BAHAUDDIN ZAKARIYA UNIVERSITY MULTAN

Submitted to: Dr.Asif Yaseen

Group: 2
BS(ACC&FIN) 8 SEM EVENING

Submitted by: Kamran Mazhar (BAF-19-38)

Muhmmad Nouman (BAF-19-03)
Syed Muhammad Ali Naqi (BAF-19-31)
Irum Mujahid (BAF-19-23)
Shahzeen Sabir (BAF-19-26)
Key Partners:

 Vendors & Manufacturers for PROTEC

The first step in the supply chain process of pepper spray is the manufacturing

process. This involves purchasing the raw materials, such as Black Pepper,Red chilli powder,Chilli
flakes,Oil,Garlic,Vinegar and other ingredients, and then combining them and processing them into the
finished product.

Our supplier for raw material is BABA Spices(GALLA MANDI) Multan

The reason we choose BABA Spices as our supplier is that they are the best seller in the market and
their prices are much better than others

 Investors

An investor is a person who allocates financial capital with the expectation of a future return (profit) or
to gain an advantage (interest). We start by trying to find funding from our friends and family.
We raised fund from Family

 Content Writers

Content writers are needed as they help in increasing traffic to the business, like a fashion content
writer is a writer who mainly writes about Fashion. We will hire influencers and other woman right
activist to write about our product and promote our product. Our content writer link as follows
https://www.fiverr.com/zunaira_ijaz

There are many influencers who will promote our product different platforms like
Instagram,Facebook,Twitter etc

 Suppliers Responsible for providing new products

Establishing relationships with suppliers who can provide quality pepper spray products at competitive
prices.

Our supplier are very trusted supplier and we have a good relationship with our supplier and they
provide us best raw material

 Product/Service Offering:

Sell pepper spray products, such as pepper spray, pepper foam, pepper gel, and pepper sprays with
accessories, such as a key chain or lipstick design, to make it more discreet and appeal to customers
who don't want to carry around a conspicuous self-defense product.

 Target Market:

Security professionals

Law enforcement
Outdoor adventurers

Women’s self-defense groups

Elderly population

 Pricing Strategy:

Offer competitive prices on pepper spray products and accessories.Our product comes in different
sizes.Our prices starts from 300 and ends at 700. This is our price range. Whereas other competitors are
selling the product for 1000 Rs

 Distribution Strategy:

Online store

Order on Whatsapp and Messenger

Retail stores

Distributors

Facebook marketing

Advertising on Instagram

 Promotion Strategy:

Use online advertising campaigns, such as Google Ads and Facebook Ads, to reach target
customers.Hiring influencers who will promote our product different platforms like
Instagram,Facebook,Twitter etc

We will also promote our product through NFT,s

 Business Model:

Use a drop shipping business model to have manufacturers and wholesalers ship products directly to
customers In a dropshipping model, the merchant acts as a middleman between the customer and the
supplier. The merchant sets up an online store, selects the products they want to sell, and advertises
them to customers. When a customer places an order, the merchant forwards the order to the supplier,
who then ships the product directly to the customer.Obtain a patent: Consider getting a patent for your
adjustable size pepper spray. This can give you legal protection for your product and prevent others
from making, using, or selling the same product without your permission.
Trademark your brand: Registering a trademark for your brand can help prevent others from using your
brand name or logo, which can help protect your business and reputation.

Protect your trade secrets: If there are any unique manufacturing or formulation techniques that you
use to make your pepper spray, it's essential to keep them confidential. Consider requiring employees
or contractors to sign non-disclosure agreements to protect your trade secrets.

Monitor the market: Keep an eye on the market and watch for any competitors who may be copying
your product. If you notice any infringing products, consider taking legal action to protect your business
and prevent further damage.

Focus on customer service: Providing excellent customer service and building strong relationships with
your customers can help differentiate your brand from competitors and make it harder for them to steal
your market share.

Remember that it's always important to consult with a lawyer who specializes in intellectual property
law to ensure that you're taking the necessary steps to protect your business.

Key Activities:

 Supply Chain Management

A supply chain includes every step that is involved in getting a finished product or service to the
customer. In our Business the Supply chain includes all the stages except manufacturing.

