Market Plan for new Product is existing

Comapny

Prepared for:

SIR AKRAM SHAHNI

Prepared by:
KANWAL SHAIKH 2K18/BBAE/79
MEHRUNISA 2K18/BBAE/178
BINSAMSHA 2K18/BBAE/40
Executive Summary:-
The Brighto Paints PVT LTD is going to produce a fluid structure paint named
CANVAS
Our Promoting Challenge is to situate our item contributions as the high-caliber at a
worth included cost
VISION
To be perceived and acknowledged as Pakistan's driving Paint Assembling
To be recognized and accepted as Pakistan’s leading Paint Manufacturing Company
Mission
We enable shoppers to accomplish the shades they had always wanted
We empower consumers to achieve the colors of their dreams
Current Marketing Situation:-
Brighto Paints LTD, found by perception, is to enter in the now-develop paint
showcase
Since now a days, Individuals particularly women become cognizant about their
homes
They need to make changes (hues, enrichment pieces, furniture and so on) in their
home all the more often
Rivalry is along these lines more grounded and estimating pressures crush gainfulness.
Brighto Paints LTD should cautiously target explicit sections with highlights that
convey an incentive to clients
The market of Cold Paints LTD, comprises of purchasers who favor to roll out
continuous improvements in their home as needs be to current style
Market Description:-
They might be partitioned into explicit portions (Age, Sexual orientation, Salary,
Occupation, and Social Class and so forth)
The Arctic Paints LTD is propelling its first item in a develop showcase
Cold Paints are attempting to diminish the expense of item even as capability of the
item is expanding, which makes esteem included cost
Product Preview
The Brighto Paints LTD is going to make a fluid structure paint named CANVAS
CANVAS is a type of matt completion known as Oil Paints and blend of Chief Synthetic
which contain high focus about 60% - 70% of colors in the paint
Because of high centralization of shades CANVAS become more grounded to oppose against
the saltiness condition
CANVAS is practical as there is no further need to blend some additional synthetic
compounds which make esteem included cost

Competitive Preview:-
Paint industry of Pakistan is entrenched constrained industry members to every now
and again include new highlights and decrease costs
A few organizations like ICI , Berger , Gobbi , Precious stone, Buxla and so on are
legitimately influencing the offer of CANVAS
The Marble and Tile fabricating enterprises are likewise by implication influencing
the offer of CANVAS
Since now a days, Individuals are fulfill by having marble dividers instead of paint
since marbles are solid and is onetime cost
Distribution Preview:-
Brighto Paints chose to appropriate CANVAS through a system of chose channels to
relate CANVAS to a suggestive situating
The significant dissemination channels will be
Big Retailers of the Paint Business or the individuals who just arrangements with the
item identified with paint industry
Big Departmental Stores like (Metro in Islamabad, Aaghaz in Karachi and so forth)
where individuals of lead or high society are going for shopping
Swot Analysis:-
1. STRENGTHS
 Superior Quality
 Impressive Publicizing and Limited time Plans
 Cost Compelling
 Efficient and persevering representatives
 Lower cost than contenders
 2. WEAKNESSES

 Low Brand Picture

 No Past Experience
 High Cost can't be charge to clients in the serious market
 Efficient and dedicated workers
 Shortage of specialists and gifted works in light of overwhelming interest

3. OPPORTUNITIES

 People particularly women become cognizant about style and strength

 Lower Expense

4. THREATS

 Already caught significant piece of the pie by organizations like ICI

 Threat from marble and tile fabricating industry
 Increased Rivalry
 Downward Weight on Valuing

OBJECTIVES
 Our first year objective is to accomplish deals income of Rs.7900500
dependent on deals of 25,000 Liters mean 6870 Gallons of CANVAS at cost of
Rs.1150.
 Our second year objective is to dispatch another item with low cost to catch the
clients from common laborers

ISSUES
Major issue in propelling item is overwhelming venture
Marketing Strategy:-
 Canvas' advertising procedure depends on following focuses :-
 Primary purchaser target is high society who gains pay close around 50
thousands or more for each month.
 Secondary customer target is working class who procures close around 30,000
or more for each month.
 CANVAS enter in the market by lower cost than contenders with best quality
  CANVAS will be accessible on the chosen outlets to relate CANVAS to a
suggestive situating
 Using Storing, Print Media and Electronic Media for overwhelming
advancement
 We will give prize to persuade Sellers on accomplishing focuses; by accomplishing
deal target, vendors get 11% commission every year
 We will give prize to persuade purchasers on purchasing; Tokens of Rs. 50 are given
in each unit of CANVAS
 Another consolation for purchaser will be prudent cost or not as much as contenders

Positing:-
We are situating the CANVAS as the most reasonable, dependable, esteem included,
and item for avoidance from saltiness issue with charming hues
The Situating Articulation is

COLOR YOUR LIFE WITH CANVAS

Product Strategy:-
Product implies the products and-ventures mix offers to the objective market
CANVAS is a fluid structure paint and it is more grounded than contenders to oppose
against the saltiness condition
CANVAS will be accessible in a round holder of 3.64 liter which is equivalent to the
1 gallon of paint, with a wide opening steel body in a barrel shaped shape
Price is the measure of cash; clients need to pay to acquire the item
Brighto Paints chose to presented CANVAS at Rs.1150 per gallon and step by step
increment its cost
Price is one of the piece of showcasing system to get most extreme portion of Paint
Industry of Pakistan

Pricing comparison with Competitor:-

 Buxla 1100
 Diamond 1100
 Gobbi 1180
 Berger 1180
 ICI 1200
Distribution Strategy:-
 Distribution Technique alludes to the exercises of the organization that make
the item to target clients
 Arctic Paints chooses to make CANVAS accessible on the chose outlets to
relate CANVAS to a reminiscent situating

Manufacture Outlets/Dealer Customers

Marketing Communication Strategy:-

exercises that convey the benefits of the item and convince target clients to get it
CANVAS Advancement blend comprises of publicizing through various sorts of
media accomplices and by offering impetuses to sellers and purchasers
Arctic Paints give 11% commission to the vendor on accomplishing deal target and
token of Rs. 50 with each unit of CANVAS to client.
Brighto Paints set up the ideal and an inventive situation in showcase and make
mindfulness about the brand through commercial.
Brighto Paints chosen three media hotspots for the advancement

1. Electronic Media (FM and Television slots)

2. Print Media (Magazines and Papers)
3. Outdoor Media (Hoardings)
Marketing correspondence system alludes to the Advancement which implies
Marketing Resarch:-
 Using Showcasing Exploration, we can get clear picture about the current Paint
Industry
 It is essential to do a total overview about existing business sector from buyers
before entering in the serious market
 Brighto Paints chosen Exploration Instruments (Poll) for Showcasing Exploration
Questionnaire covers the accompanying inquiries
1. Which are the notable organizations in Pakistan Paint Industry?
2. What ought to be the Limited time motivating forces?
3. What are the new necessities or upgrades in the Paint?
4. What ought to be the dissemination channel taken by the organization?
5. Give proposals on Bundling?
Sales Budget:-
Manufacturer Budget:-
Production 6870 Units
1. Material
A 1511400
B 1511400
Total 3022800
2. Labor
Total 3022800
3. Factory Overheads
Total 1511400
Total 7557000

Advertising Budget
1. Electronic Media (Radio & TV Channels) 3 Million (Monthly)
2. Print Media (Magazine / Newspaper) 0.5 Million (Monthly)
3. Outdoor Media (Hoardings) 1.5 Million (Monthly)
4. Total 5 Million (Monthly)