ENGLISH WORKSHOP

1. Distribution channel is the routes strategy that helps dealers to penetrate

the final consumer market.

2. A wide diversity of factors such as nature of the products, market, and

type of product, marker, among others, requires to be analyzed to decide
the most convenient distribution channel.

3. Market is the interchange of information in which some people offer any

merchandise and others buy it, is the agreement of a negotiated price.

4. distribution channel for obtain services or goods to satisfy their the

needs of the customers.

5. Companies get together people who have similar Common objectives

and expect them to meet all the consumers’ needs.
 THE MARKETING

MAKE THE
DISTRIBUTION DISTRIBUTION
PRODUCT COME
CHANNELS
TO THE
CONSUMER
PLACE THE
PRODUCT CRITERIA
WITHIN THE FOR
TYPES OF
REACH OF SELECTION
DISTRIBUTION
THE MARKET CHANNELS
PRODUCT
TYPES OF DIRECT CONTROL
DISTRIBUTI
ON INTERMEDIARY RETAILER
AGENT IMPORTANCE

EXCLUSIVE,
WHOLESALE PLACE,
SELECTIVE,
R TIME
INTENSIVE,
EXTENSIVE
FUNCTIONS

DISTRIBUTIO
N CHANNEL TRANSACTIONS
STRATEGIES

CHOOSE
CHANNELS,
TYPE OF
DISTRIBUTI
ON,
FUNCTIONS
OF THE
CHANNELS

WHICH
WILL
DEPEND ON
THE OWN
COMPANY
 TYPES OF DISTRIBUTION CHANNELS

INDIRECT CHANNEL
DIRECT
CHANNEL

SHORT A LONG
CHANNEL CHANNEL
MANUFACTURER

MANUFACTURER MANUFACTURER
CONSUMER

RETAILER WHOLESALE

CONSUMER RETAILER

CONSUMER