Written Business Plan Rubric Student(s):

Written Business Plan Rubric Scoring Scale SCORE

Each section will be graded if it meets the requirements. It must have full
explanations that provide all the necessary details

Cover Page
All information present, including:
 Business name
 Company logo (optional)
 Name(s) of the owner(s)
 Date
Table Of Contents
 Includes each major section.
 Includes page numbers.
 Organized and neat.
Executive Summary
 Type of ownership
 Management experience
 Organizational structure
Business Description
 Basic information (mailing address, phone number, website, email, etc.)
 Legal form (partnership, corporation, etc.) - be specific
 Mission statement
 Goals & objectives
 Keys to success

Product or Service Description

 Competitive Advantage
 Uniqueness of product
Market Analysis
 Behavior
 Target Market
 Promotion
 Strategy
 Commercial
Resources
 Product
 Merchandise
 Martials
 Distributors
Location Analysis
 Advantages/disadvantages of location
 Rents/costs
Financial Plan
 Start-up costs

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  Pricing

Structure
 Font size 12 TEACHER’S
 Double spaced DISCRETION
 1" margins Hindi ko nirequire
 No typographical errors
 Spelling, grammar, sentence structure

Business Plan Score:

Oral Presentation Score:

Notes:

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Oral Presentation Rubric : Business
TOTAL
Student(s) Name: ________________________________________ SCORE:

CATEGORY
Shows a full Shows a good Shows a good Does not seem to
understanding of understanding of understanding of understand the
the topic. the topic with parts of the topic, topic very well.
CONTENT
Demonstrates detail. conveys
material insight connections.
with new ideas.
Student is Student seems The student is Student does not
completely pretty prepared somewhat seem at all
prepared and has but might have prepared, but it is prepared to
PREPAREDNESS
obviously needed a couple clear that present.
rehearsed, is well more rehearsals. rehearsal was
organized. lacking.
Group presents Group presents Group presents Presents little or
visuals that adequate visuals some visuals but no supporting
present a vast and to support does not support visuals
VISUALS
complete presented information
representation of information adequately
material
Speaks clearly Speaks clearly Speaks clearly Often mumbles
and distinctly all and distinctly all and distinctly or can not be
(100-95%) the (100-95%) the most ( 94-85%) understood OR
SPEAKS
time, and time, but of the time. mispronounces
CLEARLY
mispronounces mispronounces Mispronounces more than one
no words. one word. no more than one word.
word.
Stands up Stands up straight Sometimes stands Slouches and/or
straight, looks and establishes up straight and does not look at
relaxed and eye contact with establishes eye people during the
confident. everyone in the contact. presentation.
POSTURE &
Establishes eye room during the
EYE CONTACT
contact with presentation.
everyone in the
room during the
presentation.
Facial Facial Facial Very little use of
expressions and expressions and expressions and facial expressions
body language body language body language or body language.
generate a strong sometimes are used to try to Did not generate
ENTHUSIASM
interest and generate a strong generate much interest in
enthusiasm about interest and enthusiasm, but topic being
the topic in enthusiasm about seem somewhat presented.
others. the topic in faked.

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 others.
Student is able to Student is able to Student is able to Student is unable
accurately answer accurately answer accurately answer to accurately
almost all most questions a few questions answer questions
SUBJECT questions posed posed about the posed about the posed about the
KNOWLEDGE about the topic topic. topic. topic.
with substantial
information and
material.
Business attire, Casual business Casual business General attire not
very professional attire. attire, but wore appropriate for
look. sneakers or audience (jeans,
ATTIRE
seemed t-shirt, shorts).
somewhat
wrinkled.