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Quantum School of Business,: A Research Report On "A Comparative Study On Reliance Jio & Airtel"
Quantum School of Business,: A Research Report On "A Comparative Study On Reliance Jio & Airtel"
Research Report
On
“A Comparative Study on Reliance Jio & Airtel”
SESSION- 2015-2017
Submitted By
ROHIT SHRIVASTAVA
Roll No-151030500046
(NH-73), Roorkee
Uttarakhand
1
CONTENTS
Acknowledgement
Executive Summary
Chapter 1
Introduction
Companies profile
Chapter 2
Objectives
Scope of study
Use and importance of study
Chapter 3
Research methodology
Analysis of data
Finding
Chapter 4
Conclusion
Recommendation
SWOT analysis of Reliance Jio & Airtel
Limitation
Chapter 5
Questionnaire
Bibliography
2
CERTIFICATE FROM
ORGANIZATION/ INSTITUTE
CERTIFICATE
This is to certify that Mr. Rohit Shrivastava is a student of MBA final year of
Quantum School of Business, Roorkee of Batch 2015-17. He has satisfactory
completed the Research topic “A Comparative Study on Reliance Jio &
Airtel” as per the rules and guidelines of Uttarakhand Technical University,
Dehradun (Uttarakhand) in the academic session 2015-17.
(Signature)
(Signature)
Project Mentor Head of
department (HOD)
3
CANDIDATE DECLARATION
Rohit Shrivastava
MBA 2nd year
4
ACKNOWLEDGEMENT
Last but not the least I record my sincere thanks to all beloved and
respectable persons who helped me and could find any separate
mention.
Rohit Shrivastava
Signature:
Date:
5
PREFACE
In today’s customer centered market consumers have more choice because
of their different habit’s attitudes, opinions, perception, personality etc. and
therefore, they have really become choosy. Their buying behavior constantly
undergoes modification, consumers are the king or god in the market, and so
it is important to know the buying decision of consumers and why they buy
one particular product when other is equally attractive.
This research report has been prepared to satisfy dual purpose. The market
survey done will at us know the consumer habits, buying criteria, Inspiration
rate, time period, frequency rate, place, effect of an advertising and sales
promotion and secondary data will give us an inside into Newspaper and
trends of last few year.
Finally, this research report was really good learning process for me and it
gave me an opportunity to compare the theoretical knowledge gain with the
practical aspects and difficulties that come across in real life.
This project is fulfillment of course curriculum of MBA Program set by utu, as
each student has to undergo for research report Project. This project is
presented in systematic manner. It contains the information related to
company’s profile and sales promotion of Reliance Jio & Airtel than research
methodology, analytical part, findings suggestion, recommendation and
conclusion is given at the end. The bibliography and appendix also given for
know more about the sample and other information related to telecom
markets. I hope that these will serve the purpose.
Rohit Shrivastava
Signature:
Date:
6
EXECUTIVE SUMMARY
Market Size
Investment
8
(SSTL), the local unit of Russian company Sistema JSFC, in a deal
valued at Rs 4,500 crore (US$ 675 million), which includes payments
to the government for spectrum allotted to Sistema.
Swedish telecom equipment maker Ericsson has announced the
introduction of a new radio system in the Indian market, which will
provide the necessary infrastructure required by mobile companies in
order to provide Fifth-Generation (5G) services in future.
Government Initiatives
9
and implement National Action Plan for Skill Development in Telecom
Sector, with an objective of fulfilling skilled manpower requirement and
providing employment and entrepreneurship opportunities in the sector.
The TRAI has directed the telecom companies or mobile operators to
compensate the consumers in the event of dropped calls with a view to
reduce the increasing number of dropped calls.
Road Ahead
10
CHAPTER-1
11
INTRODUCTION
12
GSM
13
COMPANIES PROFILE
Reliance Jio
Reliance Jio Infocomm
Limited, doing business as Jio, is a LTE mobile network operator in India. It is
a wholly owned subsidiary of Reliance Industries headquartered in Navi
Mumbai, Maharashtra that provides wireless 4G LTE service network (without
2G/3G based services) and is the only 'VoLTE-only' (Voice over LTE)
operator in the country which lacks legacy network support of 2G and 3G, with
coverage across all 22 telecom circles in India.
