NATIONAL ECONOMICS UNIVERSITY

DEPARTMENT OF BUSINESS ENGLISH

ENGLISH LEXICOLOGY RESEARCH

ENGLISH COMPOUND NOUNS IN ECONOMY RESEARCH

Students’ name: Vu Thuy Tien

Chu Cam Tu
Bui Thi Nhung
Le Thi Huong Giang

HANOI, 2018
CHAPTER 1: INTRODUCTION
I. Background
An online-newspaper is one type of the social media in which provides people with
various news related to all aspects of life. In the past, people tended to buy printed
newspapers to reach the hot issues and enhance knowledge in not only their country but
also others. As the world keep changing with the continuous development of technology,
however, people at the present prefer to read news online. They can read anytime,
anywhere using devices connected to internet in their hands. Besides, most online
newspapers are free of charge that readers do not have to pay for it. People now are able to
find the latest news or even the old ones easily without searching in the pile of old-time
newspapers.
In the newspaper, there are numerous articles can be read to extend knowledge. One
of the most important elements commonly used in articles is the headline. This is an
essential component to impress readers before starting to discover the whole document.
Most prestigious newspapers in the world use English as official language. As a result,
non-native readers find it tough to understand the meaning of some words during their
reading. One of the reasons for this difficulty is the people’s unawareness of the
compounds. There is a fact that language changes year after year with the appearance of
plentiful new words including compounds. Since then, learning compounds is crucial as it
helps readers improve their reading comprehension skill for studying and in real life. In
order to understand the gist of the articles, readers should clarify the meaning of the words
even though complex words, whether is a compound or a phrase, might make them
confused. If they do not take their effort to learning new words (or new compound words),
misunderstand will definitely happen. It will be even more dangerous for authors or
journalists if they make mistakes right in their own writing articles or headlines.
According to Modern English: A practical reference guide, Marcella Frank
identified a noun “has a function of head in every sentence”. It means that a noun plays an
important role to determine the meaning of one sentence. For that reason, compound nouns
seem to be more popular, more explicit and classy than other types of compounds.
Therefore, they are more precious as terms.
There has been several scientific researches on using compound noun but very few
of them concentrate on business headlines. This research, in consequence, is going to
discuss about compound nouns in CNBC online edition’s economy headlines in the period
of March 2019.
II. Rationale
This extensive research will be carried out by answering some following questions.
First, we are going to find out the number of headlines which included compound nouns
compared to other structures. Second, after a various compound nouns were analyzed, this
research will describe the frequency they appear in economy headlines. Last but not least,
our team are likely to indicate the influence of using compound noun in CNBC’s economy
articles. In short, this research will help readers, especially business students, investigating
and building their awareness about compound nouns and its application in the field of the
economy online newspaper.
III. Scope of the research
The research aims to investigate the application of compound noun in economy
headlines. There are two main reasons explaining why we choosing economy sector for
this research. First, there are more and more English compound nouns appearing in articles,
books and more related to economy topic. They gradually affirm their position in real life.
Second, as business students, we are truly interested and want to widen our knowledge
about compound nouns. Therefore, we will have a thorough grasp of economic languages.\
Among hundreds online newspaper, we decided to analyze articles in “CNBC”, a
famous online newspaper which provides in-depth information about the business world
and contains plenty of useful industry terms. In addition, due to the limited time that we
have on doing this research, our team will only concentrate on Economy Category so as to
get an accurate result. We choose about 100 business headlines of March 2019 to go deeper
and analyze effectively the collected data to achieve the purpose of this research.
IV. Research questions
 1. In CNBC March 2019’s economy headlines, what are the number of titles included
compound nouns compared to other structures?
2. How frequent were each types of compound noun appeared in CNBC March 2019’s
economy headlines?
3. How effective was the use of compound nouns in CNBC March 2019’s articles?
V. Research method
During conducting this research, a mixed method using quantitative and qualitative
data was used:
1. Quantitative method:
Before starting to take the steps of this method, we identified the goals for the study
and indicated the information we were trying to find. Later, we visited CNBC's website,
copied articles in the Economy Category from 1st to 31st March 2019 and then analyzed.
Our team carried out a survey (with 100 economic articles) to catch the information related
to this research. Online economic article data collection includes the following steps:
Step 1: Searching and reading 100 business headlines in the business section on CNBC of
March 2019.
