Pharmacology

 Pharmacology is the branch of biology concerned with the study of drug action, where a
drug can be broadly defined as any man-made, natural, or endogenous (from within body)
molecule which exerts a biochemical or physiological effect on the cell, tissue, organ, or
organism (sometimes the word pharmacon is used as a term to encompass these
endogenous and exogenous bioactive species).
 More specifically, it is the study of the interactions that occur between a living organism
and chemicals that affect normal or abnormal biochemical function. If substances have
medicinal properties, they are considered pharmaceuticals.
 The two main areas of pharmacology are Pharmacodynamics and Pharmacokinetics.
Pharmacodynamics
 Pharmacodynamics is the study of the biochemical and physiologic effects of drugs
(especially pharmaceutical drugs). The effects can include those manifested within animals
(including humans), microorganisms, or combinations of organisms (for example,
infection).
 Pharmacodynamics is the study of how a drug affects an organism.
Pharmacokinetics
 Pharmacokinetics is a branch of pharmacology dedicated to determining the fate of
substances administered to a living organism. The substances of interest include any
chemical xenobiotic such as: pharmaceutical drugs, pesticides, food additives, cosmetic
ingredients, etc.
 It attempts to analyze chemical metabolism and to discover the fate of a chemical from the
moment that it is administered up to the point at which it is completely eliminated from the
body.
 Pharmacokinetics is the study of how an organism affects a drug.
Drug
 A drug is any substance (other than food that provides nutritional support) that, when
inhaled, injected, smoked, consumed, absorbed via a patch on the skin, or dissolved under
the tongue causes a physiological change in the body.
 In pharmacology, a pharmaceutical drug, also called a medication or medicine, is a
chemical substance used to treat, cure, prevent, or diagnose a disease or to promote well-
being.
 Traditionally drugs were obtained through extraction from medicinal plants, but more
recently also by organic synthesis.
 Pharmaceutical drugs may be used for a limited duration, or on a regular basis for chronic
disorders.
Roles & Responsibilities of Medical Sales Representative
• Completing the sales target provided by the company within time frame.
• Complying with all strategies and policies of the company without deviation.
• Building the image of the company in the respective working territories.
• Providing market feedback to company.
• Market research about drugs-molecules and doctors.
• Monitoring activities, products and services of competitors.
• Enlisting doctors in list according to potential by proper survey of chemists.
• Monitoring own brands & competitor brands movement by regular survey of chemist.
• Organizing meeting with doctors according to his daily & monthly plans.
• Meeting doctors regularly and periodically as per company’s norms.
• Briefing the doctors with all possible information’s related to products and brands.
• Presentation and demonstration of product to doctors as per company’s strategies.
• Replying & satisfying all possible queries of doctors related to products.
• Providing professional services to the doctors as per company’s norms & strategies.
• Organizing Meetings/Symposiums/CME’s & other activities with doctors if needed.
• Keeping follow up & maintaining relationships with doctors.
• New business generation from doctors.
• Maintaining & increase current business from doctors.
• Reviewing sale and stock availability at stockiest level.
• Achieving monthly, quarterly and yearly sales target.
• Daily online reporting and update to seniors about work, meetings and performance.
• Regular update & implementation on monthly tour plans and standard tour plans.
• Market review of new product and services.
• Keeping detailed records of contacts.
• Regularly attending monthly, quarterly and yearly meeting & webcast of company.
• Updating scientific & brand related knowledge.