CONSUMER BEHAVIOUR

Pakistani Advertisement

Instructor: Sir Ammad Aziz

Student: Abdul Basit Nazir
17F8744
No. 1 https://youtu.be/x5ubxKKEXIM
This ad is mainly based on the family/love needs of Maslow’s hierarchy pf needs. In this ad the
kid is taking a benefit of Ramadan to convince his uncle and father to be together again and forget
all the ups and downs they faced before because of which they got separated. This ad is produced
by Surf Excel. The kid in the start of the ad bought some snacks for Iftar. But the kid was afraid
of his father and bought all those snacks by not telling/informing his father. And he was hiding all
those snacks in his pockets through which his clothes got dirty because of the oil etc. Then he
made a tray/plate and took those snacks to his uncle house. His aunt opened the door and the kid
wished them happy Ramadan by which his aunt gets emotional and she invites him to come in and
she also says to his husband to get together again and forget all the misunderstandings they went
to the kid’s home and asks his father to forget all the misunderstandings and offers him to be
together again and the kid’ father then gets emotional and forget all ups and downs and celebrates
their reunion. This ad also spreads a message that if you are doing anything good then if you have
to do anything anonymously then its not a big issue. As surf excel spreads that if the kid made his
clothes dirty then there is no big issue that he was doing a good work So their tagline worked here
which is #DAAGHTOACHEHOTEHAIN. This ad is in the category of Emotional, Family love
ads.

No. 2 https://youtu.be/6xJ-w9XDGHM
This ad is produced by Shadee.pk and this ad is in the category of humor and the needs of an adukt
to get married to make his life easy that wife will help the person to get mature and helps the person
in all problems to get solution for that. In this Ad 2 friends lives together where one of them is
properly lazy and immature So he is showing his lazy friends lifestyle in the ad and telling that he
is a good person etc. His friend was a bit worried that he has everything like house money car etc
but he doesn’t have a wife who will help him to take good decisions. So he was checking
everywhere and got the website Shadee.pk and he made the profile of his friend and putt all the
information they need. Then they found a girl which his friend also likes and the girl will properly
help him in every ways. In this ad they are promoting their website/app shadee.pk to those persons
who are in search of a good partner. They can check their app to get a good partner for them.