Identity

It gives the magazine a target audience. You can then see what audience type you can aim
your magazine at.

Identity can mean our values, experiences, emotions, skills, passions and many other things.

Your identity can be revelled by…..

Clothes Personality Hair style Where you live

Make-up Music Accent Food

Our values in Britain that we are most proud of are our family,friends,accent, British culture,
Food, Freedom, British history

Values VS. Ideology

What’s the difference?

Put simply: WE have values; They have an ideology

In other words, ideology tends to be a pejorative term, aimed at those whose values
differ from our own.

HGEMONY – THE WAY THAT THOSE IN POWER HOLD ONTO IT.

 Eminem Interview

On your new album, “Recovery,” which comes out on Monday, you assume a confessional tone
and back off from the misogyny and demented violence you pushed in your earlier work. Would
you agree?
I think I’d have to go back and listen to it. Did I?

Related

 Times Topic: Eminem

 More Questions For Columns

Does Slim Shady, your raping and killing alter ego, still exist? Or have you split with him?
Shady still exists. But I don’t think the subjects on this record call for, you know, bring the chainsaws and axes out
and murder everyone on this record. There was so much stuff like that off the last record that I felt like I was
starting to run it into the ground. I think consciously I went in a different direction with this record.

Do you regret having written so many songs that refer to women as “bitches” and “hos” who exist
solely for your pleasure?
Anything I’ve ever said, I certainly was feeling at the time. But I think I’ve calmed down a bit. My overall look on
things is a lot more mature than it used to be.

Even your mother sued you for defamation. Is she still in Detroit, where she raised you as a single
mom?
I’m not sure, to be honest. It’d be very hard to repair that relationship.

You’ve been accused of writing gay-bashing lyrics in the past. Would you like to see gay marriage
approved in Michigan, where you live?
I think if two people love each other, then what the hell? I think that everyone should have the chance to be
equally miserable, if they want.

Is this the new, 37-year-old tolerant you?

It’s the new tolerant me!

Compared with other rappers, you are often praised for your complex rhyme schemes. Do you
read poetry?
I don’t think I’ve ever read poetry, ever. I’m not really book-smart.
What does the title of your album refer to? What exactly are you recovering from?
Vicodin, Valium and Ambien, and toward the end, which caused my overdose, methadone. I didn’t know it was
methadone. I used to get pills wherever I could. I was just taking anything that anybody was giving to me.

Where did you go to rehab?

The first time I went it was in Brighton, Mich. The second time I didn’t go to rehab. I just went to a regular
hospital. I detoxed in the hospital, and then I came home. I couldn’t go back to rehab. I felt like I was Bugs Bunny
in rehab.

What does that mean?

When Bugs Bunny walks into rehab, people are going to turn and look. People at rehab were stealing my hats and
pens and notebooks and asking for autographs. I couldn’t concentrate on my problem.

Billboard magazine has ranked you as the best-selling artist of the past decade.What do you do
with all your money?
Save it. I save a lot of money by not buying drugs anymore. I invest. I always try to be smart. I try to treat all the
money I’m making like it’s the last time I’m going to make it.

Do you think rap has peaked creatively?

No. Hip-hop right now — there are certain artists who put hip-hop in a good state. There are a lot of talented
people, and there’s a lot of young talent coming up, like B.o.B, Jay Electronica, Lupe Fiasco and Drake.

Why haven’t you planned any kind of big tour for your new album,other than two concerts with
Jay-Z in September?
Touring is hard on the body. It used to be a big trigger for me with drinking and drugging.

How do you stay sober?

My kids, and also I see a rehab counselor once a week. I’ve been clean for two years.

Happy Father’s Day, by the way. As a divorced father of three daughters, are you a good dad?
Yes. My kids — I love them so much, and they’ve helped me through so many things.

I wonder what they’ll think of your rousing new song,“W.T.P.,” which stands for a white-trash
party. You tell the listener, “Hop in my minivan/let’s get rowdy.”
Just going back to my white-trash roots.
This picture of Eminem cannotes a sense of confiedence, boardline arragont with all of the
money in the background. He also looks as though he isnt bothered and dosent want to be
there which dennotes a coolness about him. To contiue, you can clearly see in the image
Eminem is wearing very youth like clothing. This also protrays his image of cool, calm not
bothered about life which he wants to get acros to his audience which sells his records.
Eminem is an indevidual and has a crazy personality which is cannoted in the way he is sat
which gives his a swagga about him. IN addition, the interview above also dennotes
Eminems personality as confident however in other senses quiet shy and grounded.
However by some of his comments and answers you can tell that he is very down to earth
and knows what is going on in the world good and bad. He is proud of his roots and where
he came from which is another attraction for the readrs.