In June 2015, Jio announced that it will start its operations all over
the country by the end of 2015.[8] However, four months later in October 2015,
the company's spokesmen sent out a press release stating that the launch
was postponed to the first quarter of the financial year 2016-2017.
14
COMPANY PROFILE
Subsidiaries: LYF
Website: www.jio.com
15
The 4G services were launched internally to Jio's partners, its staff
and their families on 27 December 2015. Bollywood actor Shah Rukh Khan,
who is also the brand ambassador of Jio, kick started the launch event which
took place in Reliance Corporate Park in Navi Mumbai, along with celebrities
like musician A R Rahman, actors Ranbir Kapoor and Javed Jaffrey, and
filmmaker Rajkumar Hirani. The closed event was witnessed by more than
35000 RIL employees some of whom were virtually connected from around
1000 locations including Dallas in the US.
Network
Radio frequency summary
Jio owns spectrum in 800 MHz and 1,800 MHz bands
in 10 and 6 circles, respectively, of the total 22 circles in the country, and also
owns pan-India licensed 2,300 MHz spectrum. The spectrum is valid till 2035.
Partnerships
Ahead of its digital services launch, Mukesh Ambani-led
Reliance Jio entered into a spectrum sharing deal with younger brother Anil
Ambani-backed Reliance Communications. The sharing deal is for 800 MHz
band across seven circles other than the 10 circles for which Jio already
owns. In September 2016, Jio signed a pact with BSNL for intra-circle
roaming which would enable users of the operators to use each other's 4G
and 2G spectrum in national roaming mode.
16
Products & Services
The company has launched its 4G broadband services throughout India in the
first quarter of 2016 financial year. It was slated to release in December 2015
after some reports said that the company was waiting to receive final permits
from the government. Mukesh Ambani, owner of Reliance Industries Limited
(RIL) whose Reliance Jio is the telecom subsidiary, had unveiled details of
Jio's fourth-generation (4G) services on 12 June 2015 at RIL's 41st annual
general meeting. It will offer data and voice services with peripheral services
like instant messaging, live TV, movies on demand, news, streaming music,
and a digital payments platform.
The company has a network of more than 250,000 km of fiber optic cables in
the country, over which it will be partnering with local cable operators to get
broader connectivity for its broadband services. With its multi-service operator
(MSO) licence, Jio will also serve as a TV channel distributor and will offer
television-on-demand on its network.
Pan-India Spectrum
Jio owns spectrum in 800 MHz and 1,800 MHz bands in 10 and 6 circles,
respectively, of the total 22 circles in the country, and also owns pan-India
licensed 2,300 MHz spectrum. The spectrum is valid till 2035.Ahead of its
digital services launch, Mukesh Ambani-led Reliance Jio entered into a
spectrum sharing deal with younger brother Anil Ambani-backed Reliance
Communications. The sharing deal is for 800 MHz band across seven circles
other than the 10 circles for which Jio already owns.
Reliance Jio’s vision for India is that broadband and digital services will no
longer be a luxury item ,Rather convert it into a basic necessity that can be
consumed in abundance by consumers and small businesses .The initiatives
17
are truly aligned with the Government of India's ‘Digital India’ vision for our
nation.
• Digital Healthcare
• Affordable Devices
• Jio Drive
• Digital Education
• Digital Currency
• Digital Entertainment and social connectivity
18
LYF SMARTPHONES
In June 2015, Jio tied up with domestic handset maker Intex to supply 4G
handsets enabled with voice over LTE (VoLTE) feature. Through this, it plans
to offer 4G voice calling besides rolling out high-speed Internet services using
a fiber network, in addition to the 4G wireless network.[ However, in October
2015, Jio announced that it would be launching its own mobile handset brand
named
LYF.
