‘Fast fashion

oIntroduction
Clothes shopping used to be an occasional
event—something that happened a few times a
year when the seasons changed or when we
outgrew what we had. But about 20 years ago,
something changed. Clothes became cheaper,
trend cycles speed up, and shopping became a
hobby. Enter fast fashion and the global chains
that now dominate our high streets and online
shoping.
o But what is fast fashion?
oAnd how does it impact the planet?
oDefinition:What is Fast
fashion?
•Fast fashion can be
characterized as cheap, stylish
clothing that samples trends
from the runway or celebrity
culture to turn them into articles
of clothing sold in popular street
stores at breakneck speed to
meet shopper requests. The idea
is to induce the most current
styles on the advertisement as
quickly as conceivable.
oThe history of fast fashion
Within the late 1990s and 2000s, low-
cost design reached its pinnacle. Online
shopping took off, and fast-fashion
retailers like H&M, Zara, and Topshop
took over the large fashion industries.
With new designs, cool innovations, and
accessible products, it’s no wonder
consumers were obsessed with these
stores. These brands took the beauty and
components from the best high end
fashion industries and replicated them
rapidly and cheaply to attract more
customers.
 Fast fashion’s
advantages

Affordabl There are many

e style choices
 oFast fashion’s
disadvantages
The bad impacts of fast fashion on the
environment:
•Fast fashion emits 1.2 billion tons of
CO2 per year, more than air travel and
shipping combined.
• Fast fashion produces 20% of global
wastewater, contaminating rivers, oceans,
drinking water and soil.
• 60% of clothes are made of synthetic
materials derived from petrochemicals.