Step 2: Collecting data to clarify the types of compound nouns and their use
Step 3: Analyzing collected data to see the application of compound nouns
2. Qualitative method
In this research, we also use secondary data sources which have been already
collected and readily available from other sources as an important tool. Moreover, because
this research take advantages of materials collected through data, achievement theory and
published results, it will become more reliable and receptive. In addition, such data save
time, expenses and efforts than making our own survey. Last but not least, the use of
previous research make primary data collection become more specific, researchers are able
to figure out what are the gaps and deficiencies and what additional information needs to
be collected.
VI. Structure of the research
Chapter 1: Introduce the background, rationale, three main issue which will be analyzed,
and organization of this research.
Chapter 2: Theoretical Reviews aims at the theoretical background, which is relevant to
the aims of the study. Some related research in economy headline will be given here
Chapter 3: Methodology. The research’s methodology which focuses on the content of
the study, participants, instruments and data collection procedure and gives out quantitative
results will be described.
Chapter 4: Results and Discussion. From all the obtained information, we will discuss
three following question:
1. In CNBC March 2019’s economy headlines, what are the number of titles included
compound nouns compared to other structures?
2. How frequent were each types of compound noun appeared in CNBC March 2019’s
economy headlines?
3. How effective was the use of compound nouns in CNBC March 2019’s articles?
Chapter 5: Conclusion. We will summarize all the aspects mentioned above and give out
an overview of the shortening application.
CHAPTER 2. THEORETICAL REVIEW
I. Basic knowledge about compound noun
1. Definition of compound noun
Our group wants to clarify the terms of the title to avoid the ambiguity in perception
of some terms used in this study. According to “The use of compound words in sport
column on the Jakarta Post”, these definitions are listed and explained as follow.
Compounding is adding one base to another, such that usually the one placed in
front in some sense subcategorizes the one that follows. English speakers have long shown
a strong preference for putting existing words together to create new words. This process
is called compounding. A compound is a lexical unit consisting of more than one base and
functioning both grammatically and semantically as single word. In principle, any number
of bases may be involved, but in English, except for a relatively minor class of items
(normally abbreviated), compounds usually comprise two bases only, but internally
complex each may be.
The definitions of compound nouns are shown by different studies with different
forms. According to The Free Dictionary, “a compound noun is a noun consisting of two
or more words working together as a single unit to name a person, place, or thing.
Compound nouns are usually made up of two nouns or an adjective and a noun, but other
combinations are also possible, as well.”
The Cambridge Dictionary demonstrated that “a compound noun is a noun that is
made up of two or more different words, for example, “cakeshop”, “French fries”, “high-
flyer”, or “schoolteacher”.”
2. Characteristic features of compound noun
Compound nouns are combined into compound structures in three ways. The first
way is closed form. These compound nouns simply push two words together to form one
word, with no additional punctuation or spaces. For example:
softball, redhead, makeup and keyboard.
 The second one is hyphenated form. These compound nouns connect two or more
words with a hyphen. Examples include six-pack, five-year-old, and son-in-law. The last
way is open form. These are compound nouns that function as one unique word, but are
still written as two separate words, with a space between each component. Examples
include post office, middle class, and attorney general.
3. Types of compound noun
Some of the most frequent English compounding patterns are:
 Noun + noun: stone wall, baby blanket, rainbow, football, bathroom, blood-test,
boyfriend,newspaper, win-glass, night-dress, evening dress, bus driver, hair-dryer,
pecan-maker, song writer.
 Noun + verb: homemade, rainfall, lip-read,
 Adjective + noun or noun + adjective: blackbird, greenhouse, cold cream,
blackboard,blackberry, fast-food, hot-house, common law, public-house, public
school, shorthand,highway, nobleman, free-trade, handyman, goodwife, blackhead
etc.
 Adjective / adv. + noun + en: quick-frozen, nearsighted, dim-witted
 Prep. + noun: overlord, underdog, underworld
4. Review of previous studies
In this research, the writer takes several graduating papers as literature reviews
related to this research, as follows:
The first thesis is taken from UMS repository which the researcher is Arbideen
Samae in 2015. He focuses in analyzing compound words in English translation of Sahih
Al-Bukhori. The title is “An Analysis Of Compound Words Found In English Translation
Of Sahih Al–Bukhari”. There are three forms of compound words, they are Noun
compound (66 or 64.8%), Verb compound (22 or 21.5%), and Adjective compound (14 or
13.7%).And the meaning of compound words, there are 53 (52%) data which belong to
transparent meaning and there are 49 (48%) data which belong to opaque meaning.
Secondly, the research from Nita Widiastuti. The title is “The Use of Compound