On 25 January 2016, the company
launched its LYF smartphone series starting with Water 1, through its chain
of electronic retail outlets, Reliance Retail. Three more handset models have
been released so far, namely Water series, Earth series, and Flame series.
19
FLAME 6
Technical Specifications
LYF FLAME 6
MODEL
Qualcomm® Snapdragon 210 MSM8905
CHIPSET
GENERAL Operating System: Android Lollipop 5.1
FEATURES SIM Slot: Dual SIM (4G+2G)*
Processor (CPU): Quad-Core 1.5GHz ,Screen Size: 4
Inch
STORAGE
Internal Memory: 4 GB
CAPACITY
Expandable Memory: Up to 32 GB
3G: yes
4G: yes (LTE)
CONNECTIVITY
True 4G (LTE Support): VoLTE (Video & HD Voice
Call.
20
FLAME 1
Technical Specifications
MODEL FLAME 1
21
WIND 1
Technical specifications
LYF WIND 1
MODEL
Qualcomm®SnapdragonTM 410 MSM8916
CHIPSET
Operating System: Android 5.1 Lollipop
GENERAL SIM Slot: Dual SIM (4G+2G)
FEATURES Processor (CPU): Quad-core 1.2 GHz
22
WIND 5
Technical specifications
MODEL WIND 5
23
WATER 1
Technical specifications
MODEL WATER 1
24
Jionet WiFi
Prior to its pan-India launch of 4G data and telephony services, Jio has
started providing free Wi-Fi hotspot services in cities throughout India
including Ahmedabad and Surat in Gujarat, Indore, Jabalpur, Dewas and
Ujjain in Madhya Pradesh, select locations of Mumbai in Maharashtra, Kolkata
in West Bengal, Lucknow in Uttar Pradesh, Bhubaneswar in Odisha,
Mussoorie in Uttarakhand, Collectorate's Office in Meerut, and at MG Road in
Vijayawada among others. Title=Reliance Jio rolls out Wi-Fi service at IP sigra
Mall in Varanasi among others.
In March 2016, Jio started providing free Wi-Fi internet
to spectators at six cricket stadiums hosting the 2016 ICC World Twenty20
matches. Jionet was made available in Wankhede Stadium (Mumbai), Punjab
Cricket Association IS Bindra Stadium (Mohali), Himachal Pradesh Cricket
Association Stadium (Dharamshala), Chinnaswamy Stadium (Bengaluru),
Feroz Shah Kotla (Delhi), and Eden Gardens (Kolkata) in India.
Jio apps
In May 2016, Jio launched a bundle of multimedia apps on Google Play as
part of its upcoming 4G services. While the apps are available to download for
everyone, a user will require a Jio SIM card to use them. Additionally, most of
the apps are in beta phase. Following is a list of the apps:
MyJio - Manage Jio Account and Digital Services associated with it
JioPlay - A live TV channel service
JioOnDemand - An online HD video library
JioChat Messenger - An instant messaging app
JioBeats - A music player
JioJoin - A VoLTE phone simulator
JioMags - E-reader for magazines
JioXpressNews - A news and magazine aggregator
JioSecurity - Security app
JioDrive - Cloud-based backup too
JioMoney Wallet - An online payments/wallet app.
25
JIO MIFI WIFI ROUTER
26
JIO PREVIEW OFFER (JPO)
Jio Tagline
“Karlo duniya mutthi mein” and “Jio Jee Bhar Ke”
27
Airtel
Airtel India is the largest provider of mobile
telephony and second largest provider of fixed telephony in India, and is also
a provider of broadband and subscription television services. The brand is
operated by several subsidiaries of Bharti Airtel, with Bharti Hexacom and
Bharti Telemedia providing broadband fixed line services and Bharti Infratel
providing telecom passive infrastructure service such as telecom equipment
and telecom towers. Bharti Airtel Limited is part of Bharti Enterprises and is
headed by Sunil Bharti Mittal.