 Ensuring Quality of the Raw material

Black Pepper,Red chilli powder,Chilli flakes,Oil,Garlic,Vinegar are the basic raw material for pepper
spray manufacturing. A good quality of the Black Pepper,Red chilli powder,Chilli flakes,Oil,Garlic,Vinegar
is important. Our supplier is the most trusted one and they ensure that we get the best raw materail
 Packaging:

Once the pepper spray has been manufactured, it is then packaged for shipping and distribution. This
involves placing the pepper spray into containers, labeling the containers, and then sealing the
containers for shipping.

 Marketing/Promotion

The importance of marketing for your business is that it makes the customers aware of your products or
services, engages them, and helps them make the buying decision.Hiring influencers who will promote
our product different platforms like Instagram,Facebook,Twitter etc

We will also promote our product through NFT,s

 Continuous Product Development

Continuous Product Design makes it possible to extend the principles of agile product development
across the business. Product development involves the process of designing, planning and developing
salable products for your brand's target consumer.

 Managing Orders (Online & Offline) and Distribution

It is basically keeping track of customers' orders and handling the steps involved with fulfilling them. The
process generally consists of accepting the order; picking, packing, and shipping the items mentioned in
the order; and finally tracking them until they get delivered.

We get our product delivered through best courier delivery transporters. We ensure that our product is
delivered on time

Key Resources:

 Capital

Capital means the money a company needs to function and to expand.

 Human Resource

The duties of HR may includes Web and application development, marketing and operations.
 Logistics

Ensuring the pepper spray is delivered to the right destination on time and in good condition.

 Storage Warehouse

Storing the pepper spray in a secure warehouse and monitoring the inventory levels

 Operations

Operations management allows addressing problems related to low levels of sales and low turnover,
over inventory and high manufacturing costs .

Value Propositions:

 Convenience

Our consumers can shop anytime they want whether it’s at home or on the train ride from work on
their phones or tablets or laptops. There is also the option of express delivery if customers need their
products faster.

 Brings Confidence

We offer more confidence to the woman.We want woman to be more brave and know how to defend
themselves from attackers.

 Special Seasonal offers

We are offering special offers, discounts or limited-edition items tied to an event during the year. This
can be a specific days like Woman day and Aurat March

 Affordable

We aim to save our consumers money with our competitive prices

Eco-friendly packaging:

We used biodegradable or recyclable materials for the packaging to reduce waste and appeal to
environmentally conscious customers.

Method of payment
Credit/debit cards, cash and in crypto currency

 We Offer high-quality, affordable pepper spray products

 Providing personalized customer service

 Educating customers on the proper use of pepper spray

 Reasonable prices

 Free delivery

 Fast delivery

Customer Relationships:

 Proactive Communication

Proactive customer service is about anticipating buyers' needs (or problems) before they are aware of
them or need to contact you for assistance. Examples of proactive support include: Immediately alerting
customers of mistakes or issues, like shipping delays and service interruptions

 Acquire Customers through Blogs, social media, Magazines

Customer acquisition channels are the platforms companies use to promote their products and services
to new audiences. The best acquisition channels for your business will depend on your audience,
resources, and overall strategy.

 Responsiveness to Issues
Being responsive shows that you put others first and care about their needs. This builds goodwill within
your network, strengthens relationships, and cultivates trust with customers. We offer online chat and
call support to our customers

Our customers can contact us at our pages on Instagram,Facebook and Twitter

 Considering Customer’s Feedback

Collecting customer feedback shows you value their opinions. By asking your clients for feedback, you
communicate that their opinion is important to you. You involve them in shaping your business, so they
feel more attached to your company.

 Assure Good Quality

Product quality earns customer loyalty, helps establish brand recognition and manages costs. We try
our best to ensure premium quality.

 Loyality

Customer loyalty is a result of a consistent satisfactory experience, which leads customers to favor one
brand over the others. Loyal customers usually stay true to one brand because of the emotional bond
that they create with it.

 Develop trust

 Personalized customer service

 Educational workshops

 Free product samples