Words in Sport Column on Th Jakarta Post”. This study analyzed how forms of compound
word formed and identifying what kinds of compound word that are found. This study
aimed to describe how the English compound word forms in sport news of the Jakarta Post
newspaper are formed and to identify the kinds of compound words found in sport news of
the Jakarta Post newspaper.
5. Current situation of compound noun in business headline of CNBC online edition
in the period of March 2018
As we know, “CBNC” is an old and prestigious online newspaper site. This online
newspaper provides us a huge volume of information that is very useful, especially in
Business Category. And the CBNC writers use compound noun as the way they express
their professional writing. Nowadays, owing to the huge amount of information and the
need of its transfer, compound noun and words are more required in newspapers; therefore,
it is not something strange if in each language we easily encounter some vocabularies
which have been used as compound by language informants through various methods. This
point will be shown clearly in our research.
II. Economic News Headlines
According to Business Dictionary, “economic” relates to an entire network of
producers, distributors, and consumers of goods and services in a local, regional, or
national community.
Collins Dictionary stated that “News is information that is punlished in newspapers
and broadcast on radio and television about recent events in the country or world or in a
particular area of activity.”
“News is information about current events. This may be provided through
many different media: word of mouth, printing, postal systems, broadcasting,
electronic communication, and also on the testimony of observers and witnesses to
events. It is also used as a platform to manufacture opinion for the population.”
(Wikipedia)
Cambridge Dictionary represents that “headline” is a line of
words printed in large letters as the title of a story in a newspaper, or the main points of
the news that are broadcast on television or radio.
 In conclusion, a economic news headline is a short news, which is printed in large
letters at the top of story, quickly and briefly draw the content of the main economic news
of the day.
CHAPTER III. DISCUSSION
1. The list containing 100 headlines in CNBC March 2019, Economy sector.
No. Headlines Type of compound Meaning of the compound
nouns nouns
1 Stocks making the biggest moves
premarket: Tesla, Gap,
Nordstrom, Dell & more
2 There's a way to pay for everyone
to have jobs, says ex-Bernie
Sanders advisor
3 Timeline: India and Pakistan's Noun + Noun A line that shows the time
latest confrontation over Kashmir and the order in which events
have happened
4 US personal income posts first Adjective + Noun Money earned by a person
drop in over three years over a particular period of
time:
5 Your first trade for Friday, March
1
6 ISM manufacturing index hits Verb + Noun A widely-watched indicator
lowest level since November of recent U.S. economic
2016 activity
7 Otto Warmbier's parents blame
Kim Jong Un for son's death,
push back on Trump
8 Stocks making the biggest moves
midday: Gap, Tesla, L Brands &
more
9 Trump says strong US dollar, rate Noun + Noun
hikes are hurting economy
10 UK firms research weakest
growth since April 2013: CBI
11 Wall Street's biggest bear
suggests year-end (1) price
target (2) is too low
12 After Trump walked out on Kim
Jong Un, don't expect a US-China
trade deal
13 Goldman Sachs takes a look at
what a US-China trade deal
might look like
Preposition + Noun Twelve o'clock in the middle
of the day:
An increase in the cost of
something, especially a large
or unwanted increase
(1) + (2): (1): the end of the financial
Noun + Noun year
(2): an analyst's expectation
for the future price of a
security
Verb + Noun An agreement between two or
more countries, often in the
form of a treaty, establishing
the conditions under which
products from each country
may be exported to the other.
Verb + Noun An agreement between two or
more countries, often in the
form of a treaty, establishing
the conditions under which
 products from each country
may be exported to the other.
14 Huawei CFO suing Canada over
December arrest
15 Chinese markets are on a Adjective + Noun An uncontrolled train (in this
'runaway train' even after solid headline means that Chinese
gains in February, analyst says markets are now
uncontrolled)
16 France's tax on tech giants like Noun + Noun Very large technology
Google and Amazon could bring companies
in $570 million per year
17 Treasury yields slightly lower
amid researchs of US-China trade
progress
18 Stocks making the biggest moves
premarket: Tesla, AT&T, Eli
Lilly & more
19 Chris Christie says he turned
down 7 jobs from Trump: 'I'm not
desperate for a title'
20 Three options strategies for the
week: March 4, 2019
21 US construction spending Noun + Noun The money that is used for
unexpectedly falls in December the work of building or
making something
22 Trump scraps India's preferential
trade treatment, while Delhi
downplays the impact
23 Home prices could be on the
verge of heating up again,
according to a new research
24 Nearly half of all companies are
hiring, but don't expect a big
salary bump
25 Fed may need time to have clarity
on US economy: Rosengren
26 Employing more women could
boost economies by 35 percent,
says IMF chief Christine Lagarde
27 US new home sales (1) hit 7-
month high, services sector (2)
rebounds
28 The stock market and the
economy are telling two different
stories