Airtel is the first Indian telecom service
provider to achieve Cisco Gold Certification. It also acts as a carrier for
national and international long distance communication services. The
company has a submarine cable landing station at Chennai, with a connection
to Singapore. As of September 2016, Airtel has 255.73 million subscribers
with a market share of 24.7% in the Indian telephony market. Airtel was
named India's second most valuable brand in the first ever Brandz ranking
by Millward Brown and WPP plc.
28
COMPANY PROFILE
Type: Public
Industry: Telecommunications
Website: www.airtel.in
29
Network
Partnerships
We partner with world's finest companies like Vodafone, Singtel (Singapore
Telecom), Ericsson, Nokia, IBM and many more to bring the best of products
& service to you.
Telemedia Services
The group offers high-speed broadband with the best in class network. With
fixed line services in 87 cities, we help you stay in touch with your friends &
family and keep you updated round the clock.
Airtel Business
30
Expert solutions that optimize cost
Digital TV services
31
Making business seamless
Increase your revenue, decrease all operating expenses and enhance your
business dexterity with airtel Cloud and Managed Solutions. Its seamless
integration helps transform your business processes and unlocks the true
potential of your organization and employees, allowing you to tap into new
revenue sources.
Media centre
Bharti Airtel completes secondary sale of 10.3% stake in Bharti Infratel to a
consortium of KKR & Canada Pension Plan Investment Board (CPPIB)
32
Benefits of AIRTEL plans
For Prepaid users: Free 3GB data with every Rs 345* recharge
For Postpaid users: Free 3 GB data per month with all MyPlan Infinity
Plans
For instance, the Rs 549 Infinity plan will now offer unlimited free calling plus
6 GB data (3GB regular data + 3GB free data) per month along with other
pack benefits to customers under this offer. The Rs 799 Infinity plan will offer
unlimited free calling plus 8 GB data (5 GB regular data + 3GB free data) per
month along with other pack benefits to customers under this offer.
33
CHAPTER-2
34
OBJECTIVES
35
SCOPE OF STUDY
It would help us to know about how many customers are loyal to their
brands
36
USE & IMPORTANCE OF THE STUDY
37
CHAPTER-3
38
RESEARCH METHODOLOGY
Research
Research Design
Sampling Design
Data Collection
Tools and Techniques
Survey area
Sampling Size
39
RESEARCH
Research in common parlance refers to a search for knowledge. One can also
define research as a scientific and systematic search for pertinent information
on a specific topic: The meaning of research is "a careful investigation or
inquiry specially through search for new facts in any branch of knowledge"
According to Clifford Woody – research comprises defining and redefining
problems formulating hypothesis or suggested solutions; collecting, organizing
and evaluating , data; making deductions and reaching conclusions; and at
last carefully testing the conclusions to determines whether they fit the
formulating hypothesis.
Objectives of Research
40
RESEARCH DESIGN
A research design is purely and simply the frame work of plan for a study that
guides. The collection and analysis of the data. Application and specification
are the main characteristic in a research design. Marketing research designs
can be classified on the basis of the fundamental objectives of the research.
These designs are used for some definite purpose. A number of marketing
research studies are based on such designs. It is focused on the accurate
description of the variables present in the problem.
41
Importance of Descriptive Research
SAMPLING DESIGN
42
Sampling Methods are divided
Probability sampling
Non-probability Sampling
Primary Data
Secondary Data
Primary Data
The primary data are those which are collected a fresh and for the first time
and thus happens to be original in character. The primary data is collected in
the process of questionnaire and interview of the outlets.
Secondary Data
The secondary data are those which have already been collected by someone
else and which have been already been passed through the statistical
process. In my research the secondary data collected from the company
sales, production and other records. The other data was collected from
research report.
43
TOOLS AND TECHNIQUES
The data was collected through questionnaire method and personal interview.
Again the research is descriptive type. The analysis is done through the
tabular and graphical representation.
SURVEY AREA
The research is done in the different areas of Roorkee which are given below:
SAMPLE SIZE
The total sample size I had cover is 100. These size are generally outlets.
