NIKE

CASE BACKGROUND

On July 5, 2001, Kimi Ford, a portfolio manager of NorthPoint Group, a mutual-fund

management firm, pored over analysts' write-ups of Nike, Inc., the athletic-shoe
manufacturer. Nike's share price had declined significantly from the beginning of the
year. Ford was considering buying some shares for the fund she managed, the
NorthPoint Large-Cap Fund, which invested mostly in Fortune 500 companies, with an
emphasis on value investing. Its top holdings included ExxonMobil, General Motors,
McDonald's, 3M, and other large-cap, generally old-economy stocks. While the stock
market had declined over the last 18 months, the NorthPoint Large-Cap Fund had
performed extremely well. In 2000, the fund earned a return of 20.7%, even as the. S&P
500 fell 10.1 %. At the end of June 2001, the fund's year-to-date returns stood at 6.4%
versus -7.3% for the S&P 500.

Only a week earlier, on June 28, 2001, Nike had held an analysts' meeting to
disclose its fiscal-year 2001 results.1 The meeting, however, had another purpose: Nike
management wanted to communicate a strategy for revitalizing the company. Since
1997, its revenues had plateaued at around $9 billion, while net income had fallen from
almost $800 million to $580 million. Nike's market share in U.S. athletic shoes had fallen
from 48%, in 1997; to 42% in 2000.2 In addition, recent supply-chain issues and the
adverse effect of a strong dollar had negatively affected revenue.

At the meeting, management revealed plans to address both top-line growth and
operating performance. To boost revenue, the company would develop more athletic
shoe products in the mid-priced segment3 – a segment that Nike had overlooked in
recent years. Nike also planned to push its apparel line, which, under the recent
leadership of industry veteran Mindy Grossman,4 had performed extremely well. On the
cost side, Nike would exert more effort on expense control. Finally, company executives
reiterated their long-term revenue-growth targets of 8% to 10% and earnings-growth
target of above 15%. Analysts' reactions were mixed. Some thought the financial targets

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were too aggressive; others saw significant growth opportunities in apparel and in Nike's
international businesses.

Kimi Ford read all the analysts' reports that she could find about the June 28
meeting, but the reports gave her no clear guidance: a Lehman Brothers report
recommended a strong buy, while UBS Warburg and CSFB analysts expressed
misgivings about the company and recommended a hold. Ford decided instead to
develop her own discounted cash flow forecast to come to a clearer conclusion.

Her forecast showed that, at a discount rate of 12%, Nike was overvalued at its
current share price of $42.09. However, she had done a quick sensitivity analysis that
revealed Nike was undervalued at discount rates below 11.17%. Because she was
about to go into a meeting, she asked her new assistant, Joanna Cohen, to estimate
Nike's cost of capital.

Cohen immediately gathered all the data she thought she might need and began
to work on her analysis. At the end of the day, Cohen submitted her cost-of-capital
estimate and a memo explaining her assumptions to Ford.

What is the WACC and why is it important to estimate a firm’s cost of capital? Do
you agree with Joanna Cohen’s WACC calculation? Why or why not?

WACC is the weighted average cost of capital and is a blended measure of a

firm’s overall cost of capital and is comprised of all of the firm’s various components’
costs, or the required rate of return on each capital component, such as common
stock, preferred stock, and debt. The WACC represents the minimum rate of return
that the firm expects to earn on any capital investments they may make and is the
correct cost of capital to use when analyzing capital budgeting decisions. The
WACC is calculated based on (1) estimates of the component costs of common
equity, preferred stock, and debt, (2) the firm’s expected tax rate (both federal and
state), and (3) Debt-to-Value and Equity-to-Value ratios.
After reviewing all of the information available to us regarding the firm and the
subsequent calculations presented by Ms. Cohen, we found that we did not agree

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 with the methods she used to reach the WACC results due to the fact that she made
several assumptions that we believe to be incorrect, which are:
1. Incorrect Debt – We found that the debt of the firm was calculated improperly
when Ms. Cohen added short-term debt and notes payable to the long-term debt.
When calculating the WACC the correct method, in the case of Nike, Inc., is to
take into account only long-term debt.

2. Incorrect Tax Rate – We found that Ms. Cohen used a tax rate of 38% which is
incorrect since we believe that she should have used a tax rate of 36% which is
the most recent tax rate paid by Nike in 2001 and is therefore more likely to be
the most accurate rate.

3. Incorrect Beta – We found that the beta used by Ms. Cohen is also incorrect.
Ms. Cohen used the average of Nike’s historical betas which comes to 0.8
instead of the using the most current year-to-date beta of 0.69 that was just
calculated recently.

4. Incorrect Risk Free Rate – We found that Ms.Cohen’s decision to use the 20-
year bond rate of 5.74% as the Risk free rate was incorrect and she should have
used the short-term rate (12 months or less) instead, which in this case is 3.59%.