Verb + Noun The way one country deal
with others in trading sector
Noun + Noun The sums in money for which
houses may be bought or sold
Noun + Verb An increase in salary
(1) & (2): Noun + (1): The number of houses
Noun which have been sold
(2): the part of a country's
economy that is made up of
businesses that provide
services
Noun + Noun Place where the activity of
buying and selling shares in
particular companies
happens, and the people and
organizations involved in this
29 Ex-Obama advisor Larry
Summers rips 'dangerous'
economics backed by Ocasio-
Cortez and other Dems
30 Weekly mortgage applications
fall, but hint at who is buying
homes today
31 US trade deficit surges to 10-year
high in December, ends 2018 at
$621 billion despite tariffs
32 Private payrolls up 183,000, but
Moody's economist says jobs may
have peaked
33 US productivity rose a modest
1.9% in the fourth quarter
34 US weekly jobless claims
unexpectedly fall
35 US households see biggest
decline in net worth (1) since the
financial crisis (2)
Noun + Noun A document submitted by one
or more individuals applying
to borrow money to purchase
real estate
Noun + Verb A list of the people employed
by a company showing how
much each one earns
Adverb + Noun Relating to the last three-
month period in a company's
financial year
(1) & (2): Adjective (1): The value of the assets
+ Noun that a person or business has,
after any debts are taken
away
(2): A situation in which the
supply of money is outpaced
by the demand for money.
36 The Fed doesn't have to worry
about high inflation anymore, and
that's a problem
37 February's jobs research should
show whether there's anything to
really fear about economy
38 US housing starts jump more than
expected in January
39 Blue collar no more: Skilled auto
technicians are in high demand
40 Here's what the 'real'
unemployment rate is
41 Larry Kudlow says the weak jobs
research is 'very fluky,' and he
wouldn't pay attention to it
42 Job creation grinds to a near-halt Noun + Noun
in February; wages still on the
rise
43 Stalled out job growth could be
warning of slowdown but no
signal of recession
Adjective + Noun Relating to people who do
physical work rather than
mental work
Noun + Noun The number or percentage of
people in a country or area
who do not have jobs
Noun + Noun A comprehensive research on
multiple measurements of the
state of employment.
The process of providing new
jobs, especially for people
who are unemployed
Noun + Noun A figure measured by the
Bureau of Labor Statistics
(BLS) that tracks how many
jobs are created in the country
on a monthly basis
44 Average US price of gas jumps 6
cents per gallon, to $2.50
45 US retail sales edge up in
January, but December is revised
sharply lower
46 Fed Chair Powell: 'The law is
clear,' Trump can't fire me
47 US consumer prices rise for the
first time in 4 months
48 Weekly mortgage applications
hit a record, but not a healthy one
for housing
49 Orders for big-ticket factory
goods rose a modest 0.4% in
January
50 US wholesale inflation remained
tame in February
51 Trump tariff costing US
consumers $1.4 billion per month,
study shows
52 Larry Kudlow: 'I don't think the
underlying economy is slowing'
Verb + Noun Sales of goods to the public
rather than to businesses,
stores, etc.,
Noun + Noun The prices paid by people for
goods and services in general
Noun + Noun A document submitted by one
or more individuals applying
to borrow money to purchase
real estate
Noun + Noun A general, continuous
increase in prices of
wholesale.
Verb + Noun An asset, basket of assets,
index, or even another
derivative, such that the cash
flows of the (former)
 derivative depend on the
value of this underlying
53 The Fed has made a big mistake,
and here's how Powell could fix
it: Stifel
54 The Farm Belt faces an expensive Noun + Verb Flooding that equals or
cleanup after already-costly exceeds the highest stage or
record flooding discharge at a given site
during the period
of record keeping
55 If a recession really is coming,
here's what Powell and Trump
can do to stop it
56 New home sales rise to 11-month
high in February
57 Consumer spending (1), (1)Noun + Noun, (1) Good and services bought
personal income (2) data show (2)Adjective+Noun by households in the
economy slowing swiftly in the satisfaction of their needs and
new year wants
(2) The total compensation
from several sources
collectively received by all
individuals or households in a
country
58 Mnuchin says US-China trade
talks were 'constructive'
59 Buffett on the economy: 'It looks
like things have slowed down'
60 Looking for recession signs?
Follow the jobs, says Credit
Suisse economist
61 Economic growth slowed in the
fourth quarter, leaving GDP short
of Trump's goal
62 US weekly jobless claims
unexpectedly fall
63 China makes unprecedented
proposals on tech transfer as
trade talks progress: US officials
64 China pledges to expand opening
its financial market (1) as the US Noun, (2) Noun +
trade delegation (2) arrives
Noun + Noun Discussions on the
arrangements for international
trade
Noun + Noun A significant decline in
economic activity that goes
on for more than a few
months
Adjective + Noun An increase in the amount of
goods and services produced
per head of the population
over a period of time
Noun + Noun Discussions on the
arrangements for international
trade
(1) Adjective + (1) A broad term describing
any marketplace where
Noun trading of securities including
equities, bonds, currencies,
and derivatives occur
(2) A group of representatives
from businesses that produce
or supply goods who visit