SAMPLE UNIT
44
JIO VS AIRTEL
Excessive Competition
Another major concern that has come to the forefront in the recent past has
been heightened competitive intensity in the industry that has correspondingly
fuelled the price war between industry players. The Indian wireless market is
one of the world’s most competitive markets, with 12 operators across 23
wireless ‘circles’ and 6 to 8 competing operators in each circle. The auction of
new 4G licences and the introduction of mobile number portability (MNP) are
likely to heat up competition in the industry, going forward.
Spectrum is the most important resource that is required for providing mobile
services. Given that spectrum is a finite resource, the availability of the same
would be inversely proportional to the number of operators. Thus, larger the
number of service providers smaller will be the amount of spectrum available
to each of them.
46
Scarcity of spectrum leads to higher capex on deployment of mobile networks
for the operators as they need more cell sites to improve service quality.
Further the growing usage of spectrum and the resultant scarcity may lead to
re-use of spectrum and increase chances of congestion in networks leading to
constraints on service quality.
Evidently, the competition in the industry is expected to intensify further with
the entry of new players, both domestic as well as foreign players. With the
competitive intensity of the industry already at such high levels new operators
might find it difficult to gather significant share in Indian telecom market. While
the new players may benefit from a faster network rollout through tower
sharing, they will face challenges in terms of high subscriber acquisition costs
and lower ARPU customers.
Spectrum Allocation
4G Spectrum availability is one of the major concerns for the industry. Lack of
adequate spectrum which is the most integral part of the mobile telephony
sector could hamper its growth severely. However, the spectrum allotment
has been the most controversial issues in the Indian telecom sector.
The smooth process of scheduled 4G spectrum allocation is likely to be one of
the key factors affecting the industry dynamics, going forward. Given the
highly-competitive nature of the Indian telecom industry on one hand, and
limited licenses in the 4G network on the other, the risk of excessive biding by
the service providers has increased. Irrational bidding, especially in some
circles, might render 4G services financially-unviable. Further, there exists a
47
risk of delay in allotment of proposed spectrum to the service providers who
have successfully bid for the 4G spectrum
48
Airtel Networking
"In a service industry like telecom, people live a brand 24X7. It's all about
experience; and for Airtel 'brand=customer experience," says Rajan Mittal,
joint managing director, Bharti Tele-Ventures Ltd.
That's now, but when mobile telephony began in India a decade ago, the
brand was all about aspiration. That's understandable: a handset cost about
Rs 45,000 - the price of a second-hand Fiat - and call charges hovered
around Rs 16 a minute.
Airtel was on a power trip: the logo was black, uppercase bold lettering; and
the baseline was "the power to keep in touch". "From day one, it was decided
that the brand should always connote leadership - be it in network,
innovations, offerings or services," says Diwan Arun Nanda, CMD,
Rediffusion-DY&R, the agency that has created all Airtel ads over the past
decade. The taglines emphasized that stance: "Airtel celebrates the spirit of
leadership" and "The first choice of the corporate leaders".
This was also a time when customers needed to be educated; interest levels
were high, but customers' exposure to the cellular world was limited. Airtel
took out full and half-page ads in newspapers, answering queries like "what is
roaming?", "what is coverage area?" and "how to make international calls".
In 1999, the rules of the game changed. The New Telecom Policy came into
effect, replacing licence fees with a revenue-sharing scheme and extending
the license period from 10 to 20 years. Now, cellular service operators could
49
drop their prices and target new customer segments. As SEC B became part
of the catchments area, Airtel's communication changed from "power" to
"touch tomorrow".
The focus now was on the endless possibilities of technology to make life
good and advertising became two-pronged: a product-driven communication
that showcased new offerings like the Magic prepaid card, and an emotional
communication that showed younger people.
In 2002, Airtel signed on music composer A R Rahman and changed its tune
to "Live every moment": Rahman's signature tune for Airtel is, perhaps, the
most downloaded ring tone in India. But that was just part of the ongoing
communication.
The following year Airtel adopted the "Express yourself" positioning, which is
also its current tagline. Now, the emotional angle was predominant - and
stark, black and white imagery to stand out in what was becoming a highly
commodities, crowded market.
