Text 7

8 After that, it is put into production and when the definitive version of the
advertisement has been produced it is finally published.
9 First, a strategic advertising plan is written which contains the objectives of
the advertising campaign and the message which the company wants to send
to the customer through the advertisements.
10 The diagram shows the process which advertising agencies follow in order to
produce advertisements. 1

11 Following this, the client looks at the best ideas and chooses the one which
he or she considers most suitable.
12 In the next stage, the plan is passed to the advertising agency creative team.
These people then work together to produce a number of possible ideas for
the client to choose from.
13 The client and the agency then review, or look at the advertisement again and
more adjustments or changes are made.