Instructor: Sir Ammad Aziz

Consumer
Behaviour
Pakistani Advertisement

Student: Azan Kamran

Roll No. 17F 8713
 Assignment No. 2

No.1 https://www.youtube.com/watch?v=I5_XH1ikNsw

This ad was create by surf excel in accordance to Ramadan ul Mubarak. The ad based on the
concept of ethos, means the emotional content. The beautiful thing about it was that they didn’t
directly focus on their core product of washing powder rather they created a storyline to
magnetize the consumer / audience attention towards the ad. Commonly in these advertisements
the main focus or targeted people are mature females but the beauty of this ad is that they created
an image the mindset of children. This is an no doubt an indirect but effective approach. They
also forced creativity in children mindsets to play a positive role in the community, and the
elderly respect. The interesting factor is that they have relate this with their brand statement
“KUCH ACHA KARNA MA DAAG LAG JAI TO DAAG TO ACHA HOTA HAN.”

No.2 https://www.youtube.com/watch?v=KAR6kU6Wme8

This ad was created by Q-mobile by setting the background of the most beloved game, cricket.

The very first good thing about this ad in accordance to social factor was that they focused on the
typical mentality of the people that sports isn’t for the girls. They might not have the right to
have their own free will. Secondly this ad worked on the inspirational factor for the young
females to encourage them to march for their lives. The subject cleared its own message in the ad
by telling that era may change but the distances can be cleared by the use of mobile phones.