kitchen, technical team etc.).
Manages and updates the customer database.
Takes part in preparing and optimizing occupancy schedules for meeting rooms
Ensures that services are of a high standard and checks they comply with the
specifications set up with the customer.
Draws up a post-event qualitative report with the customer to find out where
improvements can be made Makes optimal use of tools such as meeting@, etc.

 Commercial / Sales
Makes suggestions for sales initiatives while respecting the pricing policy and the
hotel and brand's procedures.
Follows up sales and marketing actions for his/her sector.
Monitors competition in the local area Is able to prepare a personalized sales
proposal within 24 hours.

 Management and administration

Actively helps increase the department's revenue in line with sales strategy.
Respects the department's budget.
Prepares the invoices for seminars and banquets.
Checks customers' solvability; respects all the rules when opening a customer
account.

 Hygiene / Personal safety / Environment

Knows the safety regulations and ensures their application
Keeps the workplace clean and tidy
Ensures the safety of people and property in the hotel
Respects and ensures respect of the hotel's commitments to the ''Environment
Charter'' (saving energy, recycling, sorting waste etc)'.

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Qs 3. Designing a Compensation Package
A compensation package is the combination of benefits that an employer offers to
employees. This may include wages, insurance, vacation days, guaranteed raises, and
other perks.
The compensation can be as following:
MD=90,000 Euros
GM/SM =65000 Euros
Managers=44000 Euros
Chef=35000 Euros
Asst. Chef=28000 Euros
Security Staff= 12000 Euros

Perquisites
Financial Benefits Non-financial Benefits
25% Accommodation allowance on BS Education facilities for the ward
50% Medical allowance quarterly in a 30% waver for family members visit to
year on BS Brunt hotels
10% Marketing commission Car Expenses for official & personal use
5% Travel allowance on BS
2% commission on Target revenue

Qs 4. Selection Process

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Selection Factors:
 Organization (Relevant Organization Knowledge, Job Related Skills etc.)
 Cultural Adjustment (Diversity Acceptance, Global Experience etc.)
 Personal characteristics (EQ, Stress Coping etc.)
 Personal concerns (Career Growth, Personal Life Demands, Family Considerations
etc. )
 Communication skills (Language, Listening, Conflict Resolution etc.)

Selection Procedure:
 Fixing up a date for interviews
 Preparing the experienced panels to conduct interviews
 Perform initial screening of applications.
 Preparing interview questions as per the job description.
 Justify the educational qualifications of the candidates viz a viz the job description
 Check the fluency in English and French languages.
 Evaluating the personality and attitude traits.
 Evaluate their logical and management skills.
 Matching the experience with job requirements.
 Judging the candidate knowledge and understanding of the culture of France.

Qs 5. Training Program Proposals

They can be trained in two ways:

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 Managers
Training

General Professional
Training training

Manager A, C & E Manager B, D & F

Pre-departure Language Education: Business Language Education: Business
Training French French
(10 Days) Lecture Focus:
 Management of Lecture Focus:
International Hotel  Management of
 French hotel standards, International Hotel
marketing and consumers  French hotel standards,
 Motivation marketing and consumers
 Laws & regulations  Information technology
 French policies & support
procedures  Laws & regulations
 French policies &
Job Rotation: procedures
 Recognition of whole hotel
 Different case analysis
On-the-job Language Education: Business Language Education: Business
Training French French

In the New Action Learning Action Learning

Country  Hotel Operation in France  Hotel Operation in France
(At least 2  Team Project  Team Project
week)  Corporate Strategy  Corporate Strategy
 Organization Culture  Organization Culture

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 Programmed Learning Programmed Learning
 Problem solving and  Problem solving and
planning planning
 Special cases analysis  Special cases analysis

Qs 6. Expatriate Support Services

 Website (in French and English).

 Information on crèches and other forms of infant care in France.

 English Sky TV and satellite TV suppliers and installers throughout France for
homes and businesses. French Digital TNT supplied and installed.

 Offers a house sitting service in France for absentee owners.

 Financial Services

 Healthcare & Medical treatment in France

 Leisure, entertainment & sports

 Franco-British property solicitor based in the south of France works nationwide.

 Course on Basic French language and French culture.

 Social security in France.

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