JELLA GONZAGA HFH11

February 20, 2019

Correlation of the tenure of artists and the price of concert tickets sold in Manila
I have decided to see if there is a correlation between the tenure in years of foreign artists and
the price of their tickets when they came for a concert in Manila. It is very interesting to know
whether the prices have a correlation with the length (in years) an artist is known to the public.
Five Korean artists and five Western artists were chosen for this study. All the concerts took
place in the same venue. In addition, the concerts all took place within a year, from April 2018 to
February 2019 in order to account for economic factors that may affect the prices. The data used
are from the concert posters of the events.
I have decided to look at the topic at hand in two different perspectives namely: (A) the
correlation of tenure of artists and their VIP standing ticket’s price and (B) the correlation of
the tenure of the artists and the average of the 2 VIP prices and general admission tickets.

A. Correlation of the tenure of artists and their VIP standing price

ARTIST/IDOL GROUP TENURE IN YEARS VIP STANDING ORGANIZERS

AND DATE OF PRICE
CONCERT
EXO 6 years- April 28, 2018 Php 12, 500 Pulp Live World
Super Junior 13 years- June 30, 2018 Php 12, 500 Pulp Live World
Wanna One 1 year- September 1, Php 12, 500 Pulp Live World
2018
Winner 4 years- November 10, Php 12, 500 Pulp Live World
2018
Blackpink 2 years- February 2, 2019 Php 15, 550 MMI Live and Pulp Live
World

ARTISTS TENURE IN YEARS VIP STANDING ORGANIZERS

AND DATE OF PRICE
CONCERT
Katy Perry 17 years- April 2, 2018 Php 19, 450 Ovation Productions
Ed Sheeran 7 years- April 8, 2018 Php 13, 040 Ovation Productions
Harry Styles 8 years- May 1, 2018 Php 6,890 MMI LIVE
Bruno Mars 8 years- May 3, 2018 Php 23, 850 MMI LIVE
Sam Smith 4 years- October 5, 2018 Php 17, 600 MMI LIVE
 I rounded off the ticket prices in K. The correlation of the tenure (in years) of the artists
and the VIP ticket prices in Manila (in K) is 0.216. Although positive, this correlation is weak.
It did not even reach the 0.3 mark. This may indicate that the correlation between the length of
public exposure of the artist and the VIP ticket price is weak and almost non-existent. The table
below was followed to interpret the strength of relationship between the two.
Value of Correlation (r) Strength in Relationship
-1.0 to -0.5 or 1.0 to 5.0 Strong
-0.5 to -0.4 or 0.3 to 0.5 Moderate
-0.3 to -0.1 or 0.1 to 0.3 Weak
-0.1 to 0.1 None or very weak

The graph and the equation of the tenure in years and the VIP ticket prices can be seen below. It
can be seen below that there is a positive trendline. However, the correlation is very weak.
 B. Correlation of the tenure of artists and the average prices of their ticket prices
In order to verify if there is a difference if the other ticket prices aside from the VIP section
are taken into consideration, the relationship between the tenure of the artists and the average
ticket prices of 3 sections were also taken into consideration. Below is the table of the same
artists and the average of the ticket prices. Only the VIP standing or VIP A, VIP seating or VIP B,
and General admission (the cheapest ticket) were considered.
ARTISTS PRICES of (VIP standing, AVERAGE OF PRICES
VIP seated, Genad)
EXO VIP Standing- Php 12, 500 9500
VIP Seated- Php 12, 500
GENAD- 3, 500
Super Junior VIP Standing- Php 12, 500 9,166
VIP Seated- Php 12, 500
Genad- 2500
Wanna One VIP Standing – 12,500 9,000
VIP SEATED- 12, 500
GENERIC ADMISSION-
2000
Winner VIP Seated- 12, 500 8,000
Standing A, B, C, D- 10,000
GENAD- 1500
Blackpink VIP STANDING: 15,500 11,216
VIP seating: 15, 500
GENAD- 2650
Katy Perry VIP Standing- 19, 540 13,906
VIP Seating – 19, 540
GENAD- 2,640
Ed Sheeran VIP A Standing- 13, 040 8,813
VIP B Seating -11, 450
GENAD- 1950
Harry Styles VIP Standing- 6,890 5,035
VIP Seated- 6, 890
GENAD- 1325
Bruno Mars VIP Standing 1- 23, 850 15, 016
VIP Standing 2- 18, 550
GENAD- 2650
Sam Smith VIP 1- 17, 600 11, 940
VIP 2- 16, 100
GENAD- 2, 120
In the data in excel, I rounded off the ticket prices in K. Below is the data I input in Excel.

The correlation between the tenure of the artists and the average of the ticket prices is 0.26.
Similar to the correlation of the relationship in the previous section, it seems to have a weak
relationship.

As you can see on the chart and equation above, the trendline looks positive. However, the
correlation is very weak. Both correlations for the relationships in section A (tenure and VIP
ticket prices) and B (tenure and average ticket prices) seem to be weak. Both correlations are
lower than 0.3. Therefore, it is difficult to even interpret them to have a correlation at all.
It seems like that the result of this study is that there is a weak to no correlation. Before doing
this project, my hypothesis was the longer the tenure of the artists, the higher the prices,
assuming that tenure has an effect on popularity and demand. However, it does not seem to be
the case. Several factors seem to be in play. For the Korean artists, the ticket prices seem to be
almost the same. For the American artists, on the other hand, there is a significant difference in
prices. However, tenure does not seem to be the main factor. Demand or fame may also come in
to play. The conversion of ticket prices may also come in to play. It is interesting to look at these
other factors in the next studies to come.