AMUL

PROJECT FORM

Name of the Project guide: Shri. Nishant kumar (MMO incharge, allahabad)

Project Title: To study Allahabad fresh product market (from sales and distribution perspective)

Scope of the project:

During market visit record and list out Distributor wise name of retail outlet

Describe process of amul fresh product distribution (Transporter vehicle to consumer)

Increase the depth of amul fresh product distribution (increase the no of retail outlet selling amul
milk in your area and converting competitor outlet into amul outlet)

To clearly outlay your own recommendation in the end how to increase sales of amul milk in
Allahabad thereby improve market share (from sales and distribution perspective in your own
language)

Key deliverable:

How many new outlet generated in your area with their sale (separate list of new outlet added Refer
st
1 point made in scope of project)

Submit a report on all the points mentioned in the scope of project

Area of work: Sales and distribution

Focused Products:

Amul milk/fresh buttermilk/spice buttermilk/ cup dahi /pouch dahi/Fresh paneer

Key contact person (field incharge):

Sh. Pavan:

Sh.Hari Shankar Awasthi

Sh Shilendra

Note:

After submission of project report you will be given a certificate as per your performance gradation
Report should be too the point aligning with the scope of project and key deliverables

Report outside the scope of project form will not be entertained