The latest campaign continues that thought. Only, mobile telephony is now
extending to even low-income mass categories. So the first TVCs in Hindi and
regional languages are now on air, as are low-priced products, like the Rs 200
recharge coupon.
Communication was just part of the battle: customer service would prove
more critical. "We were very clear that Airtel will be a service-led brand," says
Mittal.
Accordingly, Airtel was the first cellular service provider to start customer
centers (called Airtel connects), where customers could pay their bills, apply
for new connections and touch and feel new handset models.
The way to the future, though, seems to be through product innovations such
as easy charge (recharging prepaid connection through SMS), hello tunes,
the Blackberry option, stock tickers and M-cheques (mobile credit cards).
50
The customer care centers, too, are metamorphosing into "relationship
centers", one-stop shops where subscribers can not only pay their bills and
have their queries answered, they can shop for new phones, surf the net and
enjoy a cup of coffee. "What matters is what the customers want," points out
Mittal.
51
Jio vs. Airtel Prepaid
Jio has membership plans and given benefits after join membership.
But Airtel has no membership plans.
Receiving missed calls alerts for when the phone was switched off is
free whereas it costs each time.
Jio provides a free restricted GPRS service for free whereas Airtel offer
a WAP version called Planet. Jio users for Rs. 99 membership plans.
Jio has a full blown one with unlimited usage for Rs. 149 or 303 per
month.
Jio given freed voice calling std/local but Airtel Also provide voice
calling but condition is that Airtel given 1200 minute one week. That
means 300 minuts per day.
Jio provide 28GB ultd. Data is 28 day (1GB per day). But Airtel given a
condition for Airtel users they use 500 MB ultd. Data and 500 MB (2pm
to 5pm).
I did spare a moment’s thought in thinking if Airtel offered any benefits that
Jio did not, but couldn’t come up with any. If any of my readers know of one,
then they’re welcome to inform me via the comments.
52
2 Responses to “Jio vs. Airtel Prepaid”
GINI
I want to take a new connection of Jio prepaid & want to know the price
structure & I want a connection in which there min prices for Sms & want a
long validity card. I know that there is lifetime validity card and its call rates is
very Low & does Airtel has condition for the users.
53
DATA ANALYSIS
AND
INTERPRETATION
54
1. AGE WISE CLASSIFICTION
7, 7% 5, 5%
6, 6% 30, 30% 18-20
21-25
26-30
31-35
15, 15%
36-40
41& above
37, 37%
55
2. OCCUPATION WISE CLASSIFICATION
80
60
No. of respondents
40
Percentage (%)
