Annotated Bibliography

Browne, M.Neil, and Stuart M Keeley. “Asking the Right Questions: A Guide to Critical

Thinking, Edition 12 by M. Neil Browne, Stuart M. Keeley - Books on Google Play.”

Google,​ Google, play.google.com/books/reader?id=wXcoDwAAQBAJ&pg=GBS.PA73.

- This online textbook helped me figure out which fallacy was being used in the

commercial. It also helped learn differnet fallacies at the same time, not saying

bandwagon fallacy is the only fallacy used in the commercial but the most

effective.

Silverman, Jonathan, and Dean Rader. “The World Is a Text: Writing About Visual and

Popular Culture, Updated Compact Edition.” ​Google Play,​ Google,

play.google.com/books/reader?id=rmRCDwAAQBAJ&pg=GBS.PT14.

- Using Silverman and Rader’s texbook helped me better grasp the concept behinf

semiotics not only in this project but throughout the class.

ULTRA, Michelob. “The Pure Experience | Michelob ULTRA Pure Gold Super Bowl

2019.” ​YouTube​, YouTube, 28 Jan. 2019, www.youtube.com/watch?v=LXmlN9BAddg.

- This is Michelob Ultra’s “The Pure Experience” commercial where actor Zoe

Kravitz is shown sitting on a platform in a forest talking about their new beer. She

isn’t talking normal she’s doing ASMR to give the audience that pure feeling.