5. Incorrect Equity – We found that Ms.Cohen calculated the Equity figure by

including all of the shareholders’ equity to arrive at a figure of 3,494,500,000
which was incorrect because when calculating the equity she should have used
the current market value should be included which is calculated by multiplying
the current stock price by the current number of shares outstanding.

If you do not agree with Cohen’s analysis, calculate your own WACC for Nike
and be prepared to justify your assumptions.

Formulas Used in Calculation:

WACC = rd(1-T) x (D/V) + re x (E/V)

Re = R + Credit Risk Rate (1-t)

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 D = Long Term Debt

E = Current Stock Price x Number of Shares Outstanding

rm = Market Risk Rate

rf = Risk Free Rate

CAPM - Re = rf + β (rm – rf)

Value = E + D

Case Study Data Factors:

Tax Rate = 36%

Market Risk Rate = 7.50%

Risk Free Rate = 3.59%

Beta, β = 0.69

Debt, D = 435.9

Equity, E = 42.09 x 271,500,000 = 11,427.4

Value, V = 435.9 + 11,427.4 = 11863.3

Solving for Rd and Re and Tax Rate

Tax Rate = 36%

Cost of Debt
N = 40
PMT = (6.75/2) = 3.375
PV = -95.60
FV = 100
I/Y = 3.5837 x 2 = 7.1674%
Rd = 2 x I/Y = 7.1674%

Cost of Equity (via CAPM method)

rf = 3.59%
β = 0.69

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 rm = 7.50%
Re = rf + β(rm – rf) => 3.59% + (0.69)( 7.5% - 3.59%) => 3.59% +
(0.69)(3.91%) => 3.59% + 2.698 => 6.288
Re = 6.288%

WACC Calculation:

WACC = rd(1-T) x (D/V) + re x (E/V)

=> 7.1674% (1 – 36%) x (435.9/11,863.3) + 6.288% x (11,427.4/11,863.3)

=> 7.1674% (64%) x (.0367) + 6.288% x (.9633)

=> 0.001683 + .06057

= .062253WACC = 6.23%

Justification of Assumptions:

a. We believe that short-term debts (listed under current liabilities) should

only be used when calculating the WACC for small firms in the U.S. and
other international firms that rely upon it on a continuous basis for
operations.

b. We believe that using the most recent tax rate that the firm has paid more
accurately reflects the current tax environment and thus is more likely to
represent the actual tax rates the firm will encounter.

c. We believe that rather than using the average historical beta it is more
prudent to use the current year-to-date beta of the firm will more likely
represent the current credit risk that the firm is currently operating under
and therefore it will increase the accuracy of the estimated cost of equity
and the subsequent WACC.

d. We believe that using the current yield on 20-year Treasuries for the risk
free rate is incorrect due to the fact that the CAPM is a short-term model
that calls for a short-term interest rate such as the current yield on short-
term Treasuries (12 months or less).

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Calculate the costs of equity using CAPM, the dividend discount model, and the
earnings capitalization ratio. What are the advantages and disadvantages of each
method?

I.Cost of Equity using Capital Asset Pricing Model:

CAPM Calculation: Re = rf + β (rm – rf)

= 3.59% + .69(7.50% - 3.59%)

= 3.59% + 2.70%

Re = 6.288%

II.Cost of Equity using Dividend Discount Model:

Given the following: P0 = $42.09, Div1 = .48, g = 5.50%

DDM Calculation: r = Div1/P0 + g

= .48/42.09 + .055 = .0114 + .055 = .0664

Re = 6.64%

III.Cost of Equity using Earnings Capitalization Ratio:

Given an estimated EPS of $2.32 and a current stock price of $42.09

gives us the following estimated cost of equity:

$2.32 / $42.09 = 0.0552

Re = 5.52%

What should Kimi Ford recommend regarding an investment in Nike?

Based upon the information available to us we reached the following conclusions:

1) Since non-Nike brands accounted for only 4.5% of Nike’s total revenue and
the only non-sports related business segment was their Cole Haan line it was

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 very likely that all of the various business segments faced the same risk
factors. Therefore, rather than compute multiple costs of capital we thought
that it would be appropriate to use to a single cost of capital for the entire
company.
2) Since Nike utilizes two capital components, debt and equity, we calculated
their cost of capital using the after-tax WACC method (based upon financial
figures available) which gave us the following results:
a. Capital Structure
i. Debt: 3.67%
ii. Equity: 96.33%
b. Market Value (in millions)
i. Debt: 435.9
ii. Equity: 11,427.4
c. Component Costs of Capital
i. Debt: 7.17%
ii. Equity: 6.29%
3) Taking these component costs into account, along with all of the additional
relevant numbers available to us we calculated Nike’s after-tax WACC to be
6.23%.

We would strongly recommend, that based upon the analysis by Ms. Ford in which
she concluded that Nike is undervalued at discount rates below 11.17%, Ms. Ford
immediately invest a substantial amount of the NorthPoint Large-Cap Fund in Nike,
Inc. since it is a definite value investment with its discount rate of 6.23%.

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