65 Optimism dips, but Americans
still feel economy is in good
shape under Trump: CNBC
survey
66 US efforts to cut trade deficit
show biggest win in almost a year
67 Likely Fed nominee Stephen
Moore thinks rates should be cut
by half a percentage point
68 Weekly mortgage applications
surge nearly 9% on lower rates
69 US consumer confidence
weakens in March
another country in order to
increase business with that
country
Noun + Noun 1. The amount by which the cost
of a country's imports
exceeds the value of its
exports.
Noun + Noun A document submitted by one
or more individuals applying
to borrow money to purchase
real estate
Noun + Noun A statistical measure of
consumers' feelings about
current and future economic
conditions, used as an
indicator of the overall state
of the economy.
70 US auto sales are falling as prices Noun + Noun
for new vehicles jump to highest
ever
71 Home prices in January see
smallest gain in nearly 4 years:
S&P Case-Shiller
72 US housing starts fall in February
on weak single-family
homebuilding
73 Bond market (1) says not only is
a recession coming (2), but the
Fed will cut interest rates (3) to
stop it
74 Trump turns to trade fights with
Congress, China and Europe now
that the Mueller probe is done
Revenue for the number
of cars sold in the United
States
Noun + Noun The sums in money for which
houses may be bought or sold
(1) (2) (3): Noun + (1) A financial market in
Noun which the participants are
provided with the issuance
and trading of debt securities
(2) Signs for a significant
decline in economic activity
(3) The proportion of a loan
that is charged as interest to
the borrower
Noun + Noun An economic conflict
resulting from extreme
protectionism in which states
raise or create tariffs or
other trade barriers against
each other in response
to trade barriers created by
the other party
75 Standard Chartered CEO says a
recession next year 'looks less
likely today'
76 Fed's Evans says inflation could
run to 2.5% before rate hikes are
needed
77 Former Fed Chair Yellen says (1) & (2): Noun + (1) A financial market in
bond market (1) could be hinting Noun which the participants are
at need for a rate cut (2) — not a provided with the issuance
recession and trading of debt securities
(2) Decreasing rate
78 More bumps in the road' before Noun + Noun An agreement between two or
US-China trade deal, former more countries, often in the
Treasury Secretary Jack Lew form of a treaty, establishing
warns the conditions under which
products from each country
may be exported to the other.
79 Business economists see a (1) Noun + Noun Expert in Economy
slowdown in growth this year,
survey says
80 Fed's Charles Evans says US
economy is slowing but
downplays recession
81 Trump says GDP would have
topped 4% if Fed had halted rate
hikes sooner
82 The bond market is flashing its (1) Noun + Noun, (1) A financial market in
biggest recession sign since (2) Adjective + which the participants are
before the financial crisis Noun provided with the issuance
and trading of debt securities.
(2): A situation in which the
supply of money is outpaced
by the demand for money.
83 Boeing's 737 Max could single-
handedly hit US GDP if
production is halted, JP Morgan
says
84 Mortgage rates just tanked Noun + Noun The rate of interest charged
thanks to the Fed – and they could by a mortgage lender
go even lower
85 US weekly jobless claims fall
more than expected
86 Fed holds line on rates, says no
more hikes ahead this year
87 Trump finally got his wish from
the Fed, but not for the reasons he
wanted
88 Fed now sees no rate hikes in
2019
89 Here's what changed in the new
Fed statement
90 Fed gives market what it wanted
— it's ending its balance sheet
reduction in September
Adjective + Noun A statement of the assets,
liabilities, and capital of a
business or other organization
at a particular point in time,
detailing the balance of
income and expenditure over
the preceding period