20
0
s
en
on
s
en
er
s
m
ne
si
th
d
ce
tu
s
i
O
us
fe
S
vi
ro
B
er
P
S
Occupation
56
3. INCOME WISE CLASSIFICATION
7, 7% 3, 3%
11, 11%
5000
5000-10,000
10,000-15,000
15,000-20,000
54, 54%
20,000 Above
25, 25%
Above graph shows that 54% of respondents are income in <=5000 income
57
4. AGE V/S USAGE OF COMPANIE MOBILEPHONE
No. Of
25 Respondents
20
18-20
21-25
15
26-30
31-35
10
36-40
41& above
5
0
Airtel Jio Vodafone BSNL Telenor
58
5. Who is decision maker for purchasing telecom in your family?
50 46
46
42
42
40
30
20 No. of respondents
Percentage (%)
10
10 10
2
0 Percentage (%)
2
Father No. of respondents
Self
Mother
Others
59
6- Purpose to purchase mobile phone
PRIMARY DATA
Official use 17 34
Home 23 46
Status symbol 10 20
Total 50 100
% Respondent
50 46
45
40 34
35
30
25 20 %
20
15
10
5
0
Official use Home use Status symbol
60
7. RATE THE FOLLOWING ATTRIBUTES OF SHOW ROOM
Available 30 24 18 16 12 100
Knowledge Of 20 20 23 20 17 100
Sales man
Service 22 11 15 19 13 100
Infrastructure 12 10 20 30 48 100
100
12 10 11
90 16
22
80 16 15
19
no of respondents
20
70 17 Poor
18 24
60 Average
27
50 23 20 Good
40 24 Very Good
35 18
30 21 Excellent
29
20
30 25
10 16 20
12
0
Available After Service Knowledge Of Service Infrastructure
Sales man
61
8 RESPODENTS' RESPONSES ON ATTRIBUTES
Anniversary Offer
Cash Discount
Poor
Average
Special Gift Good
Very Good
Excellent
Exchange Offer
Festival Offer
0 20 40 60 80 100
62
FINDINGS
During the project we meet various people & trying to find their perception
regarding various mobile services in the Roorkee. While studying we find that
the main customer or the users of mobile services are the self-employed
persons who have their own business & other major users are the college
going students.
Jio is the leading mobile service provider in the Roorkee region & it is far
ahead from their competitors in terms of customers. Which have come just
now in the city have capture a good market. Jio is capturing a lot of market
because of its good services in rural area. In starting it is well accepted by the
people by its low call rate & some and good connectivity. Jio management is
not able to make their services available to the general customer.
But the Airtel is also creating an image on the high-class customers by its
good network and good quality of voice in the long distance. The Airtel is the
choice of the high class and the people who worked in the higher position.
63
CHAPTER-4
64
CONCLUSION
Airtel is the more popular then the Jio. Airtel is preferred by the every class
and it established itself as a better quality and better service provider then its
competitors.
But Jio is no fear of it because the young customers are more attracted by it,
now the Jio takes over Airtel and now they give the new schemes in the
market and for the customers.
Last but not the least, we can say that the both the Airtel and the Jio are going
equally to the customer and they choose and at the time of purchasing. The
result is that the Jio is better then the Airtel in the Roorkee region. The
customers in Roorkee thinks that the connectivity and network of Airtel is
good But Jio services are better then the Airtel.
65
RECOMMENDATIONS
During the project I found inconvenience faced by the customers, which can be
removed by taking necessary steps.
There, I would like to suggest few point over which top management should think
and take corrective action to overcome those drawback due to which Mobile
Service providing companies & authorized dealer has gradually losing its market
position so that the company must take following measure to regain its market
position.
Promotion by local advertisement & on electronic media more as to print media
as it is the biggest media to reach common customer.
Companies should also start promotional schemes for the customer.
To attracts the customer the firms should improve there services by introducing
latest technology in the market. & they should also try to increase the range of
there signals in the city.
The companies should try to increase there capacity to solve the connectivity
problem.
The marketing personnel should give complete feedback with logical rejoining
from the market to increase service standards.
For a particular order particular person should be made responsible not a group
as a whole this will increase the commitment of that. Person towards the work
and would make him feel more responsible towards an order.
Marketing people should be given incentives for each order they bring to the
company. It could be a fix percentage.
The local persons are appointed more in the field of marketing to attracts the
customer.
66
SWOT Analysis on Jio
Strength
1. Low tariff: - Company has launched its 4G service with highly competitive or
rather very low tariff. Company has strong financial capacity to withstand initial
losses
2. Very wide network:-Company has created wide national network with a huge
investment of around $20 billon. The company has used latest technology and
Weakness
1. Late entry into telecommunication sector: - The telecom sector had grown
exponencially in its initial phases which started around two decades earlier.
Presently market has seen only modest growth and it has become highly
number has become identity of a person and hence it is difficult for anyone to
change his mobile number.MNP takes many days for its implementation and it is
hard to manage this transition period. MNP is crucial for Jio as a large number of
3. Highly dependent upon data consumption: - As per the current trend around
60 to 70 percent of revenue comes from voice calling and hence there is a huge
potential loss for making voice calling free. This loss can be offset only when
consumption of data increases manifold.
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Opportunity
quality service at competitive rate it can quickly grab large number of customers.
2. Increasing rate of data consumption: In its earlier phase almost entire revenue
of the mobile service provider was from voice calling. However since last two
years the proportion of revenue from data users is increasing exponentially which
has resulted in almost 30-40% of the total revenue. Lower data tariff may further
increase data consumption and thus contribute more to the revenue of company.
