Do you think Samantha has a competitive strategy?

What competitive
strategy would seem to make sense for her?

Samantha operates her business “by the seat of her pants”, which means she does it
using only her own experience and trusting her own judgment. Thus, I do not think
she has a competitive strategy, she is just taking business as it comes. Her idea of a
business strategy is keeping reminding her former clients of her services. However,
it will not always work because business probably is not slow at just the right time
that they need to be called. I think she would definitely benefit to think about
getting one especially as business grows.

For Samantha, given her forestry education, she might consider a differentiation
strategy with a focus on the tree health and maintenance industry segment. Her
education will clearly distinguish her from many others in this field, and she
should be able to capitalize on that with residential and commercial properties
requiring regular tree maintenance.