1. Responda, con base enla inicial, T si es verdadero o F si es falso.

a. The Company product is a cake. b. The selective strategy pretend to

T() F (x ) reach many POS.
T( ) F ( x)

c. The meeting objective is to d. The exclusive strategy is difficult

choose the product’s price. to control.
T() F ( x) T() F(x)

e. Susan proposes three distribution f. Mr. White chooses the intensive

strategies. strategy.
T (x ) F( ) T (x ) F( )

2. Con base en el texto Economic aspects – understanding of

cannel emergence, lea y escoja la opción correcta:

1. The raise of such many intermediaries, 2. Intermediaries make:

are explained in __ steps.
a. Process of exchange.
a. Three. b. Transactions routine.
b. Two. c. New members.
c. Five. d. Assortments.
d. Four.
3. A member of a distribution channel 4. The ‘trust’ approach is based on:
depends on:
a. The role of another company.
a. Other channel members. b. The percentage of sales.
b. The retailers. c. How much companies trust each other.
c. The wholesalers. d. Channel members.
d. Intermediaries.

5. The ‘role performance’ approach

assesses:

a. The firm’s role performance.

b. The other channel members’ behavior.
c. Retailers.
d. Wholesalers.

3. Escriba cinco (5) oraciones, en inglés, relacionadas con el tema de los

canales de distribución, utilizando en cada oración por lo menos una
preposición. Debe subrayar o resaltar la preposición. Recuerde que una oración
completa tiene sujeto, verbo y complemento.

1. A distribution channel is a bridge to transport the goods or services from the

company until final consumer.

2. The channel selections is important to consider the size and potential market.

3. A short channel of distribution it provides greater control.

4. The expensive consumer goods and industrial products are sold directly by the
producer himself.

5. The types of flows are the feedback on the wants, suggestions, complaints, etc.
from users to producer.