Before I start my presentation today, can I ask you guy few questions?

How many of you have bought items from H&M, ZARA, Mango, Shein,..?

How often?

Can you please list me some reasons that why you spend your money on these brand? Cheap? Trendy? A
lot of Choice?

Have you ever heard about these brand:

These are sustainable clothing brand

And these ( H&M, ZARA, Mango, Shein,…) are unsustainable clothing brand that lead fast fashion trend

1. What is fast fashion?

Fast fashion can be defined as cheap, trendy clothing that samples ideas from the catwalk or celebrity
culture and turns them into garments in high street stores at breakneck speed to meet consumer
demand.

The idea is to get the newest styles on the market as fast as possible, so shoppers can snap them up
while they are still at the height of their popularity and then, sadly, discard them after a few wears.

2. History

Before the 1800s, fashion was a laborious with time-consuming process. However, the Industrial
Revolution forever changed the world of fashion by introducing new technology like the sewing machine
and textile machines,[5] which led to ready-made clothes and mass production factories Clothes became
easier, quicker, and cheaper to make.

In the late 1990s and 2000s, low-cost fashion reached a peak. Online shopping took off, and fast-fashion
retailers like H&M, Zara, and Topshop took over the high street. These brands took the looks and design
elements from the top fashion houses and reproduced them quickly and cheaply. With everyone now
able to shop for on-trend clothes whenever they wanted, it’s easy to understand how the phenomenon
caught on.

3. Why is fast fashion bad

a. Polluting our planet

Under pressure to reduce costs and speed up production time, Fast fashion's negative impact includes its
use of cheap, toxic textile dyes which pollute clean sources globally. Phần lớn thời trang nhanh sử dụng
vật liệu rẻ tiền như Polyester - một loại chất liệu rất phổ biến. Để sản xuất ra nó, người ta đã thải ra 706
triệu tấn khí CO2 mỗi năm và mất cả ngàn năm để phân hủy. The processing of leather also impacts the
environment, with 300kg of chemicals added to every 900kg of animal hides tanned.

b. Harming animals

Animals are also impacted by fast fashion. In the wild, the toxic dyes and microfibres released in
waterways are ingested by land and marine life through the food chain. When animal products such as
leather, fur, and even wool are used in fashion directly, animal welfare is put at risk.

c. Exploiting workers

As well as the environmental cost of fast fashion, there’s a human cost.

Fast fashion impacts garment workers who work in dangerous environments, for low wages, and without
fundamental human rights. Further down the supply chain, the farmers may work with toxic chemicals
and brutal practices that can have devastating impacts on their physical and mental health.

The workers at factories and garment factories all from developing countries are receiving a salary that
does not satisfy basic human rights (USD 1.2/day) with very bad work conditions. For example, the Rana
Plaza building collapse in Bangladesh claimed 1,127 lives and injured 2,500.

d. Encourages a “throw-away” consumer mentality

That's why it's also called disposable fashion. Many fast fashionistas in their teens and early twenties—
the age group the industry targets—admit they only wear their purchases once or twice

Chile has long been a hub for second-hand or unsold clothes. An estimated
59,000 tons of clothing arrive at the port of Iquique, in northern Chile, each year.
Of which, at least 39,000 tons of clothes will be left lying in desert landfills.