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Agile Metrics to Fuel Your

Agile Vision
by Dan Fuller and Chris Waggoner

AGILE COMPETING VALUES FRAMEWORK (ACFV)


Based on the Quinn-Rohrbaugh
Competing Values Framework, the Value Values Highest
Agile Competing Values Framework How Good? Quality
(ACFV) outlines four possible value How Much? Quantity
patterns to which organizations can How Fast? Speed to Market
align their values, either explicitly or How Happy? Customer Satisfaction
implicitly:

Successful Agile
transformations tend to
have Agile core values
aligned to two of these
four value patterns.
When organizations
identify around three
or more of these core
values as future state
goals, the inherent
differences between
value pairs gives rise
to situations where
goals start to compete
against each other.
Optimizing for one
value often means
sub-optimizing for the
“competing” value.

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CANDIDATE AGILE METRICS
The table below gives a set of possible candidate metrics grouped by the four
quadrants of the ACVF. Use this tool in your organization to begin a conversation
Candidate Agile Metrics
about using an Agile metrics program as part of your Agile transformation.
By Dan Fuller and Chris Waggoner

Quadrant Metric Metric Type When to Measure Potential Sources and Collection Methods

How Good? Defect Density Quantitative Before and After Enterprise Testing Suite or ALM
Bug Count Quantitative Before and After Enterprise Testing Suite or ALM
Test Case Count Quantitative Before and After Enterprise Testing Suite or ALM
Test Case Coverage Quantitative Before and After Enterprise Testing Suite or ALM
Code Quality Quantitative Before and After Gated Check-in tools and governance
Adoption Maturity of Qualitative After Agile Coach Assessments, Surveys and Social
Teams Media
Customer Impression of Qualitative Before and After Surveys and Social Media
Quality

How Return on Investment Quantitative Before and After Manual


Much? Impediments Resolved Quantitative After Tracked by Agile teams, possibly could come out
of an Agile Lifecycle Management (ALM) Tool
Coaches Produced Quantitative After Manual
Velocity Quantitative After ALM Tool
Releases to Production over Quantitative Before and After Manual for current state, ALM Tool for future
Time
Business Value Delivered Quantitative Before and After Manual for current state, ALM Tool for future
Money Saved Quantitative Before and After Manual
Headcount Reduced Quantitative After Manual
Technical Debt Amassed Quantitative After Manual or ALM Tool
Features Delivered Quantitative Before and After Manual or ALM Tool

How Team Member Satisfaction Qualitative Before and After Surveys and Social Media
Happy? Business Stakeholder Qualitative Before and After Surveys and Social Media
Satisfaction
External Customer Qualitative Before and After Surveys and Social Media
Satisfaction

How Fast? Duration of a Full Quantitative Before and After Manual or Enterprise Testing Suite
Regression?
Process Improvement over Qualitative Before and After Manual
Time
Cycle Time (idea to Quantitative Before and After Manual or ALM Tool
execution)
Time to Market (idea to Quantitative Before and After Manual or ALM Tool
release)
Response to Changing Quantitative Before and After Manual
Requirements

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