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Defining Marketing For The 21 Century
Defining Marketing For The 21 Century
Defining Marketing
for the 21st Century
Services
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Persons
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Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall 1-5
Figure 1.1 Structure of Flows in a Modern
Exchange Economy
Declining Irregular
Information technology
Globalization
Deregulation
Privatization
Competition
Convergence
Consumer resistance
Retail transformation
Production Product
Selling Marketing