Apple Inc.

Business Brief
Problem Statement:
I believe apple will be able to sustain its unique position and innovative edge.
Apple can sustain its unique market position and innovative edge because the rules of the game
are already changed by them. Apple is applying a unique strategy than its competitors. Apple
has positions and has created such an impression in the minds of customers which cannot be
forgotten easily.
‘In my opinion apple’s in the coming future will be a successful organization, this claim or
belief can be backed by the success of this industry. Apple is a game changer. It is has become
more than a brand, it’s a source of showing your status in the society. Affluent consumers
everywhere now prefer apple for the purpose to look distinguish from others. That’s why apple
is mostly that class in the society, which results in greater profit as compare to competitors.
Some pandits say that apple is the BMW of computers and smart phone technology. Because
if someone buys apple product, he or she not only buys that product but also buys that life style.
The second key factor about Apple’s success is that apple has clear approach in order to target
customers. Apple is going on the 80/20 principle. Which mean that 80% of the profit is
generated from the 20% of the customers. Apple is hugely following this principle as their 20%
of the customers are capable of paying the price of Apple. As these customers are huge in
number but they are comparatively more profitable than the rival's customers.
The approach of the apple has become much more aggressive these days. They are now
focusing each move of the rivals and has strict rules when it comes to issues related to
copyrights. If any rival company go for copying the apple’s product patents. Apple drag them
to court and make sure their rivals pay for what they have done. In past some companies did
this but now apple is not allowing anyone to be successful on the expense of Appl’s technology.
By looking at the recent quarterly earnings by the company, it implies that Apple’s revenue
was $53.3billion which shows an increase of 17% from last quarter. And its forecast for the
coming years more increase in terms of revenue and profit margin.
From all the factors mentioned and defended above I am very much sure that Apple will be
able to retain its unique market position in coming years.