The Leadership Excellence Series

The Visionary Leader

311
What Is a Vision?

A vision is a mental picture

of what an organization
aspires to become.

1
Purpose of a Vision Statement
A vision statement:
Provides a general direction
Provides context for decision making
Affects an organization’s structure
Affects working relationships

2
Characteristics of a
Vision Statement
Vision statements are:

Clear  People-oriented
Challenging  Inspiring

General  Easily communicated

3
Crafting a Vision Statement
What does the organization do well?
What is the most important thing the
organization wants to do?
What makes the organization unique
or special?
What does the team expect from
the organization?
What makes the team feel good about
the organization?
4
Crafting a Vision Statement
Involve Team Members

Willingness to achieve the vision

Control their own futures
Fosters cooperation and
collaboration

5
Communicating a Vision
Help the Team Embrace the Vision
Talk about the vision all the time
Explain how it will benefit them
Be enthusiastic
Show that you mean it

6
Conclusion

If you want to build a ship,

don’t drum up people to collect wood
and don’t assign them tasks and work,
but rather teach them to long for
the endless immensity of the sea.
– Antoine de Saint-Exupéry