Scribd Logo
Upload

Welcome to Scribd!

  • Chap 3 Af

    Uploaded by

    Tran Pham Quoc Thuy
    5 views3 pages
    Woot targets discount buyers by selling overstocked or slow-moving items, while Amazon sells almost any product and aims to dominate retail. Both could improve their websites by simplifying their home pages, moving deals and extras to separate tabs to reduce clutter. Changing a company's website would require adjustments to value chains like product development, human resources, and primary activities to attract more customers and support increased operations from improved marketing and sales.

    Original Description:

    Original Title

    chap-3-af (3).docx

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    Woot targets discount buyers by selling overstocked or slow-moving items, while Amazon sells almost any product and aims to dominate retail. Both could improve their websites by simplifying their home pages, moving deals and extras to separate tabs to reduce clutter. Changing a company's website would require adjustments to value chains like product development, human resources, and primary activities to attract more customers and support increased operations from improved marketing and sales.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    5 views3 pages

    Chap 3 Af

    Uploaded by

    Tran Pham Quoc Thuy
    Woot targets discount buyers by selling overstocked or slow-moving items, while Amazon sells almost any product and aims to dominate retail. Both could improve their websites by simplifying their home pages, moving deals and extras to separate tabs to reduce clutter. Changing a company's website would require adjustments to value chains like product development, human resources, and primary activities to attract more customers and support increased operations from improved marketing and sales.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 3

    CHAP 3:

    a) How do the companies’ market segments differ?


    WOOT AMAZON
     Woot is an E-tailer  Amazon is an e-commerce
    that offers more than
     Woot targets the selling goods on the
    discount buyer segment. internet
    The company takes a yard  You could buy almost
    sale approach to anything on Amazon. It is
    marketing. They sell a company that is trying
    products purchased from to corner every retail
    companies that are going market segment.
    out of business,
    overstocked, or that have
    slow moving items

    f) How could either company change its Web site to better


    accomplish its competitive strategy?
    Both Woot and Amazon can do the same strategy:
    - Clean up the look of the website by just putting tabs of
    products.
    - Don’t put all the extra products on the first page
    - Deals can go on a tab and that will clean up the look of
    the page
    g) Would the change you recommend in step f necessitate a change in one
    or more of the company’s value chains ? Explain
    The idea of changing the look of the website do necessitate some
    change in the company’s value chains :
    1. Product and technology development + Human resources
    management : In order to change the website , the company
    needs to train their staff with well-prepared strategies
    and with the requirement for a much attractive website
    outlook. They might need to recruit more employees
    specialized in the IT task to design a brand new website

    2. Primary activities :
    The outlook of the website will represent the brand of the
    company . Therefore , if the website is successfully
    upgraded , it will attract more and more customers . On
    the other hands, if the website is not successfully
    upgraded , the number of customers will decrease .

    In brief :

    Website outlook upgraded -> attract more customers -> the


    quality control increase -> INBOUND LOGISTICS increase ->
    more OPERATIONS are needed -> Finishing good + Delivery ->
    OUTBOUND LOGISTICS improved -> SALES & MARKETING attract
    more customers with the web analysis -> SERVICING needs
    more improvement in order to reach the expectation of the
    customers .

    You might also like