(Specimen Format)

A Project Report
on
Title of the Research Project
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Submitted by
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Name of the Candidate
Registration No.
Batch:
under the supervision of Dr./Mr./Ms…………
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in partial fulfillment for the award of the degree
of
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Bachelor of Commerce (H&G)
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Submitted To:
Maharaja Agrasen School of Management
Maharaja Agrasen University, Atal Shiksha Kunj,Village: Kalujhanda, Baddi
District: Solan, (Himachal Pradesh) Pin -174103
Month/Year of Submission
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 A Project Report
on
Impact of Advertising on Customer Buying Behaviour in
Chandigarh City
Submitted by
Mr. Kuldeep Singh
Registration No. MAU17PBA001
Batch: 2016-2019
under the supervision of Dr. Ranbir Singh
in partial fulfillment for the award of the degree
of
Bachelor of Commerce (Honours)

Submitted To:
Maharaja Agrasen School of Management
Maharaja Agrasen University, Atal Shiksha Kunj,Village: Kalujhanda, Baddi
District: Solan, (Himachal Pradesh) Pin -174103
JUNE -2019
 DECLARATION BY THE CANDIDATE

I hereby declare that the Project Report (Subject Code: BC-604) entitled “Impact of
Advertising on Customer Buying Behaviour in Chandigarh City” submitted in partial
fulfillment for the award of the degree of Bachelor of Commerce (Honours) is original work
carried out by me under the guidance and supervision of Dr. Ranbir Singh. No part of this
Project Report has been submitted for any other degree or diploma to this or any other university.

(Signature)

Place: Name: Mr. Kuldeep Singh

Date: …………... Registration No. MAU17PBA001

 CERTIFICATE-I

This is to certify that Project Report (Subject Code: BC-604) entitled “Impact of Advertising on
Customer Buying Behaviour in Chandigarh City” submitted in partial fulfillment for the
award of degree of Bachelor of Commerce (Honours) to Maharaja Agrasen School of
Management of Maharaja Agrasen University, Village: Kalujhanda, District: Solan, (Himachal
Pradesh) Pin-174103 is a bonafide research work carried out by Mr. Kuldeep Singh
Registration No. MAU17PBA001 under my guidance and supervision. No part of this Project
Report has been submitted for any degree or diploma. The assistance and help received during
course of investigation has been duly acknowledged.

(Signature)
Place: Supervisor Name : Dr. Ranbir Singh
Date: …………... Designation : Associate Professor
 TABLE OF CONTENTS
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CHAPTER TITLE PAGE NO.

ACKNOWLEDGEMENTS (I)
LIST OF ABBREVIATIONS (II)
LIST OF TABLES (III)
LIST OF FIGURES (IV)
ABSTRACT (V)

I INTRODUCTION <Font Size 14> <1.5 line spacing in all further chapter headings) 1-10

1.1. Heading <Font Size 12> <1.5 line spacing>

1.1.1. Sub Heading <Font Size 12> <1.5 line spacing>
II REVIEW OF LITERATURE 11-20

2.1. Heading <Font Size 12> <1.5 line spacing>

2.1.1. Sub Heading <Font Size 12> <1.5 line spacing>

III RESEARCH METHODOLOGY 21-30

3.1. Heading <Font Size 12> <1.5 line spacing>

3.1.1. Sub Heading <Font Size 12> <1.5 line spacing>

IV RESULTS & DISCUSSION 31-50

4.1. Heading <Font Size 12> <1.5 line spacing>

4.1.1. Sub Heading <Font Size 12> <1.5 line spacing>

IV SUMMARY AND CONCLUSION 51-60

BIBLIOGRAPHY 61-70

APPENDICES

1
2
3
 LIST OF ABBREVIATIONS (Specimen)

HPFC Himachal Pradesh Financial Corporation

IAPs Industrial Awareness Programmes
IIE Indian Institute of Entrepreneurship
IRDP Integrated Rural Development Programme
JRY Jawahar Rozgar Yojana

LIST OF TABLES (Specimen)

TABLE NO. TITLE PAGE NO.

1.2 Classification of Industrial Enterprises 11

1.3 Characteristics of MSME Sector in India 12
1.4 Indicative List of Training Programmes 13

LIST OF FIGURES (Specimen)

FIGURE NO. TITLE PAGE NO.

1.2.1 Classification of Industrial Enterprises 11

1.3.1 Characteristics of MSME Sector in India 12
1.4.1 Indicative List of Training Programmes 13
 CHAPTER-I

INTRODUCTION
(14 Times New Roman in Capital Words) (Specimen)

This chapter has briefly touched upon various aspects of advertising in Chandigarh and its
impact on different types of customers residing in different areas of Chandigarh
city…………………………………………………………………………………………………..

1.1 History of Advertising in India (Heading) (12 Times New Roman)

1.1.1 Methods of Advertising in India (Sub Heading) (12 Times New Roman)

Note:
All Further Chapters will follow same pattern.

Bibliography Writing Style

For Journals:

Singh, R. (2019). Impact of Advertising on Buying Behaviour in Chandigarh City. Indian

Journal of Management , 2 (1), 21-30.

For Books:
Singh, R. (2012). Entrepreneurship Development. New Delhi: S.K. Kataria & Sons.

For Web Sites:

WHO. (2010). http://www.who.int/globalatlas/autologin/TB_login.asp. Retrieved August 25,
2010, fromhttp://www.who.int

Note:
1. Final Report should be submitted in Spiral Binding