Question:

All consumers have their own brand preferences. As consumer, can identify
any five brands of your choice that have inspired you and other five brands
who failed to do so?

Five brands that have inspired me:

1. Samsung Electronics Co. Ltd

Samsung Electronics Co. Ltd is a Korean Company that deals in the manufacturing and
selling of electronics as well as computer peripherals. Samsung’s Geographic
Segmentation has alienated whole of the Asian market into geographical regions such as
north, south, east and west. It has made the products according to the desires of different
regions and nations. Demographic Segmentation of Samsung is mainly focused on
genders i.e. males and females. Age does not really matter but its users range from the
ages of 10 to 65. Samsung’s products are launched with unique features to all kinds of
people. Samsung also divides and categorizes their customers on the basis of what phase
of life the customer is in i.e. student, businessman or professions. Taking into view
Samsung’s Psychographic Segmentation, all of the customers are categorized according
to levels which are based on their standards of living and traits Lastly, Samsung’s
Behavioral Segmentation targets the consumer based upon what kind of reimbursement
they get from purchasing items from or being a customer of Samsung Electronics.

Samsung is positioned to exemplify unique technologies, united with glamour and

sleekness to target young generations, adults and professionals. Its premium look gives it
an edge over its competitors. The company has now differentiated itself from a
widespread phenomenon that it is cost effective. It used to deliver cheap products which
had high quality technology but were not as stylish and chic as they are now. Some other
factors regarding the Samsung’s positioning are the
 ground-breaking product features
 worth for money
 power efficiency
 cost saving

2. Nestle
 Nestle is one of the globally recognized brand that deals with many different products.
Nescafé is a brand with in nestle and did not fail to increase the sales as far as Nescafé
coffee got invented. Market of nescafe can be segmented through a number of
factors. Nescafé ice cold coffee was invented especially for the people who live in the
geographical areas where there is likely to be hot climate and in order to face that severe
climatic conditions Nescafé ice cold coffee proved to be very helpful. Furthermore,
Nescafé is likely to focus on the age groups starting from late teens to early thirties.
Nescafé has been likely to segment both male and females through providing them with
variety of coffees that might match up to the tastes of general public. Nescafé has made
its coffee affordable for every kind of income group.
 Market target:
Market target is the selection of one or more segments identified by the company.
Upper and middle class being one of the target group for Nescafé due to
affordable prices for instance, Nescafé gold is especially made for the rich
consumers of Nescafé. Moreover, instant coffee making 3 in 1 for the working
women or students which consumes much less time. Nescafé classic coffee being
strong will be helpful for the workers who are ready to do extra time work,
students who are planning to spend their time studying.
 Positioning:
Nescafé has been able to provide the consumers with affordable prices. Nescafé
has been keen on providing its consumers with quality as well as taste. Nescafé
has the biggest market share on a whole as it provides the consumers with variety
as well as quality and cost effective prices which enables them to counter
competition on a whole. The red Nescafé mug which has been given free with a
jar of coffee is yet again proving the concept of sharing happiness. Nescafé coffee
enables the consumers to feel good and refreshed. Furthermore, this brand also
allows quality as well as reasonable or affordable prices countering competition.

3. Nokia:
Nokia has been known to be one of the most widely selling mobile phones brand with
quality as well as affordable prices from 1998-2012. It has joined its operations with
 Microsoft however since the past few years approx five years apple and android phones
have been taking the place of Nokia which it had been maintaining since the past 14
years.
 Market segmentation:
This is when we divide the whole population into small subsets. Nokia has been
likely to counter both urban as well as rural areas because it has a huge variety of
handsets starting off with the cell phones with the basic features to cell phones
with a lot of features in it. Furthermore, it targets several age groups but these
days’ old age people are more likely to use Nokia because it's much simple to use
such handsets with limited features. There are a couple of people who have been
proving their loyalty to the brand since the past years.
 Market targeting:
Nokia has been targeting lower income group as well as upper income group
because the price range starts off with 2000-50,000. Nokia has been one of the
brands that has been providing the consumers with quality as well as long battery
hours. Hence, in villages Nokia handsets are more likely to be used because it
allows the villagers to have longer usage without the tension of load shedding.
 Positioning:
Nokia has been launching its handsets for all classes for instance Nokia 101 for
low income group and lumia 720 catering the upper segment of the
society. Furthermore, Nokia has been providing the consumers with the quality in
order to create positive brand image and keeping the consumers loyal towards the
brand. It has been able to achieve and work towards their positioning statement of
'connecting people' by creating handsets for all kinds of people.

4. Nishat linen:
A part of Pakistan’s biggest textile miles, nishat has been successful to take over the
hearts of people by offering such good products. It is the most important group and also
the fifth largest group of Pakistan. Nishat group of industries has a command on 4 sectors
that are banking, cement, textile and management. This company is engaged in textile
 manufacturing like printing, dyeing, weaving, bleaching, spinning and buying and selling
of textiles. This company is satisfying its customers by providing high quality products.
Now nishat is not just a store but more of it. Their brands reflect a certain image to the
consumers who buy the products to enhance their already groomed personality. They
also focus on gender as they have clothes for both males and females.
 Product line of nishat is:
Naqsh: clothing line for men. It includes loose fabric as well as ready to wear
shalwar kameez for all occasions that are casual yet uniques.
Nisha: clothing line for women. They have a wide varity of fabrics like khaddar,
chiffon, voile, linen, karandi, satin etc; it caters to every fashion whim of women.
They also have bed sheets, quilts, cushions , kitchen linen and accessories.
This company focuses on the product design, quality and uniqueness. Now housewives
can impress other through impressive kitchen and bed linen of nishat.

5. MINISO:
I just love MINISO Pakistan. They have high quality products with affordable prices. Its
outlets are almost in all area of cities of Pakistan.
They do not have clothes only but also have makeup, healthcare, kids products etc.
costumers that are its regular buyer knows the worth of their products. They have elegant
and attractive products for men, women and kids. Their products are highly
recommended by many people.

Five brands that are not satisfactory:

Dominos:

Dominos has always disappointed me. The quality for their food is not good. They
have poor service. They never deliver on time and deliver the food cold. The food
is also not good, all the flavors are same and also with less topping.

Pepsi:
They add fake color to their beverages. Also the taste of this crystal pepsi is not
good. The recipe is not good for health. I never feel satisfied when I consume it. It
seems to have some kind of mixing in it.

DELL:
Quality of the products of DELL is not satisfactory as it is made of plastic and is not reliable.
These kinds of products are mainly for long time use but DELL has made its quality so low that
it is no more a good product as compared to its competitors.

Speed of transferring files is very slow in DELL laptops. It takes long time to make your files
ready even if you are in hurry.The screen display quality and graphics of DELL products is very
low and not satisfactory as compared to the other brands in same price range.Sound quality is
very bad in DELL computers and makes the consumers irritated.

Ideas

Designs and prints of ideas are usually very mature and sober and they give a sight that they are
made for the women for elder age.Quality of the fabric is although satisfactory for its customers
but the quality they are offering for the accessories is not up to the mark as compared to its high
prices. Price are not according to the stuff of the clothes.

Hotspot:

their service of serving food is very slow. They take 30-45 minutes for even single
serving.

Staff of this restaurant is also very non professional, especially the waiters. They do
not know how to treat their guests.

Food is also not good in taste and it also gives a foul smell that is veryirritating for the
client.

It does not have proper parking as there are other many restaurants present in that mall so people
having need of car parking would face very inconvenience.