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  • Net Promoter Score, Customer Retention, and Purchase Frequency: 2013-2015

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    michael mwanandimai
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    The document contains charts and tables showing metrics related to net promoter scores, purchase frequency, churn rates, and percentages of customers categorized as detractors, promoters, or passives for the years 2013, 2014, and 2015. Key metrics include a net promoter score of 42% in 2013, 46% in 2014, and 38% in 2015, along with varying purchase frequencies and churn rates across the three years.

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    The document contains charts and tables showing metrics related to net promoter scores, purchase frequency, churn rates, and percentages of customers categorized as detractors, promoters, or passives for the years 2013, 2014, and 2015. Key metrics include a net promoter score of 42% in 2013, 46% in 2014, and 38% in 2015, along with varying purchase frequencies and churn rates across the three years.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    15 views3 pages

    Net Promoter Score, Customer Retention, and Purchase Frequency: 2013-2015

    Uploaded by

    michael mwanandimai
    The document contains charts and tables showing metrics related to net promoter scores, purchase frequency, churn rates, and percentages of customers categorized as detractors, promoters, or passives for the years 2013, 2014, and 2015. Key metrics include a net promoter score of 42% in 2013, 46% in 2014, and 38% in 2015, along with varying purchase frequencies and churn rates across the three years.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 3

    2013 2014 2015 2013

    42% 46% 38% 82.29%

    net promoter score


    2013 2014 2015
    detractors 15% 5% 20%
    promoters 45% 55% 40%
    passives 40% 40% 40%

    purchase frequency
    46%
    42%
    38%

    2013 2014 2015


    2014 2015 2013
    85% 75% 16%

    Cchurn
    retenti
    purchse
    hart
    repeat
    repeat
    net Charton
    promterrate
    customer
    purchase rate
    frequency
    Title
    Title
    score
    rate
    rate
    60% 55%

    17%
    detractors promoters pas s i ves
    50%
    60% 2015 2015 45% 13% 38%
    55%
    40% 40% 40% 40%
    40%
    purcha se frequency
    16%

    50% 45%
    40% 40% 40% 40%
    churn rate

    30%
    40%
    2014 2014 16%46%
    20%
    15%

    30%
    20% 15%
    20%
    20%
    10% 15%5%

    10% 2013 2013 14% 42%


    0% 5%
    detractors promoters pas s ives
    0%
    1 32013 2%0%
    2 00% 5% 2013
    4% 2013
    2013
    10%6% 2014
    02014
    2014
    215%2014 2015
    8%20%
    14 2015
    2015
    25% 30%
    10% 12% 35% 2 2015
    14% 40% 45% 50%
    0 1 5 16% 18%
    2014 2015
    15% 17%

    churn rate
    2013 2014 2015
    14% 16% 13%

    purchase frequency
    2013 2014 2015
    42% 46% 38%

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