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Sal
uti
ngThe Achi
eveR

Dei
wanaiAr
unachal
am

Dubai
,U.
A.E +971509381654 dei
wa@kai
zzenpl
us.
com
‘A woman can achi
eve what
evershe dreams.Not hi
ng thatcan hol
d herback’pr
eaches Dei
wanai
Arunachal
am,who isal egendar
y exampl
e being one ofthe l
eadi
ng Nagar
atharwomen ent
repr
eneuri
n
Dubai.

DeiwaniArunachal
am -bor
nt oS.Kali
dasanandK.KannathalinPanangudiwastheyoungestinherf
amily
wi
thtwoelderbrother
s–K.Mur ugappan& K.Ganesanandanel dersi
sterCT.Val
li
ammai.Herchil
dhoodwas
most
lyin Raurkelain Ori
ssa and af
terherhigh school
,herf ami
ly moved t
o Maduraiin TamilNadu.

DeiwanaiArunachal am,completedherBBAandMBAi nFinanceandI nsurancefrom AlagappaInsti


tut
eof
Managementi nKar aikudiandstart
edhercareerasSal esConsultantinBajajCapit
al.Afterhermarri
agewi t
h
ArunAr unachalam,shemoved t o Dubaiand j
oined asfi
nancialconsul
tantin an I
nsuranceBr okerageand
pursuedaCer ti
ficat
ioni nI
nsuranceandFinancialServi
cesfr
om char t
edInsuranceInsti
tute(CII–UK).

Havi ngmovedt oanew count r


y,notknowinganyoneot herthanherhusband,acar eerinsal eswasagr eat
challenge forher.Yet ,she f
lew high i
n Fi
nanci alService i
ndustr
yf or14+ years.Herur ge to become an
entr
epr eneur,creatingherowni denti
tyandtoi nspireothers,i
gnit
edhertoqui ther9t o5j obandst art
edher
owncompanycal ledKaizzenPlusInsuranceBroker sin2012,amul t
i-
dimensionalfi
nancialsolutionscompany
assisti
ngi ndivi
dual sandcorporateswi t
halltheirinsuranceneeds.Shest art
edwi th2st affbutwi thagr eat
amountofdedi cationandhar dwor k,shedroveherbusi nesstoexcell
encemul t
iplyi
ngt o18peopl e,servi
ng
1000’sofcl i
entfir
ms.

Dei
wanaiAr unachalam became a proud memberofMDRT.Mi ll
ion Doll
arRound Tabl
eis a Pr
emier
Associ
ati
onofFi nanci
alPr of
essional
sandisrecogni
zedi
nter
nat
ional
lyast hest
andar
dofexcel
lenceint
he
l
if
einsuranceandf i
nancialservi
cesbusi
ness.

I
sn’
tthatenoughf
orawomant
omanage?Seemsnot
!

DeiwanaiAr
unachalam’spassi
onforauthent
icchet
ti
nadf oodmadehert ovent
ureintothefoodi
ndustr
yi n
2014.Deiwanai
’sChett
inadHouseRest aur
anthastwoout l
ets-onwhi chonehasdiningfaci
li
tyandtheother
isin hypermarketastakeawayoutl
etand sheisplanning to open onemoreoutletbymay2019.I tser
ves
authenti
cKarai
kudiChetti
nadhomest ylef
oodinDubai.

I
n2016,Deiwanai Arunachalam real
izedthatt
hereisaneedanddemandf orheal
thyandhome-gr
ownI ndian
vegetabl
esinDubai .Withani ntent
iont oservethecommunitybybringinghome-grownheal
thyandor ganic
Indi
anvegetables,greenleavesandf r
ui t
sthatourIndi
anpeoplemissi nDubai,she,al
ongwiththr
eeot her
part
nersdraft
ed,plannedandwer eint hefi
nalstagesofopeni
ngaf ranchi
seofal eadi
ngbrandinIndia,in
Dubai.

Butt
hiswasnotasmoot
hri
def
orDei
wanaiandhert
eam.Theydi
dst
umbl
euponamaj
orhur
dle.
Duet oanunf ortunat
est epdownbyamaj orpartneratthever ylastmi nute,theopeningoft hefranchise
becameal osthope.Butatt hat‘doordie’moment ,DeiwanaiAr unachalam,madeabol danddar i
ngdeci si
onof
conti
nuingwi t
ht heorigi
nalplanofopeni ngthefoodmar tontheirownwi t htheothertwopar t
nersandnamed
itHappyHar vester.Togett hisbusinessroll
ing,sheal ongwi thhersi sterCTVal l
iammai,start
edanexpor t
company named D&V I nter
nat i
onalTrading Company i nIndiat hrough whi ch they began to exportfresh
vegetables,frui
ts,coldpressedoi landmanymor eproduct sfrom Madur ai,whichgotpackagedi nTrichyand
then exported to Dubai.Thesepr oductswer ethen soldi n HappyHar vesterf orlocalIndi
an communi t
yi n
Dubai.

Shealsobeli
evesthatherhighlevelofcommitmenti
nend-to-
endcust
omerserviceandbui
ldi
ngast
rong
brandval
uethroughsocialandbusinessnetworki
nghelpedhergai
nhercustomer
’srecogni
ti
onandtr
ust
,that
i
nt ur
nledtotheircompanies’success.

I
tmayallseem l
ikeaone-
womanarmybutwi t
houtherhusband’scontri
buti
onandconstantsupportnone
ofthesewouldhadbeenpossi bleashewast he fi
rstper
sont obelieveinherentr
epreneuri
alint
erestand
supportedherinal
lherendovour
s.Dei
wanaiArunachal
am’sgreatesti
nspir
ati
oninli
fewasherf at
her.Shel
ost
him ataveryyoungage,whichmadeherreal
isehow impor
tantitistohaveone’sownidenti
tyandthiswasa
li
fechangingmomentt hatt
ookhertoaposi
ti
onwher esheisnow.

Apartfrom her busy work schedul


e,Dei wanaiAr unachalam,spends her t
ime wat
ching movi
es,
l
isteningtomusi c,shoppi
ng,t
ravel
ingtodiff
erentplaces,explor
ingdif
fer
entcult
uresandcuisi
neswithher
familyandf r
iends.Shesaysbeingaroundpeopl ewhoar ehappymakesherhappyandanyonewhohel ps
others,becomesherher o.

Inthefut
ureDeiwanaiArunachalam,envi
sionsherKai
zzenPl
ustobeoneofthetopf
iveleadi
nginsur
ance
brokerageinUAE,toopenmor ebranchesofChetti
nadHouseRestaur
antandst
artmorefr
anchisesofHappy
harvesteri
ndiff
erentcount
ries.

Wit
har i
chent r
epr eneurhi
stor
yandevenmor
eambi
ti
ousgoal
sfort
hef
utur
e,Dei
wanaiAr
unachal
am,i
s
awomenofversat
il
ity,hardworkandtal
ent
.

Beingahugeinspir
ation,sheadvi
sesbot
hbuddi ngentrepr
eneursandwomenofallagesinNagar
athar
communityt
o“alwaysstepoutofyourcomfortzone,chal
lengeyoursel
f,bel
ievei
nyour
selfanddowhatyou
know andmorei
mportantl
y,Know WhatYouDo”

I
nter
view:AbiRamanat
hanK/Scr
ipt
:Nandi
niNal
lappan

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