WHAT IS FAST FASHION?

What Is Fast
Fashion?
Clothes shopping used to be an occasional event –
something that happened a few times a year when
the seasons changed, or we outgrew what we had.
But about 20 years ago something changed. Clothes
became cheaper, trend cycles sped up and shopping
became a form of entertainment. Enter Fast Fashion
– and the global chains that now dominate our high
streets and online. But what is Fast Fashion? And
how does it impact people and planet?

It was all too good to be true. All these stores selling

cool, trendy clothing you could buy with your loose
change, wear once and then throw away. Suddenly
everyone could afford to dress like their favourite
celebrity, or wear the latest trends fresh from the
catwalk.

Then in 2013 the world got a reality check when the

Rana Plaza clothing manufacturing complex in
Bangladesh collapsed, killing over 1,000 workers.
That’s when consumers really started questioning
Fast Fashion and wondering what was the true cost of
those $5 t-shirts. If you’re reading this article, you’re
probably already aware of Fast Fashion’s dark side,
but it’s worth exploring how the industry got to this
point.

What is Fast Fashion?

 Fast fashion can be defined as cheap, trendy clothing,
that samples ideas from the catwalk or celebrity
culture and turns them into garments in high street
stores at breakneck speed.
BAD PROS
Highlights
 Globally, 80bn pieces of new clothing are purchased translating into $1.2 trillion
annually
 The major production hubs are China and B'desh, while the US consumes more
clothing and textiles than any other country
 The fast-fashion supply chains have created a global environmental justice
dilemma

Read more at:

//economictimes.indiatimes.com/articleshow/67496950.cms?from=mdr&utm_sour
ce=contentofinterest&utm_medium=text&utm_campaign=cppst

hese six strategies offer easy ways to avoid the fast-

fashion craze and start building a healthier wardrobe.
1. Establish Your Priorities. ...
2. Know Your Brands. ...
3. Rock Your Unique Style. ...
4. Create a Rescue Plan. ...
5. Recycle, Reuse — and Rent. ...
6. Take It Easy On Your Clothes. ...
7. 5 Ways to Kick the Fast-Fashion Habit.