91 Fed Chair Powell says Chinese

and European economies have
slowed 'substantially'
92 Market sees nearly 50% chance of Noun + Noun The decrease in Fed interest
a Fed rate cut by the end of rate
January 2020
93 The market could be setting itself A disappointment
up for a letdown from
Wednesday's Fed decision
94 More than free money: How long-
shot 2020 candidate Andrew
Yang would reshape the US
economy
95 US economic growth is likely to
slow sharply this year and next,
according to CNBC's Fed Survey
96 White House touts Trump's (1) Adjective + (1) A course of action that is
economic policies (1), warns Noun intended to influence or
 against 'Medicare-for-all' (2) and (2) (3) Noun +
wealth tax (3)
97 Jamie Dimon says we've split the
US economy, leaving the poor
behind
98 Homebuilder sentiment (1)
holds steady despite a decline in
mortgage rates (2)
99 The one research that everyone in
Washington watches' just showed
a big gain in job openings
100 US manufacturing output falls
for a second straight month
control the behavior of
Noun the economy
(2) A universal health care
plan developed by Senator
Bernie Sanders
(3) A levy on the total value
of personal assets
(1),(2) Noun+Noun (1) A group of companíe
whose business is the
construction of private houses
(2) The rate of interest
charged by a mortgage lender
Verb + Noun A sub-set of industrial output
2. The number of headlines using compound nouns compare to other
structures

Compound nouns
44%
56% Other structures

The number of titles using compound nouns compare to other structures

As can be seen, the chart above pointed out the percentage of CNBC’s
journalist using compound nouns in economy March’s titles. In details, more than
half of the total titles (56%) including compound nouns in it. It is obviously observed
that there is a great deal of CNBC’s journalists are likely to manage this kind of
structure to attract the audiences. On the other hand, 44% of the titles without
compound noun often are a short statement with simple structure: S V O. Journalists
themselves maybe find using simple form of sentences easy to understand and
boring at the same time. Therefore, these kind of structure often use in titles which
weekly posted. On the contrary, with the aim to attract readers, compound nouns are
used in tittles whose the news contain hot issues. In brief, compound nouns places
such an important role in CNBC’s economy tittles.

