ADVERTISING MANAGEMENT

SUBMITTED BY – VALENTINO MATHIAS

SUBMITTED TO – DR. JOMAN LONAPPAN
SUBMITTED ON – 21/08/2020
CLASS – 2ND MBA B
REG NO – 186653413
TOPIC – HUMOUR APPEAL, MC DONALDS
EMOTIONAL APPEAL

• The use of emojis gives the ads a trendy, youthful feel, while
simultaneously evoking the emotional reaction eating the food is meant
to give the consumer.
• The fries are depicted with smiley faces, and the Happy Meal—an item
marketed as a treat for small children—consists of little hearts.
McDonald’s says the new campaign has “placed the brand at the heart of
the pop culture.” Its ability to appeal to our most basic, positive emotions
is obvious as well.
LINKS OF THE ADVERTISEMENT

https://www.youtube.com/watch?v=Df4xAnZBTeY
https://www.youtube.com/watch?v=AK8dI5O5D9M
THANK YOU