Nombre(s) y apellidos aprendiz 1: Jennifer Lissette Rodríguez Viloria

Ficha número: 1792951

Evidencia 2: Workshop “Distribution channels”

1. Responda, con base enla inicial, T si es verdadero o F si es falso.

a. The Company product is a cake. b. The selective strategy pretend to

T() F (X ) reach many POS.
T() F(x)

c. The meeting objective is to d. The exclusive strategy is difficult

choose the product’s price. to control.
T() F (x ) T() F(x)

e. Susan proposes three distribution f. Mr. White chooses the intensive

strategies. strategy.
T (x ) F( ) T() F(X)

2. Con base en el texto Economic aspects – understanding of

cannel emergence, lea y escoja la opción correcta:

1. The raise of such many intermediaries, 2. Intermediaries make:

are explained in ___ steps.
a. Process of exchange.
a. Three. b. Transactions routine.
b. Two. c. New members.
c. Five. d. Assortments.
d. Four.
3. A member of a distribution channel
depends on:
4. The ‘trust’ approach is based on:
a. Other channel members.
b. The retailers. a. The role of another company.
c. The wholesalers. b. The percentage of sales.
d. Intermediaries. c. How much companies trust each other.
d. Channel members.

5. The ‘role performance’ approach

assesses:

a. The firm’s role performance.

b. The other channel members’ behavior.
c. Retailers.
d. Wholesalers.

3. Cinco (5) oraciones, en inglés, relacionadas con el tema de los canales de

distribución, utilizando en cada oración por lo menos una preposición. Debe
subrayar o resaltar la preposición. Recuerde que una oración completa tiene
sujeto, verbo y complemento.
Ejemplo de lo solicitado (en esta oración resalto 3 preposiciones:
A distribution channel is a network formed by companies and people that transport
the product from one point to another.

1. A distribution channel is a process of marketing from manufacturer until the user

2. In this process participate wholesalers and retailers.
3. Indirect channels involve multiple intermediaries before the product ends up in the
hands of the consumer.
4. according to text a distribution channel is a part important in the bussines
5. In a direct distribution channel, the manufacturer sells directly to the
consumer is the opposite a indirect distribution channel