What is USP?

Ans>The term USP or Unique Selling Proposition is frequently used now a

days. This is something which helps you stay ahead in the competitive world,
something that makes you different from your competitors, be it a product or a
service or both.

By following these simple steps you can easily find out what is your (your
store’s) USP ?

1. Ask Yourself – You need to find out what you offer to your customers which
is different from what your competitors offer. You can also consider your layout
including furniture & fixture, interior and exterior decor, product range, services
you offer. This is what completely makes you different and why people buy
from you.

2. Ask your Customers – Why they are here? They may be here because your
store is close to their house, or you are located in a market complex or you
actually provide good customer service and support when they need it. Believe
me, this is the real practical input that people often overlook.

3. Ask your Team – staff – Ask them what makes them work here. It’s only the
pay or the relationship you share with them. Ask them what makes them feel
good here. What are your positives and negatives including products and
services you offer.

Once you have the complete list, make a summary of top 5 or 10 answers. Now
you have something in common and something uncommon. This is what is your
USP and what exactly you are looking at.

This USP makes you stay ahead of the competition, makes you the leader. You
can also use some phrase or sentence to make a punch line for your store,
business or organization. This punch line will help bring down the customer to
your door step and ultimately increase your brand value.