3. The frequency using types of compound noun in economy headlines.

 The pie chart illustrated the frequency in using types of compound nouns in CNBC’s
economy headline. According to the chart, it is clear that the majority of surveyed titles all
use the form: Noun- Noun (55%) and Adjective – Noun (36%) to create a compound noun,
in which the word with form: Noun - Noun is taken advantage. On the other hand, the word
form: Verb - Noun, Adverb noun, Verb + preposition or Noun + Verb seems scarce
appeared (9%). The reason for this trend is mainly because noun is easy to describe or infer
to topic discussed in the article. In addition, CNBC is the world-famous online, language
in this one should be popular and easy to understand, and the form Noun + Noun is one
like that. For example, the word “letdown” in “The market could be setting itself up for a
letdown from Wednesday's Fed decision” (Economy section, CNBC), means a
disappointment, not be something decrease or down. Whereas the word “financial crisis"
in “The bond market is flashing its biggest recession sign since before the financial crisis”
is easily understandable to be a crisis in finance of any organizations which directly harm
for finance department and other ones of that organization. All examples mentioned above
is idiomatic and non-idiomatic compound nouns. It does not mean that non-idiomatic
compound nouns are all under form: Noun- Noun or Adjective - Noun and idiomatic
compound nouns are all under form: Verb + Noun, Adverb + Noun, Verb + preposition or
Noun + Verb. It means that most of compound nouns in the first group is easily understand
immediately. Some idiomatic compound nouns still exists in the headline such as: “Blue
collar” (skilled worker) in “Blue collar no more: Skilled auto technicians are in high
demand”, but it accounts for a very small percentage in headlines.
4. The influence of compound nouns in attracting readers

The number of left comments on the article for the use of

compound nouns

20

45

35

Fewer than 500 comments 500 - 1000 comments More than 1500 comments

The number of left comments on the article for the use of compound nouns
According to the collected data, the articles with interaction with the number
of 500-left-comments (about 20%) are compound noun unused articles. The number
of comments from readers for compound noun articles but with a small amount is
around 500-1000 comments, accounting for 35% of the total. On the contrary, for
articles with regular occurrence of compound noun often attract many interaction on
online newspaper, accounting for 45% with more than 1500 comments for each.
The effect of using compound nouns can be seen in encouraging readers to
pay attention to the articles. The present of compound nouns are very effective. Each
word carries precious and meaning, makes them perfect to encapsulate the article
content in a short title. Sometimes, editorial content writers write titles and headlines
that have nothing but compound nouns. Therefore, the use of compound nouns
causes curiosity and interest for readers and make people read the whole article to
understand the meaning of the title.
CHAPTER IV: CONCLUSION

It is undeniable that compound noun plays a great role in economy headlines,

especially CNBC’s headlines. This research showed the frequent of using compound nouns
compares to other structures: more than a half of CNBC March’s titles including it.
Moreover, this research pointed the form: Noun- Noun and Adjective - Noun to create a
compound noun are using the most in headlines. On the other hand, the form: Verb - Noun,
Adverb noun, Verb + preposition or Noun + Verb seems scarce appeared. The reason
behind this trend is the simple of nouns to describe topics which journalists want to discuss
in the articles. Basing on the collected data, this research also identified the interactions
between readers with headlines using/not using compound nouns. It is apparently that titles
including compound nouns were paid much more attention than the others. Readers found
that the compound nouns which hard to understand make them want to discover more. In
addition, other structures are usually used in daily or weekly articles while compound
nouns, on the contrary, are used for hot issue articles.
Therefore, through this research, our team wish to help people especially students
studying economy and readers of CNBC to aware and understand the characteristics of
compound nouns. People, then, to realized the important of compound nouns, a not-too-
small part of their choosing articles to discover through titles.
 REFERENCE
1. Frank, M. (1972). Modern English: A practical reference guide. Englewood Cliffs, NJ:
Prentice-Hall Inc.
2. Hoang Tat Truong, 2004, Basic English Lexicology.
3. Giegerich, H. J. (2004). Compound or phrase? English noun-plus-noun constructions
and the stress criterion (Retrieved from http://journals.cambridge.org on September 16,
2014)
4. Nita Widiastuti, 2016, The use of compound words in sport column on the Jakarta post
1st – 7th February 2016
5. Cambridge Dictionary online edition
6. Website: investopedia.com
7. Website: investigatinganswer.com
8. Website: yourdictionary.com
9. Website: collinsdictionary.com