3. International market:-There is huge opportunity in many developing countries
Threat
1. Saturated market: - The initial phase of rapid increase in subscriber is now over.
A new entrant like Jio needs a large customer base to cross breakeven point.
2. Highly competitive market:- After the entry of big players like Vodafone, Idea
for call drop etc. has created uncertainty in the market causing adverse impact
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SWOT Analysis on Airtel
Strengths
Bharti Airtel has more than 254 million customers (July 2016). It is the largest
cellular provider in India, and also supplies broadband and telephone services -
as well as many other telecommunications services to both domestic and
corporate customers.
Other stakeholders in Bharti Airtel include Sony-Ericsson, Nokia - and Sing Tel,
with whom they hold a strategic alliance. This means that the business has
access to knowledge and technology from other parts of the telecommunications
world.
The company has covered the entire Indian nation with its network. This has
underpinned its large and rising customer base
Weaknesses
An often cited original weakness is that when the business was started by Sunil
Bharti Mittal over 30 years ago, the business has little knowledge and experience
of how a cellular telephone system actually worked. So the start-up business had
to outsource to industry experts in the field.
Until recently Airtel did not own its own towers, which was a particular strength of
some of its competitors such as Hutchison Essar. Towers are important if your
company wishes to provide wide coverage nationally.
The fact that the Airtel has not pulled off a deal with South Africa's MTN could
signal the lack of any real emerging market investment opportunity for the
business once the Indian market has become mature.
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Opportunities
70
Threats
Jio & Airtel seem to be having an on/off relationship. Jio which owned a 13.5%
stake in the Airtel business sold it back to Airtel, and instead invested in its rival
Hutchison Essar. Knowledge and technology previously available to Airtel now
moves into the hands of one of its competitors.
The quickly changing pace of the global telecommunications industry could tempt
Airtel to go along the acquisition trail which may make it vulnerable if the world
goes into recession. Perhaps this was an impact upon the decision not to
proceed with talks about the potential purchase of South Africa's MTN in May
2016. This opened the door for talks between Reliance Communication's Anil
Ambani and MTN, allowing a competing Indian industrialist to invest in the new
emerging African telecommunications market.
Bharti Airtel could also be the target for the takeover vision of other global
telecommunications players that wish to move into the Indian market.
Airtel comes to you from Bharti Airtel Limited, India's largest integrated and the first
private telecom services provider with a footprint in all the 23 telecom circles. Bharti
Airtel since its inception has been at the forefront of technology and has steered the
course of the telecom sector in the country with its world class products and services.
The businesses at Bharti Airtel have been structured into three individual strategic
business units (SBU's) - Mobile Services, Airtel Telemedia Services & Enterprise
Services.
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LIMITATIONS
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CHAPTER-5
73
QUESTIONNAIRE
2. Marital Status?
Single [ ] Married [ ]
5000 [ ] 5000-15,000 [ ]
15,000-30,000 [ ] Above [ ]
Yes [ ] No [ ]
Jio [ ] Airtel [ ]
Others [ ]
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6. How you came to know about your service provider?
Banners [ ] Magazines [ ]
T.V. [ ] Friends [ ]
Prepaid [ ] Postpaid [ ]
Yes [ ] No [ ]
Yes [ ] No [ ]
Jio [ ] Airtel [ ]
Others [ ]
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12. Why you preferred this service?
13. References: -
Name: …………………………………………………..
Address: ………………………………………………..
………………………………………………..
…………………………………………………
………………………………………………..
Phone No: ………………………………………………
Sign: ……………………………… Date: …………………………
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BIBLIOGRAPHY
TEXT BOOK
Philip Kotler (2004) Marketing management
C.R. Kothari (2004) Research Methodology
G.C.Berry (2002) Marketing Research
WEB SITE
www.google.com
www.jio.com
www.airtel.in
MAGAZINE
My Mobile
Business world
Digital India
Business India
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